Seagate Technology Appoints Sameer Bhatia as Senior Regional Director for IMETA Region

• In his expanded leadership role, Bhatia will spearhead Seagate’s business strategy, drive regional growth & strengthen the company’s relationships with customers, channel partners & key industry stakeholders across these dynamic & fast-evolving markets.
• Since joining Seagate in 2015, he has held several leadership positions, including Director of the Asia Pacific Consumer Business Group & Country Manager for India & SAARC.
• As Senior Regional Director, Bhatia’s focus will be on accelerating Seagate’s momentum in markets that are witnessing a surge in data creation & consumption, driven by digital transformation, AI integration & the rapid growth of cloud & edge infrastructures.
• He is focused on expanding Seagate’s market presence, strengthening its ecosystem partnerships & ensuring customers can leverage the company’s most advanced & sustainable storage solutions.

Seagate Technology has announced the appointment of Sameer Bhatia as Senior Regional Director for India, the Middle East, Turkey and Africa (IMETA). In his expanded leadership role, Bhatia will spearhead Seagate’s business strategy, drive regional growth and strengthen the company’s relationships with customers, channel partners and key industry stakeholders across these dynamic and fast-evolving markets.

A seasoned industry professional, Bhatia brings with him over two decades of experience spanning data storage, mobility and telecommunications. Since joining Seagate in 2015, he has held several leadership positions, including Director of the Asia Pacific Consumer Business Group and Country Manager for India & SAARC.

As Senior Regional Director, Bhatia’s focus will be on accelerating Seagate’s momentum in markets that are witnessing a surge in data creation and consumption, driven by digital transformation, AI integration and the rapid growth of cloud and edge infrastructures. He is focused on expanding Seagate’s market presence, strengthening its ecosystem partnerships and ensuring customers can leverage the company’s most advanced and sustainable storage solutions.

Commenting on his appointment, Sameer Bhatia said,

IMETA is rapidly emerging as a digital transformation and innovation hub. Seagate’s goal is to help organisations realize the true value of their data so they can innovate, grow and make a meaningful impact in an increasingly data-driven world.

The IMETA region represents a key area of growth for Seagate. With governments and enterprises investing heavily in digital infrastructure, AI readiness and data sovereignty, the demand for scalable and energy-efficient storage continues to rise in the region. Bhatia’s appointment reflects Seagate’s commitment to driving regional growth, fostering sustainable innovation, and supporting customers on their journey toward data-driven transformation.

Seagate Technology, a global leader in mass-capacity data storage, provides storage solutions that enable businesses and individuals to store, protect and activate data securely and efficiently. Its cutting-edge portfolio, spanning hard drives, SSDs and enterprise storage solutions, address the evolving demands of cloud enterprise edge and consumer environments. Through continuous innovation, Seagate empowers organizations and individuals to unlock the full potential of data.

Seagate Introduces Hard Drive Capacities of Up to 36TB, Extending Its HAMR-Based Mozaic 3+ Technology Platform

Seagate Technology Holdings plc (NASDAQ: STX), an innovator of mass capacity data storage, today announced shipments of Exos M hard drive samples to select customers in industry-leading capacities up to 36 terabytes (TB). Based on Mozaic 3+, the company’s breakthrough heat-assisted magnetic recording (HAMR) technology platform, Exos M delivers unprecedented storage scale for large-scale data center deployments.

Key Takeaways

Adopted by Cloud Service Providers: Seagate is currently ramping Exos M to volume shipments on capacity points up to 32TB with a leading cloud service provider. Separately, Seagate is also sampling drives on the Exos M platform of up to 36TB.

Mozaic 3+ and HAMR Innovation: Based on Seagate’s Mozaic 3+ technology platform, the industry’s first implementation of heat-assisted magnetic recording (HAMR), Exos M offers data center operators significant scale, total cost of ownership (TCO), and sustainability advantages, including 300% more storage capacity within the same data center footprint, a 25% cost reduction per terabyte and 60% reduction in power consumption per terabyte.¹

Unrivalled Areal Density: Exos M, powered by HAMR-based Mozaic3 + platform, now delivers capacity points up to 36TB through a highly efficient 10-platter product design. Seagate is the only data storage company that can achieve areal densities of 3.6TB per hard drive platter today, with a pathway to increasing per-platter capacity to 10TB.

Infrastructure solutions provider Dell Technologies is among the first customers to adopt Mozaic3+ and will soon integrate Exos M 32TB into their high-density storage systems. 

“As customers build out their AI factories, they need cost-efficient, scalable and flexible storage engineered to reliably handle the most demanding AI workloads,” said Travis Vigil, SVP, ISG Product Management. “Dell PowerScale with Seagate’s HAMR-enabled Mozaic 3+ technology plays a crucial role in supporting AI use cases like retrieval augmented generation (RAG), inferencing and agentic workflows. Together, Dell Technologies and Seagate are setting the standard for industry-leading AI storage innovation.”

Dave Mosley, Seagate CEO, said:

We’re in the midst of a seismic shift in the way data is stored and managed. Unprecedented levels of data creation – due to continued cloud expansion and early AI adoption – demand long-term data retention and access to ensure trustworthy data-driven outcomes. From capturing training checkpoints to archiving source-data sets, the more data organizations retain, the more they can validate that their applications are acting as they expect them to – and adjust course as needed.

"Seagate continues to lead in areal density, sampling drives on the Exos M platform of up to 36TB today. Also, we’re executing on our innovation roadmap, having now successfully demonstrated capacities of over 6TB per disk within our test lab environments."

“As the world’s leading producer of exabytes, and the only manufacturer capable of manufacturing 3.6TB per platter hard drives at scale, Seagate is laser-focused on delivering the storage scale required for the applications of the future,” Mosley added.

“As businesses and people everywhere continue to use AI applications, more widespread adoption of AI is creating unprecedented amounts of data. All this data needs to be replicated and retained for the long term,” said Kuba Stolarski, Research Vice President for service provider infrastructure with analyst firm IDC. “Our research shows that hard drives continue to be a critical technology for delivering this scale, with 89% of data stored in the data centers of leading cloud service providers stored via hard drive. We believe Seagate’s progress in areal density innovation positions them well to address increased demand for data storage.”

To learn more about Exos M and the Mozaic 3+ platform, visit Seagate.com.

Seagate is a leader in mass-capacity data storage. We have delivered more than four and a half billion terabytes of capacity over the past four decades. We make storage that scales, bringing trust and integrity to innovations that depend on data. In an era of unprecedented creation, Seagate stores infinite potential. To learn more about how Seagate leads storage innovation, visit www.seagate.com and our blog, or follow us on X, Facebook, LinkedIn, and YouTube.

Footnote: ¹Method: 10TB to 30TB capacity upgrade when comparing Exos X10 to Exos M 30TB Mozaic drive, a common drive capacity needing upgrade at data centers today.

©2025 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, Mozaic 3+, Exos, and the Spiral logo are trademarks or registered trademarks of Seagate Technology LLC in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective owners. When referring to drive capacity, one gigabyte, or GB, equals one billion bytes, one terabyte, or TB, equals one trillion bytes, and one exabyte, or EB, equals one quintillion bytes.

Seagate and IBM Tie Up to Curb Counterfeiting of Hard Drives using Blockchain Tech

Seagate Technology plc, a world leader in data storage solutions, and IBM have announced they are working together to reduce product counterfeiting using blockchain and security technologies.

The project, which is designed to help manufacturers, integrators, and business partners fight counterfeit hard drives, uses the IBM Blockchain Platform to authenticate the provenance of disk drive products, bringing a new level of multi-layered security protection to the data management industry.

According to the International Anti-Counterfeiting Coalition, global trade in counterfeit and pirated electronic products has reached more than $1.7 trillion in value. To verify product authenticity, Seagate will update the IBM Blockchain Platform on the IBM Cloud with product authentication data based on the Seagate Secure™ Electronic ID (eID) at the point of manufacture. Each unique identifier (serving as an electronic fingerprint) can be used to verify the identity of a hard drive at any time during its product life cycle. Seagate’s Certified Erase employs cryptographic erasure technology to produce a digital certificate of data purge, which is electronically signed by the device under the Seagate Secure public key infrastructure (PKI) and stored on the blockchain for compliance management with emerging global data privacy laws.

Building upon IBM’s blockchain expertise and powered by the Linux Foundation’s Hyperledger Fabric distributed ledger framework, the IBM Blockchain Platform is designed to allow network participants to append and view blockchain data based on their level of permissioning.

Throughout a product’s life, technology vendors, service providers, and end users will be able to confirm the product’s provenance on the blockchain, which provides an immutable record of events. This can help reduce data loss, fraudulent products and warranty costs, while improving product assurance for customers during deployment.

“Blockchain technology can be extremely effective in confirming provenance and authenticity of assets,” said Bruce Anderson, global managing director, electronics industry, IBM. “The ability to work with Seagate to combine blockchain with advanced cryptographic product identification technology is what sets this work apart, and signals blockchain’s potential to reimagine the electronics product life cycle management processes. Counterfeit electronic components are a global issue that requires an ecosystem-wide effort to address.”

The eID and Certified Erase capabilities are built on the Seagate Secure technology, which can enable higher levels of trust of product provenance and proof of data erasure. Customers can benefit from knowing that a drive is a genuine Seagate product and that any data on it can be securely erased which can assist customers with their efforts to adhere to international compliance standards.

“IBM has a proven history of technology innovation as evidenced by its market leadership in blockchain technology for product provenance in various industries,” said Mark Re, senior vice president and chief technology officer at Seagate. “By combining Seagate’s innovations in product security with IBM’s blockchain expertise, we want to prove that we can help reduce the incidence of product counterfeiting in the future.”

As project development continues in this combined effort to fight global product counterfeiting, Seagate and IBM are anticipating that they will expand the business network to include participation from supply chain partners.

To recall, in August last year, a group of companies including Nestlé, Unilever and Walmart, among others, have had came together to adopt IBM's blockchain technology in order to tackle problem of contaminated food making its way to consumers.

In the same year earlier, IBM joined hands with Maersk, the global leader in container shipping and ports, to launch a blockchain technology platform that works towards digitising the shipping industry along with the hefty documentation that goes with it.

In February of same year, one of India's largest diversified multinational group of companies, Mahindra & Mahindra also entered into a partnership with IBM to develop blockchain-based supply chain applications to step up transparency and security between supplier-to-manufacturer trade through a permissioned distributed ledger