Cricket legend Sachin Tendulkar has teamed up with Reddit as their new brand ambassador. That’s right—the man who ruled the pitch is now part of the internet’s favorite hangout spot.
Tendulkar 99 has his own Reddit account, u/SachinTendulkar, where he’ll post personal thoughts, match memories, and behind-the-scenes stories. He’ll also join discussions in popular cricket communities like r/IndiaCricket and r/SachinTendulkar, giving fans a chance to hear directly from him.
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Reddit's Vice President of International Growth, Durgesh Kaushik, said, "Sachin Tendulkar, a name synonymous with cricket excellence, possessed a remarkable ability to transcend boundaries and unite people through his extraordinary talent. His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the "Master Blaster".
"This unifying community spirit is precisely what we aim to empower and cultivate at Reddit. We envision Reddit's cricket communities becoming vibrant digital spaces where fans from every corner of the globe can come together, connect, and share their passion for the sport, and most importantly, engage directly with the legendary Sachin Tendulkar. We are immensely proud and excited to officially welcome the "Master Blaster" as Reddit's Brand Ambassador. We believe that his participation will enrich the experience for cricket fans worldwide, offering them unprecedented opportunities for interacting and connecting with one of the game's greatest icons."
Reddit chose Sachin as part of its push to grow its sports audience—especially in India. In the past year alone, cricket discussions on Reddit got 3.7 billion views and 32 million interactions. Overall, sports content has grown 30% on the platform.
Sachin said he loves how passionate Reddit’s communities are and is excited to interact with fans in a more personal way. It’s a modern twist on fan connection—where he isn’t just admired but gets to be part of the conversation too.
Not everyone missed a chance to joke about it though. Comedian Rohan Joshi joked that Sachin has "touched too much grass" to truly fit in with Reddit users, who are known for staying indoors. But that’s part of the charm—bringing cricket’s biggest icon into Reddit’s unique, chatty world.
In short, it’s a smart move for both sides: Reddit gets a national hero, and fans get closer to the game’s greatest. Let’s see how many sixes he hits in this digital innings.
"This unifying community spirit is precisely what we aim to empower and cultivate at Reddit. We envision Reddit's cricket communities becoming vibrant digital spaces where fans from every corner of the globe can come together, connect, and share their passion for the sport, and most importantly, engage directly with the legendary Sachin Tendulkar. We are immensely proud and excited to officially welcome the "Master Blaster" as Reddit's Brand Ambassador. We believe that his participation will enrich the experience for cricket fans worldwide, offering them unprecedented opportunities for interacting and connecting with one of the game's greatest icons."
Reddit chose Sachin as part of its push to grow its sports audience—especially in India. In the past year alone, cricket discussions on Reddit got 3.7 billion views and 32 million interactions. Overall, sports content has grown 30% on the platform.
Sachin said he loves how passionate Reddit’s communities are and is excited to interact with fans in a more personal way. It’s a modern twist on fan connection—where he isn’t just admired but gets to be part of the conversation too.
Not everyone missed a chance to joke about it though. Comedian Rohan Joshi joked that Sachin has "touched too much grass" to truly fit in with Reddit users, who are known for staying indoors. But that’s part of the charm—bringing cricket’s biggest icon into Reddit’s unique, chatty world.
In short, it’s a smart move for both sides: Reddit gets a national hero, and fans get closer to the game’s greatest. Let’s see how many sixes he hits in this digital innings.
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