Snitch Appoints Ex-Dunzo, Aniket Singh to lead Business Growth and Operations

Snitch, a leading direct-to-consumer (D2C) men’s fashion brand, is pleased to announce the appointment of Aniket Singh as the company's new Chief Business Officer. In this role, Aniket will be responsible for spearheading Snitch's strategic initiatives to drive sustainable growth and operational efficiency. With his rich and diverse experience across industries, Aniket brings with him extensive knowledge in scaling businesses and fostering operational excellence.

In the last 2 quarters, Snitch has made exceptional growth records and is on track to achieve an ARR of 250 cr. Since its inception in 2019, the brand has been focused on expanding its leadership to bring even larger opportunities for the D2C market in India. Aniket will leverage his experience in driving Snitch’s mission of providing high-quality fashion products directly to consumers while creating an unforgettable shopping experience.

Aniket joins Snitch after his successful tenure as the driving force of B2B operations at Dunzo, a prominent name in quick commerce and logistics. Prior to Dunzo, Aniket headed revenue function at Treebo, a hotels aggregator, and co-founded Scholr, an Ed-tech start-up that was acquired by the educational technology firm, Byju's in 2020.

Commenting on the same, Siddharth Dungarwal, Founder, Snitch said “We are happy to have Aniket Singh on aboard, as the new Chief Business Officer at Snitch. His impressive track record in driving growth and optimizing operations for start-ups has been instrumental to further propel Snitch’s growth trajectory. As we have extensive expansion plans pertaining to retail, products, team, and marketing targeting the end of FY 2023- 24, we anticipate his expertise to continue to foster the acceleration chart for Snitch. His wealth of experience in scaling businesses, combined with his deep understanding of customer needs, make him a valuable addition to the Snitch team.”

Aniket Singh expressed his enthusiasm for joining Snitch, stating, "I am thrilled to join the fastest emerging D2C start-up. I am excited to contribute my experience in scaling businesses to drive the next phase of Snitch's growth. Together, we will continue to push boundaries and set up new benchmarks for the business."

About Snitch

Snitch, a 2019-founded menswear D2C fashion brand, creates sustainable and thoughtful collections keeping in mind the newest trends. Additionally, Snitch Plus is a collection offering plus sizes that make a bold fashion statement for men of all sizes while bringing out the best in their personalities through the transforming power of clothing. The brand offers an extensive assortment of everyday style essentials, such as formal dress, partywear, leisurewear, athleisure wear, etc.

Bootstrapped Fashion Brand ‘Snitch’ Seized All Five Shark Deal of INR 15 Million for 1.5% Equity

With an adroit pitch at Shark Tank India S2, Snitch raised the funding to improve the benchmark for men’s fashion in India

Snitch, a one-of-its-kind fastest growing fast fashion brand for men today announced that it has raised INR 15 million from the investors at the Shark Tank India Season 2. Siddharth Dungarwal, Founder, Snitch persuaded all five sharks for his most promising business plan and growth while inveigling all five of them to make an offer at once. Peyush Bansal, one of the sharks, announced the offer of 1.5 crores for 1.5% equity i.e 3% each.

Snitch, India’s D2C bootstrapped fashion brand acquired five inspirational investors, aka sharks; namely, Anupam Mittal Founder-CEO of Shaadi.com – People Group; Aman Gupta, Co-Founder-CMO of boAt; Namita Thapar, Executive Director of Emcure Pharmaceuticals; Vineeta Singh, Co-Founder-CEO of SUGAR Cosmetics; Peyush Bansal, Founder-CEO of Lenskart.com and Amit Jain, Co-Founder-CEO of CarDekho Group and InsuranceDekho.co who will help him scale up ahead the brand’s profitability across the Indian market.

The company clocked net revenue of 11 CR in the last month and with a cohesive team of such experienced business leaders, the brand is expected to expand its growth horizon. Siddharth accepted the counter-deal by the sharks in an effort to improve the benchmark for men’s fashion in the country. He plans to capitalise on the funding with cohesive branding with the aim of increasing the brand’s share of voice and parallelly reaching out to its wider audiences and geographies across the lengths and breadths of India.

Siddharth Dungarwal

Expressing views on his experience at Shark Tank India S2, Siddharth Dungarwal, Founder & CEO, Snitch, stated, “It was incredible to be on one of the best and top-rated entrepreneurial shows, and it was highly insightful to meet business leaders like sharks there. It was more towards the value these sharks would get rather than chasing valuation. I was very much sure that either I’m gonna take all 5 or none. That was something in the back of my mind, and I made it very clear from the start of the pitch itself. Each one of them has different expertise and holds some amazing industrial experience. We will together set up new benchmarks in the industry with this collaboration.”

While expressing his gratitude to the sharks for inspiring him to operate his company, Siddharth culminated the conversation and said, “I look forward to strengthening Snitch with this fruitful association.”

Offering a comprehensive selection of everyday style essentials, including formal dress, party wear, leisure wear, and many more categories, the brand caters to men’s apparel from what’s trending to fit directly into their wardrobe.

About Snitch

The 21st-century fashion station and destination for millennials-founded in 2019 - Snitch, a homegrown clothing brand is widely known for its limitless, fast-fashion, and experimental approach that captures world-class trends, and designs and produces mindful & sustainable everyday drops of the freshest styles. Catering to men's clothing from 'what's trending' to 'slot straight into your wardrobe, it offers a wide range of everyday staples, featuring formal wear, party wear, leisure wear, and many more categories.

Since fashion is meant for every body type, Snitch Plus is a collection provisioning plus sizes i.e. (2XL - 5XL) offering an unconventional style statement for men of all sizes while bringing out the best of personalities through the transformative power of fashion.

Snitch Made A Cohesive Pitch On Shark Tank India, Season 2

Pitched the funding of 1.5 crore for 0.5% equity with the current valuation of the company as 300 crores

Snitch, a Bangalore-based homegrown D2C men’s apparel brand made its path-breaking pitch to the industry-leading investors at the Shark Tank India Season 2. The promos of the pitch are already being aired which significantly hints on how promisingly Siddharth R Dungarwal, Founder, Snitch pitched his business model to the sharks.

A young leader and a promising entrepreneur, Siddharth represented India's fastest-growing experimental and limitless men’s fashion brand and made a unique pitch and successfully persuaded them to invest in his fastest-proliferating business.

As per the promo Siddharth stated, “Snitch is the fastest growing fast fashion brand for men, that is 100 percent made in India, ships 2000+ orders on a daily basis.” further pitching on the investment, “1.5 crores for 0.5% equity with the existing valuation of 300 crores.” As per the promo, this trail-blazing pitch has made the investors remain awe-struck.

The sneak peek of the pitch has been released already and its promos are live on Sony Tv. To know more about it, watch the entire episode that is expected to be aired between the 23rd to 27th of January.

The company, which entered the fashion industry in 2020 with 30 products, currently has 2500+ outfits added to its online portal from where it generated 95% of its total sales. The brand also marks a strong presence across the nooks and corners of all digital platforms in the country through its own online store, marketplaces like Myntra and Ajio, and varied social media channels.

Recently that brand recorded an impressive annual revenue run-rate of 100 crores by the end of Q4 FY22 after achieving 80 crores at the end of Q1 FY22, which is commendable.

About Snitch

The 21st-century fashion station and destination for millennials-founded in 2019 - Snitch, a homegrown clothing brand is widely known for its limitless, fast-fashion, and experimental approach that captures world-class trends, and designs and produces mindful & sustainable everyday drops of the freshest styles. Catering to men's clothing from 'what's trending' to 'slot straight into your wardrobe, it offers a wide range of everyday staples, featuring formal wear, party wear, leisure wear, and many more categories. Since fashion is meant for every body type, Snitch Plus is a collection provisioning plus sizes i.e. (2XL - 5XL) offering an unconventional style statement for men of all sizes while bringing out the best of personalities through the transformative power of fashion.

Snitch, One Of The 1st Bootstrapped Brands To Achieve 100 Crore ARR In 2 Years

With a tremendous CAGR of 120%, Snitch, an Indian home-grown fashion brand witnesses exponential growth in the Indian fashion landscape

Incepted to deliver a vibrant and stylized fashion experience to millennials, Snitch debuted to the D2C and e-commerce fashion industry with 30 products in 2022, and added 2500+ styles to its website by the end of 2022. The brand designed to offer limitless and experimental fashion witnesses soar in its annual revenue by 120 per cent. After achieving 80 crores at the end of Q1 FY22, Snitch recorded an impressive annual revenue run-rate of 100 crores by the end of Q4 FY22 while instilling confidence in the brand’s representatives.

Ready to experiment, the youth is exposed to international fashion trends, largely contributing to the rise in demand for limitless fashion. This D2C fashion brand achieved traction quickly under its exclusive collection, thereby raising consumers’ intent to purchase products online. In the past two years since its inception, Snitch raised online-driven sales and gained fame in the D2C and e-commerce ecosystem. In a short time, the brand has revolutionized the Indian fashion landscape making it convenient and affordable for its customers to stay in the league of world-class fashion trends.

Expressing views on the brand’s growth, Chetan Siyal, Chief Marketing Officer, Snitch said, “The brand constantly focuses on laying all the emphasis on developing a superlative product at low cost, and ROI-driven marketing. Our customer-obsessed approach & superior product quality makes it one of the most exciting D2C fashion brands & we plan to continue with such modest approaches to achieve our next big goal for Snitch, that of hitting Rs. 350 crores by the end of 2025!”

Snitch receives 95% of orders from its own website, snitch.co.in, signaling the tectonic shift in the e-commerce sector. Witnessing such a radical change in the adoption of limitless fashion, the brand now records 2000+ orders every day which has led Snitch to become one of the fashion brands to attain 100 crores in just 2 years. To fulfill the staggering sales growth, the brand’s logistics and order shipment is operated from its 35,000 square feet of technology-enabled warehouse; shipping approximately 2000 products per day.

About Snitch

The 21st-century fashion station and destination for millennials- founded in 2019- Snitch, a homegrown clothing brand is widely known for its limitless, fast-fashion, and experimental approach that captures world-class trends, and designs and produces mindful & sustainable everyday drops of the freshest styles. Catering to men’s clothing from ‘what’s trending’ to ‘slot straight into your wardrobe, it offers a wide range of everyday staples, featuring formal wear, party wear, leisure wear, and many more categories. Since fashion is meant for every body type, Snitch Plus is a collection provisioning plus sizes i.e. (2XL – 5XL) offering an unconventional style statement for men of all sizes while bringing out the best of personalities through the transformative power of fashion.