Fintech platform StockEdge, has launched its first TV Commercial SelfisSmart

StockEdge New TVC promotes ‘individuality’, & ‘independence’, powering #AtmanirbharBharat, by inspiring it to self-invest, with ease.

StockEdge, one of India's leading Stock Market analytics and research app launched its first commercial encouraging young Indians to participate in the equity market through self-investment with ease.

With this TVC, StockEdge aims to empower individuals to independently invest and trade doing their own research through StockEdge and become Atmanirbhar.

The TVC features actor Karan Veer Mehra independently and logically making his trading decisions through StockEdge app avoiding market rumours and third person advice. Following the market update, super fast scans and readymade investment strategies offered by StockEdge , Karan becomes his own market expert and trades using StockEdge. The video demonstrates the ease of trading and investing wisely with StockEdges App.The campaign video is available on YouTube in Hindi and will be soon showcased in television and OTT platforms.

Speaking about the launch of the new TVC, Vineet Patawari, CEO & Co-Founder of StockEdge and Elearnmarkets says, “Our latest campaign #SelfisSmart is aimed to ingrain a strong message that when it comes to investing your money, you should trust yourself the most. We want people to become smart enough to manage their own investments. Until you empower yourself with the right data, analytics and research, you cannot make money in markets. This is where StockEdge helps you."

StockEdge was founded in 2016 is India's top and fastest-growing Equity markets and mutual fund research platform, primarily based on NSE and BSE data. It helps the Indian Stock market Traders and Investors make better decisions by providing them with awesome end-of-day analytics and visualizations and alerts. It also helps the young population to learn about various facets of Equity markets and Mutual-Funds through the Learn section and at the same time analyze the market data in the best possible manner. 

StockEdge has got 3 Million app downloads on the play store and app store combined. With more than 33,000+ reviews, it is one of the most highly-rated apps with a 4.4/5 rating. The majority of its users are in the age bracket of 25-34 years. Cofounded by Kolkata based entrepreneurs Vivek Bajaj, Vineet Patawari and Vinay Pagaria.

Kolkata based Stock Market Research and Analytics Platform StockEdge Raises 10 Cr from Kotak Securities

L-R Vineet Patawari,Vivek Bajaj & Vinay Pagaria.

Kredent InfoEdge Private Limited (KIPL), which operates the brands StockEdge and Elearnmarkets, raised growth capital INR 10 Crores from Kotak Securities Limited to expand their product capabilities and increase the user reach. This is the first funding transaction undertaken by Kotak Securities Limited (KSL) as a part of its recently launched Start-Up Investment and Engagement Programme.
The funding was secured keeping in mind the rising need of financial awareness among the first-time investors. The company plans to leverage the funds raised to scale up their e-learning and analytics offerings and upgrade their data and technology.

The company currently serves over 2 million users and is looking to scale the user base to 10 million. Kotak’s investment and strategic value will fast track this journey. The company aspires to create an ecosystem which can serve an investors complete journey from learning (through elearnmarkets), research and data analytics (through StockEdge), collaboration (through StockEdge social), and transaction. It is planning to launch its social investing platform along with a transaction engine which will host multiple intermediaries.

Elearnmarkets is the largest financial education platform in India with over 1 million learners and more than 200 market experts hosting finance courses in multiple languages. StockEdge is one of the largest stock analytics platforms in India with over 1 million active users.

Vivek Bajaj, Co-Founder & Director, StockEdge & Elearnmarkets said, “We are excited to have Kotak Securities onboard as one of our investors. We share a common philosophy of empowering retail investors through thorough knowledge. As financial markets in India expand to real Bharat, we are perfectly positioned to cater to the overall needs of the ‘New Indian Investor’”.

Cofounded by Vivek Bajaj, Vineet Patawari and Vinay Pagaria, the company had earlier raised capital from investors like Ramesh Damani, IndiaMart founder Shri Dinesh Agarwal and others. A fintech focused VC firm Samyakth Capital, an existing investor also participated in the current round. All three co-founders are Chartered Accountants and two of them did their MBA from IIM Indore.

Further to this funding, StockEdge and Elearnmarkets.com will look to raise Series A funding within 12-15 months to create a niche ecosystem in the capital markets of India.

Ernst & Young (EY) acted as the exclusive financial advisor and Cyril Amarchand Mangaldas (CAM) acted as the exclusive legal advisor to KIPL.

StockEdge Introduces Browser-Based Research & Analytics Platform For Stocks & Mutual Funds

StockEdge, a leading stock market data analytics company of India has introduced StockEdge Web, a browser-based stock market research and analytics platform for the use of stock market participants and mutual fund investors of India. StockEdge Web will complement its highly popular Android and iOS based mobile app StockEdge, which has over 1.5Million downloads and a 4.6 rating on Google Play.

StockEdge Web aims to provide its users with the ability to research the two most important investment options today: stocks and mutual funds. The platform is completely responsive and can adapt itself to any screen size. It can be seamlessly accessed from desktops/laptops, tablets and even mobile phones using any popular web browser. Therefore, the users will be now able to view stock charts on large screens and analyse the market data more conveniently.

StockEdge Web also comes with some remarkable new features like:

1. A completely new section on Mutual Funds has been added to give the users the convenience of analysing the top-performing funds, schemes, AUM, NAV, fund returns, etc. Thus, the users will now be able to research the stocks and mutual funds under the same window and create watchlists of the same within StockEdge Web itself.


2. Company Financial data of the past 9 years has been made available for facilitating better Fundamental Analysis of stocks.


3. A contextual information panel will be made on every screen to make new users familiar with the meaning of various stock market terminologies.


4. StockEdge Web is multilingual. Users can optionally view the platform in Hindi and Bengali, instead of the default English.


5. StockEdge Web features a brand-new UI and a Dark Mode theme. Hence, the users now have the option to use the default light theme or switch to the Dark Mode to reduce eye strain.


6. The users of StockEdge Web Premium version will be able to take notes within every screen and sync it with their Google account for future reference. 

Speaking on this occasion, Mr Vivek Bajaj, Co-Founder, StockEdge said "There are various websites providing information on stocks and mutual funds. We realised that most of them are very cluttered with lots of ads or provide information in an extremely unfriendly manner for individual investors. The advantage of StockEdge platform is strong integration with learning content assuming that the user does not understand most of the concepts behind the data points. Also, one feedback we received from the StockEdge app users was that they want the convenience to access StockEdge from a variety of devices including desktop. We have worked on technology which will make StockEdge available in any screen size. We are constantly working on improving our offerings and our goal is to give the power of research and analytics to every investor. The introduction of StockEdge Web is an important step in this direction.”

The basic version StockEdge Web is accessible for free at https://web.StockEdge.com/. Apart from the free plans, there are two premium plans which unlock some powerful additional features and are meant for those who want to take their investments to a different level.

Fintech & Education Startup Kredent InfoEdge looks at Raising $8 Mn Fund for Expansion

Fintech-cum-education startup Kredent InfoEdge is looking to raise USD 8 million in the next two years to fund its growth and strengthen the services by leveraging technology, a company official said.

The city-based startup, which began its journey as a platform to provide education-releated services on stock markets, expanded to research data analytics, the official said.

"We will raise USD 8 million (around Rs 56 crore) in two years to expand our reach and capability for the next leg of growth. Immediately, by March 2020, we expect to raise Rs 10 crore," Kredent InfoEdge cofounder Vivek Bajaj told PTI in an interview.

Launched in 2016, the 'StockEdge' is the "fastest-growing" capital market data analytics app and has been downloaded more than 1.5 million times, he claimed.

Kredent was working on a web version of its research and products to reach out to more users, he said.

The company has also received licence from the capital market regulator, Securities and Exchange Board of India (SEBI), to act as an "independent certified research entity", Bajaj said.

"We will offer fee based independent research and tools to empower investors for taking investment decision.They need not to switch their personal broking relationship," he said.

Kredent has already attracted investment from ace investors like Ramesh Damani.

"Roping in Damani as an investor in 2018 was a landmark achievement as it was his first investment in a
startup," Bajaj said, adding, the company has been holding dialogues with various investors.

Bajaj said he and his family holds 67 per cent of the company's stake and the rest by others. PTI BSM