Powerhouse91’s New Referral Program Gives a Chance to Win an Electric SUV for Successful Acquisitions

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Powerhouse91, a leading eCommerce rollup business has launched its unique referral program giving a chance to win an electric SUV on every successful acquisition through referral. Powerhouse91 has built multiple proprietary tools, growth frameworks, and business processes to help any acquired brand grow 15-20x over the next 5 years while maintaining healthy profit margins.

With the launch of this new referral program, Powerhouse91 is confident to attract interesting online businesses their way. The program rewards its referral partners with exciting incentives for helping them drive growth, starting from exotic holiday packages to environment-friendly electric SUVs. Anyone can go to the website and fill out a referral form giving information about the brand. Powerhouse91 is looking to acquire brands in the essentials category covering home, kitchen, pets, garden & outdoor.

“Our referral program allows people to refer sellers to us. The idea is to take a look at their business and, if we end up acquiring the business, they will receive a reward for their referral. It’s a small way to thank them for sharing about us with their friends and family. We are focused on taking on these brands and growing them exponentially”, said Nikhil Agrawal, Co-Founder, Powerhouse91.

Powerhouse91 has so far helped a plethora of E-commerce brands to grow through significant growth capital combined with deep functional expertise across Supply Chain, Marketing, and Technology. What makes Powerhouse 91 stand out is that it was started by people who have themselves gone through the journey of building consumer brands. The founding team of Powerhouse91 has more than 30 years in E-commerce and is backed by leading investors -Titan Capital and Crossbeam Ventures. Powerhouse91 intends to acquire, innovate and expand their portfolio with compatible brands with significant potential to grow.

About Powerhouse91

Powerhouse91 was founded with the mission of helping e-commerce brands achieve their true potential while creating delight in millions of customers’ lives. The founding team, which comes with experience in launching and creating successful e- commerce brands, started Powerhouse91 as an effort in helping Indian E-commerce brands scale up - through significant growth capital paired with extensive E- commerce expertise across Supply Chain, Marketing, and Technology.

Website: https://www.powerhouse91.com/

Thrasio Style Startup Powerhouse91’s Women Wellness Brand Azah Doubles Revenue Post Acquisition, Eyes 100 Cr Run Rate by 2024

Women’s wellness brand - Azah, recently acquired by Thrasio style startup Powerhouse91, has doubled its revenue post acquisition while growing almost 50% MoM in October alone. Azah’s growth comes on the back of increasing awareness about premium wellness and hygiene, particularly in products like sanitary pads. In fact, feminine hygiene market was valued at INR 32.66 Billion in 2020 - and is expected to grow at a compound annual growth rate (CAGR) of 16.87%.

Starting originally as a feminine hygiene brand with its range of organic sanitary pads, Azah has further accelerated and expanded its product line multifold with recent product launches like Menstrual Cups, Period Panties, Acne Patches and Jade Roller. Leveraging Powerhouse91’s expertise in product and channel expansion along with optimisations in marketing and supply chain, Azah’s further looking to expand to a broader set of demographics and geographies. The brand also recently partnered with Bollywood actress Sayani Gupta for a sanitary pad distribution drive in rural Haryana.

“Azah benefits greatly from operating within the broader umbrella of Powerhouse91’s family of brands. Our goal here is to establish Azah as a global brand that stands for functional, sustainable and accessible women’s wellness. The brand’s journey of finding its own loyal following in a highly competitive space, and that too in a relatively short span of time is a testament to its strong focus on quality and customer experience, ” said Aqib Mohammed, co-founder at Powerhouse91.

A founding team comprising more than 30 years of experience in Ecommerce at Powerhouse91, and backed by leading investors Titan Capital and Crossbeam Ventures, they intend to acquire, expand, and generate innovative consumer brands across different categories. With the required support from Powerhouse91’s E-commerce prowess and access to shared resources, Azah will continue to expand its presence, both in terms of channels as well as a diverse product lines.

About Powerhouse91

Powerhouse91 was founded with the mission of helping e-commerce brands achieve their true potential while creating delight in millions of customers’ lives. The founding team, which comes with experience in launching and creating successful e-commerce brands, started Powerhouse91 as an effort in helping Indian E-commerce brands scale up - through significant growth capital paired with extensive E-commerce expertise across Supply Chain, Marketing, and Technology.

Website: https://www.powerhouse91.com/

E-Commerce Aggregator Powerhouse91 Acquires Fast-Frowing Fitness Brand Slovic

Fast growing E-commerce aggregator, Powerhouse91 announced the acquisition of sports and fitness brand - Slovic. This development follows the company’s recently concluded acquisition of feminine wellness brand Azah.

Co-Founder of Powerhouse91, Shashwat Diesh, shares his thoughts on the acquisition, “Our goal at Powerhouse91 is to create an umbrella of brands that have significant potential to grow and thrive. Slovic, in a span of only a couple of years, has built a loyal following among a large pool of customers through its highly rated line of fitness products. Through Powerhouse91 we intend to provide a platform to expand its reach further and accelerate its growth multifold.”

Nikhil Agrawal, Co-Founder at Powerhouse91, further added, “This event marks another significant milestone in our journey and strengthens our thesis of acquiring high growth businesses which are complementary to our portfolio.”

Slovic Founder, Akshay Gare, shares this enthusiasm, “The partnership between Slovic and Powerhouse91 is an extremely delightful outcome for us and we are confident in their vision of making Slovic a new-age household fitness brand. As the brand’s founders, nothing would make us more happy to see Slovic prosper and flourish in the right set of hands.”

Through a combination of optimisations across marketing, supply chain and operations combined with significant growth capital, Powerhouse91 aims to grow Slovic by 15-20x over the next few years and establish it as a prominent brand in the sports & fitness category.

Slovic, with more than 10,000 ratings on Amazon and a rating of 4.3+ already has a large customer base making it the leading brand for products such as resistance bands & tubes.

With a founding team comprising more than 30 years in Ecommerce and backed by leading investors Titan Capital and Crossbeam Ventures, Powerhouse91 intends to acquire, innovate and grow new age disruptive consumer brands across different categories.

About Powerhouse91

Powerhouse91 was founded with the mission of helping e-commerce brands achieve their true potential while creating delight in millions of customers’ lives. The founding team, which comes with experience in launching and creating successful e-commerce brands, started Powerhouse91 as an effort in helping Indian E-commerce brands scale up - through significant growth capital paired with extensive E-commerce expertise across Supply Chain, Marketing, and Technology.

Website: https://www.powerhouse91.com/