Mobile Screens Expose Kids to Triple the Adult Content — Parents Must Act Now

Kaspersky revealed its Q1 2026 data on Indian kids' online activity, revealing a noteworthy pattern on both Windows and Android devices. Communication platforms and self-directed media tools have come to anchor most of children's time online, together accounting for more than three-quarters of all recorded activity on each. Yet categories carrying real-world risk, among them adult content, alcohol, tobacco, narcotics, and gambling, continue to hold a measurable share of that activity, with mobile devices showing meaningfully higher exposure than desktop in several of them. As the data shows entertainment giving way to communication and self-directed learning, it also shows that the categories parents worry about most haven't gone anywhere.

To better understand what Indian children are doing online and help parents navigate the risks that come with it, Kaspersky analyzed anonymized data related to Indian users of Kaspersky Safe Kids across Q1 2026, covering Windows and Android devices separately. The solution itself is regularly recognized in independent tests from top labs, including AV-Comparatives and AV-Test.

On Windows devices

Internet, Communication & Media was by far the most-visited category among Indian children (43.44%), with Software, Audio, Video close behind in second place (34.99%). Together, the two categories made up more than three-quarters of all activity, with News media a distant third at 8.43%. Computer games held a modest 2.60% share, a reminder that gaming, while no longer the dominant force it once was, remains part of children's everyday routine on desktop.

Among the categories Kaspersky is flagging for continued monitoring this quarter for Adult content held a 1.91% share of Windows activity, and Alcohol, Tobacco, Narcotics registered at 0.29%. Individually small, their consistent presence in the dataset is why Kaspersky continues to recommend active, ongoing parental controls rather than a one-time setup.

Altogether, the pattern on Windows points to children's desktop time being anchored in communication and shared media consumption, with risk categories present but contained to a small, steady share, signaling a device where parental oversight, once established, tends to hold.

On Android devices

Android traffic followed a similar top-line pattern, with Internet, Communication, Media (39.86%) and Software, Audio, Video (34.89%) again accounting for roughly three-quarters of activity. But children's exposure to risk categories on Android told a different story entirely: Adult content reached 5.71% of activity, nearly three times its 1.91% share on Windows. E-Commerce (5.70%) and News media (4.69%) were also meaningfully higher on mobile than desktop, while Alcohol, Tobacco, Narcotics held steady at 0.26%, close to the Windows figure of 0.29%.

A notable gap emerged specifically around adult content, which nearly tripled on Android compared to Windows, a clear sign that mobile devices, typically the less-supervised of the two, are where Indian parents may need to focus their attention most closely this quarter. In cases where parents had already activated these category blocks for adult content, gambling, and other harmful sites within Kaspersky Safe Kids, the corresponding visits were being prevented in real time, underscoring the role active parental controls continue to play in curbing this exposure.

"It's encouraging to see that Indian children's time online is still anchored in communication, shared media, and everyday self-expression rather than pure entertainment. But the presence of adult content, narcotics-related material, and unsupervised gaming, even in small shares, is a reminder that curiosity online doesn't stop at the categories parents expect. Mobile devices in particular are where we're seeing that gap widen, and that's exactly where parents need to stay closest," said Jaydeep Singh, General Manager for India at Kaspersky.

Building Real-World Cyber Awareness: The KidZania Partnership

Today's children are digital natives. From a very early age, they are in contact with technology and its benefits, using their devices to watch videos, play online, stay in touch with friends and family, and support themselves in school tasks. It is with this awareness in mind that Kaspersky partnered with KidZania India to open Cyber Investigation Centres in Mumbai and Delhi NCR, a first-of-its-kind role-play establishment giving children a hands-on experience as cyber investigators, learning to detect and respond to online threats well before they encounter them unsupervised.

"This is exactly why we built the Cyber Investigation Centres the way we did, inside a place children already visit to explore the world, not as an add-on to our software. A child who has role-played spotting a phishing attempt at KidZania carries that instinct home, onto the same devices this data is flagging. That's the outcome we're chasing with this partnership, not just downloads, but instinct," said Purshottam Bhatia, Head of Consumer Business, South Asia, Kaspersky.

As part of the KidZania partnership, Kaspersky is currently running a special offer of a 30-day free trial, plus up to 40% off award-winning Premium protection, plus a 1-year Safe Kids subscription worth INR 1,439.

Full details here: Kaspersky | Kaspersky India.

To watch favorite shows safely, Kaspersky recommends the following:

• Maintain open communication with children about potential online risks and establish clear guidelines to ensure their safety.
• Secure gaming experiences by installing a trusted security solution, such as Kaspersky Premium, to prevent malicious file downloads.
• Stay informed about emerging threats and actively monitor children’s online activities in order to create a safer digital environment.
• Introduce children to cybersecurity basics using educational tools like the Kaspersky Cybersecurity Alphabet — a free downloadable book that explains key concepts, cyber hygiene rules, and how to avoid fraud.
• Use digital parenting apps like Kaspersky Safe Kids to protect children both online and offline, manage screen time, block inappropriate content, and track their location for greater peace of mind.

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Innovating the industry with a Cyber Immunity approach, Kaspersky safeguards consumers, businesses, critical infrastructure, and governments from cyberthreats, with over a billion devices protected to date.

Kaspersky ensures Cybersecurity True to Business, focusing on providing clear outcomes, protecting revenue, easing workloads and preventing downtime. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services for organizations of every size, from small businesses to large enterprises, combining proven AI-driven protection technologies with simple management and expert support.

Recognized in independent tests and trusted by millions of individuals worldwide and nearly 200,000 organizations, Kaspersky helps detect threats earlier, respond faster and operate with greater confidence and freedom, protecting what matters most to our clients. Learn more at www.kaspersky.com.

Top Parent App Recognized as a Winner by Global Edtech Competition, Awarded for Helping Develop App Impacting Low-income Communities

Top Parent App plans to use the award to further develop the app to impact low-income communities through EdTech solutions supported by proven early childhood development interventions via their learning engineering framework

Top Parent App today was named one of 30 winners in the Learning Engineering Tools Competition, a search for promising new education ideas, technologies and platforms. Top Parent App will receive a large prize award to further develop the app to impact low-income communities through EdTech solutions supported by proven early childhood development interventions via their learning engineering framework.

The competition supported by Schmidt Futures, Citadel Founder and CEO Ken Griffin, Walton Family Foundation, Siegel Family Endowment, Overdeck Family Foundation, and the Bill & Melinda Gates Foundation, and recognized 30 top players across the world. The competition was administered by Georgia State University and The Learning Agency.

Commenting on the recognition, Sashwati Banerjee, Founder and Director, Top Parent App, India, said, “The team is absolutely thrilled to receive this prize! It is a great reminder for us that individuals and organizations across the world resonate with our mission and are willing to support the same. We are beyond humbled by the global stage this competition has set us up on and are committed to making the most of it."

Winning teams include entrepreneurs, learning scientists, educators, and researchers from around the world. With missions ranging from accelerating literacy and math skills for K-12 learners to creating tools that will accelerate the learning science research process, the educational tools developed by the teams have the potential to impact over 4 million students by the end of 2022. According to estimates calculated by each team, more than 40 million students within the next three years will benefit from these tools.

“By leveraging key advances in computation, this group of winners will help solve some of our nation's biggest education problems," said Kumar Garg, the Vice President of Partnerships at Schmidt Futures. "It is energizing to work with organizations, which have the potential to dramatically improve outcomes for so many students at scale.”

The competition received more than 800 entries from 60 countries. The 30 winners come from institutions and organizations across North America, the Caribbean, Australia, South America, Europe, Asia, and the Middle East. Prizes range from $50,000 up to $250,000 per team. In addition, the winning teams will share insights from their work with external researchers to facilitate experimentation to improve learner outcomes and better understand student learning.

Prizes were granted to teams along four competitive tracks:

● Accelerate learning in elementary and secondary literacy and math

● Transform K-12 assessments in both cost and quality

● Facilitate faster, better, and cheaper learning science research

● Drive improvements in adult learning that boost middle class wages

For more details on the winning proposal from Top Parent App please visit https://www.topparent.org. A full list of winners and their projects can be found here.

This is the second year of the Learning Engineering Tools Competition. In 2021, the Tool Competition awarded $1.5 million to 18 teams around the world. Plans are already underway for another competition in 2023.

Tools Competition Background

The Learning Engineering Tools Competition 2021 consisted of three rounds of proposal evaluations and pitches before a panel of judges that included philanthropists, education technologists, teachers and researchers. The goal of the tools competition is to spur the development and deployment of technologies to maximize learning over time. The competition also aims to mitigate learning loss in K-12 students, reduce educational disparities experienced by students of color, and provide alternative higher education pathways for all adults, but particularly low-income workers.

In order to be considered for a prize, each proposal had to address a pressing learning goal connected to one of four broad educational categories:

• Accelerated learning in literacy and math. Tools that help students achieve or exceed proficiency in grade-level literacy or math skills.
• Transform K-12 assessment in both cost and quality. Tools that improve the quality of assessment to better meet the needs of educators, students and families while reducing the time or cost to develop or administer them.
• Drive improvement in adult learning. Tools that increase effectiveness or reach post-secondary education or skill training to prepare adults for the changing economy.
• Facilitate faster, better, and cheaper learning science research. Tools that accelerate learning science research by facilitating A/B testing and RCTs, improving research design.

India’s Biggest Parenting Platform, MomJunction to Rekindle the Art of Storytelling with Amazon Alexa

MomJunction, India's largest parenting website, announced that its collection of stories for children will now be available for parents to access across the country via Amazon Alexa. With this added feature, MomJunction hopes to rekindle the art of storytelling in the contemporary world and inspire children to dive into the world of magic, wonder, and imagination through stories in vernacular languages. These stories are exclusively available in Hindi and will be available in English soon.

Currently, stories available on the platform include folktales related to animals and popular historical characters like Birbal and Tenali Raman. To get started in any Alexa-enabled device, one can ask by saying- "Alexa, lion ki story sunaiye", "Alexa, chuhe aur billi ki kahani sunaiye", "Alexa, sleeping beauty ki story sunaiye", "Alexa, Tenali Raman ki kahani sunaiye" etc.

Momjunction powered stories are available in Hindi on all Alexa-enabled devices and on the free Alexa app for smartphones.

The idea behind these stories is to promote and stimulate imagination, creativity, helping build vocabulary and instill a sense of magic in kids. The mental adaptations of the characters from the online storytelling sessions will help a child boost their creative skills. This will also provide an alternate option for parents to dispense an outlet to reduce screen time for children who are grappling with homeschooling and isolation. These stories will be for children across all age groups, from Kindergarten to 12th grade.

Ms. Natasha Garyali, VP, Business Development & Strategic Partnerships at MomJunction, said, "Listening to stories on Alexa can be immersive, educational, instructional, as well as entertaining. Our selection of stories is thought-provoking and stimulates a child's imagination. Besides imparting knowledge, they also rekindle the spirit of reading among modern-day children, helping them focus and enhance their concentration abilities. We aim to make stories by MomJunction available across diverse topics to encourage the art of listening among children."

About MomJunction

MomJunction is India's largest parenting website that serves and guides a close-knit community of 20-million first-time millennials moms. Operated and led by moms, MomJunction consists of expert editors, and a panel of domestic & international doctors who help in creating verified and medically reviewed information around pregnancy and parenting helping new parents navigate their incredible journey with confidence. IncNut, MomJunction's parent company, raised $4M funding Series A Funding led by RPSG Ventures in 2020. The company earlier secured a seed funding of INR fifty lakh from Venture East early in 2013 which was acquired by Japanese conglomerate brand, Istyle in 2018 for twenty-eight crores.

Parenting Website 'DrDad.in' Helped me throughout Infancy, Shares a New Mother

Parenting website DrDad.in has become as a major source of trusted information on pregnancy and parenting advice. Managed by a team of well-qualified Pediatric physicians DrDad.in offers many relevant and contemporary articles and research-based case studies on pregnancy to parenting. The website is also offering all the basic care products which will make it a one-stop solution for all needs in Pediatrics age-group. Dr. Dad covers the whole spectrum of parenthood - from planning your pregnancy through to parenting older kids.

 

Dr. Gaurav Nigam, Founder of Dr. Dad

Today, particularly at the time of the pandemic, people are taking virtual routes to find solutions to their myriad problems. However, there is hardly any dedicated platform which offers support and consultation on pregnancy and parenting. Dr. Dad allows its users to receive care via online consultation from any mobile device, tablet, smartphone or home computer. Some of the best pediatricians in the world are associated with Dr. Dad, and the motive is to provide greater access to people who are in need of child-health related services.

"This website helped me throughout the infancy," says a new mother based out of Delhi.

A team of well-qualified Pediatric physicians, dedicated solely to telehealth services, can now assess a child's condition, provide treatment options, and prescribe medication if necessary, via a WhatsApp/Online consultation. Dr. Dad has onboarded some of the best pediatricians in the world, and actively building a community of Pediatrics, Child Psychologists, Child nutritionists, Counsellors, etc. Drdad.in aims towards making parenting easier by curating the best articles for children and pregnant mothers and enlisting them on their website and updating it regularly. There's also a provision to buy from the website.

The collection of articles is being updated on a daily basis and are written by professionals including pediatricians, doctors, counsellors etc.

According to Dr. Gaurav Nigam, Founder of Dr. Dad, "We want to make the site a one stop solution for topics related to pregnancy and parenting advice. Dr. Dad is a brand by the pediatricians, a panel that people can trust for information on pregnancy, parenting, and child-health related topics. Dr. Dad prides itself on being accessible and convenient for parents, and would-be parents as well."

Dr. Dad's Founder Dr. Gaurav Nigam is a well-known educationist, pediatrician, Founder of iCare, and Founder of Intelligentsia. He has also authored a book titled 'Devil Inside My Mind'. Dr. Nigam gathered simplicity from Gandhian institute in Sewagram and knowledge from prestigious bodies like AIMS, MGIMS, Wardha; Jayadeva, NIMHANS, Kidwai and Harvard Medical School. He is also the Founder of iCare - an organization working in the area of new-age Child Health care; and Intelligentsia, a research-based playschool.

About Dr. Dad

Dr. Dad is a Delhi based startup which provides child-health related services and products. Founded by serial entrepreneur Dr. Gaurav Nigam, Dr. Dad is on a mission to revolutionize the way child-health related services are offered in India. The innovative venture aims to be the most trusted name for child-health services, and also one-stop solution for all the basic care products in the pediatrics age group.

To know more, please visit drdad.in.