Arattai vs WhatsApp: Zoho’s Messenger Goes Viral in Swadeshi Surge

In a stunning turn of events, Arattai, Zoho Corporation’s homegrown messaging app, has catapulted from obscurity to the top of India’s app charts—registering a 100x spike in daily sign-ups within just three days. Once a quiet alternative to WhatsApp, Arattai is now the face of India’s digital Swadeshi movement.

A Swadeshi Surge, Minister-Backed

The tipping point came in mid-September when Union Ministers Ashwini Vaishnaw, Dharmendra Pradhan, and Piyush Goyal publicly endorsed Arattai, urging citizens to embrace indigenous platforms. Their posts, amplified across social media, triggered a wave of downloads and national pride.

“Let’s support Made-in-India apps like Arattai,” tweeted Minister Pradhan, igniting a digital domino effect.

Feature-Rich and Privacy-Focused

• End-to-end encrypted voice and video calls
• Multi-device login, including Android TV support
• Secret chats, stories, and channels for creators
• Seamless file sharing and group management

Available across Android, iOS, Windows, Mac, and Linux, Arattai’s cross-platform reach rivals global incumbents.

From 3,000 to 350,000 Daily Sign-Ups

Zoho’s founder Sridhar Vembu confirmed the surge, noting that the team had to rapidly scale infrastructure and optimize code to handle the influx. The app now ranks #1 in India’s Social Networking category on the Apple App Store.

“We’re humbled and energized. This is not just about tech—it’s about trust,” Vembu shared in a recent post.

What’s Next: Arattai 2.0

• Enhanced UI/UX
• New creator tools
• Expanded server capacity
• Strategic marketing push across Tier 1 and Tier 2 cities

Zoho is also exploring enterprise integrations, positioning Arattai as a secure internal communication tool for Indian businesses.

Why It Matters

Arattai’s ascent reflects a broader shift: India’s growing demand for digital sovereignty. As global platforms face scrutiny over data practices, Arattai offers a privacy-first, India-built alternative—backed by sentiment, scale, and substance.

Arattai Vs WhatsApp

Arattai can serve as a strong alternative to WhatsApp by combining privacy-first design, cross-platform availability, and government-backed credibility. Built by Zoho, it offers:

• ✅ End-to-end encrypted calls and secret chats for secure communication  
• 📱 Multi-device support, including Android TV and desktop platforms 
• 🇮🇳 Made-in-India credentials, aligning with the Swadeshi and digital sovereignty movement 
• 📊 Rapid growth and ministerial endorsements, signaling trust and momentum  

With its expanding feature set and national sentiment behind it, Arattai is positioning itself not just as a WhatsApp clone—but as a homegrown messaging ecosystem.

Telegram Launches Infinite Reactions and Emoji Statuses Feature on Their Platform to Enhance the User Chat Experience

The latest update comes with a new login flow, improved username links and other additional features

Telegram Messenger in its latest update has released Infinite Reactions, Emoji Statuses, and much more to enhance the user chat experience. Telegram's previous update has revolutionized the usage of emojis by adding an open platform for creating custom animated emojis. With the latest update, Telegram aims to provide users with ways to engage these new emoticons while chatting where they can express their feelings better.

Infinite Reactions

All users now have access to dozens of reactions – including those that were previously only available with Telegram Premium. Telegram has accommodated all the new emojis and expanded the reaction panel. The reactions which users prefer using frequently will now be shown at the top. Additionally, users with a premium subscription, can now choose reactions from an infinite selection of custom emojis and use 3 reactions per message. The changes are currently available in groups and 1-on-1 chats. Also, group admins can control whether custom reactions may be used in their groups or not.

Emoji Statuses With this latest update, premium users can add an animated emoji status, displayed next to their name (in place of the Premium Badge of a user in the chat list), and let people know how they are feeling or doing currently. Users can set 7 standard statuses that change the colour to match different Telegram themes or choose from an infinite number of custom emojis.

Improved Login Flow

Users who log in and out frequently can now receive login codes through their email address or using Sign in with Apple or Sign in with Google. Signing up or logging in to Telegram on iOS is now even more streamlined and easy along with the new interfaces and fun animations with which Android users are already familiar.

New Username Links

To date, all @usernames on Telegram have their own t.me/username links that make it easy for users to share their public profile, group or channel anywhere on the internet. The latest update allows users to have a new unique link format username – username.t.me – to emphasize their name.

Prioritize Downloads on Android

Now Android users can enjoy additional download settings – users can now press and hold any items in the list to reorder them and change their priority. Further, media and files that are actively downloading can be managed in the 'Downloads' tab of Search or by tapping the Downloads Android icon that appears in the user’s chat list.

Android Goodies

In this new update, Android users can now enjoy new smooth animations added for opening, closing, and changing media on Android. Users on Android 13 or newer can choose a thematic Telegram icon that will automatically match the phone's dark mode settings and accent color.

Yellow Messenger offers Free AI-Powered WhatsApp Virtual Assistant to Empower Businesses

-  In the wake of the pandemic, the ' Get AI Ready' campaign is powering enterprises of every scale with Virtual Assistants on WhatsApp Business accounts for free

-  Gartner states that by 2025, customer service organizations embedding AI in their multichannel engagement platform will elevate operational efficiency by 25%

-  Brands gearing up for the festive season will have the opportunity to use Conversational AI and optimize their D2C channels with Yellow Messenger chatbots in 120+ languages

BENGALURU, India and WILMINGTON, Del. , Nov. 11, 2020 /PRNewswire/ -- In an effort to help businesses overcome challenges exposed by COVID, Yellow Messenger, the world's fastest-growing Conversational AI platform, has launched the ' Get AI Ready'  campaign to empower organizations globally with WhatsApp virtual assistants at zero cost. The aim is to enable businesses to deploy smart chatbots for high-quality customer engagement during the festive season to boost sales and drive growth.

Whether to send notifications or to engage in conversations, WhatsApp has become the ubiquitous conversational tool, accepted by customers and brands alike. The challenge is to effectively tap all new touchpoints of a buyer's journey transformed by the pandemic. Yellow Messenger's campaign strives to connect businesses with millions of customers through WhatsApp chatbots on WhatsApp Business accounts.

Talking about the business continuity initiative, Raghu Ravinutala , CEO and Co-Founder, Yellow Messenger said, "The pandemic has taken a toll on economies around the world, and it is our prerogative as technology innovators to find ways to apply AI-based solutions for positive growth and recovery. No matter how big or small a business, we want to make Conversational AI accessible for everyone by encouraging greater adoption and usage. With our WhatsApp Business virtual assistants, every business will have an opportunity to strengthen business-facing engagement. Conversational AI has the power to redefine brand conversations by providing personalized and immersive experiences to achieve employee and customer satisfaction and loyalty."

Yellow Messenger is providing access to a range of services including a 25 FAQ chatbot on WhatsApp in over 120 languages, WhatsApp Business account, unlimited live-agent logins for 3 months, $100 (USD) worth of notifications free, unlimited conversations, analytics, report generation, and admin access on dashboards.

Over 150 enterprises globally are leveraging Yellow Messenger virtual assistants on WhatsApp including organizations like Pepsi, Xiaomi, ITC, Taj Hotels, Landmark Group, Tata AIG, Max Bupa, Bajaj, Sayurbox and Zenyum.

Being actively present on new channels of engagement for consumers will play a key role in capturing a share of the festive sale. Brands need to strengthen their D2C communication channels with users to grab a place in their holiday wishlist.

About Yellow Messenger

Yellow Messenger provides enterprises with an AI platform to build rich conversational experiences for customers and employees. The proprietary technology enables seamless orchestration between bots, applications, and humans; enabling enterprise-ready automation solutions with chatbots in over 120 languages. The company has a presence in the US, Europe , Brazil , the UAE, Indonesia , Malaysia , and India . Visit www.yellowmessenger.com