ACKO Acquires Parentlane, the Digital Health Platform for New Millennial Parents

Strengthens its content and healthcare delivery capabilities

ACKO has acquired Parentlane, a leading digital health platform in the maternity & child health space. The technology platform empowers young millennial parents with proactive healthcare solutions from preconception to the most critical early childhood development phase.

This is a significant step for ACKO towards building a digital healthcare ecosystem focused on solving core problems in healthcare access for customers. The platform, combined with ACKO's core insurance offering, will deliver personalised content and services to enable better healthcare choices, informed decisions, and improved outcomes.

ACKO wants to be every customer's friendly companion during all stages of their healthcare journey. For young millennial parents, who comprise most of ACKO's customer segment, maternal care is the first in-depth hospitalisation or healthcare experience. With this acquisition, ACKO improves its ability to not only provide continuum care for maternal care but also aims to develop specialised care programmes for many other conditions.

While speaking about the acquisition, Varun Dua, Founder of ACKO, said, "At ACKO, we are constantly working towards strengthening the customer value proposition, and the Parentlane acquisition is a step in that direction. As both ACKO and Parentlane seek to address the problems in healthcare, there is total alignment in our respective philosophies. Parentlane has built a successful engagement-led technology platform for maternal health, which we believe will play a significant role in helping us provide comprehensive healthcare service to our customers and expand beyond the core insurance offerings by partnering with the healthcare ecosystem."

"I am excited to welcome Vijay and the entire Parentlane team to ACKO Family," he added.

Vijay Anand, Co-Founder and CEO of Parentlane, will join the Acko leadership team and spearhead strategic initiatives for the company.

While speaking about the acquisition, Vijay said, "Parentlane has been a gratifying experience for us as we offered comprehensive care to young couples during one of their most exciting and important life milestones. During this journey, we discovered the significant value that insurance brings to customers and how it could potentially become the primary gateway for consumers to access healthcare services and improve their health outcomes. I met Varun, and the ACKO leadership team felt a sense of alignment with their vision, and we are now excited to find a new home at ACKO to make a larger impact by joining forces."

Parentlane currently serves over 2 million users yearly on the platform with personalized content and delivers healthcare services by partnering with many leading hospitals across the country. In addition, the company has built a rich repository of 10,000+ content pieces in multiple formats, which the platform leverages to personalise information based on customer lifecycle stages and various health conditions.

ACKO Technology and Services Private Limited (“ACKO") is the parent company of ACKO General Insurance. ACKO, founded in 2016 is a digital-first direct-to-consumer company that builds and operates technology and services platforms. Driven by a relentless focus on superlative customer experience and with its transformative technology, ACKO helps create superior customer value propositions and more engaging experiences.

Cloudnine Hospitals Co-founder Rohit MA, Invests in Parentlane

Parentlane, a mobile app and a technology company focused on child development has roped in Mr. Rohit MA, Co-founder and Managing Director of Cloudnine Hospitals as its investor through his investment arm “Capier Investments”. Parentlane is India’s first social platform to guide parents with personalized and trusted advice on the overall development of their child from the time the child is born till 8 years, which are considered to be the most critical lifecycle stage for any human being. These years determine child's survival and thriving in life, and lay the foundation for child's learning & holistic development to succeed in life.

On this occasion, Vijay Anand, CEO & Co-founder, Parentlane said, “We are thrilled to partner with such a passionate leader like Rohit who truly understands the problems that a new parent goes through after the baby is born. We believe that his strategic inputs on helping new age parents during early child development would be greatly valuable as we ramp up the offerings on the Parentlane app and evolve as the most trusted brand among parents during this life changing experience.”

Coudnine Hospitals’ Co-founder and Managing Director Rohit MA believes that life in today’s times is extensively dependent on technology and when it comes to new parents, it becomes essential to keep a constant track of simple milestones to progressive development and the necessity of social collaboration for information dissemination. The Parentlane app comes in handy for new parents after the child is born and remains throughout the early child development lifecycle covering all aspects of growth & development, brain development activities for kids, food recipes and tips for parents during the journey.

Rohit further added, “We realise that today’s city-educated millennial generation needs precise and personalized information related to their child as they become parents. I believe Parentlane team has done a great job in leveraging technology to deliver personalized guidance to support parents during their early child development cycle and I am personally excited with their plans in delivering superior value to the entire parenting community.”

Parentlane intends to empower parents with relevant information at the right time and right stage of their child development to help them track progress of their child in overall child development areas via a trusted network of fellow parents and experts. Using best of breed technology, the company will be leveraging Data Science & Machine Learning extensively to map child development and thereby deliver personalized recommendation to the community engaging on the platform.

In May this year, the company had raised an undisclosed amount in an angel round of funding led by Sujeet Kumar (Former President – Flipkart), Aprameya (Founder, Taxiforsure), Sumit Jain (Co-Founder & CEO, Commonfloor.com), Subramanya Venkat (Ex-Managing Partner, Bessemer Venture Partners & Co-Founder-Fisdom.com), Venk (Managing Partner – NuVentures), Ravi Machani (IndiVillage LLP), Hitesh Gupta (Founder – Vcbytes), Rohit Choudhary (Hortonworks) and others.

Cloudnine Hospitals Co-founder Rohit MA, Invests in Parentlane

Parentlane, a mobile app and a technology company focused on child development has roped in Mr. Rohit MA, Co-founder and Managing Director of Cloudnine Hospitals as its investor through his investment arm “Capier Investments”. Parentlane is India’s first social platform to guide parents with personalized and trusted advice on the overall development of their child from the time the child is born till 8 years, which are considered to be the most critical lifecycle stage for any human being. These years determine child's survival and thriving in life, and lay the foundation for child's learning & holistic development to succeed in life.

On this occasion, Vijay Anand, CEO & Co-founder, Parentlane said, “We are thrilled to partner with such a passionate leader like Rohit who truly understands the problems that a new parent goes through after the baby is born. We believe that his strategic inputs on helping new age parents during early child development would be greatly valuable as we ramp up the offerings on the Parentlane app and evolve as the most trusted brand among parents during this life changing experience.”

Coudnine Hospitals’ Co-founder and Managing Director Rohit MA believes that life in today’s times is extensively dependent on technology and when it comes to new parents, it becomes essential to keep a constant track of simple milestones to progressive development and the necessity of social collaboration for information dissemination. The Parentlane app comes in handy for new parents after the child is born and remains throughout the early child development lifecycle covering all aspects of growth & development, brain development activities for kids, food recipes and tips for parents during the journey.

Rohit further added, “We realise that today’s city-educated millennial generation needs precise and personalized information related to their child as they become parents. I believe Parentlane team has done a great job in leveraging technology to deliver personalized guidance to support parents during their early child development cycle and I am personally excited with their plans in delivering superior value to the entire parenting community.”

Parentlane intends to empower parents with relevant information at the right time and right stage of their child development to help them track progress of their child in overall child development areas via a trusted network of fellow parents and experts. Using best of breed technology, the company will be leveraging Data Science & Machine Learning extensively to map child development and thereby deliver personalized recommendation to the community engaging on the platform.

In May this year, the company had raised an undisclosed amount in an angel round of funding led by Sujeet Kumar (Former President – Flipkart), Aprameya (Founder, Taxiforsure), Sumit Jain (Co-Founder & CEO, Commonfloor.com), Subramanya Venkat (Ex-Managing Partner, Bessemer Venture Partners & Co-Founder-Fisdom.com), Venk (Managing Partner – NuVentures), Ravi Machani (IndiVillage LLP), Hitesh Gupta (Founder – Vcbytes), Rohit Choudhary (Hortonworks) and others.