‏إظهار الرسائل ذات التسميات Social Gaming. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات Social Gaming. إظهار كافة الرسائل

Zupee Expands Global Footprint With Acquisition of Australia’s Nucanon

Zupee Expands Global Footprint With Acquisition of Australia’s Nucanon
  • The acquisition is a landmark India-Australia collaboration in digital entertainment.
  • It strengthens Zupee’s expansion into AI-powered interactive storytelling, extending its ecosystem beyond social gaming.
  • Nucanon’s proprietary AI engine enables dynamic narratives, evolving characters and immersive, user-driven worlds.
  • The move reinforces India’s growing position as a global hub for AI-led storytelling and innovation.
Zupee, India's leading social gaming and entertainment platform, today announced the acquisition of Nucanon, a Sydney-based innovator in AI-driven interactive storytelling. The strategic acquisition marks a first-of-its-kind collaboration between India and Australia in the digital entertainment sector, bringing together Zupee’s vast distribution reach and Nucanon’s breakthrough narrative AI technology.

The acquisition will help Zupee accelerate its vision of building the world’s most advanced platform for interactive story entertainment. It will create an ecosystem where creators can craft branching narratives, dynamic characters and AI-powered worlds that engage audiences at scale.

Driving the Next Phase of Entertainment Innovation

At the core of Nucanon’s innovation is a proprietary world-building AI engine that aims to redefine how stories are created and experienced. The technology allows stories to unfold naturally, adapting to every choice a user makes. Dialogues feel authentic and spontaneous, characters remember past interactions and plotlines shift in response to each decision.

The result is a story that grows and changes just like real human relationships do. Users can move freely within the world without breaking its flow or structure. Every experience feels unique and meaningful, whether expressed through text, voice or visuals. It is a system designed to make stories feel alive and responsive, turning every player into a true participant rather than a passive viewer.

Dilsher Singh Malhi, Founder and CEO of Zupee, said “At Zupee, we have always liked to push the boundaries on innovation. We're very excited about partnering with Nucanon and building the future of how humans will experience stories. For decades, we've been trapped between two worlds: the emotional depth of cinema and the agency of games. With Nucanon we want to crack something fundamental — which is not just generating content but understanding narrative causality. We believe the Pixar of the next century won’t emerge through traditional film or animation, but rather through interactive mix of Videos and Games. And we're going to build it from India for the world.”

"The holy grail of interactive entertainment is true player agency within a compelling story. This is the challenge that has stumped the industry for decades, and it's the one we were founded to solve," said Nilushanan Kulasingham, CEO of Nucanon "Our goal is to build an AI that doesn't just generate text, it understands the story. With Zupee's backing, we now have the resources to take on this challenge at scale", he added.
A new chapter for interactive entertainment

Following the acquisition, Nucanon’s founding team will lead product innovation from Zupee’s India headquarters. The company’s proprietary technology will become the foundation of a new interactive storytelling vertical within Zupee, combining the company’s scale in gaming & entertainment with cutting-edge AI and creative design.

This collaboration marks an important step in strengthening India’s position as a global hub for gaming and digital entertainment innovation. By bringing world-class technology and creative talent together under one roof, Zupee aims to build next-generation storytelling experiences from India for the world.

The company is growing its team across product, technology and design. It welcomes creators and innovators who want to shape a new era of entertainment that feels smarter, more inclusive and deeply connected to culture.

Social Gaming Startup Eloelo Crosses 2 Million Users in 1 year

Eloelo, a live streaming and social gaming app, today crossed 2 million users; the app was launched in September 2020 by ex-Flipkart executives Saurabh Pandey & Akshay Dubey. Eloelo uses first-of-its-kind technology to embed indigenous games inside a live video chat room, thus making it stand apart from other live streaming platforms. Eloelo combines Live streaming with Social games that are very local to India (Tambola, Tol Mol Ke Bol, Chidiya Udd, etc.). All the live sessions on the app are in Hindi, and creators host from the comfort of their homes, recreating a TV-like experience digitally for their fans & followers.

Saurabh, Founder and CEO of Eloelo

"Eloelo re-imagines creators as live show anchors where they host games like Tambola, Tol Mol Ke Bol, Chidiya Udd, and more & showcase their talent live. We believe the future of entertainment is Live & interactive. Indigenous entertainment combined with gaming is a great way for Creators to connect with the audiences of Bharat & we are just getting started," says Saurabh, Founder & CEO of Eloelo.

The App also recently launched a new Multi-video feature called "Stage", where users can request to join a Live Video and be a co-host along with the Creator. Saurabh adds, "Live multi-video takes real-time creator-fan engagement to the next level. Users can request to be a part of the Live Video call and chat, play games with their favourite Hosts. It is almost like being a part of a Live TV game show."

As per a KPMG report, the pandemic was a tipping point for online gaming in India, with 433 million users playing games online in FY21. Also, the creators' economy is buzzing with growth as more creators join existing influencers & discover new means of fan engagement where Eloelo has an advantage since it allows creators to host live games for their fans. Creators on the app can choose games they would like to Host, and the app adds a chat layer on top of the Livestream for them to engage live with their audience.

Eloelo has raised $2.5 Mn to date with Waterbridge Ventures, Better Capital & Lumikai as prominent investors. The App was recently chosen as one of the 16 homegrown startups out of 700 Applications by Google as part of its Accelerator program. It has already onboarded over 20,000 Creators on the platform.

The company is strongly positioning the app as the "Bharat Metaverse", where Creators host Live Games & experiences for their fans and is investing in AR Filters, more tools for Creators. With more than 12 Games on the App, the company believes it is quite uniquely positioned to be a leader in the Live social gaming space. 

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