Scaling Indian Startups: Growth Consulting Strategies for Digital Success

India’s start-up ecosystem today is mushrooming! With over 120,000 registered start-ups as of 2024, we now have the world’s third-largest ecosystem, trailing behind the US and China. In such a competitive and vibrant space, gaining digital success is often fraught with several challenges. It requires out-of-the-box thinking & strategy for start-ups to scale and achieve an everlasting digital success.

To the same end, here’s a revealing strategic roadmap for digital success for today’s fast-growing and aspirational brands!

Discern the ever-changing pulse of the market

Consumer behaviour and preferences are constantly getting upgraded. Thus, an in-depth market analysis is mission-critical. Discerning the shifts in consumer psyche and tailoring products and services that prove to be the perfect fit is the way to go!

In contemporary times, sectors like clean energy, agritech, deep tech, and Web3 are piquing consumer interests and offer immense scope for digital success. The strategy is straightforward – come up with a prototype, market test it with a select audience, try different ideas until you arrive at the right product-market fit, and focus your efforts on scaling up the winning combination.

Invest in building a strong local team

Digital success hinges on a capable and motivated team. We have seen the trend of top-notch professionals leaving global tech hubs to work and contribute towards the success of Indian start-ups. Local expertise with global exposure certainly lays the path forward for digital success. Top talent is expensive. Sans deeper pockets, look out for the talent that is inspired by your vision, the impact you wish to create.

Embrace Innovation, Leverage Technology

Embracing the new and emerging digital technologies is going to define the way forward. Think digital-first and leverage the power of AI for streamlining digital success. AI market in India is projected to be USD 17 billion by 2027, highlighting its prime importance, not only in Indian but global contexts. Right from thinking, brainstorming, strategy to execution, tracking, reporting, etc. latest technology offers a robust solution & reliable system for each important function.

Build Strategic Collaborations

After all, it does take a village, right? Build strong collaborations with businesses, tech providers, industry stalwarts – as it can single-handedly open up access to new markets, latest tech and resources, and aid scalability. Be curious about what problems you can solve for others and vice-versa; long-lived collaborations warrant deep commitment, open communication, integrity & trust. There is no shortcut to building your tribe, your community of enthusiasts.

Ensure Regulatory Compliance

As you scale, you also get subjected to scrutiny. Ensuring compliance is critical, not only to mitigate risks but also to ensure investor confidence. Policy compliance also helps you extract the best out of government policies, such as Start-up India Initiative, Start-up Fund of Funds, etc.

Furthermore, with the rise of consumer consciousness, failing to adhere to compliance is a sure-shot recipe for failure, in the worst case, boycotts on social media. Stay ahead of the curve and build a strong communications team to mitigate any future risks.

Get Obsessed with Tracking Key Performance Metrics

For digital success, there are several performance metrics that you should track, such as Cost of Customer Acquisition, Lifetime Value of customers, profit margins & churn rate. Figure out the key performance metrics that matter to your business and actively track the same. This will allow for data-driven decision making, an essential for long-term success.

Build Scalable Processes

Digital success requires efficient and scalable operational processes. Initially, an entrepreneur may be driven to do everything on their own. But that will only lead to chaos and burnout in the long term. Achieve operational excellence and get ready to scale, backed by automation, standardised workflows, and a faultless supply chain.

Conclusion

Lastly, when it comes to Digital Success, it is important for businesses to stay flexible and adapt to the ever-changing business landscape. Actively seek feedback, and integrate it with product design and strategy. And always be willing to reinvent and adapt to the ever-changing trends. Digital success requires consistency, tenacity, and a never-say-quit attitude! Go for it full-throttle and make a big splash!

This content is authored by Kuunal Pruuthi, Founder at ChatProz & Growth Consultant

Kuunal Pruuthi is an Entrepreneur, & Growth consultant with a simple mission: help businesses scale efficiently, smartly, and sustainably. Whether it's a startup looking to break through or an established brand aiming for that next level. We craft strategies that turn their potential into measurable success.

Canada Presents Stable & Affordable Option to Scale Business in the West

As the immigration landscape continues to darken in the United States, Canada has taken advantage of these policies to attract skilled entrepreneurs and companies.

The acceptance of the H1B visa in the United States has continued to fall. 3 years ago, these numbers were above 90% for the right candidates. Today, the figures are closer to 50%. Companies will spend an immense amount of money trying to navigate the process in the United States and they will fail. Additionally, the largest resource will be the time they invest into the process.

The founder of a company may have a chance at getting into the states, but they will have tremendous issues bringing over other members of the team. Canada provides a stable solution for a corporation to grow out their western presence. Canada is within an hours flight of the US and on the same time zones. Additionally, Canada is the birthplace of AI. Ai is a foundation in the Canadian educational curriculum. You will have the most prepared talent available to solve the problems of tomorrow.

Additionally, employees in Canada cost over 10% less than they do for the same exact positions in the states. Your talent in Canada will be more prepared and more qualified. Finally, Canada offers some of the most generous tax incentives in the world for companies solving challenging problems.

Canadian Subsidiary Services was launched in 2019. The founding member Zak, was the first employee and VP of Sales at a series A startup in New York which raised over $15MM in financing. Zak saw the complex challenges of scaling an operation in the US when the development team is based overseas. Through the unique lens of understanding the needs of high growth startups, Zak founded Canadian Subsidiary Service as a one stop solution for international companies looking to scale in the west.

On the team there is an immigration attorney, US & Canadian tax and cross border attorney, corporate attorney, accountants, relocation specialists and government consultants. Canadian Subsidiary Services is your one stop solution to Immigrate, Incorporate & Relocate to Canada.

Interested in western exposure? Setup a call with Zak and the team today to see if they can help.



DISCLAIMER - www.indianweb2.com is Promotional Partner of Canadian Subsidiary Services (CSS)

Digital Media to Reach $5.1 Billion by 2021: Report

With the increasing large base of internet users, digital media in the country is expected to
overtake film entertainment in 2019 and print by 2021 to reach USD 5.1 billion in 2021, according to a FICCI-EY report.

Film segment was valued at USD 2.5 billion in 2018 and estimated to be USD 2.8 billion in 2019, while print was valued at USD 4.4 billion in 2018 and estimated to reach USD
4.8 billion in 2021.

Digital media grew by 42 per cent in 2018, valued at USD 2.4 billion, it said noting that Indians spent 30 per cent of their phone time on entertainment. It expects the digital medium to be USD 3.2 billion in 2019.

India has the world's second-highest number of internet users after China, with around 570 million internet subscribers, growing at a rate of 13 per cent annually.

There were 325 million online video viewers and 150 million audio streaming users in 2018.

It expects the country to have 30-35 million paying OTT video subscribers and 6-7 million paying audio
subscribers by 2021.

The advertising led model was valued at USD 2.2 billion, while the subscription was valued at USD 0.2 billion in 2018.

By 2021, it estimates ad model to be USD 4.3 billion and the subscription model to be USD 0.8 billion.

"While watch time could grow 3 to 3.5x over the next five years, resulting in a massive inventory growth, advertising revenues will grow only around 2x. CPMs (cost per mile) will correspondingly fall during the period for non-premium inventory," it said.

It noted that telecom operators would become the new multi-system operators.

"While 60 per cent of total consumption today is through telco bundles, it is estimated to grow to over 75 per cent by 2021 and cater to over 375 million subscribers," it added.



It noted that with the new TRAI Tariff order, OTT platforms would benefit due to increased parity between television and OTT content choices and costs.

Overall the Indian media and entertainment sector touched USD 23.9 billion, a growth of 13.4 per cent over 2017. It is expected to grow to USD 33.6 billion by 2021.

"During 2018-2021, growth will be driven by online gaming and digital media," it said adding that TV will retain its pole position as the largest segment in terms of revenue.

Indian online gaming subscriber base grew from 183 million in 2017 to 278 million in 2018, it noted, adding that the revenue is expected to be 1.7 billion in 2021 from 0.7 billion in 2018.

Television grew at 12 per cent in 2018 to reach USD 10.6 billion and is estimated to be USD 13.7 billion by 2021.

"Indian broadcasters will continue to expand their global footprint. International revenues could reach 15 per cent of the topline by 2021," it said. PTI DS AP

Feminine Hygiene Products Market to Witness Steady Growth till 2024

Growing awareness about hygiene among females to drive global feminine hygiene products market through 2024 – TechSci Research

According to TechSci Research report, “Global Feminine Hygiene Products Market By Product Type, By Distribution Channel, By Region, By Company, Competition, Forecast & Opportunities, 2024”, global feminine hygiene products market is projected to grow at a steady pace during 2019-2024, on the back of increasing awareness towards female health and hygiene, and emergence of low cost feminine hygiene products. Moreover, inclination of women towards the utilization of convenient and handy sanitary products is further creating a huge demand for feminine hygiene products across the globe. Moreover, manufacturers are focusing on introducing innovative and organic products which are comfortable, scented and have higher absorption capability. They are also developing unique marketing and promotional strategies which is attracting a larger consumer base, thereby further fueling growth in the market.

In terms of distribution channel, the feminine hygiene products market is categorized into supermarket/hypermarket, online, pharmacies/drugs stores and others. Among these distribution channels, the online channel is expected to witness healthy growth during forecast period. The growth of the market is majorly attributable to the growing popularity of e-commerce market. Moreover, e-commerce and technology are transforming this category with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger.

In terms of region, the global feminine hygiene products market is categorized into North America, Asia-Pacific, Europe, Middle East & Asia and Latin America. North America is one of the major demand generators of feminine hygiene products on account of higher penetration of sanitary products in the region. Moreover, personal hygiene awareness campaigns taken up by government agencies is resulting in increasing demand for sanitary products in this region, which is further driving the growth of North America feminine hygiene products market.

Customers can also request for 10% free customization on this report.

“Global feminine hygiene products market is anticipated to register a steady growth during forecast period. The growth of the market is led by increasing disposable income, growing awareness about sanitization, and rising demand for products such as tampons, and panty liners in developed countries. Moreover, increasing number of programs to enhance public awareness pertaining to proper health and hygiene of females is further steering the growth of global feminine hygiene products market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Global Feminine Hygiene Products Market By Product Type, By Distribution Channel, By Region, By Company, Competition, Forecast & Opportunities, 2024”, has evaluated the future growth potential of global Feminine Hygiene Products market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global feminine hygiene products market.

India Dairy Alternatives Market to Grow at over 20% CAGR till 2024 - Research

Rising awareness towards healthy lifestyle products coupled with increasing health consciousness to drive India dairy alternative market through 2024.

According to TechSci Research report, “India Dairy Alternative Market By Type, By Formulation Type, By Distribution Channel, Competition, Forecast & Opportunities, 2024”, India dairy alternative market is projected to grow at a CAGR of over 20% during 2019-2024, on the back of increasing participation of the young population in sports and fitness activities and rising inclination towards low fat milk beverages. Moreover, increasing demand for alternatives to carbonated beverages is further expected to have a positive impact on India dairy alternative market during the forecast period. Some of the leading players in India dairy alternative market are Hershey India Private Limited, Life Health Foods (India) Private Limited, Rakyan Beverages Private Limited, Dabur India Ltd., Tilda Hain Celestial, etc.

Browse market data Tables and Figures spread through  Pages and an in-depth TOC on " India Dairy Alternative Market "

By distribution channel, India dairy alternative market has been categorized into supermarket/hypermarket, grocery/convenience store, online and others. The grocery/convenience store accounted for majority share of around 64% in India dairy alternatives market in 2018. Online sales channel is witnessing a healthy growth, owing to growing popularity of the e-commerce market. Among regions, North India dominates India dairy alternative market and is expected to maintain its position during forecast period as well. The demand for dairy alternatives in the North region is being driven by the availability of several options in the category as well as robust distribution channel of the major players in the market.

According to TechSci Research “Grocery/Convenience Store is the most popular sales channel in India dairy alternative market and is anticipated to maintain its position in the coming years as well. However, Supermarket/Hypermarket is expected to exhibit the fastest growth during forecast period on account of rising preference for the sales channel among urban population and availability of a variety of options under one roof.” said Mr. Karan Chechi Research Director with TechSci Research, a research based global management consulting firm.

“India Dairy Alternative Market By Type, By Formulation Type, By Distribution Channel, Competition, Forecast & Opportunities, 2024” has evaluated the future growth potential of India dairy alternative market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India dairy alternative market.

TechSci Research is a leading global market research firm publishing premium market research reports. Serving 700 global clients with more than 600 premium market research studies, TechSci Research is serving clients across 11 different industrial verticals. TechSci Research specializes in research-based consulting assignments in high growth and emerging markets, leading technologies and niche applications. Our workforce of more than 100 fulltime Analysts and Consultants employing innovative research solutions and tracking global and country specific high growth markets helps TechSci clients to lead rather than follow market trends.