‏إظهار الرسائل ذات التسميات TA Associates. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات TA Associates. إظهار كافة الرسائل

Matrix Exits W as TA Associates Invests $140M

TCNS Clothing Company Pvt. Ltd., India’s leading branded women’s apparel platform, today announced a US$140 million investment for a minority stake by TA Associates, a leading global private equity firm. The investment marked a full exit for Matrix Partners India which invested Rs. 60 crores in TCNS in 2011 for a minority stake and overall Rs. 90 crores in primary and secondary capital.

Headquartered in New Delhi, TCNS Clothing designs, manufactures and sells contemporary ethnic wear, targeting women between the ages of 25 and 40. Through its three brands – W, Aurelia and Wishful – TCNS operates across the value chain from economy to premium segments. The brands are present in more than 1,600 points of sale across more than 100 cities in India, Mauritius, Sri Lanka and the Middle East, and in over 300 exclusive stores and several large multi-brand retailers and online portals. TCNS achieved consumer sales of more than US$120 million in 2016, resulting in 70% year-over-year growth.

“TCNS has enjoyed great success over the last five years and we are proud to have become India’s leading women’s apparel company,” said Mr. O.S. Pasricha, Founder and Chairman, TCNS Clothing Company. “We are pleased to have TA Associates as our partner for the next phase of our growth, and are delighted to welcome TA to our company and to our Board.  We look forward to a close, long-term collaboration.”

Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd.  remarked, “We are in an exciting phase of our journey, and despite TCNS being the leading branded womenswear player in India, we believe there are bigger opportunities ahead. Apart from organic growth, we see significant avenues for expansion through the possible introduction of additional womenswear brands and complementary offerings, as well as expansion into additional international markets. With TA’s experience in consumer sectors and fashion verticals, we believe this partnership will add immense value across all strategic and operations spheres.”

“It has been a privilege to partner with Mr. O.S. Pasricha, Anant Daga and the TCNS team – we thank them for the journey and the excellent returns delivered and wish them God Speed ahead with their new partners of high repute.” added Avnish Bajaj, Managing Director at Matrix India.

TCNS Clothing Company Pvt. Ltd. (TCNS ) is the name behind the evolution of the most fashionable contemporary wear brand for women - W. In 2002, TCNS entered retailing by setting up its first store in Delhi. Design and Fits are key strengths for TCNS. Pioneers in scientific sizing with 7 sizes, introduction of iconic knit churidar and smaller width stoles, the company has made functional fashion available for everyday woman. The three TCNS Clothing brands - W, Aurelia and Wishful breathe different fashion sensibilities altogether – ranging from ethnic  to contemporary fashion. W is the first Indian women's brand to have 200+ stores and Aurelia is avaible through 100+ stores. The brands are also available through 1600 points of sale across 100 cities in India, Mauritius, Srilanka and Middle East.

TA Associates in Talks to Buy Stake in Fashion Brand W

Private equity investor TA Associates Management Lp is in talks to acquire a minority stake of about 30-35% in TCNS Clothing Co. Pvt. Ltd, which owns the ‘W’ brand of clothing for women. Existing investor Matrix Partners India selling its almost 20% stake and promoters 10-15% to raise fresh capital for funding expansion as well as four-five other private equity investors are also in the running to purchase the stake, as per LiveMint report.

TCNS is seeking a valuation of Rs.3,000 crore. The company is in talks to raise around $100 million to fund its growth plans and provide an exit to Matrix. Matrix has invested about Rs.100 crore in TCNS since 2011.

Besides W, sold by around 200 exclusive brand outlets, TCNS Clothing sells other brands such as Aurelia, through 90 stores, and Wishful, across the country. W contributes about 70% of the company’s revenue while ethnic brand Aurelia and premium brand Wishful contribute the rest. W competes with brands such as Chemistry and Biba.

The new funding will be used by the company to expand into new markets and increase the number of outlets in India, said the first person.

Founded in 1968, TA Associates has invested about $17 billion in 460 companies across the globe. In India, it has invested in payment platform BillDesk, diagnostic chain Dr Lal PathLabs Ltd, mobile handset-maker Micromax Informatics Ltd and RateGain IT Solutions Pvt. Ltd, a price recommendation engine for hotels.

TCNS Clothing was founded by Onkar Singh Pasricha and Arvinder Singh Pasricha, who have been in the textiles and clothing business since 1972. As per a report published by consulting firm Technopak Advisors, the size of the Indian apparel market stood at $41 billion in 2014 and is expected to grow at an annual rate of 9% over the coming decade. Womenswear is a $15.5 billion category and accounts for 38% of the overall apparel and textile market in India.

Image Source: ShutterStock

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