PickMyWork Raises $1 Mn in Seed Round from Orbit Startups

PickMyWork, a startup that assists digital companies to acquire end customers (individual users and merchants), has announced raising USD 1Mn in Seed round. The round led by SOSV’s Orbit Startups witnessed participation from an array of esteemed investors including Soonicorn Ventures, Upaya Social Ventures, Blume Founders Fund, Venture Catalyst, Mumbai Angels, 888 Network, Imperier Holdings and WeFounderCircle. The round also saw investment from prominent CXOs in the startup ecosystem Akash Gupta, CEO - Zypp Electric, Gaurav Chopra, CEO - IndiaLends and Prajakt Deolasee, CTO - Turtlemint.

PickMyWork is India’s largest digital distribution network, allowing digital companies to acquire end customers based on a pay-per-sale model, at a very low CAC. PickMyWork currently works with 3,00,000 gig workers as part of its network, offering them supplemental earning opportunities to increase their income. The company reports 3X earnings per hour of effort as compared to other delivery gigs, with a model that is 1/10th cheaper compared to online marketing or having in-house sales teams for internet companies.

PickMyWork has worked with 25 clients to date, assisting them in acquiring 5 lakh end customers. Its clients include Meesho, Freecharge, IndusInd Bank, Flipkart, Fi Money, Amazon Pay, and Airtel Payments Bank, AU small finance bank to name a few.

"With new internet businesses launching every day there is a dire need for a strong distribution pillar to catalyse their growth. It becomes an impossible task for these businesses to penetrate the tier 2 and tier 3 markets where there is still a grave need for assistance as these geographies gradually adapt to the digital world. PickMyWork is bridging this gap for various businesses, while simultaneously creating income sources. We have seen the model succeed, which is also reflecting in our month-on-month growth rate of 30%. We are glad that our investors are here to guide us as we move towards our ambitious targets,” said Mr. Vidyarthi, CEO PickMyWork.

"PickMyWork is solving the biggest challenge in terms of customer acquisition for international corporations and high-growth startups alike, all while helping India’s gig workers upskill and create the future they want,” said William Bao Bean, Managing Director of Orbit Startups. “We’re proud to be a part of their mission as the team goes on to empower India’s entrepreneurs and shape the course of technological advancement in Tier 2+ cities.”

"PickMyWork is making the job market inclusive through its sales-gig platform by creating employment opportunities for the unemployed and under-employed youth, especially from the underserved communities. Their earn-as-you-learn model, which consists of capsule-sized learning and the flexibility to choose work, has found an excellent product-market fit with the youth. PickMyWork is poised to grow exponentially in the coming months with its seamless tech that interfaces with customers who are providing work and the youth that are looking for dignified, flexible jobs. We are excited to partner with the team,” AB Chakravarthy, India Country Director (Upaya Social Ventures).

PickMyWork plans to use the raised funds in growing its network of agents in various geographies pan India. A part of the raised investment will also be utilised in strengthening the technology backbone which will further increase the efficiency of the distribution.

About PickMyWork

Gurugram-based PickMyWork is a gig platform that helps digital companies acquire end customers for their products through a Pay-per-task model at a very low CAC. Started by three friends who are now co-founders, Kajal Malik, Vidyarthi Badireddy, and Utsav Bhattacharjee, founded PickMyWork in 2019. With Indian youth primed to complete delivery gigs for Food Delivery / Hyperlocal apps like Swiggy, Zomato, Big Basket and earn commissions, the founders created PickMyWork, a pay-per-sale gig platform, where sales gigs could be completed for internet companies with the promise of 3X earnings/hour of effort compared to delivery gigs.

PickMyWork Announces Boosting Acquisition for its Clients by Upto 100% M-o-M

PickMyWork, a startup assisting digital companies to acquire end customers (individual users and merchants), has announced it has achieved enabling 100% m-o-m increase in user base for its clients. Currently, PickMyWork empowers companies across the Fintech, D2C, and Pharma Tech sectors, with its client base growing at a rate of 50% month on month. PickMyWork is India’s largest digital distribution network built on a pay-per-sale model, enabling internet-based start-ups to gain end customers for their products, including shops, at a very minimal CAC (cost of acquisition).

PickMyWork leverages technology to find, train, and manage agents for internet-based start-ups in order to help them scale. Client companies witness an average of 100 to 300 percent of customer base growth in 6 months of listing on the platform. At present, PickMyWork operates in 210 cities with 10,000 gig workers and merchants as part of its agent network, providing them with supplemental income opportunities. The startup’s immediate expansion strategy is to go deeper by onboarding, training and enabling more gig workers in the cities where it is currently active, while also targeting the North and West Indian states in the coming six months.

Commenting on the growth targets Kajal Malik Co-Founder & CSO, PickMyWork affirmed “At PickMyWork we have a clear mandate to identify and enter new geographies as well as strengthening our roots in existing locations to help our clients scale faster . This model is resulting in tremendous value creation as it bridges the gap between internet-based companies and audiences in tier2 and tier 3. To meet the ambitious targets that we have set for our clientele, we are also broadening our gig partner network to establish a fusion of technology and human interaction to ease the onboarding process for merchants and SMBs. Our gig workers have successfully onboarded more than  2,50,000 SMBs that are already reaping fruits from the rich offerings of client products built for enabling this target group .”

Among its clients are B2B titans such as Meesho, Flipkart, Freecharge, IndusInd Bank, CityMall, JAR, FI Money, Amazon Pay, and Kotak. At a time when many companies are laying off, PickMyWork is creating earning opportunities for job seekers through its platform where they can register, complete sales gigs, and earn commissions. The client only pays after the work is successfully completed which is a win-win equation for all the stakeholders- clients, gig workers and PickMyWork.

About PickMyWork

Gurugram, Haryana-based PickMyWork is a gig platform that helps digital companies acquire end customers including shops for their products through a Pay-per-task model at a very low CAC. Incepted by three friends who are now its co-founders, Kajal Malik, Vidyarthi Badireddy, and Utsav Bhattacharjee, founded PickMyWork in 2019. With Indian youth primed to complete delivery gigs for Food Delivery / Hyperlocal apps like Swiggy, Zomato, Big Basket and earn commissions, the founders created PickMyWork, a pay-per-sale gig platform, where sales gigs could be completed for internet companies with the promise of 3X earnings/hour of effort compared to delivery gigs.