Timex Transforms Single Use Plastic into a Durable Watch with Introduction of New Waterbury Ocean Collection

Upcycled Ocean-Bound Plastic Meets Legendary Timex Designs and Craftsmanship

NEW DELHI, July 7, 2022 /PRNewswire/ -- Timex®, one of the top selling watch global brand leader in watchmaking for over 165 years is thrilled to announce today the launch of its Waterbury Ocean collection, an upcycled watch made of ocean-bound plastic to tackle pollution. The innovative collection honors the Timex brand's rich legacy of design and legendary durability and takes a purposeful step toward a more sustainable future for all with the usage of Swiss-made #tide® ocean material, furthering the brand's commitment to tackling important issues such as pollution in the ocean ecosystem.

"For generations, Timex has continued to innovate, designing quality watches that are made to last," says Silvio Leonardi, Sr. Vice President of Timex.

"The Waterbury Ocean collection is the latest example of our commitment to offering reliable products that not only uphold our legacy but also look towards a more sustainable future ahead." Through the partnership with #tide, an award-winning organization that works to prevent new plastics from entering the ocean, the bracelet, case and dial of the Waterbury Ocean collection are made using ocean material. Plastic is first collected by fishermen from the coastlines, which is then sorted, cleaned, shredded, and recrafted in a Swiss facility using carbon-neutral transport and solar power, where it is then upcycled. Timepieces from this collection, through #tide, commit to reducing the consumption of fossil fuels, creating employment for local communities, specifically fishermen, as well as improving the underwater habitat through its cleanup efforts.

The Waterbury Ocean collection comes in five colorways: Gray/Gunmetal, Navy, Gray/Rose Gold, Blue and Pink and the cost of the watches such as-

For Men: Rs. 9,995/- and For Women: Rs.9,295/- and includes the following key features:

• Case, Bracelet and Dial Made from #tide Upcycled Ocean-Bound Plastic 
• 30m Water Resistant
• Available in 2 case sizes: 
• 42mm Case,
• 20mm Lug and, 
• 37mm Case
• 18mm Lug 

The Waterbury Ocean collection will be available for purchase starting today on Timex.com and select retail stores globally. For more about the collection please visit Timex.com Waterbury Ocean.

You can now access the latest Timex Waterbury Ocean Collection here: https://bit.ly/3NN F0bN

ABOUT TIMEX GROUP

Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under many well-known brands, including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.

Join Timex on social media: @timex.india Photo:https://mma.prnewswire.com/media/1854367/Timex_Waterbury_Ocean_Collection.jpg

Our Planet Just Officially Got A New Ocean Now, As Per National Geographic

Representational Image

Earth has five designated oceans -- the Atlantic, Pacific, Indian and Arctic -- till now. Those maps are now being redrawn as National Geographic, which has been making maps since 1915, will now recognize the Southern Ocean as the world’s fifth ocean. This was announced by the magazine on June 8, which is the World Oceans Day.

National Oceanic and Atmospheric Administration is an American scientific agency (NOAA) has already officially recognized the Southern Ocean as distinct, in February this year.

Essentially, Southern Ocean is the water body encircling Antarctica. Southern Ocean has long been recognized by scientists as an Ocean however National Geographic never officially recognized it as Ocean because there was never agreement internationally.

Matthew W. Chwastyk, and Soren Walljasper, NGM Staff. Eric Knight
[Sources: NASA/JPL; Green Marble]

The waters around Antarctica (the Earth's seventh continent) have also been known as the Antarctic Ocean or the Austral Ocean, though the use of Southern Ocean is the most popular in the media and scientific community, and is used by the U.S. Board on Geographic Names and the International Hydrographic Organization and NOAA.

Matthew W. Chwastyk and Greg Ugiansky, NG Staff Sources: NASA/JPL; International Hydrographic Organization (IHO)

Seth Sykora-Bodie, a marine scientist at the National Oceanic and Atmospheric Administration (NOAA) and a National Geographic Explorer, describes Southern Ocean i hos words --

The glaciers are bluer, the air colder, the mountains more intimidating, and the landscapes more captivating than anywhere else you can go

By drawing attention to the Southern Ocean, the National Geographic Society aims to promote its conservation on World Oceans Day.

Notably, as the Southern Ocean is one of the least-altered marine ecosystems on Earth -- encompassing 10% of the world’s ocean -- a number of organizations are working to set aside Marine Protected Area (MPA) to protect the Southern Ocean’s most critical feeding grounds. Moreover, climate change and industrial fishing are fundamentally altering this unique region.