Supertails.com, A Tech-enabled Pet-care Startup, Raises $10 Mn Funding Led by Fireside Ventures and Existing Investors

Supertails.com, a tech-enabled pet-care startup, raises $10 Mn funding in Series A led by Fireside Ventures and existing lead investors Saama Capital and DSG Consumer Partners; Aims to unlock access to a full-stack pet-care services platform for a potential $5 Bn market in India

Round also saw participation from renowned angels like Kunal Shah - Founder, Cred; Sanjay Kapoor - Founder & President, Genesis Luxury Fashion Pvt Ltd; Varun Alagh- Co-Founder and CEO, MamaEarth; Ankit Nagori - Founder, Curefoods; and Shashank Mehta - Founder & CEO, The Whole Truth Foods. 

Supertails.com, a full-stack tech-enabled pet-care startup, has raised $10 Mn in Series A funding led by Fireside Ventures alongside existing lead investors Saama Capital and DSG Consumer Partners. The round also saw participation from renowned angels like Kunal Shah - Founder, Cred; Sanjay Kapoor - Founder & President, Genesis Luxury Fashion Pvt LTD; Varun Alagh- Co-Founder and CEO, MamaEarth; Ankit Nagori - Founder, Curefoods; and Shashank Mehta - Founder & CEO, The Whole Truth Foods.

This funding will be deployed by the company to double down on building innovative tech which includes unveiling its own app. It is also building its own D2C brand - Henlo. Additionally, Supertails.com will focus on the expansion of verticals (Vet Diets and Pet Pharmacy Channels), strengthening the supply chain, and innovating the post-sale experience.

Founded in June 2021 by a trio of pet lovers - Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails.com aims to create a holistic pet care platform for a burgeoning Indian pet care industry which currently stands at 25% CAGR with a potential to grow to $5 Bn by 2030.

The thesis, business performance, and plans

This funding further strengthens Supertails.com’s commitment to building and leading a category of first-time pet parents by empowering them with the right resources and information. As the world stepped out of a pandemic, India's pet care market bloomed in a tough economic situation as people took to pet ownership. This was fuelled by the increased need for companionship amidst loneliness. With millennials now opting for delayed marriages and parenting, and with an increase in disposable income - pet adoption and parenting is going to see an uptick. Supertails.com wants to build for these first-time parents who need guidance and one-tap access to everything related to pet-care.

Supertails.com has clocked an ARR of INR 50 Crores in the last 18 months and aims to double down on its growth and expansion plans to achieve INR 100 Crores ARR by Mar 2023.

Commenting on the funding, Co-founders Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails.com said “Being pet parents ourselves, we understand the hassles in the journey of pet parents. At Supertails.com, our vision is to create a platform that makes their lives easier. From providing pet nutrition to round-the-clock pet care and consultation, our aim is to build a platform that integrates products, services, and communities. In India, there has been a gradual shift from pet ownership to pet parenting and now to pet companionship. We hope to accelerate this trend with Supertails.com and create an organised and easily accessible platform, especially for first-time pet parents. With this round of funding, we want to invest in making a one-stop platform for pet parents that caters to all their needs. We are thrilled to have the support of Fireside Ventures, Saama Capital, and DSG consumer partners in this journey and aim to leverage their expertise to become the most preferred and loved pet-care platform in India."

Kanwaljit Singh, Founder and Managing Partner at Fireside Ventures added “As an early-stage consumer-focussed VC, we are always on the lookout for consumer trends which have the potential to build out resilient brands. One such emerging space is that of pet ownership across metro and tier 1 markets. And in this category, Supertails.com stands out as a unique online platform that caters from pet-care to pet indulgences in spaces like food, grooming, and fashion too. We at Fireside Ventures, believe that there is a massive untapped potential in the pet care industry and are certain that with Supertails.com’s innovative vision and the strength of their leadership team, the pet ownership industry has huge potential in the years to come.”

Ash Lilani, Managing Partner and Co-founder at Saama Capital, commented “Supertails.com is solving problems that have existed for pet parents for decades. Their expansion comes at the right time as India’s pet-care industry is on a massive growth trajectory. Excited to see what Varun, Aman, and Vineet have in store for the next growth phase.”

Deepak I. Shahdadpuri, Managing Director and Founder, DSG Consumer Partners said “India’s pet care industry is at a very early stage of its evolution. We see a very large opportunity across pet categories, including food, healthcare, toys and accessories, grooming and other services. Supertails.com is well positioned to be a leading brand in this category.”

The model and offerings

Supertails.com’s full-stack platform offers - pet supplies, online vet consultations (more than 20,000 pet consultations to date), and online behavioural training. It offers the largest assortment of 10,000+ SKUs and 200+ partner brands across pet food, treats, accessories, grooming, etc. The company also launched V-diets - the only player in the country to sell these products online..

To add to the holistic experience, a unique differentiator is a dedicated Pet Relationship Manager for every consumer who onboards the Supertails.com platform. Every consumer is assigned to a Pet Relationship Manager who guides them with all their pet-related needs and issues.

Past Funding & Team

In their Seed round, Supertails.com had raised $2.6 Mn which was led by Saama Capital and DSG Consumer Partners. Other investors included Titan Capital, Sauce VC, and Whiteboard Capital. The company currently employs 100 pet lovers, with 80% of them being pet parents themselves.

About Supertails.com

Varun Sadana, Aman Tekriwal, and Vineet Khanna founded Supertails.com in June 2021. Their corporate headquarters is in Bangalore, Supertails.com aims to build a holistic pet care platform for India's growing pet care industry. Supertails.com is building and leading a category of first-time pet parents by empowering them with the right resources and information. Supertails.com’s full-stack platform offers - pet supplies, online vet consultations (more than 20,000 pet consultations to date), and online behavioural training.

For more information, visit website: https://supertails.com/

IG: https://www.instagram.com/supertails.official/?hl=en

Offering RFID Microchip To Everything Related-to-the-Pets, Dehradun-based Petofy Now Recognized By Microsoft for Startups

Petofy a pet-related startup, is now recognized by and part of the community at Microsoft for Startups

Today, Petofy Private limited., an online aggregator startup platform for everything related to the Pet Industry, announced that the company is now recognized by Microsoft for Startups. After continuously working for pet wellbeing, our aim is to build a pet ecosystem for pet parents, veterinarians, and other product and service providers where everyone contributes to the health & welfare of pets.

Mr. Anshul Arora, the CEO of the company in his inaugural speech at a recent event mentioned that "This recognition by a Global and Fortune 100 Organization like Microsoft is a validation of the team’s efforts over the last few years.” He further added that “Now years of hard work is paying off” and complimented the whole staff for their efforts in bringing the company to this level. He concluded by saying that “The company will continue to provide quality service and will try to reach far-flung areas."

Petofy- Everything Pets is a digital pet ecosystem, for reliable information and quality pet health and care services. Founded in 2019, Petofy is an online platform for everything related to pets. It connects pet owners with pet service providers, helping them find all services on one platform.

Petofy has designed and developed a Veterinary Clinic Management Software (OPHR) exclusively for Veterinarians and serving clients across India. OPHR is one of the best and complete cloud-based Clinic Management Software, available through the website and mobile app. OPHR has everything that vets look today for in a Vet Practice Management Software. Over and above the basic requirement of having the ability to efficiently manage the Pet Medical Record online, Vets will find many more other useful features like Online Prescriptions, Immunization Schedule, Appointment Management, Online tele, and Video Consulting, Staff Management and many more.

Petofy also provides a wide range of other services like Pet Insurance, Vet on Call, Directory Listing, Pet Name Search, Know Your Pet Breed, Blogs, Forums, Pet Adoption/Donation, Pet License/Registration with Municipal Corporation**, Pet RFID microchip and Pet microchip scanner (Ist Made in India product). In 2019, Petofy was also recognized by Startup Uttarakhand.

Pet Care Tech Startup Floap Raises Seed funding from Angel Investors

Bengaluru-based Floap, a tech enabled platform for pet owners and pet service providers, has raised an undisclosed amount in seed funding from a clutch of global and Indian angel investors, who will also be advising Floap’s management team in strategy and growth, reported Business Line.

The investors who contributed in funding include Shabir Momin, serial entrepreneur and Managing Director and Chief Technology Officer of Zenga TV; Rohit Nanda, a Singapore-based equity investor; Priyadarshi Mohapatra, currently holding a senior leadership position at Microsoft, India and Saurabh Pathak, founder of Digital Democracy and Cafe Gurukul.

The startup will use the funding to scale up its business

Founded in May last year, by Shruthi Nithin, Floap (For Love of All Pets) is a platform for pet owners and pet service providers across India to connect and help each other.

According to Floap website, its database contains hundreds of verified listings for services that will assist a pet parent from the moment they decide to own a pet, such as adoption centres, training providers, breeders, veterinarians, pet sitters, and more.

The startup offers subscription packages to make it easier for pet parents to avail the services they require regularly.

Floap also conducts ‘Pet Talks’, an awareness programme wherein experts address pet parents about topics like animal therapy and nutrition. Through Pet Talks, pet parents can also exchange experiences, tips and tricks about taking care of pets.

FLOAP also partners with Animal Angels Foundation, an NGO which focuses on Animal Assisted Therapy (AAT).

Over the past decade, pet ownership of dogs and other pets in India has increased substantially and this has contributed towards increased demand of pet care products. Change in the urban lifestyle & consumption pattern coupled with rise in the disposable income has helped pet care market considerably.

India's pet care market continues to grow in double digits despite headwinds like demonetization of 2016 and GST implementation in 2017. Though, its whooping growth was impacted in late 2016 as well as early 2017 and could only recover after March 2017, says a latest IMF report.

India pet care industry advanced with a value CAGR of 23% during 2012-17 and its outlook for the forecast period remains bright. Dog food is the engine of pet care market in India and the category accounted for over 80% value share in 2017.

Gurgaon-based Pet E-Store Petsutra Raises ₹9,500K in Seed Funding

Gurgaon-based niche pet startup PetSutra, which also offers online store for pets, has raised ₹95,00,000 in a seed funding from angel investors from across the world.

The funds raised will be used by the startup to expand its brand presence across India and globally, thereby increasing the customer base around the

Founded in 2016 by Amol Sharma, PetSutra is one resource for all the pet parents that provide end-to-end solutions, from suggesting the pet’s breed to their journey with them. This platform stands like a pillar to help the pet parents with taking care of their pets.

It is a unique initiative that bridges the gap by making the pet parents understand the manner in which they can maintain the well-being of their pets. Given the fact that today’s generation is tech-savvy, the user-friendly website lets the user find the right information about pets without any hassles. The unique blogs that are available on the website contain a complete guide to pet-parenting. The mobile application contains features like adoption, pet care, pet date, etc., and would soon come up with Artificial Intelligence interface that would make it a cake-walk for pet parents to gather everything related to their pets from one destination.

The startup has already entered the organic food segment and has plans to further diversify as per the needs of the customers.

The above news was first reported in India.com

"PetSutra is an initiative to educate and help people in making the journey of their pets worthwhile. Given the magnitude at which the pet industry is growing, our efforts will show great results sooner than later,” said Amol Sharma, founder, PetSutra, to a business daily.

Michael Patrick Hickey, one of the angel investors in PetSutra, said, “Market opportunity aside, which is a prerequisite before consideration, I have a detailed view around what impacts the probability of success for any endeavor whether it is a commercial enterprise or not. There are three broad areas with a lot of detail within. The three broad areas are: Choice, Capability and Commitment. A high probability of success requires strength in each of these areas and I believe that PetSutra have what it takes. PetSutra’s aim to deliver a holistic ecosystem for pet parents leveraging mobile app and internet supply, combined with their professional experience and a disciplined approach to using data to drive decision making along with a strong work ethic, are very encouraging indicators for success.”

Prior to this, an another Gurgaon-based PetsGlam Services Pvt. Ltd that runs online pet supplies store Dogspot had raised an undisclosed amount of funding from Ratan Tata, chairman emeritus of Tata Sons Ltd, along with existing investor Ronnie Screwvala.

In June 2016, Dogsee Chew -- a natural dog food startup based out of Bangalore had secured funding of Rs 2 crore from angel investors, led by Renu Balyan and Jyotsna Bapat.

In 2015, we reviewed a pet-related startup called BarkLoot, a monthly box delivery service that treats your dogs – anything from toys, treats, bones, chew sticks, accessories to grooming products. However, the startup later got shut down unfortunately.

Gurgaon-based Pet E-Store Petsutra Raises ₹9,500K in Seed Funding

Gurgaon-based niche pet startup PetSutra, which also offers online store for pets, has raised ₹95,00,000 in a seed funding from angel investors from across the world.

The funds raised will be used by the startup to expand its brand presence across India and globally, thereby increasing the customer base around the

Founded in 2016 by Amol Sharma, PetSutra is one resource for all the pet parents that provide end-to-end solutions, from suggesting the pet’s breed to their journey with them. This platform stands like a pillar to help the pet parents with taking care of their pets.

It is a unique initiative that bridges the gap by making the pet parents understand the manner in which they can maintain the well-being of their pets. Given the fact that today’s generation is tech-savvy, the user-friendly website lets the user find the right information about pets without any hassles. The unique blogs that are available on the website contain a complete guide to pet-parenting. The mobile application contains features like adoption, pet care, pet date, etc., and would soon come up with Artificial Intelligence interface that would make it a cake-walk for pet parents to gather everything related to their pets from one destination.

The startup has already entered the organic food segment and has plans to further diversify as per the needs of the customers.

The above news was first reported in India.com

"PetSutra is an initiative to educate and help people in making the journey of their pets worthwhile. Given the magnitude at which the pet industry is growing, our efforts will show great results sooner than later,” said Amol Sharma, founder, PetSutra, to a business daily.

Michael Patrick Hickey, one of the angel investors in PetSutra, said, “Market opportunity aside, which is a prerequisite before consideration, I have a detailed view around what impacts the probability of success for any endeavor whether it is a commercial enterprise or not. There are three broad areas with a lot of detail within. The three broad areas are: Choice, Capability and Commitment. A high probability of success requires strength in each of these areas and I believe that PetSutra have what it takes. PetSutra’s aim to deliver a holistic ecosystem for pet parents leveraging mobile app and internet supply, combined with their professional experience and a disciplined approach to using data to drive decision making along with a strong work ethic, are very encouraging indicators for success.”

Prior to this, an another Gurgaon-based PetsGlam Services Pvt. Ltd that runs online pet supplies store Dogspot had raised an undisclosed amount of funding from Ratan Tata, chairman emeritus of Tata Sons Ltd, along with existing investor Ronnie Screwvala.

In June 2016, Dogsee Chew -- a natural dog food startup based out of Bangalore had secured funding of Rs 2 crore from angel investors, led by Renu Balyan and Jyotsna Bapat.

In 2015, we reviewed a pet-related startup called BarkLoot, a monthly box delivery service that treats your dogs – anything from toys, treats, bones, chew sticks, accessories to grooming products. However, the startup later got shut down unfortunately.

Pet Care App TailsLife Secure Funds From V Balakrishnan

Pet care app Tailslife has raised an undisclosed round of bridge funding from existing investor and chairman of Exfinity Ventures, V Balakrishnan. The company has received commitments from other investors as well and has kept the round open to secure further investments, reports ET.

The firm plans to deploy freshly infuse funds towards the product and service enhancement. Commenting on the development, Balaji Ramesh, CEO at TailsLife said, "We will utilize the latest round of investment to add more value to our services and products line-up in the coming months. Soon, we will offer on-demand services and healthy meal solutions for pets."

Founded in October 2015 by Balaji Ramesh, Prachi Gupta, and Dushyant Rao, TailsLife aims at making pet parenting easier and happier by providing content specific to the breed and age of your pet and easier access to vet, grooming and boarding services.

The latest version of the app has come up with a really clean UI along with easy navigation functionalities and advanced features. It offers its customers to customize their content feed. Once customers registered their pet’s breed and age with TailsLife, the customer will automatically get informative articles that are more relatable to their age and type. Also, with a click of a button customer can get in touch with the best spas, salon services, boarding kennels and more. It also provides dedicated pet forum which is totally dedicated to customer’s pet.

The user can virtually shake a leg with other pet parents and share their story. Apart from this user can also share and view interesting pet stories from around the world.

In December 2016, the startup had raised an undisclosed round of angel funding from Balakrishnan and Norwest Venture Partners India's Mohan Kumar in their personal capacity, along with Encube Venture Partners and others.

Other startups who operating in this space include DogSpot.in and Heads Up For Tails (HUFT) among others.