Recur Club Announces $50M Funding to Revolutionize India’s SME and Startup Debt Ecosystem

Recur Club, India’s fastest-growing AI-native debt marketplace, has raised $50 million to scale ‘autopilot’ debt financing, enabling startups and SMEs to secure debt faster, with less friction. The raise includes $8 million in equity funding led by InfoEdge Ventures, LC Nueva, Physis Capital, String Ventures and iA finvolve, alongside $42 million in debt allocation to the platform from leading financial institutions, including Incred, Ugro and Lighthouse Canton.

Recur Club has connected 2,000+ companies to 100+ institutional lenders across 30+ customised debt products - cashflow financing, asset financing, working capital, invoice discounting, venture debt, acquisition financing, structured debt and lease financing across varied sectors like SaaS, Tech Services, D2C, Manufacturing, Financial Services, Pharmaceuticals, Solar and Agriculture. The new funds will be deployed to accelerate the growth of Recur’s AI-native debt marketplace launching new debt products and expanding into Tier-2 and Tier-3 cities and investing further into technology infrastructure. Recur Club has scaled 120% y-o-y and, with these new funds, is on track to achieve an annual debt run-rate of ₹10,000 crore by FY’27.

At the heart of Recur Club is AICA — our proprietary AI Credit Analyst, trusted by 100+ banks, NBFCs, and credit funds. AICA saves over 80% of the time typically spent on data collection, data room management, deal execution, due diligence, and CAM creation through its AI co-pilots and lending agents. Its AI-powered debt recommendation engine identifies the most suitable financing options for each borrower and matches them with the most relevant lenders at lightning speed. This enables companies to raise unsecured loans in under 48 hours and structured, collateral-backed growth capital in less than three weeks - a process that traditionally takes over three months.

Since its inception, Recur Club has facilitated over ₹3,000 crore in debt sanctions, backing companies such as MoveInSync, Zypp, Sagar Asia, Kimbal, Captain Fresh, and Palmonas. With a balanced mix of secured and unsecured disbursals, the platform mirrors real founder needs — from unlocking working capital quickly to enabling structured growth with secured credit for expansion, equipment, or asset-backed financing.

“Founders choose Recur Club because we make debt raising a simple, transparent and fast process by curating ideal capital structures mapped with the Company's business plan - a true technology-led capital advisory. By 2030, our ambition is to power 2% of India’s $1 trillion SME and startup debt market by making debt accessible like flowing water” said Eklavya Gupta, Founder & Co-CEO of Recur Club.

Abhinav Sherwal, Co-Founder and Co-CEO, added: “Raising debt in India has traditionally been slow, opaque, and fragmented, filled with scattered applications, endless follow-ups, and delayed disbursals. At Recur Club, we have rebuilt this experience ground up with AI lending agents where technology stays invisible while founders raise capital and keep their focus on scaling their businesses instead of chasing paperwork.”

Echoing this confidence, Amit Behl, Partner at Infoedge, said: “AI is transforming industries worldwide, but corporate lending in India has remained slow and relationship based. Recur Club is changing that. By building a full-stack debt marketplace with AI at its core, they are making capital faster, smarter, and truly founder-first. This is not just an incremental improvement — it is a fundamental reset of how credit flows to businesses in India, and we are excited to back a team with the vision and execution to build the future of credit.”

About Recur Club

Recur Club’s mission is to redefine the way businesses access debt and fuel India’s next wave of entrepreneurship and economic growth. They are India’s first and largest AI-native debt marketplace, unlocking capital for startups, SMEs and growth-stage companies through intelligent matchmaking, automated underwriting, and AI-powered digital workers. Recur Club is fueling India’s next wave of entrepreneurship and economic growth — helping ambitious companies scale without limits. With AICA at heart, Recur Club aspires to cement its position as an operating system for business credit in India. Companies with revenues above annual turnover of 5cr can setup a free session with our debt advisor at recurclub.com.

Jaipur-based Insurance Aggregator Square Insurance Raises $1 Mn from Recur Club

Jaipur based InsurTech startup Square Insurance has raised $1 million (about Rs 8.3 crore) in a funding round led by Recur Club, a trading platform for recurring revenue companies to trade their contracts/subscriptions.

Square Insurance will utilise the freshly raised funds to open 15 new branch offices and strengthen their workforce, according to a statement to media outlets.

Founded in 2017, Square Insurance is an Insurtech life & General insurance aggregator. It allows to compare quotes from top-rated insurance companies and find the perfect policy that caters to customers' unique needs. The customers can make the payment and download the policy online.

Last month, Square Insurance announced that it has made a strategic partnership with Rajasthan government, under which the Insurtech startup will deliver a range of insurance services across the state with the help of 78,000 e-Mitra kiosks. Jaipur-based startup's product portfolio covers cattle, crop, bike, health, life, car, property, travel, and marine insurance services.

Touted as a disruptor in the industry with an employee base of 320, and focused on the underserved markets, Square Insurance is providing solutions by using advanced algorithms and data analytics.

To recall, in February this year in what is touted as the largest ever series A round by an Indian Insurtech company, InsuranceDekho, had raised $150 million in Series A funding led by Goldman Sachs Asset Management and TVS Capital Funds. 

Recur Club and Infoedge Ventures Bring Key Industry Stakeholders on Independence Day Eve to Deliberate with Founders on "Building for Bharat"

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To celebrate India's 75^th Independence Day, Recur Club and Infoedge Ventures organized an event around the theme 'Building in Bharat for the World'.

It was an enriching session with participation from over 100+ founders, VCs, Industry bodies on 'How Indian SaaS startups should build, plan, and strategize to expand globally and navigate the current macro environment'. The panel discussion was led by eminent panelists:

1. Jitendra Vijay, CEO, Ministry of Electronics and Information Technology, Startup Hub

2. Kitty Agarwal, Partner, Infoedge Ventures

3. Apurva Chamaria, Head of Partnerships, Startups Google

4. Gaurav Goel, Group President & National Head - Startup/Fintech & New Economy Business, Yes Bank

5. Sudhanshu Bhasin, Chief Business Officer and Head of Investments at Recur Club

Founding team of Recur Club along with the panelists

During the discussion, Jitendra Vijay, CEO, Ministry of Electronics and Information Technology, Startup Hub highlighted, "It's a decade of technology for India. By 2030, India will be looking at 20-30% of the overall SaaS market pie, which has a huge potential. Given the key technologies like AI and ML and digitalization being the core of the business, youth and ambitious entrepreneurs can accelerate the overall industry growth."

At the event, Apurva Chamaria, Head of Partnerships, Startups Google stated, "India enjoys great credibility and prestige when it comes to technology. 10% of the global developer population is based out of India, and it is growing steadily at 40% every year. Owing to our strong developer community, we possess proven expertise in developing SaaS products, and I foresee a lot of enterprise SaaS companies coming up in the future."

SaaS businesses have been gaining traction with robust growth at 33%+ and with $6B+ VC investments in 2021 (20% of the overall VC investments at $35B).

BVP's SaaS index which tracks 50+ key cloud companies was trading at over 20x ARR in 2020. But since last year the index witnessed a 50% decline in LTM. Startups are now looking at alternative financing solutions as well after seeing a 20-30% decline in funding through traditional channels.

Kitty Agarwal, Partner, Infoedge Ventures said, "Owing to the recurring nature of cash flows, high gross margins, and capital efficiency, SaaS-based business model becomes way more defensive in the down markets rather than upmarket. These key advantages of the SaaS business model give founders more flexibility to scale up the business and grow."

Gaurav Goel, Group President & National Head - Startup/Fintech & New Economy Business, Yes Bank said, "Banking industry is gearing to provide a better ecosystem to the Indian startup ecosystem and that Yes Bank has recently also started investing equity in selective startups."

Aiming at discussing the current challenges of the global macro environment, the panel discussed how being contribution margin positive and leveraging alternative financing solutions like those provided by Recur Club can help SaaS companies to navigate the current macroeconomic scenario.

"With the event, we sought to leverage the Recur Club community to empower the startups of today to become the industries of tomorrow by providing them with strategies for capital efficient growth and fundraising in the new normal," said Sudhanshu Bhasin, Chief Business Officer and Head of Investments, Recur Club.

About Recur Club

Recur Club is a revolutionary trading platform facilitating financing for Companies with Recurring Revenue streams. Recur Club has unlocked an all-new asset class to simplify the way financing works for companies. Companies are able to convert their Monthly Recurring Revenue to upfront growth capital on click of a button.