HFCL Launches India’s 1st Indigenously Designed and Developed 2 Gbps Unlicensed Band Radio (UBR) for Enterprises and Telcos

• HFCL’s 2 Gbps Unlicensed Band radio (UBR) is a transformative product, ideal for 5G Radio Access Network backhauling and carrier-grade enterprise last-mile connectivity.
• It is indigenously designed and developed with latest semiconductor and software capabilities
• 2 Gbps UBR along with HFCL’s other wireless networking product line can be managed and monitored in real-time using HFCL’s AI-powered Unified Cloud Network Management System (UcNMS)
• Emerging opportunities in industrial IoT, smart cities and public safety sectors are expected to fuel market demand for 2 Gbps UBRs among Indian enterprises and key global markets.
• 5G wireless backhauling with 2 Gbps UBR will enable HFCL’s customers to save up to 75% on the total cost of ownership (TCO) in comparison with the licensed/traditional backhaul solutions. 

HFCL Limited (HFCL), a leading technology enterprise and integrated next-gen communications product and solution provider has showcased its commitment to offer innovative technology solutions with the launch of India’s first 2 Gbps Unlicensed Band Radio (UBR) and Unified Cloud Network Management System (UcNMS) at the India Mobile Congress 2023, Pragati Maidan, New Delhi.

HFCL’s 2 Gbps UBR is indigenously designed and developed to revolutionize last-mile wireless connectivity and bridge the digital divide challenge in the country with fiber-like speeds and efficient spectrum utilization, with its adaptive radio frequency (RF) technology. Marking a significant leap in offering 5G backhauling and carrier[1]grade enterprise wireless connectivity, the launch of Make-in-India 2 Gbps UBR positions HFCL as a dominant player in the growing Indian and global UBR market. This innovative product offers a low-latency, 2 Gbps connectivity solution which can operate across an extended 5GHz frequency range. It is designed for easy installation, effortless management, high reliability and has advanced security features to protect from external threat vectors. Further, in comparison to traditional backhaul solutions, 5G wireless backhauling with 2 Gbps UBR will enable HFCL’s customers to save up to 75% on the total cost of ownership (TCO).

In tandem, HFCL has also launched its Unified Cloud Network Management System (UcNMS) to offer easy management and monitoring of its 2 Gbps UBR and other wireless and wireline products in its portfolio. The AI-powered UcNMS is designed to control, monitor and manage access points, switches and UBR devices. It is a comprehensive, end-to-end solution which also creates customized ecosystem, tailored for seamless third-party integration via Open APIs. HFCL’s UcNMS offers AI-based predictive analysis that can anticipate problems and suggest troubleshooting steps to avoid network interruptions. UcNMS facilitates network management and application control, allowing telcos and enterprise customers to seamlessly integrate and adapt to the needs of their customers’ requirements. UcNMS is highly flexible and scalable, allowing customers to deploy it basis the size and architecture of their network. It offers on-premise, private as well public cloud deployment models.

With consumers and enterprises increasingly adopting digital processes, the demand for high-capacity wireless connectivity has been growing exponentially. The market potential for 2 Gbps fixed wireless solution is poised for significant growth fueled by Industrial IoT, smart cities and public safety sectors. Additionally, industries like banking, healthcare, mining, education, hospitality and retail among others are also poised for a revolution in the backdrop of solutions such as these.

Founded by Mr. Mahendra Nahata in 1987, HFCL is a leading technology company specializing in creating digital networks for telcos, enterprises, and governments.

The company has strong R&D expertise coupled with its global system integration services and decades of experience in fibre optics that has enabled it to deliver innovative digital network solutions required for the most advanced networks. Over the years, HFCL has been a partner of choice for customers across India, Europe, Asia Pacific, Middle East, Africa and USA and has operations in 60+ countries.  

Chingari and Radio City Partner To Promote the Exceeding Demand of Digital Content for A Niche User Base

Radio City, India’s leading radio network partnered with Chingari, India’s No.1 social-commerce app to promote the exceeding demand of digital content for a niche user base. This collaboration between the renowned social media app and popular broadcast media house has been formulated with the purpose of providing wholesome entertainment to the people amidst the pandemic and expanding the brand presence for both the media hubs. The two renowned brands consist of talented content creators with different content ideas and an amalgamation of these will only work wonders for the audiences, as they now have a different outlook, as both the platforms will have an influx of new energy and ideas.

This collaboration will take the two leading media moguls’ collective love of entertainment forward, thereby providing a wholesome package of endless fun and learning for the audience. Additionally, on World Music Day, Chingari also organized a music concert, with Radio City as the event’s Radio Partner. The objective of the event was to help those affected by Covid-19. Hence, 100% of the profit made from the concert went in support of the country’s fight against COVID-19.

Speaking on the expansion plans with Radio City, Sumit Ghosh, Co-founder & CEO, Chingari said, “Radio City is a brand that resonates authenticity, creativity and entertainment in the true sense which stands in line with our brand principles. Therefore, the collaboration is completely focused towards creating an environment of robust entertainment that will remain in the hearts of the audience for a long time. Chingari has always focused on becoming the voice of the independent content creators and this collaboration will be another way of meeting our objective of promoting talent by expanding Chingari’s user base through the broadcasting platform. Vice versa it will attract the audience on our platform to interact with the amazing radio shows on Radio City.”

Adding his thoughts on this collaboration, Ashit Kukian, CEO, Radio City said, “For us at Radio City, our main aim is to connect with the masses with music and entertaining content. It was a wonderful experience to partner with Chingari, to promote the exceeding demand of digital content. Radio City has always been at the forefront to bring about a positive change in the minds of listeners, society and nation at large, and this association with Chingari is in line with our brand philosophy of Rag Rag Mein Daude City.”

Furthering the conversation about the collaboration, Deepak Salvi, Co-founder & COO, Chingari said, “Having Radio City join hands with us in a partnership is a privilege. The two brands have forever focused on helping the audience in one or the other way. This collaboration will help us do even more for all the independent artists. While the audience will get unlimited entertainment to relieve them of their stress during the current times, at the same time they will also get extended exposure and a chance to interact with new faces.”

In line of entertainment & creativity, Chingari has always been in tune with the pulse of Bharat, with its association and partnership with brands such as Celebyte, TrueFan and Unlu Classes. This brings in a fresh new wave of celeb quotient such as Kareena Kapoor, Manoj Bajpai and Johnny Lever. The brand’s popularity has been growing ever since. Further, strong alliances with music labels such as Merchant Records, Indie Music, Gringo Entertainments and MorningStars, brings in versatile flavours of artists across walks of life. Having Radio City as an equal partner in the event, is giant step towards creating history that will help our nation. Additionally, it will foster the growth of creators on the platform.

Digital FM Radio Could Redefine the Mobile Entertainment Landscape

In a joint workshop conducted on Digital Radio Vision for India; by Xperi Corporation India Cellular Electronics Association supported by RMS (SG) the parties presented their outlook for the transition of the Radio from an analogue to a digital medium. The workshop was presided by the Chief Guest Mr. R.S. Sharma Chairman Telecom Regulatory Authority of India (TRAI) with Mr. Shashi S. Vempati CEO Prasar Bharati as the Guest of Honour.

Mr. Ray with workshop delegates and Chief Guest TRAI Chairman Mr. R.S. Sharma and Guest of Honour CEO Prasar Bharati Mr. Shashi S. Vempati along with Xperi Global VP Mr. Ashruf El Dinary

While countries across the world have been transitioning their mass media from analogue to digital over the past 20 years in India Radio broadcasting has remained analogue inspite of radio listening being extremely popular thereby enjoying the status of a mass entertainment and social impact medium. The last change that happenedwas the advent of FM but it is still a poor cousin to internet and TV. It has been estimated that over 80% of listeners use the FM radio feature in mobile handsets largely as an entertainment source on their mobile phone. This becomes the underlying reason for any technology change in Radio such as the digital radio to be of importance in the mobile handset space.

[caption id="attachment_142056" align="alignleft" width="318"] Mr. Ramashish Ray Founder of Retail Management Services[/caption]

Speaking on the occasion Mr. Ramashish Ray Founder of Retail Management Services a Mobile Ecosystem Enabler and the company responsible for evangelizing the digital radio concept in mobility to India said Its encouraging that the Indian Govt has outlined a clear vision for digital radio and it would be really exciting to be part of the first Digital Radio mobile phone story like the first FM phone was. We are happy to have worked on mobile phone chipset level integration and reference designs which can enable this at India specific prices with mass deployment in India. This will be a key enabler to the ecosystem.

The HD Radio system supports multiple audio programmes on a single transmission frequency.This is more effective than current analogue radio which provides only 1 audio programme per channel.These additional audio channels can be utilised for multi-language programming and local content.Best of all listeners with an HD Radio receiver can continue to listen to their favourite analogue stations besides digital content free for listeners.

The system supports multimedia information providingsynchronized text and images with the audio programme without using any cellular data for an enhanced experience. HD Radio system also supports digital emergency alerting and notifications that can be instrumental in providing the public with resilient notification and actionable information (audio text images) during times of publicemergency and network outages.

Radio broadcasting represents a cost-efficient system for transmitting information (currently audio) to millions of listeners simultaneously. Radios one-to-many business model is the most effective point-to-multipoint transmission scheme available.The cost of content delivery is the same whether you reach one thousand listeners or one million listeners.Worldwide daily radio listening represents over 60% of consumer media consumption surpassing TV and content streaming in many markets.In India the increase radio broadcasting has resulted in an increase in radio listening and is growing year-over-year. In his parting comments Mr. Ray added We at RMS are very charged up and excited to take the radio listening to the level it truly deserves to be. Imagine how multi channel can lead to large choices for various regional and cultural content at the same timeor getting alerts on your mobile phone of your favorite radio show! Possibilities are infinite. It is a disruption waiting to happen!

About RMS

A Singapore based company with a wholly owned Indian subsidiary Intartic.com RMS (Retail Management Services SG Pte) is a Mobile Ecosystem Enabler that brings products new technologies services and investments together to markets. It was setup by ex Nokia and Samsung Global CXO professionals with wide experience in multi functions and multiple continents.The company RMS (www.rmsasia.com)has offices in Singapore and at Gurgaon represented by its wholly owned subsidiaryIntartic.com(www.intartic.com).