IRCTC Ties Up With Gurgaon-Based Simpli5d For Empowering Captcha Solutions

IRCTC, the largest e-commerce site in the country, has entered into an exclusive partnership with Simpli5d Technologies, a Gurgaon headquartered leading digital advertising and audience Intelligence company to enhance theirsecurity and boost advertisingrevenues. Captcha, a security tool used to differentiate between humans and other malicious programs, was until now offered as distorted letters butthis is all set to change.Now with this partnership, IRCTC would be using innovative image based NLPCaptcha by Simpli5d Technologies.

"At IRCTC, security and user experience are the most critical concern for us and at the same time we look for new avenues of revenue other than the core business of ticketing,”explains a senior official from IRCTC. “NLPCaptcha fits in beautifully into all this - it provides better security, enhanced user experience and an altogether new stream of advertising revenues for IRCTC. We look forward to a long term and mutually beneficial partnership with Simpli5d Technologies," he added.

IRCTC, which has a massive reach, accountsfor more than 1 million e-commerce transactions per day.More than 100 million captchas are solved on the platform every month and all these will be replaced by NLPCaptcha, a patent pending technology to monetise captchas by Simpli5d Technologies. These Captchas will carry messages from leading brands in the country. This presents a unique opportunity for the brands to engage with the unique and premium audience of IRCTC. This exclusive partnership gives Simpli5d Technologies sole monetization rights for the entire Captcha inventory on the ticketing website.

Amit Mittal, Founder and CEO at Simpli5d Technologies is excited about the new association. "This partnership with IRCTC is a huge milestone for us,”says Amit, “On an average 125 million captchas are solved on IRCTC every month and this gives us a reach of more than 50 mn unique audience. Effectively we will be reaching out to every person in India who does an online transaction and we are sure that our advertisers would love it."

“This is a win-win situation for everyone. We are committed to continue delivering the best results for our advertisers as well as for IRCTC. Delighted to have leading advertisers like Lava, Airtel, Pepsi, Dabur etc. already on board” says Sidharth Oswal, co-founder at Simpli5d Technologies.Simpli5d Technologies is backed by YourNest Angel Fund, Dheeraj Jain of Redcliffe Capital and Udaan Angel Partners.

NLPCaptchais becoming widely popular and has been adopted by hundreds of websites and advertisers across India, Europe and South East Asia. Thekey USP for advertisers isits ability to provide guaranteed attention of the end user and a brand recall which is as high as 229% more than traditional banners(as per a study done by Effective Measure, an independent market research company). It delivers significant cost saving for advertisers, with figures as impressive as 85% as verified by Sizmek, a global ad serving and validation platform.

Several brands have shown interest in the platform, with Lava, always looking for innovative platforms to reach their consumer is a launch partner. With recent association with M.S. Dhoni as a brand ambassador, they are looking out to rapidly expand their already growing consumer base.

"Lava wants to strengthen its brand in India and aims to reach out to millions of consumers. IRCTC with its wide reach provides an ideal platform for our ambitions. NLP Captcha platform provides high engagement with our brand message and therefore we are excited about this tie-up." Harish Aswani, Digital Lead at Lava.

"IRCTC is one of the biggest e-commerce platforms with a massive reach when it comes to Display advertising in India. With NLP Captcha, we can not only reach out to desired TG of Lava, but at the same time we can ensure that all the interactions will be driven by real humans only and not by bots.”. Sachin Bhatia, Digital Director at Motivator.

IRCTC Ties Up With Gurgaon-Based Simpli5d For Empowering Captcha Solutions

IRCTC, the largest e-commerce site in the country, has entered into an exclusive partnership with Simpli5d Technologies, a Gurgaon headquartered leading digital advertising and audience Intelligence company to enhance theirsecurity and boost advertisingrevenues. Captcha, a security tool used to differentiate between humans and other malicious programs, was until now offered as distorted letters butthis is all set to change.Now with this partnership, IRCTC would be using innovative image based NLPCaptcha by Simpli5d Technologies.

"At IRCTC, security and user experience are the most critical concern for us and at the same time we look for new avenues of revenue other than the core business of ticketing,”explains a senior official from IRCTC. “NLPCaptcha fits in beautifully into all this - it provides better security, enhanced user experience and an altogether new stream of advertising revenues for IRCTC. We look forward to a long term and mutually beneficial partnership with Simpli5d Technologies," he added.

IRCTC, which has a massive reach, accountsfor more than 1 million e-commerce transactions per day.More than 100 million captchas are solved on the platform every month and all these will be replaced by NLPCaptcha, a patent pending technology to monetise captchas by Simpli5d Technologies. These Captchas will carry messages from leading brands in the country. This presents a unique opportunity for the brands to engage with the unique and premium audience of IRCTC. This exclusive partnership gives Simpli5d Technologies sole monetization rights for the entire Captcha inventory on the ticketing website.

Amit Mittal, Founder and CEO at Simpli5d Technologies is excited about the new association. "This partnership with IRCTC is a huge milestone for us,”says Amit, “On an average 125 million captchas are solved on IRCTC every month and this gives us a reach of more than 50 mn unique audience. Effectively we will be reaching out to every person in India who does an online transaction and we are sure that our advertisers would love it."

“This is a win-win situation for everyone. We are committed to continue delivering the best results for our advertisers as well as for IRCTC. Delighted to have leading advertisers like Lava, Airtel, Pepsi, Dabur etc. already on board” says Sidharth Oswal, co-founder at Simpli5d Technologies.Simpli5d Technologies is backed by YourNest Angel Fund, Dheeraj Jain of Redcliffe Capital and Udaan Angel Partners.

NLPCaptchais becoming widely popular and has been adopted by hundreds of websites and advertisers across India, Europe and South East Asia. Thekey USP for advertisers isits ability to provide guaranteed attention of the end user and a brand recall which is as high as 229% more than traditional banners(as per a study done by Effective Measure, an independent market research company). It delivers significant cost saving for advertisers, with figures as impressive as 85% as verified by Sizmek, a global ad serving and validation platform.

Several brands have shown interest in the platform, with Lava, always looking for innovative platforms to reach their consumer is a launch partner. With recent association with M.S. Dhoni as a brand ambassador, they are looking out to rapidly expand their already growing consumer base.

"Lava wants to strengthen its brand in India and aims to reach out to millions of consumers. IRCTC with its wide reach provides an ideal platform for our ambitions. NLP Captcha platform provides high engagement with our brand message and therefore we are excited about this tie-up." Harish Aswani, Digital Lead at Lava.

"IRCTC is one of the biggest e-commerce platforms with a massive reach when it comes to Display advertising in India. With NLP Captcha, we can not only reach out to desired TG of Lava, but at the same time we can ensure that all the interactions will be driven by real humans only and not by bots.”. Sachin Bhatia, Digital Director at Motivator.

This Anti-Fraud Technology Startup Aims To Save Billion Dollars Spent On Online Advetisement Globally

Billions of dollars are being wasted serving ads to automated bots, as there is no mechanism for advertisers to filter out non-human traffic, which forms 56% of current web traffic. This, along with depleted add engagement, has been the major issue in online advertisement. 82% of total ad banners turned out to be on blind spots adding to complete waste of resources on them.

Gurgaon based audience intelligence company called Simpli5d Technologies has developed a solution to address these fundamental issues imperatively. The technology developed filters non-human traffic effectively and builds advertisement for high impact engagement and guarantees attention as well as user engagement eradicating waste of resource cogently.

Essentially, the startup is helping bands prevent waste of money on ineffective advertisement and is effectively addressing the issue of ad-fraud. The patent awaited Natural Language Processing (NLP) Technology developed by the company is claimed to be a strong solution that ensures that the brands/ advertisers pay only for what they get. On top of this, Simpli5d builds high impact engagements around Brands, which leads to a long lasting brand recall in the minds of their target customer. The technology is based on the fundamental aspect of any advertisement campaign, which is - Real Human + Right Targeting + Real Engagement = Enhanced and Sustainable Brand Recall

Founded by Amit Mittal and Sidharth Oswal, IIM Lucknow and Fore School of Management alumnus respectively, the main aim of the startup is to provide its customers with Real Human, Right Targeting and real engagement. Amit has earlier worked with I Media Corp Ltd, which is the digital arm of Dainik Bhaskar group. While Sidharth is a seasoned sales person having over 8 years of experience in sales.

The idea for Simpli5d Technologies first stuck Amit while working for the Dainik Bhaskar group. He was facing issues almost daily, both as a publisher as well an advertiser as there was a huge gap between the expectations and what was actually being made available. There, he realised, that the issues were increasing continuously at an alarming rate, quality of audience profiling was poor and there were very limited ways in which the advertisers could grasp the attention span of the customers. Hence, Simpli5d Technologies was born.

The company is currently working with more than 800 publishers across the globe and have also entered into multiple global partnerships with companies like Supersonic and AOL etc. The startup currently has more than 100 clients and have been successfully working with popular brands like Uniliver, Lufthansa, Maruti and Asian Paints, amongst others.

In November last year, Simpli5d has even managed to raise an undisclosed amount in Pre-Series A funding led by Your Nest Angel Fund along with the participation of Udaan Angel Partners.

In order to provide their customers with the best, they're making use of various technologies and methods such as bid data analytics for the purpose of advanced audience management platform and a completely in-house developed advertisements serving platform to analyze and optimize their campaign performance. They're also making use of a technology called Natural Language Processing Technology to filter out bots, which is currently pending patent.

The Gurgaon headquartered company which only has a 20 members team at present, aims to be the world's largest audience intelligence database for the entire digital ecosystem - advertisers as well as publishers. Their future plans include expanding to more geographies apart from the current India, Thailand and Spain.