TRIFED Bags Awards for Excellence in PSU for Investment in Start-ups in Organisational Awards Category of the Business Leader of the Year Awards

Team TRIFED bags the award for excellence in PSU for Investment in Start-ups in the Organisational Awards category of the Business Leader of the Year awards.

Shri Pravir Krishna, Managing Director awarded with the CEO of the year, the Brand Builder of the year and Entrepreneur of the year.

Team TRIFED, led by Shri Pravir Krishna, Managing Director, TRIFED, has won 4 awards in the 19th Global edition and the 4th India Edition of World Leadership Congress and Awards. The Economic Times presents Business Leader of the Year, which took place in Mumbai on February 17, 2021.

A national level cooperative body under the administrative control of Ministry of Tribal Affairs of Government of India, TRIFED aims to improve the livelihood of the tribal communities by creating a sustainable market and create business opportunities for tribal people. It involves exploring marketing possibilities for marketing of tribal products on a sustainable basis, creating brand and providing other necessary services.

Recognized for its diligent efforts towards the transformation of lives of the tribal population across the country, TRIFED won a collective award of Excellence in PSU – for investment in start-ups in the Organizational Award Category. Shri Pravir Krishna, Managing Director won three awards in the Individual Category for his exemplary and inspirational leadership – CEO of the year; Brand Builder of the Year and Entrepreneur of the Year.

Mr. Pravir Krishna MD, TRIFED

Hosted by the World Leadership Congress and Awards, the Economic Times presents Business Leader of the Year, recognizes the ability of leaders to steer their organisations through turbulent times and contribute to the country’s development.

The awards are a recognition of Shri Pravir Krishna’s leadership and TRIFED’s contribution towards livelihood generation of the entire tribal community and making them self-reliant. Over the past three years, under Shri Krishna’s guidance, TRIFED has accelerated its mission in empowering the tribal community through the implementation of pathbreaking initiatives such as the Van Dhan Yojana, the MSP for MFP Scheme and in promoting tribal commerce through offline events such as exhibitions like Aadi Mahotsav etc and online platforms such as the Tribes India marketplace and retail outlets such as Amazon, Flipkart.

Believing firmly in a bottoms-up approach when it comes to tribal welfare and development, it is with a passion and drive that Mr. Krishna and the entire team at TRIFED has been working the past year especially more so during this unprecedented Covid-19 crisis. The mission is to create an Atmanirbhar Tribal India.

This turnaround of TRIFED has been recognized earlier when the team and Shri Krishna won three awards in the Virtual Edition of National Awards for Excellence – PSU held on October 14, 2020. Shri Krishna was awarded 2 individual awards for the exemplary and inspirational leadership in the CEO of the Year and Visionary Leadership Award categories and TRIFED, a collective award in the Investment in Start-Ups Category.

Shri Krishna, an IAS officer of 1987 batch (Madhya Pradesh cadre) also was named as one of the '50 Most Influential Indian 2020', a list of influential Indians prepared by Fame India, Asia Post and PSU Watch in 2020!

Tribes India e-Marketplace Launches As India's Largest Handicraft and Organic Products Marketplace

“The Tribes India e-marketplace, India’s largest handicraft and organic products marketplace, is yet another pathbreaking initiative to transform tribal lives and livelihoods. I am happy that despite the pandemic, the team of TRIFED (Tribal Co-operative Marketing Development Federation Of India Limited) Warriors have made sure that the main objective of socio-economic development of tribal people by way of marketing has been adapted to the new normal.” said Shri Arjun Munda, Union Minister for Tribal Affairs, while speaking at the online launch of the Tribes India E-marketplace (market.tribesindia.com); TRIFED’s new venture which is in line with the vision of the Prime Minister of making India Aatmanirbhar and self-reliant on October 2, 2020. 

This pathbreaking initiative, showcasing the produce and handicrafts of tribal enterprises from across the country and help themmarket their produce/ products directly, is a major leap towards the digitisation of tribal commerce. The virtual launch took place in the presence of Smt Renuka Singh, Minister of State, Ministry of Tribal Affairs, Shri Rudra Kumar, Minister, Rural Industry, Chhattisgarh and Shri Deepak Khandekar, Secretary, Ministry of Tribal Affairs. Shri Ramesh Chand Meena, Chairman, TRIFED, Shri Pravir Krishna, Managing Director, TRIFED, senior officials of the Ministry and TRIFED were also present during this virtual launch.

On this occasion, Shri Munda also flagged off several other TRIFED initiatives that are aimed to support the tribal brethren. These include the inauguration of Tribes India’s 123rd and 124th outlets in Rishikesh and Kolkata; inclusion of new tribal product ranges from the states of Jharkhand and Chhattisgarh; partnership of TRIFED/ Tribes India with Amazon in their Seller Flex program. He also launched Pakur Honey by Trifed & Tribes India. It is 100% natural honey which is Multi Floral, Forest Fresh, gathered by Santhal Tribals from Pakur, Jharkhand. Vulnerable Pahadiya Tribes produce Pakur Honey. They have produced 3 Tonnes of Pakur Honey for TRIFED.

Addressing on the occasion, Shri Arjun Munda said that Tribes India e-Marketplace is an ambitious initiative through which TRIFED aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country and brings to you the best of tribal produce. The suppliers comprise of individual tribal artisans, tribal SHGs, Organisations/ Agencies/ NGOs working with tribals. The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets and e-Commerce partners as well as their own account in e-Marketplace.

He said that new TRIFED initiatives to showcase tribal produce and handicrafts will connect tribal forest dwellers and artisans with national and international markets. Such launcheswill further enable the economic welfare of these communities and bring them closer towards mainstream development. It is very heartening to know that two more Tribes India Showrooms are opened in Kolkata and Rishikesh. We have to do our duty to make our country Aatmnirbhar. Ministry of Tribal Affairs is focussing on skill development of tribal artisans to make them more skilled and will provide them market for their tribal products.The collection of Pakur Honey is carried out in an eco-friendly manner on sustainable basis by the local youth. Pure Multiflora Honey is collected from a variety of flowers and floras. It is 100% natural made from pollen and nectar collected by bees.

Shri R.C. Meena in his address said thatTRIFED is striving in its mission to make these initiatives a huge success. It is promoting and doing marketing for useful many tribal products which are not known to others so far. It focusses on the tribal products produced and gathered by small and marginal tribal groups.

Shri Deepak Khandekar in his address said that it is a historic occasion to launch e-market place and also launch of Pakur Honey , gathered by Santhal Tribals from Pakur, Jharkhand, which has very useful medicinal properties. He congratulated TRIFED to open 14 Tribes India showroom.

Shri Pravir Krishna said that the E-Marketplace will help us in onboarding large number of Tribals and Artisans and give them the immediate benefits of online trade. It will also facilitate B2B trade connecting tribals dependent on Minor Forest Produces and Medicinal plants to large buyers /manufacturers. This in turn will help ensure livelihoods for the tribal populations of our country and go a long way in making them self-reliant.

Showcasing tribal products (produce and handicrafts) from all over India one place, the E-marketplace is a state-of-the-art e-commerce platform which can be accessed on the web and also mobile (Android and iOS) for both customers and the tribal vendors registered.

The occasion also witnessed the launch of several other TRIFED initiatives and partnerships which will go a long way in furthering the inclusive growth and empowerment of the tribal artisans and suppliers. 

Two new Tribes India Outlets in Rishikesh and Kolkata: Taking the Prime Minister’s message forward to “Be Vocal for Local” and to promote the livelihood of the tribal artisans through marketing, TRIFED is continuing to expand its retail operations across the country. Two new outlets, Tribes India’s 123rd and 124th outlets inaugurated in Rishikesh and Kolkata respectively.Besides stocking products – arts and crafts from all the 27 Indian states, the outlets will also focus on Van Dhan essentials and immunity boosters – essential products during the ongoing pandemic.

New product ranges from Jharkhand and Chhattisgarh: In addition to these initiatives, two new Tribal product ranges from the states of Jharkhand and Chhattisgarh have been included in the Tribes India product line-up. Tribes India also introduces attractive handicrafts and decorative items, all made by tribal artisans from Chhattisgarh. Besides these, there are spices such as turmeric and coriander powder, pickles and tangy drinks like Imli chuski processed from tamarind in Sukna! 

Pakur Honey: The tribal Santhal community of Pakur District, Jharkhand have set an example by exploring the potential of beekeeping commercially. The collection of honey is carried out in an eco-friendly manner on sustainable basis by the local youth. Pure Multiflora Honey is collected from a variety of flowers and floras. It is 100% natural made from pollen and nectar collected by bees. Natural Multiflora honey is a good source of anti-oxidants and antiseptic vitamins, nutrients, enzymes and other herbal properties that no other super-food can provide.It will be available in two different tastes, i.e., Karanj and Multifloral (Wild)

TRIBES INDIA joins Amazon Seller Flex program -

As a step further in its long standing partnership with Amazon, which has enabled sellers and artisans to sell Tribes India products across India and the world, and to accelerate the growth of tribal owned and run handicraft businesses, TRIFED (Tribes India) will now be associated with Amazon’s Seller Flex Program. This program is intended to share Amazon’s best practices in warehousing, inventory management, and shipping with sellers. With Tribes India now a part of the Seller Flex program, the cost of transporting TRIBES India goods to Amazon’s warehouses will be minimized which will allow our artisans and sellers greater control over their inventory. With Seller Flex, Tribes India will be able to run its processes from end to end. The support and expertise from Amazon will help empower thousands of artisans and weavers who are part of Tribes India.