Ola, YuppTV Join Hands To Allow Commuters Watch Live Tv During Their Ride

YuppTV, one of the fastest growing over-the-top (OTT) entertainment platforms for streaming South Asian Content globally, announced a partnership with India’s leading mobile app for transportation Ola, for its connected car platform for ridesharing, Ola Play.

Ola commuters will now have easy access to a vast array of LIVE TV options across categories such as news, music, and general entertainment through YuppTV on Ola Play, a partnership that ensures an uninterrupted living room to car experience. The content available will be customized depending on customer preferences and ride information like time, destination, and preferred language to provide the perfect connected in-car experience.

YuppTV allows broadcasters and content providers to reach their target audiences through multiple mediums and screens and has the potential to greatly enhance the experience for many Ola customers with a wide range of live-streaming content. The association also, adds value to the superior experience proposition of Ola Rental and Ola Outstation categories that are widely used by customers. Long, traffic-filled journeys are now going to be easier rides with YuppTV’s broad selection of entertainment choices on display.

Commenting on the development, Uday Reddy, Founder, and CEO of YuppTV said, “We are glad to announce our association with Ola for bringing LIVE TV channels to Ola Play. At YuppTV, it has been our constant endeavor to make highly entertaining content easily accessible to our users. Ola’s unique connected car experience, Ola Play, is in line with that vision as it allows for an immersive entertainment experience that is now going to be customized in accordance to the unique tastes and preferences of Ola cab riders. We are affirmative that in addition to increasing the user base of YuppTV, the association will now make Ola cab rides fun and entertaining for the commuters.”

Speaking on the same line, Ankit Jain, Vice President and Head of Ola Play, said, “With this partnership, Ola Play brings LIVE TV inside a cab for the first time, by leveraging OTT services of YuppTV to bring an experience that is easily accessible through the user’s mobile phone as well as the tab mounted in the backseat. With this partnership, we are bringing a range of TV channels to Play, including LIVE news channels that are accessible on the go and will certainly make travel time more productive.”Currently, Ola Play is available in six cities in the country; Mumbai, Delhi, Bangalore, Chennai, Pune, and Hyderabad. Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience through partnerships with the likes of Apple Music, AIB, TVF, Audio Compass, EROS Now, FastFilmz,  Arre, Lattu Kids, and PopXO to build a high quality interactive experience for users.

Currently, Ola Play is available in six cities in the country; Mumbai, Delhi, Bangalore, Chennai, Pune, and Hyderabad. Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience through partnerships with the likes of Apple Music, AIB, TVF, Audio Compass, EROS Now, FastFilmz,  Arre, Lattu Kids, and PopXO to build a high quality interactive experience for users.

Ola’s Connected Car Platform, Ola Play Now in 6 Cities Across India

Ola, Indian mobile app for transportation, today announced the launch of Ola Play, its connected car platform for ridesharing in two new cities, Chennai and Pune. Ola Play launched in November last year, in a short span of time has witnessed 200% quarter on quarter growth. Starting with over a 1000+ cars in the city and a host of platform partners, also offering regional language content, Ola Play brings a fully connected interactive experience for users on the move. With the launch in Chennai and Pune, Play is now present across 6 cities.

Major metros in the country has citizens treading through choking traffic everyday, with commuters spending over an hour in traffic. With Ola Play, commuters can make time spent stuck in traffic productive, giving the customers interesting opportunities to interact with the technology available in its cabs.

Ola Play, a connected car technology platform, uses deep customer insight, offering the most relevant and personalised experience for customers. Insights from over a thousand cars running in the city since the past two weeks in Chennai and Pune has revealed that regional language content, radio, web series, and music are a huge hit among Play customers.

Speaking at the launch, Ankit Jain, Vice President and Head of Ola Play said, “Ola Play has been a massive hit amongst users in Mumbai, Delhi, Bangalore, and Hyderabad with its presence in over 50,000 vehicles in the past eight months. We are excited to bring Ola Play to two more large cities today viz. Chennai and Pune, which are industrial hubs and boast of a growing IT industry as well. Interestingly, both cities also see a high average transit time, slow moving traffic, and high frequency usage of Ola’s offerings. With Play in these two cities, we are enabling lakhs of customers to make efficient use of their transit time by bringing them improved control of their ride-experience. Ankit added, “Play’s presence in other cities has witnessed a great deal of appreciation for regional content from customers as well as driver partners. With Chennai and Pune, as well as for future launches, focus on local content partnerships will be significant.”

For developers and partners, Ola Play offers an app store-like platform which gives them full control of their app experience, enabling endless innovative possibilities of interacting with their customers. Play allows various partners such as Apple Music, Sony LIV, AIB,EROS Now, PopXO, FastFilmz, AltBalaji, among several others to build a high quality and immersive experience for users. The technology brings the control of the ride to the backseat of the car enabling control from their own smartphones or from the tabs mounted in-car, along with cars surround sound systems.

As a homegrown mobility solution, Ola truly understands the pulse of its customers as well as driver partners. Local intelligence has enabled Ola to offer relevant experiences across offerings.

Eros Now Partners With Ola’s Connected Car Platform, Ola Play

Eros Now, one of the fastest growing over-the-top (OTT) Indian entertainment platforms owned by Eros International Plc, today announced a strategic integration deal with India's leading mobile app for transportation, Ola’s connected car platform for ridesharing, Ola Play. This strategic revenue-sharing partnership through Eros Now subscriptions will enable an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.

Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience for its customers. Eros Now offers the widest library of films, music, premium television, and regional content that has the potential to enhance the experience for many Ola customers.

Ola commuters will now have easy access to a vast array of unlimited entertainment options through Eros Now on Ola Play. Content will be customized depending on customer preferences and ride information like time and destination to provide the perfect connected in-car experience. The association particularly adds value to the superior experience proposition of Ola Rental and Ola Outstations categories that are widely used by customers. Long, traffic-filled journeys are now going to be easier rides with Eros Now’s broad selection of entertainment choices on display.

The offering is currently available in four cities: Mumbai, Delhi, Bangalore, and Hyderabad.

Commenting on the integration, Rishika Lulla Singh, CEO - Eros Digital said, “Connected cars are a reality now in India with Ola Play. We are excited to join hands with Ola as our vision remains to provide easy access to premium experience on-the-go. This strategic integration enables increased user engagement and will help us increase our reach to millions of Ola customers.”

Speaking on the development, Ankit Jain, Sr. Director and Head of Ola Play, said, “At Ola, we are tirelessly working towards enhancing customer experience, Ola Play is a strong step in that direction. In line with such efforts, our association with Eros Now is sure to offer our discerning customers an unparalleled entertainment experience. A boon for our Outstation customers who spend hours at a stretch in the cab, they now have an even stronger reason to choose Play on our platform. With partnerships such as these, Ola is well on its way to transform the consumer’s ride experience, giving them the power to control their time spent inside the car, and building an experience that is intelligent, contextual, and unique.”

With this association, Ola Play customers will have access to a vast and diverse range of popular movies on Eros Now. Currently, the offering is available in four cities in the country: Mumbai, Delhi, Bangalore, and Hyderabad.

Ola’s Connected Car Platform for Ridesharing, Ola Play, Launches in Hyderabad

Ola, Indian mobile app for transportation, today announced the launch of Ola Play, its connected car platform for ridesharing, in Hyderabad. Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advance car controls, choice of personalized content and a fully connected interactive experience for users on the move. Together with Hyderabad, Ola Play is now available in 4 cities in the country viz. Mumbai, Delhi, Bangalore and Hyderabad.

The average time spent by customers in a cab in Hyderabad is 40mins. Ola believes there are interesting opportunities ahead for how customers interact with the technology available in its cabs. Ola Play allows various partners like Apple Music, Sony LIV, AIB, Arre’, Audio Compass, among others, to build a high quality interactive experience for users. Customers can enjoy the immersive Ola Play experience from their own devices or from the large screen devices mounted in-car, along with cars surround sound systems.

Speaking at the launch, Ankit Jain, Sr. Director and Head of Ola Play said “Ola is defining the future of ride-sharing, with cutting edge innovations from India. We believe this will enhance the future of automobiles and the mobility experience for millions in the time to come for both customers and driver-partners. With Ola Play, we have brought onboard, some of the leading International and National content and technology partners, to build a platform that is highly interactive, contextual and intelligent, to offer a truly connected ride sharing experience to our customers”.

Ola, over the years has played a key role in enabling seamless mobility for hundreds of thousands of citizens in Hyderabad. As one of the top IT destinations, Hyderabad has seen a steady rise in people who are always looking for a smart mobility solution to commute within the city.

Anand Subramanian, Senior Director, Marketing Communication, Ola said “With Hyderabad emerging as the preferred destination for several leading technology companies, the city demands a smart mobility solution to complement its growing infrastructure. With lakhs of working and business professionals looking to stay connected on the move, Prime as a category has become the most obvious solution for these commuters through its Auto WiFi connect feature. With the introduction of Ola Play on the Prime category, we are taking this experience several notches higher by enabling an unmatched in-cab experience.”

Ola launched its services in the city of Hyderabad in May 2014, and has over the years grown to become the preferred mode of transport for residents and tourists alike. Diverse mobility solutions including Micro, Mini, Auto-rickshaws, Prime, Rentals and Outstation, have effectively enabled seamless commuting experience and built last mile connectivity for the city.