Cashfree Payments’ Zecpe Rebrands As Ecom360: Bets Big on D2C Businesses with Growth Solutions

Cashfree Payments, India's leading payments and API banking company, has announced the rebranding of its subsidiary, Zecpe, to ‘Ecom360’. Ecom360 caters to the end-to-end growth challenges faced by D2C businesses across their customer and product lifecycles. With Ecom360, businesses gain access to a comprehensive set of solutions built to elevate customer shopping experiences, prevent returns, streamline operations, and offer exceptional post-order support.

In early 2023, Cashfree Payments acquired Zecpe, a one-click checkout solution which tackled the checkout conversion challenge, a core problem faced by D2C businesses. Keeping to the same mission, Ecom360 will address a broader set of core problems, unlocking value and facilitating exponential growth. Ecom360 will operate as a distinct brand within Cashfree Payments, offering tailored solutions for the D2C ecosystem.

Indian customers have become accustomed to a refined ecommerce journey as large marketplaces have optimised their online shopping experience. However, D2C businesses lack this capability due to multiple growth challenges such as complex check out, lack of order tracking, inventory management hurdles, and returns on COD orders. Ecom360 will bridge this gap by offering solutions that address these obstacles directly on the brands' websites, empowering Indian ecommerce retailers to deliver enterprise-grade experiences and build customer trust.

Hriday Agarwal, GM, ECom360

Hriday Agarwal, General Manager, Ecom360 said, "we are thrilled on the launch of the all-in-one e-commerce suite, Ecom360. The D2C and e-commerce sector in India has grown and expanded to remarkable heights and we anticipate that it will continue to do so. At the same time, we are aware of the numerous issues these D2C companies face as they expand. With Ecom360 by Cashfree Payments, we hope to address the growth difficulties faced by D2C and e-commerce enterprises, including improving checkout and payment processes and enabling them to provide seamless pre- and post-order experiences for customers.”

Akash Sinha, CEO and Co-Founder, Cashfree Payments said, "We are excited to introduce Ecom360 to D2C merchants in India, providing a comprehensive solution to address all their end-to-end growth challenges. This is a significant step in our mission to empower businesses with enhanced payments capabilities, allowing them to scale-up rapidly. It is also a testament to our commitment to the nation’s Make in India initiative, by helping businesses to grow sustainably. We have always focussed towards innovating and introducing effective payments products for our merchants. Ecom360, aligns with this notion, as we aim to revolutionise e-commerce for businesses.”

With over 50% market share among payment processors, Cashfree Payments today leads the way in bulk disbursals in India with its Payouts and is also among the leading online payment aggregators. India’s largest lender, SBI invested in Cashfree Payments underscoring the company’s role in building a robust payments ecosystem. Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products. Cashfree Payments is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Apart from India, Cashfree Payments products are used in eight other countries including the USA, Canada, and UAE.

About Cashfree Payments

Cashfree Payments is a leading payment and API banking solutions company. It provides full-stack payment solutions enabling businesses in India to collect payments and make payouts via all available methods with simple integration. Cashfree Payments' offerings include an advanced and easy way to integrate payment gateways, a split payment solution for marketplaces, bank account verification API, Lending disbursals solution and Auto Collect -- a virtual account solution to match inbound payments to customers. Founded by IIIT Hyderabad alumnus Akash Sinha and IIT Kharagpur graduate Reeju Datta, www.cashfree.com is among the leading payment service providers in India processing transactions worth USD 40 Billion annually. It has leveraged technology to lead payment disbursals in India with more than 50% market share among payment processors. Cashfree Payments enables more than 3,00,000 businesses with payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty and rewards. Apart from India, Cashfree Payments products are used in eight other countries including the USA, Canada, and UAE. Cashfree Payments is backed by Silicon Valley investor Y Combinator, Apis Partners, State Bank of India (SBI), and was incubated by PayPal.

YC-Backed EdTech Startup Oneistox Rebrands As 'Novatr'; Projects 12X Revenue Growth in FY'24

• The platform offers a range of courses and upskilling programs tailor-made for Architecture, Engineering & Construction (AEC) professionals to help them build industry-relevant new-age skills. 
• The strategic move is in line with their vision to accelerate the adoption of tech in the AEC industry by building tech-first skills.
• The hyper-growing ed-tech platform founded in 2021 by Harkunwar Singh along with his co-founders Vipanchi Handa, Mehul Kumar, and Chaithanya Murali has been clocking a tremendous 30% m-o-m growth over the past 12 months and has turned profitable starting FY2023.

Oneistox, a homegrown ed-tech startup transforming the AEC (Architecture, Engineering, and Construction) industry, has rebranded itself as Novatr. The strategic move is in line with their vision to fill the innovation gap in AEC by honing the power of human potential and building tech-first skills. The hyper-growing ed-tech platform founded in 2021 by Harkunwar Singh along with his co-founders Vipanchi Handa, Mehul Kumar, and Chaithanya Murali has been clocking a tremendous 30% m-o-m growth over the past 12 months and has turned profitable starting FY2023.

With the ultimate aim of accelerating the adoption of technology in the AEC industry at large, Novatr aims to be the bridge between the dreams of AEC’s future and the skills imperative for its realization. In 2021, Oneistox was founded to propel the AEC industry further towards tech-first skills and ensure better opportunities.

“Oneistox” or “1:x”, signified exponential growth, but as the brand grew bigger, the macro vision evolved into something much bigger than what it was. Now, the brand has evolved to realize its true ethos as “Innovators” and thus renamed itself to Novatr”. The platform's main objective is to design tech-first curriculums and cultivate a community of ambitious individuals who are ready to tap into a whole new world of possibilities.

“We are at the helm of witnessing a transformative phase of the AEC industry, and with our pivot to Novatr, we aim to change this landscape. As we navigate through this transformation, it has become clear that simply revamping the education and training of AEC professionals is not enough. The real challenge lies in transforming the industry itself from the inside out. This rebranding is a stepping stone in our mission to fill the innovation gap in the AEC industry and realise ourselves as what we truly are, Innovators” said Harkunwar Singh, Co-founder, Novatr. 

In their journey of empowering learners to become future-ready professionals, Oneistox clocked a net revenue growth of 30% MoM in FY2023. The key focuses for the startup during this period have been to improve its platform infrastructure, develop more new-age courses for learners, and expand its team. Currently, Novatr is clocking an ARR of $6 mn. Keeping up with their previous trajectory, the company is projecting a 12X revenue growth in FY2024. The platform offers a range of courses and programs, including Building Information Modeling (BIM) and Computational Design, to help learners build critical skills and stay ahead of the curve. The brand recently announced that they’ve raised $1.2 million in seed funding from Y Combinator, Powerhouse Ventures, Soma Capital, and notable angels like Amit Ranjan, Co-Founder, Slideshare. 

About Novatr

Started in 2021, Novatr is an ed-tech startup focused on transforming the Architecture, Engineering, and Construction (AEC) industry. The startup was founded by Harkunwar Singh, Vipanchi Handa, Mehul Kumar, and Chaithanya Murali, architects and engineers from reputed institutions like SPA Delhi, and IIT Madras. Novatr aims to bridge the gap between traditional AEC education and the fast-evolving technological landscape, empowering learners to become future-ready professionals. The platform offers a range of courses and programs, including Building Information Modeling (BIM) and Computational Design, to help learners build critical skills and stay ahead of the curve. They raised $1.2 million in seed funding from Y Combinator, Powerhouse Ventures, Soma Capital, and notable angels like Amit Ranjan, Co-Founder, Slideshare.

Health Tech Startup Navia Life Care Rebrands, Unveils New Logo

Navia Life Care, one of the most trusted smart healthcare providers has recently rebranded its logo. Navia Life Care started building products for the healthcare ecosystem, and realized the clear gaps in it - the information flow is highly fractured leading to enormous inefficiencies for patients, providers (doctors), pharma, and insurers. 

As their thinking and understanding of the ecosystem evolved, they realized that whatever they have been doing over the years has introduced connectivity within the industry. Tools that supported patients for their entire lifecycle - appointment booking, in-clinic registration, queue management, multilingual digital prescriptions, easy engagement with the doctor, remote monitoring via devices and apps, all added up to build a truly "connected" ecosystem. Therefore, they decided to rebrand their logo.


The logo designates two pillars on each side of the motif - pointing to the ground exemplifies a “user-focused/ear-to-the-ground approach”, and the second pointing upwards signifies “cutting-edge technologies”. The yellow-colored dots are different ecosystem stakeholders who are now getting “connected” using Navia. 

The resulting "N" is representative of Navia's bridging of these seemingly disconnected entities to build a more functional healthcare ecosystem all over the world, where the flow of information is seamless, ensuring better outcomes for everyone involved.

Speaking about the same Mr. Gaurav Gupta, Co-founder of Navia Life Care said -

We decided it was time to recreate the logo around our mission of connecting the healthcare ecosystem by the use of cutting edge technologies, in order to achieve our objective of improving patient experience and outcomes.

The shift of rebranding the logo reflects a progressive movement. The rebrand represents the future of the company as it focuses on digitizing clinical work with AI and data analytics.

About Navia Life Care

Navia Life Care is a digital health company focusing on improved patient care, experience and communication. Navia’s solutions include a Smart EMR which is voice-enabled, along with handwriting recognition to digitize records, along with an AI-powered queue management system and an advanced data analytics and insights platform.

i3 Plans for Rebrand of recently Acquired Livepools

TORONTO, Feb. 19, 2021 (GLOBE NEWSWIRE) -- i3 Interactive Inc. (“i3 Interactive” or the “Company”) (CSE: BETS) (FRA: F0O3) – is pleased to share exciting news, further executing on its strategy in building the premier online gaming destination for Indian consumers. It will be rebranding its recently acquired fantasy gaming company, Livepools, to BLITZPOOLS.

Livepools has already amassed a loyal customer base of over 1.5MM players and i3 recognizes the strong connection to the product the team at Livepools spent years building. As a result, i3 has already increased investment in product development to bring new and exciting features to our players.

With i3’s acquisition and successful entry into the Indian gaming market in August of 2020 with BLITZPOKER, the natural next step is extending the BLITZ brand across the fantasy sports product it acquired in Livepools.

i3 and the BLITZ brand in India will continue to prioritize the customer and in turn will offer industry leading bonuses for all existing players as they move through the migration from Livepools to BLITZPOOLS. All new players are welcome and BLITZPOOLS will offer best in class bonuses, world class product innovation and customer support.

This rebrand is scheduled to take place March 1. i3 plans to announce more information on this launch in the coming days.

With this rebrand and continued push in the skill based online gaming category in India, i3 is on pace to deliver on its ambition to have 10MM customers playing its products before the end of 2022.  

ABOUT I3 INTERACTIVE INC.
The Company is in the business of providing customers with an online and mobile gaming platform which will provide sports fans worldwide with a unique and highly engaging social gaming product, and sports betting and casino product offering. In an effort to break into the various emerging global markets, i3 has secured partnerships with key social media influencers.

For additional information on the Company:

Email: info@i3company.com

Forward-Looking Statements

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