Timbuckdo Raises $285K from Existing Investors to Scale India’s Student-First Commerce Ecosystem

Timbuckdo, India’s pioneering social commerce platform for students, has raised USD 285,000 (INR 2.51 crore) in a fresh round of funding from its existing investors. Both Nandkishore ‘Andy’ Kalambi, from Kanu Ventures and 2M Companies, the family office of the late Morton H. Meyerson, increased their investments and reaffirmed their commitment.

The renewed backing from both investors highlights strong investor confidence in Timbuckdo’s vision of building India’s largest student-first ecosystem. The company is expanding its marketplace, strengthening its campus ambassador program, and launches new AI-driven tools that connect Gen Z with part-time jobs, skill-building opportunities and student discounts.

“We are deeply grateful for the faith Kanu Ventures and 2M Companies have placed in us,” said Mythri Kumar and Apoorv Sharma Prasad, Co-founders of Timbuckdo. “A follow-on round from existing investors is the strongest validation of our journey so far. They are increasing their investment and continuing to stand with us demonstrates their belief in our mission to empower students to earn, upskill, and thrive.”

“Timbuckdo has consistently shown that it understands Gen Z and is building a powerful platform to engage them meaningfully,” said Nandkishore “Andy” Kalambi, Kanu Ventures LLC. “Our investment reflects our conviction that the company is not only solving a real need but also positioned for scalable, sustainable growth.”

“Morton Meyerson always believed in backing founders with clarity of vision and long-term focus,” said a spokesperson from 2M Companies . “We are proud to continue supporting Timbuckdo as it builds one of India’s most impactful student ecosystems.”

The new funding will be utilized to accelerate product innovation, including AI-powered student career tools, expand Timbuckdo’s student discount marketplace, and scale its presence across campuses and partner brands nationwide.

About Timbuckdo:

Timbuckdo is India’s first social commerce platform built exclusively for students, enabling them to earn, upskill, and purchase while building one of the country’s largest student communities. From part-time job opportunities to exclusive discounts, AI-driven goal-setting tools, and digitized campus engagement platforms, Timbuckdo is redefining how Gen Z experiences work, learning, and commerce.

Meesho Joins ONDC on Mission to Democratize Internet Commerce

Vidit Aatrey, Founder & CEO - Meesho

Meesho, India’s fastest-growing internet commerce company, today announced its integration with the government’s Open Network for Digital Commerce (ONDC) to help connect buyers with hyperlocal sellers and support India’s vision of creating an inclusive e-commerce ecosystem.

In line with Meesho’s mission to democratize internet commerce for everyone, the integration will fuel discoverability of products for consumers while creating a wider market for hyperlocal suppliers. The pilot will first be launched in Bangalore and gradually rolled out in other locations over the coming months.

With 80% of Meesho’s 14 crore annual transacting customers coming from Tier 2+ cities, the company has been instrumental in boosting access for underserved users across the country. More than 8 lakh sellers are currently registered on the platform, of which ~40% are from Tier 2 cities and beyond. Meesho has always focused on making e-commerce more inclusive and the integration with ONDC will amplify the company’s efforts in that direction. 

Vidit Aatrey, Founder and CEO, Meesho, said, “With a shared goal to empower small sellers and give a fillip to hyperlocal businesses, the integration will boost our efforts to democratize internet commerce for everyone. ONDC will also play an important role in expanding India’s e-commerce sector by bringing more consumers online. We have been working closely with ONDC to ensure that the integration is smooth and the user experience remains seamless.”

T Koshy, Chief Executive Officer at Open Network for Digital Commerce (ONDC) commented, “At ONDC, our aim is to create an open e-commerce ecosystem that caters to one and all. We are pleased to onboard Meesho as its deep capabilities in small towns will set the network flywheel in motion and take ONDC closer to our goals. E-commerce is still small in India and new-age platforms like Meesho will be strong network participants for ONDC in this journey.”

About Meesho:

 Meesho is India’s fastest growing internet commerce platform. With a vision to enable 100 million small businesses, including individual entrepreneurs, to succeed online, Meesho is democratizing internet commerce and bringing a range of products and new customers online. The Meesho marketplace provides small businesses, which includes SMBs, MSMEs and individual entrepreneurs, access to millions of customers, selection from over 700+ categories, pan-India logistics, payment services and customer support capabilities to efficiently run their businesses on the Meesho ecosystem.

Group Buying Platform Frendy Increases Size of Series A Fundraise, Closing at ₹23 crores ($3 Mn)

Strengthens its team with experienced industry veterans as it expands into Rajasthan & Madhya Pradesh

Frendy, a Community Group buying platform increased the size of its Series A Fundraise, closing at ₹23 crores ($3 M). The company had raised a smaller tranche from investors in December’21. Frendy’s new round has seen the renewed participation of the Desai Family office and new investors via Let’s Venture Angel Fund led by MARV Capital from New York, Centera Fund UK and Angel investors such as Shalabh Mehrish of Vinson Cap Advisors, Jon Piebenga, Partner, Social Venture Partners Charleston, Brian Giarocco, Ground Swell Capital, Raza Hasnani MD, Africa50 Fund, Kunal Shah – MD, Nomura, Arthur Farme - CEO Grupo H Brazil, Vivek Baliga - MD, BMO & Chetan Vig MD, Teachers Pension Fund, Vikas Lunia, Lunia Capital.

Frendy, founded by Sameer Gandotra a Wharton MBA and Gowrav Vishwakarma a Tech Entrepreneur, has a team of 100 professionals including its in house technology team. The start-up has seen amazing traction and has expanded in stealth mode with operations in 25+ Tier 2-6 towns and over 4,500+ products. The company has recently expanded its reach by foraying into Rajasthan with Madhya Pradesh next on the cards.

The Company has achieved a revenue of ₹43 Crores in its very 1st year of operations with break-even unit economics.

Frendy is building a “digital supermarket” with neighbourhood homepreneurs in Bharat. The Frendy model is unique as it leverages Social & Trust along the entire customer journey which is the need of Bharat customers.

Frendy focuses largely on women consumers & women community leaders & by building a community around them. The start-up is committed towards providing a platform for a “Kaabil Beti” (Capable Daughter) to start a digital supermarket for her community, earn a supplementary income, get recognition both within her family, community as well as within a group of like-minded Frendy Partners, thus gaining financial independence and entrepreneurial confidence. 90% of the household purchase decisions are made by women, so Women Community Leaders make sound business sense. With a dearth of sustainable income opportunities for women in Bharat there are plenty of takers for the rewarding Frendy opportunity.

Frendy has also strengthened its team with a slew of experienced industry veterans with the appointment of Harshad Joshi as COO & Shilpa Ajwani, former Managing Director of Tupperware India as a Consulting Advisor apart from several mid-career professionals from Retail, Supply Chain & Direct Sales.

Harshad Joshi has over 30 years of experience in large-scale businesses such as Amul & Walmart. He has been CEO of Maahi Milk, & COO of Parag Milk as well as Zonal Head for Metro Cash & Carry. Speaking about the unique We-Commerce model of Frendy, Harshad Joshi said, “I was attracted to Frendy because of its unique culture & vision. I have enjoyed working in rural India on complex supply chains and in mission-oriented companies and I believe that the “Main se Hum” (ME to WE) movement of Frendy presents an incredible opportunity to build a scalable & sustainable business.”

Shilpa Ajwani is a seasoned Social Selling Expert with over twenty-five years of experience in building businesses from start up to scale with renowned companies such as Oriflame and Tupperware that have pioneered micro-entrepreneurship in India. Utilising her vast knowledge especially from her work with over 500,000 women micro-entrepreneurs in her career, she is enabling Frendy to create a differentiated and holistic business model. She is also a mentor to Frendy’s ‘Kaabil Betis’ (“capable daughters”) within the Organisation as well as in the fast-growing Frendy Partner Community.

Shilpa said, “I am excited about executing an innovative business model together with the Frendy Leadership Team that is custom-created for Bharat. What we’re creating has the potential to spur financial empowerment for Frendy Partners all across India. It will deploy the time-tested principles relevant to the success of micro-entrepreneurs and equip them with the tools, trainings and techniques that will be revolutionary in the social commerce industry in India.”

What differentiates Frendy from other community group buying platforms is its focus on women consumers & community leaders, a Bharat focussed team that has prior experience & success in building a microentrepreneur business with a capital efficient execution model.

Frendy’s frontline team of direct sales & training professionals have collectively nurtured over 1 million independent women homepreneurs between them. Enrolling, training, building & retaining a microentrepreneur community has been the Founders’ core expertise even before the inception of Frendy. 

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Speaking about its homepreneur model, Gowrav Vishwakarma, Co-Founder Frendy stated, “We understand how to make a micropreneur business successful. A Partners’ monthly income is our North Star Metric. A stable monthly income assures higher retention of Partners which in turn ensures Customer retention & overall sustainability of the model. We have disbursed over ₹2 Crores to our active microentrepreneur community and the average income our Frendy Partner earns is several times higher than what is typically seen in other reseller/micropreneur platforms”.

Frendy has an asset light franchised local distributor model that serves it well in Tier 3-6 markets. “Entrepreneurial frugality coupled with local knowledge & relationships has been the hallmarks of successful rural distribution businesses and Frendy has adopted the same to scale quickly & sustainably with a low capital requirement. It is on account of the above that the Company has very quickly got Product Market Fit and has notched up a Revenue of ₹43 Cr in its 1st year of operations with a limited burn” said Sameer Gandotra Founder Frendy. “This compares quite favourably to what other community group buying companies have managed in a similar stage of growth” he added.

With the recent increase in the size of its Series A fundraise, and the strengthening of its team with experienced Industry leaders, Frendy has been on overdrive and its recent expansion to Rajasthan, with Madhya Pradesh next on the cards. Along with its highly scalable entrepreneur led franchise distribution model, Frendy is clearly on track to reach an ARR of ₹300 Crore by the end of the financial year.

About Frendy & the WEcommerce Model

Frendy was Founded by Sameer Gandotra an MBA from the Wharton School and Gowrav Vishwakarma, a tech entrepreneur from Udaipur. The idea of Frendy started from Sameer’s involvement in a prior venture in the Affordable Housing Space Aavaas where they built a network of micropreneurs who leveraged Social & Trust in enabling Bharat customer to buy a home. “Having won Bharat’s Trust on Makaan (Home) we decided to venture into other consumer categories like Roti & Kapda (Food & Clothing) where trust is easier to win. We supercharged our existing knowledge of Trust & Aspiration of Bharat consumers with the power of digital technology and Frendy and the WEcommerce movement was born”, said Sameer.

The Frendy Partner is typically a woman homepreneur from the neighbourhood. She educates friends, neighbours & relatives of the price benefits, variety & convenience of buying on Frendy. Customers get all the information on deals, offers & products on the WhatsApp groups run by their Frendy Partners. Frendy Partners also recommend products & are ready to answer any Customer queries in their preferred local language. Customers can order directly on Frendy’s vernacular Web App or be assisted to place orders easily via the Frendy Partners.

The Frendy Partners perform last mile delivery, collect payments and benefit from the monetary incentives. If there are any issues with the product the Customer can easily get it resolved by contacting the Frendy Partners instead of having to deal long distance with Customer Care departments. The current Frendy community of homepreneurs, forms a strong social base for mutual growth & development. One for many and many for one. This is the very foundation of the “Main se Hum” (ME to WE) mission.

Social Commerce Startup Stage3 Raises Rs 20 Cr in Funding Co-Led by Inflection Point Ventures and LC Nueva Investment Partners

Sabena Puri and Sanchit Baweja Co-Founders Stage3.j

Stage3 is an influencer-driven social commerce marketplace for fashion and lifestyle, targeting India’s 300mn urban youth economy.

The funds raised will be utilized in enhancing tech infrastructure and data science capabilities and in building out the team.

Delhi-based social commerce startup Stage3 has raised Rs 20 crores in a Pre-Series A round co-led by Inflection Point Ventures and LC Nueva Investment Partners LLP* along with Let’s Venture and Stanford Angels. Blume Ventures, Stage3’s existing investor has also participated in the round. Other angel investors include Ananth Narayanan, founder, Mensa Brands, Dinesh Aggarwal, CEO of India Mart and Sashwat Nakhrani, Co[1]founder of Bharat Pe. The funds raised will be utilised in improving technology infrastructure, hiring talent and building data science capabilities.

Stage 3 is powering the creator economy in fashion and lifestyle while providing a personalized engaging social shopping experience for India’s GenZs and millennials.

Ankur Mittal, Co-Founder, IPV says, “Stage3 demonstrated to our network that how merging the best of both worlds – marrying e[1]comm to influencer-driven social interactions can become a thriving business idea, and this got us interested in their business. Indian consumers are already moving to online shopping in an accelerated manner and as technology helps e-comm companies to extend offline experience elements, the next big disruption in the e-comm value chain will be driven by social commerce and user-generated recommendations.”

Sabena Puri, Co-Founder & CEO, Stage3 says, "Our Vision at Stage3 is to build the next generation of fashion commerce for young India that is social, personalized and influencer led. Our AI powered app will dramatically change how consumers shop by building a hyper-personalized feed reflecting their interests, personal style, size and brand preferences In addition they will be able to share their wishlist, group shop with friends and directly connect with sellers”.

Sanchit Baweja, Co-Founder, Chief Business Officer & Co-Founder, Stage3 says, "We at Stage3 are very excited to be at the forefront of building the first of its kind social marketplace in India and tap into the US$100B market opportunity for fashion growing to be US$185B in 5 years. The two key trends driving this growth are shift to online and shift to social, where we leverage a daily active user base of a billion users across various social platforms in the country to enable 3M+ Influencers, small brands and Instagram boutiques to build their own social storefront and monetise their personal brand like never before"

Stage3 has registered a year on year growth of 200%, with current annual recurring revenue (ARR) of US$3mn and a high gross margin of 70% across the platform. The Company has also clocked a 30% increase in its follower base across its social media platforms in the last 12 months, achieving the current follower base of 5,00,000. Stage3 expects to achieve an ARR of US$6-7mn by March 2022.

*Investments into Stage3 are warehoused in the name of LC Nueva AIF* (“Fund”), a Category II Alternative Investment Fund, where LC Nueva Investment Partners LLP* is the Investment Manager. LC Investment Partners LLP is being rebranded to LC Nueva Investment Partners LLP. The rebranded entity and the Fund are awaiting approval from the Securities and Exchange Board of India (SEBI). The Fund will be launched once necessary regulatory approvals are obtained

Stage3 is a full-stack social commerce marketplace for fashion and lifestyle where content, social interactions, and commerce converge. It delivers to its digitally native customers, a curated, discovery-led, hyper-personalized shopping experience interacting directly with more than 1 million fashion influencers and 2 million small fashion entrepreneurs and brands that form the creator economy in India.

Trell Celebrates Trell Shop’s 1st Birthday With a Month-long Big Bash Sale

In one of a record, 1,000 content creators of the platform went live together on Instagram and urged consumers to make most of Trell’s month long Big Bash Sale

India, 9th August, 2021: Trell, one of India’s largest lifestyle social commerce platform is organising the biggest celebration for Trell Shop's 1st birthday with a month long Big Bash Sale. The event went live on 31st July and brands like WOW, Lakme, Plum, M Caffeine, Garnier, Loreal, Mama Earth, Maybelline, Bombay Shaving Company, and few other wellness and beauty brands are giving amazing discounts to customers starting from 15 % to 70%.

Customers can also get to lay their hands on beauty box for free which is worth INR 2,000 if they shop for INR 2500. The beauty box contains products from brands like Lakme, Garnier, Mirabelle etc.

Trell Shop has more than 600 brands on its platform. Trell launched its social commerce platform last year in August and it has various well-known brands on its platform in the beauty and wellness categories. Trell plans to add products in the mom and baby care, fashion and home décor in the coming months.

In one of a record, 1,000 content creators of the platform went live together on Instagram and urged consumers to make most of Trell’s month long Big Bash Sale.

About Trell

Founded as India’s first-ever mobile-based visual blogging platform, today Trell is the country’s largest lifestyle social commerce platform enabling millions of people to create and consume relevant and meaningful content in regional languages. The platform has grown rapidly with 45 million+ monthly active users and over 100 million downloads. October 2020, Trell added a ‘Shop’ section, marking its foray into the social commerce segment. Currently offering content in 8 regional languages, the platform is looking to scale by enhancing its offerings and become a global leader in the visual blogging and lifestyle commerce space in the coming years.

Otipy, India’s Largest Social Commerce Platform for Fresh Groceries Records 1 Lac Customers

Otipy Mobile App

Community group buying is revolutionizing the grocery e-commerce space in China. Disruptive brands like Furong Xingsheng (Valued at $3 Bn as per Bloomberg - Link/Funding: $740M) and Nice Tuan (Valued at ~$1Bn as per articles, Link/Funding: $450M funding) are garnering major traction by cracking the long-standing conundrum around e-commerce for fresh produce and have raised multi-millions in funding from marquee investors like Tencent, Alibaba, and more. Closer home, Otipy, India’s largest social commerce platform for fresh produce, is implementing this very model to transform fresh grocery delivery in the country. Otipy is in talks with investors to raise $10M.

The fresh grocery category in India stands at $200 billion, of which less than 1% accounted for online grocery so far. Finally, in March 2020, Otipy emerged with the most innovative and enabling business model where the unit economics work at scale and the produce is sourced and delivered fresh, every single day. Otipy connects consumers with farmers through resellers (women and small neighborhood stores) who sell fruits and vegetables to their communities through WhatsApp groups.

Mr. Varun Khurana, Founder, Otipy said, “No one in India has been able to crack the model for fresh produce. We have a history and deep understanding of fresh that we have leveraged to build a social commerce model that creates earning opportunities for women and stores, helps farmers, and provides fresher, more nutritious produce to consumers at a lesser price. In the last 8-9 months, we have built a robust platform in the fresh produce category supporting 2500+ women and stores as resellers and are witnessing a phenomenal response from customers in Delhi NCR. We now plan to further expand this market in other cities as well.”

These community leaders/resellers earn a commission of up to 10% for all group sales – the highest across all social commerce brands in India. While on average resellers make INR 2,500 – 3,000, the platform’s top 20% resellers make more than Rs 15,000 per month which, again, is higher than any other reseller network. With 2500+ women and stores as resellers across Delhi-NCR, Otipy is already catering to 5000+ daily orders from 1 lac+ consumers. And these numbers are growing at a rapid pace. To empower more resellers and further build its business across India, Otipy is in active discussions to raise a $10M+ fundraise in 2021. Otipy also plans to extend its platform to other categories and has already launched specific dairy, grocery products on the platform.

Since community leaders are responsible for creating their own customer groups, Otipy’s customer acquisition cost is very low (1/10th of category cost) while conversion rates are much higher than other business models. Similarly, last-mile deliveries have become more cost-efficient than ever before with community leaders being conveniently located close to the end consumers. Moreover, at 30-35%, Otipy’s gross margins are highest across all models, benefitting every stakeholder in its supply chain including the consumer, community leader, and the produce platform itself.

India’s investments in the agritech sector are likely to exceed $500 million in the next two years. Otipy, too, has seen a rather continuous interest from investors. It has already raised $2M in 2020 from Inflection Point (IP) Ventures and the Smile Group. So, is the platform set to become the next Furong Xingsheng or Nice Tuan in India? With Otipy’s growth trajectory mirroring that of China’s most inspirational brands, the answer would be a resounding yes.

Social Commerce Firm Otipy closes $1 Mn Round from Inflection Point Ventures

• Funds raised to be used for expansion in Delhi NCR, technology/warehouse infrastructure and strengthening farmer relationships.
• Achieved 4X growth in the last 3 months; expanded to Noida, Ghaziabad and Greater Noidaz
• IPV emerges as one of the most active angel platforms in India continuing with deals even during the pandemic
• 12th investment by IPV since March this year

Otipy, the social commerce venture of farm-to-fork agritech startup Crofarm has raised $1 Mn from Inflection Point Ventures, an early-stage investing platform. The company has already scaled 4X growth in the last three months. It expects the fresh funding to further boost its momentum in Unlock Phase 3.0 as well.

Otipy is India’s first social commerce model to connect consumers with farmers through women resellers. It already has more than 1000 partner resellers (mainly women), catering to over 1,00,000 consumers. It offers an extensive product catalogue of fresh, hygienic and chemical-free on-demand fruits & vegetables from the farm, which is usually 25% cheaper than the market.

Varun Khurana, Founder Otipy

Varun Khurana, Co-Founder & CEO, Otipy said, “We are super excited to partner with Inflection Point Ventures at this juncture when our business is showing very high consumer stickiness. We have built a very strong community with our partner resellers (mostly women) and have empowered them by providing an alternate source of income expecially in these times when other sources have dried up. Also, with the recent changes in APMC our farmer network is growing at a very fast pace.

We are delighted to secure funds from Inflection Point Ventures, they have a wealth of experience in consumer startups, guiding them from growth to sustainability. We look forward to benefitting from the same.

Vinay Bansal, Founder & CEO, IPV said, “Otipy is a new concept in India and has gained huge traction so far. Not only does it eliminate the challenge of fair pricing for farmers, but also ensures delivery of fresh produce to end-consumers in a manner that is un-matchable on price and freshness that is enabled by unique and tech-drive supply chain. The company has really performed well since its inception, and it’s certainly going to be a trendsetter in the times to come. We watched the company’s performance closely during lockdown, and more importantly its growth during the un-locking phase, which led to believe in its sustainable value proposition and the vision of transforming the entire farm ecosystem in India.”

Otipy will leverage these funds to augment the existing technology infrastructure, further expand the reseller base in Delhi/NCR and go deeper with its farmer relationships so that consumers can get the freshest produce at the lowest prices. Previously operational in Delhi and Gurgaon, the platform has recently launched its services in Noida, Ghaziabad and Greater Noida, providing fresh produce to end-consumers residing in these regions.

Using AI-based demand prediction tool, the platform collects historical data to procure the produce, facilitates on-demand harvesting and thereby ensures delivery of fresh produce on the same day. It also uses customer relationship management tools on WhatsApp to seamlessly interact and serve consumers while keeping the overall transaction fully transparent at every step. Through the secured funds, the company will strengthen this mechanism and strive to serve customers better.

About Otipy

Otipy is a B2B2C platform, powered by social commerce. It is the supply chain of fresh produce in India which also works closely with reseller partners (mainly women). Otipy focuses on-demand harvesting as per predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution and delivery. Otipy, through its B2B arm, supplies fruits and vegetables to over 5000 plus retailers, which is sourced from farmers across Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra.

About Inflection Point Ventures

Inflection Point Ventures is an initiative of accomplished CXOs & Angel Investors who firmly believe that ‘Everyone can Grow with Startups’. Started in 2018, IPV has invested more than Rs. 100 crore across 35+ startups. IPV’s investors’ base, currently at 2500+ is seeing a massive influx of highly accomplished CXOs and HNIs, looking to invest in startups with rational valuation and sustainable business model.

Social Commerce Platform Shop101 Raises Fresh ₹80 Crore from Kalaari, Unilever Ventures

Mumbai based Shop101, a social commerce platform that enables entrepreneurs to sell on WhatsApp, Facebook & Instagram with zero investment, has raised Rs 80 crore (~ US$ 11 million) in Series B funding from Kalaari Capital and Unilever Ventures.

Existing investors, Stellaris Venture Partners, Vy Capital, and Livspace cofounder Ramakant Sharma also participated in the round.

The fresh funding comes in less than five months after the startup had raised $5 million in Series A round led by Stellaris Venture Partners and Vy Capital. To date, Shop101 has raised a total of $5.2 millioon in funding over two rounds including this one.

The startup will use the fresh funds to strengthen its core leadership and product team, scale the supplier network and enhance the technology platform, Abhinav Jain, Founder & CEO, Shop101.

Notably, just last month an another "Whatsapp/Facebook" based social commerce platform called 'Meesho' had raised $50 million in a Series C funding round from Shunwei Capital, DST Partners and RPS Ventures. Backed by Sequoia Capital, Meesho has raised a total of about $65 million in fundings and out of this $61.5 million have been raised in this year alone.

Shop101 enables reselling from a wide range of supply of products along with providing a technology platform to setup online stores integrated with a pan-India fulfillment network.

Founded in 2015, by IIT Kanpur alumni Abhinav Jain and Aditya Gupta, Shop101 helps small merchants sell to customers on social media platforms including WhatsApp, Facebook and Instagram. It has an online store with an inbuilt order-processing system. It also has a marketplace that helps small sellers procure supplies from distributors and manufacturers at the best price, further enabling micro-entrepreneurship.

“Social media as commerce platforms have the ability to disrupt traditional e-commerce players by offering personalised shopping experiences. Given India’s diverse population, social commerce will be the next great opportunity to reach new internet consumers,” said Vani Kola, managing director of Kalaari Capital.

"The Social Selling platform is tapping the large Indian e-commerce market potential beyond Metro cities. The model and unique technology empowers individuals across the country to become entrepreneurs. We believe Shop101 is well placed to grow this market" said Pawan Chaturvedi, Investment Director, Unilever Ventures.

[Top Image - Entrackr.com]

Source - Economic Times - ETTech