Canadian Apparel Giant Lululemon Expands to India with Tech-Fueled, Community-Centric Wellness Gear

In a strategic move poised to reshape India’s premium athleisure landscape, Canadian apparel giant Lululemon Athletica is set to enter the Indian market through a landmark partnership with Tata CLiQ. The brand will open its first physical stores and launch e-commerce operations in the second half of 2026.

Retail Rollout: High-End Meets Hyperlocal

The expansion includes:

• Brick-and-mortar stores in major metros, beginning in 2026
• Digital presence on Tata CLiQ Luxury and Tata CLiQ Fashion
• Product portfolio spanning athletic wear, footwear, and accessories, tailored for yoga, golf, tennis, and training enthusiasts

With wellness and fitness gaining momentum across urban India, Lululemon plans to tap into local sensibilities through curated experiences, wellness events, and community activations.

Lululemon Athletica’s global headquarters is located in Vancouver, British Columbia, Canada, at 1818 Cornwall Avenue,. This iconic location isn’t just a corporate office—it also houses their research and development lab, Whitespace, where scientists and physiologists work on fabric innovation and product design.

Lululemon stands apart from its competitors both in India and globally by blending technical innovation, community-driven branding, and a premium wellness lifestyle.

Lululemon was ranked the best yoga wear brand among Chinese luxury consumers by Hurun Research Institute in 2023. Image: Lululemon

Unlike most competitors, Lululemon invests in neuroscience, biomechanics, and motion capture to design apparel that adapts to individual movement. Moreover, instead of celebrity endorsements, Lululemon builds brand loyalty through local ambassadors and immersive wellness events.

Financial Highlights: Growth Amid Shifting Markets

Lululemon’s Q1 FY2025 performance reflects its global ambitions:

• Net revenue surged to $2.4 billion, a 7% YoY increase
• International markets contributed a robust 19% growth, compensating for a 2% dip in the Americas
• Gross margin improved to 58.3%, with profits totaling $1.4 billion
• Global footprint expanded to 770 stores, with further growth planned

Strategic Synergy: Bengaluru Tech Hub Fuels Global Operations

India’s importance to Lululemon’s global strategy isn’t new—the brand already operates a tech hub in Bengaluru, its first outside North America. The center leverages AI and machine learning for inventory planning and digital optimization.

This localized tech-first approach is expected to power its India retail strategy, supporting its ambitious goal to double net revenue to $12.5 billion by 2026.

Market Outlook: Disruption Ahead for Indian Athleisure

As competition intensifies among global players entering India’s premium fashion ecosystem, Lululemon’s community-focused model and emphasis on wellness could offer a differentiating edge. With Tata CLiQ’s robust retail infrastructure and Lululemon’s aspirational brand equity, the partnership could ignite new trends in the country’s evolving athleisure culture.

Tata CLiQ Collaborates with Salesforce to Redefine Customer Experience

A unified customer view is enabling Tata CLiQ to deliver optimal experiences at every customer touchpoint

Salesforce (NYSE: CRM), the global leader in CRM, today announced that Tata CLiQ has leveraged Salesforce Service Cloud, to deliver the right experiences across multiple channels to consumers with contextual, proactive and personalized interactions.

Tata CLiQ aspires to be a leading e-commerce company, offering its customers best in class service for timely deliveries, hassle free returns and more. PwC has been a key partner in the implementation process enabling end-to-end deployment transforming the service experience for Tata CLiQ providing a holistic view of customer information seamlessly.

Tata CLiQ also implemented the Visual Remote Assistant (VRA) which allows the company to deliver the same exceptional support they would deliver in-person, visual guidance, often in real-time. This solution is browser based, allowing employees to seamlessly connect with customers on a live remote support to capture correct images for the return scenarios.

Since implementing Salesforce, service agents have a unified view of the customer which has delivered efficiency with intelligent dashboards and reports assisting teams with data driven decision making. According to Tata CLiQ, agent experience has improved by 30% with the Single Source of Truth. An 8% reduction in Average Handling Time by the resolutions team, improving first time resolution rate by 15%.

Shweta Srivastava, Director - CS and Customer Experience, Tata CLiQ, said, “Customer-centricity is at the heart of everything we do at Tata CLiQ. Salesforce is aligned to our two-pronged functional vision and strategy of delivering best in class customer and advisor experience, thereby ensuring efficient processes, empowered agents, and superior business outcomes.”

Arun Kumar Parameswaran, SVP and Managing Director - Sales & Distribution, Salesforce India, said, “We are thrilled to be a technology enabler and advisor to Tata CLiQ as they further their vision of becoming a leading e-commerce company fueled by growth and personalized experiences.”

Anjumara Syed, Partner, PwC India Salesforce Leader, said, “PwC has played an integral part in designing and implementing a fully integrated, unified Salesforce platform for Tata CLiQ service agents - continuously delivering customer satisfaction and improving agent productivity.”

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

About Tata CLiQ

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform operating in categories such as electronics, fashion, jewellery, home, beauty, and luxury. Tata CLiQ has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up, exchange, and returns across 1200+ brands and 1000 stores in 100+ Indian cities and towns. With an obsession for providing customers with a best-in-class shopping experience, we believe in careful brand curation as well as developing and implementing technologies to improve the online experience.

Tata Industries Infuses ₹ 92.7 Cr in the Parent of Tata CliQ Online Stores

Tata Unistore Limited, the company that operates Tata CliQ online stores has raised ₹92.7 crore, which came in June in two tranches ₹40.5 cr. and ₹52.2 cr. in June from its parent Tata Industries Limited, according to financial data accessed by business intelligence platform, Tofler.

Launched on May 2016, Tata CLiQ is the e-commerce venture owned by the Tata Group which it launched as its entry into burgeoning Indian e-commerce market at that time. In that same year, Reliance Industries also started an online apparel shop, while Aditya Birla Group and Mahindra and Mahindra Ltd also launched online retail platforms.

Headquartered in Mumbai, Tata CLiQ allows users to buy apparel, footwear, jewelry and electronic products.

Arguably the world's first omni-channel marketplace, Tata CLiQ counts over 1200 brands on its platform with presence in over 100 Indian cities and towns. Tata Cliq also claims to be India's only brand-authorised destination for international luxury brand such as Hugo Boss, Armani, Coach, Furla, Tumi and Michael Kors, among others.

The omni-channel platform of Tata Cliq offers its customers the convenience of quicker delivery (by shipping from store), easy pick-up, exchange and returns. It recently tied up with Genesis Luxury Fashion on to sell international luxury brands, and partnered with Adobe, for digital shopping.

Okhai Goes National Through Exclusive Online Partnership With Tata CLiQ

Tata CLiQ, the Tata group’s multi-brand phygital ecommerce platform has extended its brand portfolio with Okhai – Magical Hands, Mystical Colours, an artisan led fashion and lifestyle brand. Okhai is a coveted brand that has joined the Tata CLiQ C.A.M.E.L. crew– that’s Certified Authentic Merchandise Everybody Loves, with their range of handcrafted work and play wear for women. Okhai is exclusively online with Tata CLiQ and features various styles across their range of kurtas, tops, trousers, palazzos skirts and other apparel.

With Okhai on board, Tata CLiQ will now offer curated merchandise which is hand made by the women artisans of Okhamandal. As a non-profit organization, Okhai’s focus is on women empowerment through capacity building and livelihood generation in rural India. In line with the Government of India’s Make in India initiative, Okhai works on the philosophy of showcasing products which have been made by working women for working women. The partnership will deliver a range of homespun contemporary apparel and accessories which protect the traditional crafts of mirror work, embroidery and appliqué. This alliance takes the total number of brand to 1000+ on Tata CLiQ where customers will be able to access the curated range on www.tatacliq.com as well as the mobile app.

Okhai products are made from soft fabrics, have light hand embroidery, small block prints, smart yokes, intricate applique work and are available in neutral and vibrant colours. The products are in line with the latest fashion trends as the women artisans collaborate with a panel of esteemed designers to keep themselves abreast with the emerging fashion trends.

Rami Ben, Okhai’s leading artisan, said “With Tata CLiQ we hope to showcase our craft to people across India. Okhai has provided us the opportunity to be financially independent and self-reliant by equipping us with the skills required to earn our livelihood. We hope the partnership also helps us to fulfill our goal of empowering 5000 women artisans in the next five years.”

Speaking on the partnership, Ms. Prathyusha Agarwal, Head- Marketing, Tata CLiQ stated, “At Tata CLiQ, we believe in indulging women and their love for unique brands, which include handcrafted artisan products as well as fashion labels. Further, these can be accessed across multiple platforms be it on the website, app or in store. Through our partnership with Okhai, we aim to take their story to a wide array of customers across India and showcase their craftsmanship and entrepreneurial spirit. Okhai focuses on women empowerment through capacity building and livelihood generation in rural India and we are happy to help them in taking their cause forward.”

“Through Okhai, we are trying to create a relationship between urban and rural women so they can support each other. Our brand functions through 40 self-help groups which comprise of 500 women artisans who work from home. We want rural women to feel a sense of identity and pride for the work they do. If a working woman buys an Okhai kurta, just by wearing it to work she is creating a working woman in rural India. The relationship is two ways because even the artisan is creating beautiful clothes for her to wear to work. The partnership with Tata CLiQ will be instrumental in creating more awareness about traditional crafts and culture” added Kirti Poonia, Head, Okhai.

Okhai is currently available online through Tata CLiQ and www.okhai.org. It also has a physical presence with retail outlets in Ahmedabad, Chennai, Bengaluru, Jamshedpur, Mithapur and Pune.