Testbook and S. Chand Partner to Bring the power of Ed-Tech in A Book with SmartBook

The first-ever partnership between a traditional publishing house and an Ed-tech pioneer creates India's first book with Ed-tech features, time management guides, and competitive benchmarking aids

Mumbai, 15th July 2021: In a bid to cater to students, especially from rural and difficult to reach parts of India, Testbook along with S. Chand has launched a next-generation ‘SmartBook’ to aid students preparing for competitive examinations for government jobs.

SmartBook is a physical book created after processing performance data of lakhs of Testbook students. It combines the convenience of physical study material with the power of Ed-Tech.

This novel concept was created by the Testbook - S.Chand partnership and is the first-of-its-kind in the history of government exam preparation in India. This is a boon for students who do not have the appropriate resources to access the Internet and Ed-Tech platforms, and who mostly depend on hard copies of books. Students will now be able to enjoy the benefits of online education platforms through a ‘SmartBook’ of their preferred subject for just Rs 550.

SmartBooks are now available at all ‘On-The-Shelf’ (OTS) counters of bookshops, situated in cities, towns, and rural areas. They can also be bought directly from S.Chand’s web portal and e-commerce websites like Amazon and Flipkart.

SmartBooks will soon be available in 100+ titles and would cover a range of subjects in major exam categories like Banking, SSC, Railways, GATE, Defence, Police, etc.

With SmartBook packing all the Ed-tech features in a book, having access to the Internet or a modern device, is no longer a pre-requisite for learning! The SmartBook is user-friendly and helps maximize student performance by helping them transition seamlessly from beginners to advanced learners.

How does SMARTBOOK work?

Testbook harnessed their data science tools to shortlist 4000 carefully curated questions attempted by millions of students across India and brought them to SmartBook learners.

Here are the three features that make SmartBook truly unique:

• Time-To-Answer (TTA): Every question is given a time limit to ensure better time management. This is calculated using the data science technologies of Testbook.
• Smart Answer Key: The Answer Key is designed to provide competitive benchmarking. Answers are supplemented with additional data on the percentage of students, who either skipped the question or gave the right answers.
• Three Difficulty Levels: The questions are segregated into three difficulty levels that have been determined using machine learning tools.

Ashutosh Kumar, Founder, and CEO of, Testbook.com commented "It is great to be collaborating with S.Chand who has an impeccable reputation in India’s book publishing industry for the past several decades. Testbook’s high-end technology, large question database, and leadership in government job online preparation space clubbed with S.Chand’s publishing and distribution expertise will result in mass-scale access of SmartBooks across India. I am super excited for this new era of books and confident that students will be amazed by their experience with SmartBook."

On the other hand, Mr Himanshu Gupta, Managing Director, S Chand Group says, "I am excited about the partnership with Testbook, who is a pioneer in government job online preparation space. Though S.Chand has marked its strong presence in the education industry over several decades, 'SmartBook' has been possible due to Testbook's experience in this sector, through their data learning from millions of students and their unique technology.

S Chand, in collaboration with Testbook, will help bring the power of Ed-tech to millions of more students in India through our network and give equal access to high-quality learning to students in the deepest pockets of India. This will be a new landmark in the history of Ed-tech in India".

About Testbook.com

Testbook.com, incorporated in 2014 by four alumni from IIT Bombay, Ashutosh Kumar, Narendra Agrawal, Manoj Munna, and Praveen Agrawal, is an Ed-Tech on a mission to reshape the process of how students prepare online for competitive examinations in India. The platform also aims at turning India's examination preparation landscape for public sector jobs into a tech-driven and automated system, wherein students can learn at their own pace.



Testbook’s web-based platform crossed over 1.8 active paid users from among a total of 18 million already registered users. Most of the registered subscribers among the total 18 million had subscribed post-relaxation of the government implemented lockdown last year. It was this time that Testbook commenced government jobs recruitment exams. This certainly made it apparent that the Indian mindset had shifted from offline to online. A market leader in India’s $5 billion examination-preparation industry, Testbook provides an innovation-driven online learning and assessment platform that has been instrumental in providing a full-stack portal to prepare for public-sector employment from anywhere in the country.



Testbook.com serves more than 90 million applicants who vie for a fraction of available jobs with a success rate of 8% as compared to the national average of less than 1%. It has produced more than 50,000 selections during the past 4 years. It has 18.5 million registered users and 1.1 million+ active paid subscribers throughout the country, who are utilizing services to crack more than 350+ central and state government examinations, which are being conducted online.

TikTok ties with Vedantu, Vidya Guru, other Indian eLearning Platforms to Encourage Digital Learning

TikTok, the world's leading short video platform, has partnered with key educational technology companies - Vedantu, Vidya Guru, Hello English, CETKing and Testbook in an effort to encourage subject focussed content creation and learning as part of its ongoing knowledge based campaign #EduTok. The aim of the partnership is to give over 200 million TikTok users an opportunity to learn and grow as individuals by partnering with industry leaders to create educational content in various formats and languages.

As part of the partnership, the EdTech companies have joined the platform and are creating content videos on various subjects that can enable personalized learning for TikTok users. Apart from subjects such as Social Sciences, English, Mathematics, Hindi, Biology, Chemistry, the online learning platforms are also creating videos that will share information about Current Affairs, Vocabulary and post-graduate programs such as MBA, under #EduTok.

Sachin Sharma, Director, Sales and Partnerships, TikTok India said, “Digital evolution and the boom in smartphone adoption is redefining the learning patterns of the digital community at large. With these partnerships, we are building an education ecosystem that gives learners the opportunities to thrive in their respective careers and subjects and help solve their challenges with ease, while using a platform that they love. We are very happy to have established education partners joining us in our mission, and we look forward to seeing our audience benefit from the content.”

Anand Prakash, Co-Founder, Vedantu said, “At Vedantu, we aim to bridge the gap and ensure quality education across rural and urban India is available, resulting in equal opportunity. Collaborating with TikTok has supplemented our mission as it allows us to reach the farthest corners in India and share knowledge and information with users from Tier 2 and 3 cities, while making learning fun and engaging. Campaigns such as #EduTok equip us with additional tools to significantly increase the quality of learning experience and provide access to education across the country.”

Sonia Grover Kalra, Director, Vidya Guru Institute said, “Technological innovation in Education has allowed us to scale individualized learning to an effective level. We at Vidya Guru are always looking out for innovative models that allow us to deliver subject knowledge in interesting formats. TikTok empowers us to do so and we are thrilled to be a part of its #EduTok campaign that is inspiring, engaging, and motivating the student community.”

Jinisha Jain, Business Development-Strategic Partnerships Manager, Hello English said, “TikTok with its campaigns has brought forward innovative methods to teach as well as consume educational content. We have seen phenomenal user appetite with individuals coming forward and showing enthusiasm to learn different languages. #EduTok is playing the role of empowering individuals; creators for sharing their knowledge and building an identity while individuals being encouraged to never give up the quest for learning. Partnering with TikTok has enabled us to contribute to the larger purpose of building the knowledge economy of the country.”

#EduTok is an effort to further highlight TikTok’s commitment to propel India’s creative economy and its contribution in the lives of digital natives. The videos created as part of the campaign, which has garnered over 37 billion views, showcases the spirit of TikTok creators and partners who use the platform to bring a change in the society by sharing their knowledge with the larger community.

Ed Tech Startup Testbook Raises Funding from Matrix Partners India

Matrix Partners India announced today that it has invested in Testbook, an ed-tech startup. Founded by a team of IIT graduates, Testbook is an online learning platform enabling students to prepare for recruitment exams for Government jobs such as SBI PO, SSC CGL, IBPS PO, Railways and many more. Government jobs exam preparation is one of the largest education markets in India with over 40 million students appearing every year for such exams.

Students can purchase mock tests from the Testbook website, Android app or through offline Testbook Test Centers and Smart Labs in select cities. Testbook offers personalized guidance and detailed solutions for all questions along with All India Ranking for select mock exams. Students can also remain abreast with current affairs in Hindi or English through Testbook’s Daily Current Affairs app that has been downloaded by over 2 million students already and is one of the highest rated education apps in India. A free Testbook test series is also bundled with the new book titled Quantitative Aptitude for Competitive Exams written by renowned author R.S. Aggarwal and published by S.Chand and Company, an investor in Testbook.

Ashutosh Kumar, Founder and CEO of Testbook, said, “We are on a mission to reshape the process of how students prepare for competitive exams. Our endeavor is to deliver world class, personalized learning content for students while solving the problem of access and affordability for the masses. We decided to partner with Matrix as we believe they share our vision and we look forward to a long-term partnership with them”.

“We are excited to partner with the Testbook team in their mission to disrupt the competitive exam preparation market. Ashutosh and team have several unique insights on how to succeed in this market and we especially like the quality of their content, technology thinking and unique go-to-market strategy. Ed-tech is a focus area for Matrix and we will make multiple investments in the space” said Rajat Agarwal, Vice President, Matrix India.