A Divine Collaboration: PVR INOX & ISHA Present Mahashivratri 2025 Live in Cinemas

PVR INOX, India’s leading cinema exhibitor, is delighted to announce its association with ISHA to bring the grandeur of MahaShivRatri celebrations to audiences across the country. The live telecast from ISHA’s Coimbatore campus will be screened at select PVR INOX cinemas on February 26, 2025, from 6:00 PM onwards, continuing through the night until 6:00 AM.

MahaShivRatri, known as ‘The Great Night of Shiva,’ is one of the most sacred and spiritually powerful nights of the year, marked by an all-night celebration of music, chants, meditation, and deep inner stillness. While thousands gather at the Isha Yoga Center to be part of this phenomenal spiritual event, PVR INOX is now making it possible for devotees, seekers, and families across India to experience this night together—without having to travel.

Communities can come together in their own city, in the comfort of their nearest PVR INOX cinema, to collectively experience the magic of MahaShivRatri on the big screen. Audiences will witness spellbinding performances by world-renowned artists, the soul-stirring Rudra mantra chants, profound guided meditations, and inspiring discourses by Sadhguru himself. Adding to the spectacle will be the Adiyogi Divya Darshanam, a breathtaking light and sound show projected onto the majestic 112-foot Adiyogi.

Speaking on this unique collaboration, Mr. Gautam Dutta, CEO-Revenue & Operations, PVR INOX Limited, expressed enthusiasm:

At PVR INOX, we constantly strive to create unique and immersive experiences for our audiences beyond just cinema. Bringing the sacred energy of MahaShivRatri to the big screen in partnership with ISHA Foundation is a truly divine and transformative initiative. This collaboration allows devotees to experience the magic of this cosmic night in the comfort of their own city while staying deeply connected to the spiritual heart of Coimbatore. We are confident that this initiative will redefine how communities come together to celebrate and experience devotion on a grand scale.

A carefully curated selection of priority cinema locations has been finalized in collaboration with ISHA, audiences can partake in this divine night at key PVR INOX locations across India, including Delhi, Mumbai, Bengaluru, Pune, Hyderabad, and more.

PVR INOX Unveils SCREENIT, A Groundbreaking Feature for Personalized & Customized Movie Shows

PVR INOX Unveils SCREENIT: Revolutionizing The Movie Experience with Personalized Shows

SCREENIT: Create, Promote & Earn via PVR INOX APP!

PVR INOX Limited, India’s largest and most premium cinema chain, has just unveiled SCREENIT—a revolutionary platform, available only on PVR INOX app that redefines the way audiences experience cinema. With SCREENIT, movie enthusiasts can create or join customized shows at their preferred cinemas, bringing a whole new level of personalization and excitement to the big screen. But that’s not all—now you can also turn your love for movies into rewards!

Inspired by the overwhelming success of re-releases, expanding to over 120 cinemas nationwide SCREENIT takes the cinema experience to the next level by giving audiences the unique opportunity to relive cherished classics and fan favorites. This ground-breaking platform puts the power of curation directly into the hands of moviegoers, enabling them to choose from a diverse library of 500+ titles and create unforgettable, community-driven screenings.

“SCREENIT is more than just a platform—it’s a transformative step toward redefining the cinematic experience, said Mr. Renaud Palliere, CEO of Luxury Collection and Innovation, PVR INOX Limited.

SCREENIT empowers audiences to curate their movie experience—choosing what, when and where to watch—all while offering exciting rewards. By turning movie screenings into personalized and rewarding events, SCREENIT enhances the joy of cinema and encourages deeper connections within communities”, Mr. Renaud said. 

Mr. Kamal Gianchandani, Chief Business Planning & Strategy, PVR INOX Limited, added, “The overwhelming success of re-releases has shown us that audiences still crave the unmatched experience of watching iconic films on the big screen. SCREENIT is our way of celebrating this nostalgia while providing a modern, flexible, and highly personalized way to enjoy films. It’s an innovation that brings timeless cinema back to life on your terms.”

How SCREENIT Works

Effortless Customization: Users can explore the SCREENIT platform, exclusively available on the PVR INOX app, to create or join a show. Browse through a wide selection of movies, pick your preferred cinema and time, and book your tickets. If the perfect show doesn’t exist, users can easily create one by selecting the movie, timing, and location. With a minimum of just two tickets required to create the show, users can then invite friends or join shows created by other movie enthusiasts.

The Ultimate Movie Playlist: SCREENIT’s curated movie library offers a diverse collection of films, from timeless classics to fan favorites, catering to every kind of viewer.

Share & Earn Rewards: Once a show is created, users can share a unique promotional link with friends, family, or communities to encourage them to join the screening. For every ticket booked through the shared link, users earn exciting rewards, making the movie experience not just enjoyable but also rewarding.

Promote & Earn’: Turn Your Passion for Movies into Rewards

With the innovative ‘Promote & Earn’ feature by PVR INOX, you can now create a unique promotional link for any "Now Showing" movie directly through the PVR INOX app. Share this link across platforms like social media, WhatsApp, and messages to invite your network to book tickets. For every ticket booked through your link—whether it’s for a show in your city or any other city—you earn 2% of the ticket amount as a cash incentive. The more you share, the more you earn, turning your love for cinema into a rewarding opportunity. This feature makes it easy to connect with audiences, build excitement, and monetize your passion for movies!

Download the PVR INOX app today and embark on an innovative journey filled with rewards. Experience entertainment like never before!

PVR INOX Limited is the largest film exhibition company in India with 1739 Screens across 353 properties in 111 cities (India and Sri Lanka). Since their inception, both PVR and INOX have created iconic cinema brands with storied histories of achieving significant milestones and setting benchmarks in the film exhibition industry. With a collective heritage of transforming out-of-home entertainment in the country, the merged company offers a wide range of cinema services such as child-friendly audis, the latest screening technology, superior sound systems, a wide range of F&B offerings, film and non-film content, and an array of formats in the premium screen category.

For further information, please visit: http://www.pvrcinemas.com

PVR Cinemas and India Accelerator (IA) Join Hands to Mentor Startups in Media & Entertainment Space

Multiplex chain operator PVR Cinemas has tied up with India Accelerator (IA), a mentorship-driven startup incubator and accelerator, to mentor startups working in the media and entertainment space.


As part of the partnership, both will jointly offer a 16-week long accelerator programme to a cohort of five to seven seed stage startups to cover areas such as ticket booking and movie viewing, along with supporting them with funding.


As part of this collaboration, PVR and IA will look for startups working in the field of cinema or movie theatre-based gaming, events, classrooms, conference booking, planning, scheduling and delivering movie-based short videos and quizzes, gaming platforms to build engagement with actors, fans and communities, cinema-based shopping, in-video advertising and customer analytics, among others.

Selected startups will get access to PVR and IA’s technological and business infrastructure, mentoring, and network-building opportunities, culminating in a demo day attended by corporates, VCs, mentors and other partners, as well as external investors.

PVR is s the largest Multiplex Cinema operator by number of screens in India. As on March 31 2018 PVR had three subsidiary companies namely PVR Pictures Limited PVR Lanka Limited and Zea Maize Private Limited. In January 2006 PVR's shares were listed on the National Stock Exchange and the Bombay Stock Exchange.

India Gets Asia’s first Virtual Reality (VR) Lounge in Noida

PVR Cinemas in association with HP India has launched Asia's first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida. Movie goers can enjoy a mix of movie trailers, games and other interactive content like action sports and drama at four such VR Docks or Pods, equipped with technology by HP, located at the theatre.

This PVR & HP partnership will see the roll out of 10 such virtual reality lounges across PVRs in India, with three each in Delhi and Bengaluru. From crouching behind turrets to diving on the ground to avoid strafing bullets to seeing a grotesque image lurking nearby, those few intense minutes will surely keep movie lovers fastened to the HP VR Lounge. Besides the best in class technology, the HP VR Lounge, also provides a whole new library of fascinating and adventurous immersive and interactive content curated from various different genres like drama, fiction, sci-fi, horror, action etc.

The VR Docks use HP Omen desktops & laptops along with HTC headsets and controllers. PVR and HP note that prolonged use of headsets could cause nausea, hence the experiences range from a duration of 1.5 minutes to 10 minutes each.

[caption id="attachment_114945" align="aligncenter" width="700"] Image Credits - BCCL[/caption]

"HP's innovation in the area of VR is yet another first from us where we continuously strive to provide the latest technology and world class experience to our customers," added Ketan Patel, Senior Director, Personal Systems, HP Inc. India.

While VR Content is truly immersive, Gautam Dutta, CEO, PVR Cinemas, said that "VR will not drive away people away from movie watching, as it can't be viewed for more than 15 minutes at a stretch due to headset weight and feeling of dizziness. Hence people can experience VR while waiting for their film to begin."