‏إظهار الرسائل ذات التسميات MS Dhoni. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات MS Dhoni. إظهار كافة الرسائل

Startups backed by MS Dhoni, Anushka-Virat Congregate at Smart Protein Summit 2022 in New Delhi Alongside Policymakers, Scientists, Investors, & Other Future Food Stakeholders

Startups backed by MS Dhoni, Anushka-Virat Congregate at Smart Protein Summit 2022 in New Delhi Alongside Policymakers, Scientists, Investors, & Other Future Food Stakeholders
Dr. Ravishankar CN (Director, VC ICAR-CIFE, Mumbai) at the opening of Day 2 of the Smart Protein Summit 2022 by the Good Food Institute India and FICCI

Organized by the Good Food Institute India and FICCI, the Summit saw participation from representatives of the embassies of the Netherlands, Israel, Canada, educational institutions, companies such as Licious, Blue Tribe Foods, pioneering investors, and others

Yesterday marked the conclusion of the Smart Protein Summit 2022, organized by the Good Food Institute India (GFI India), the central expert organization and convening body in the ‘smart protein’ sector, in collaboration with the Federation of Indian Chambers of Commerce & Industry (FICCI). The Summit was supported by the Ministry of Food Processing Industries (MoFPI), The Agricultural and Processed Food Products Export Development Authority (APEDA), and India’s Food Safety and Standards Authority of India (FSSAI) Eat Right India initiative.

For five years now, the Smart Protein Summit has served as a platform to bring together a wide range of stakeholders, all committed to transforming our protein supply by focusing on creating an enabling environment for smart protein. The 2022 Summit spanned two days, with 80+ speakers, 13 panel discussions, 8 curated roundtables, a plant-based tasting tour, an ecosystem networking event, and much more.

With the dual intention of building partnerships and propelling the industry forward, the Summit saw over 550 participants attend. It had every major player in the room - from Blue Tribe Foods, Shaka Harry, Licious, Greenest and other pioneering smart protein companies to leading investors including Magnetic, Brinc, CIIE.CO, Beyond Impact, and more.

Heads of research institutions, government and industry bodies such as The Agricultural and Processed Food Products Export Development Authority (APEDA), The National Institute of Food Technology Entrepreneurship and Management (NIFTEM), Food Industry Capacity & Skill Initiative (FICSI), The Centre for Cellular & Molecular Biology (CCMB) as well as young changemakers, students, and innovators took center stage at the Summit.

Startups backed by MS Dhoni, Anushka-Virat Congregate at Smart Protein Summit 2022 in New Delhi Alongside Policymakers, Scientists, Investors, & Other Future Food Stakeholders
L-R- Nicole Rocque, Senior Innovation Specialist, GFI India , Chair Arun Seth, Advisor to GFI India, Board Member Narayana Health & Jubilant Group, HE Marten van den Berg, Ambassador of the Kingdom of the Netherlands to India, Embassy of the Kingdom of the Netherlands, Hagar Spiro-Tal, Political Counselor, Embassy of Israel in New Delhi, HE Cameron MacKay, High Commissioner of Canada, High Commission of Canada in New Delhi and Varun Deshpande, President, GFI

The Smart Protein Summit 2022 was designed by GFI India and FICCI to propel India to the forefront of the global race for smart protein innovation. Following the inaugural address, Deloitte India partner, Anand Ramanathan and Varun Deshpande unveiled topline numbers on the market size and export potential of smart protein from a rigorous study by GFI India and Deloitte India. The study projects that smart protein’s total economic opportunity (both domestic market size and exports) in 2030 is estimated to be INR 33,194 crore (USD 4.2 billion) in a high growth scenario.

Building on this, Varun Desphande, President, GFI Asia emphasized the need to become Aatma Nirbhar in smart protein and said, “India has crop diversity, a globally competitive talent pool, and hundreds of people working on this opportunity - which can create immense job opportunities across the value chain, and GFI India and Deloitte India’s modeling shows that the total number of jobs created by smart protein industry in 2030 ranges from 1,51,025 in a low growth scenario to 4, 27,985 jobs in a high growth scenario.”

All stakeholders present recognized the work to be done in order to actualize these targets. Focusing on the immense opportunity, leading entrepreneurs and investors both emphasized the importance of building high-fidelity smart protein products - plant-based or cultivated meats that look, cook, taste, and sizzle like conventional animal-derived protein.

While the industry is still a sunrise sector in India, Anand Nagarajan, Co-Founder, Shaka Harry, the smart protein startup that just signed on MS Dhoni as an investor and ambassador, encouraged the sector to play on the front foot. He said, “We're in it for the long haul even if there are blips or market corrections. Technology stocks also lost 40% of their valuations this year, but nobody said the internet is dead. We need to be bold and break out into the mainstream.”

Speaking at a panel on nurturing biotech to mega-scale, Shubhankar Takle, Co-founder, MyoWorks expressed, “I'm very excited and bullish about cultivated meat - I think it will be a paradigm shift.” Incidentally, in 2019, MyoWorks had participated in the Innovators Showcase at GFI India’s flagship event, pitching to a panel of investors that featured Shreyansh Singhal, VP of Investments, Ankur Capital. Three years in, as Ankur Capital invests seed capital in MyoWorks, it is heartening to see them both return to the Summit and lead the conversation on the need for deep science funding.

In a similar vein, Dr. Ravishankar CN, Director, ICAR-Central Institute of Fisheries Education in his key address, underscored that cultivated meat is a future food technology that can serve as a viable alternative to animal-derived protein. “Land is shrinking. Resources are limited,” he said, highlighting the urgency of transitioning to more sustainable sources of proteins. Dr. Ravishankar also touched upon the regulatory pathways that need to be created for new food tech innovations.

On day one of the Summit we heard both Siraj Hussain, FICCI Advisor and former Secretary, MoFPI & Agriculture, Government of India and Siraj Azmat Chaudhry, Past Chair, National Committee on Food Processing, FICCI, Former Chairman, Cargill India, and MD & CEO, NCML iterate the need to localize the supply chain. Quoting a popular idiom, Siraj A Chaudhary quipped, “They say 'ghar ki murgi dal barabar' and now we have dals and pulses coming back to compete with meat!”

While the smart protein ecosystem has grown at a remarkable rate over the last five years, very little has happened in the direction of building the necessary talent in this area. To address this, the Summit hosted dedicated roundtables and sessions on building the talent pool, with heads of universities such as NIFTEM, Gujarat Biotechnology University, TransDisciplinary University (TDU), and skilling bodies such as the Food Industry Capacity & Skill Initiative (FICSI) coming together to deliberate how to bridge the gap between industry and academia.

The Summit also celebrated the progress made in fostering an ecosystem for building talent over the last year. In a first for India, students in collaboration with GFI India set up the ‘Delhi University Smart Protein Project’, a chapter of the global Alt Protein Project, dedicated to turning universities into engines for smart protein education, research, and innovation.

Introducing the project, Devika Suresh, Innovation Associate, GFI India said, “Indian talent powers the global smart protein sector just as it does other strategically important industries, and we’re delighted to continue seeding the talent landscape through the Delhi Smart Protein Project. These student leaders will strengthen the ecosystem of education, incubation, and technology transfer in smart protein, and be propelled forward as the drivers of a more secure, sustainable, and just future of food.” 

While felicitating the student organizers of the project, Dr. Chindi Vasudevappa, Director-VC at NIFTEM, added, “Plant-based food is where we are headed, and I’m delighted to see Delhi University students taking charge and innovating.”

The Summit concluded with the ‘Smart Protein Corridors’ session that hosted HE Cameron MacKay, High Commissioner of Canada, High Commission of Canada in New Delhi, HE Marten van den Berg, Ambassador of the Kingdom of the Netherlands to India, Embassy of the Kingdom of the Netherlands in New Delhi, and Ms. Hagar Spiro-Tal, Political Counselor, Embassy of Israel in New Delhi with inputs from session chair Arun Seth, Advisor to GFI India, Board Member Narayana Health & Jubilant Group. The dignitaries discussed opportunities for bilateral and multilateral partnerships within the smart protein ecosystem and how smart protein hubs like Canada, Israel, and the Netherlands can work with India for mutual gains in this sector. Speaking to these complementary advantages, High Commissioner of Canada to India, HE Cameron MacKay said “Canada has technology around preventing post-harvest loss that Indian farmers could use, and in the same way, we can learn from Indian traditional knowledge and how farmers in India deal with climatic conditions."

Varun Deshpande, President, GFI Asia closed the Summit with reflections on the two days and said, “I firmly believe that what we do about meat, will be the principal challenge of our lifetimes. Over the last five years, we’ve talked about the promise of this sector. What’s changed since then is the fact that 50+ companies have launched their smart protein products in markets across India. The sector has launched, and the conversations we’re having now have matured and have become a lot more sophisticated. But we still have a long way to go in order to create a world where alternative proteins are no longer alternative.

The Good Food Institute India (GFI India) is the central expert organization, thought leader, and convening body in the Indian ‘alternative protein’ or ‘smart protein’ sector. As part of an international network of nonprofits with partners in Brazil, Israel, U.S., Europe, and Asia Pacific, GFI India is on a mission to build a healthy, sustainable, and just global food system. Since our establishment in 2017, GFI India serves as the central thought leader and convening body in the space of plant-based, cultivated, and fermentation-based meat, eggs, and dairy that are collectively known as the ‘alternative protein’ or the ‘smart protein’ sector. With unique insight across the scientific, policy, industry, and investment landscapes, we are using the power of food innovation and markets to accelerate the transition of the world’s food system toward alternative proteins. In building the sector from the ground up in India, we’re aiming to establish a model for its growth all across the developing world.

For further information on GFI India, visit www.gfi.org.in


Meril Announces Cricket Icon MS Dhoni as the Face of Its Covid-19 Self-test CoviFind




Dhoni to star in Covid-19 Self-test Kit CoviFind multimedia campaign “Doubt Ko Karo Out”, encouraging responsible health behaviours

TVC and digital ad campaign build on the need to alleviate Covid-19 testing concerns and empowering Indians to strive for a healthier, safer and more resilient future

TVC and digital ad campaign build on the need to alleviate Covid-19 testing concerns and empowering Indians to strive for a healthier, safer and more resilient future

Scaling access nationwide, Meril collaborates with Piramal Pharma to bolster offline distribution of test kits across pharmacies


Bengaluru, 16 August, 2021 – Global medtech company Meril today announced cricket icon MS Dhoni as the face of its Covid-19 self-test kit, CoviFind. Kickstarting its CoviFind campaign on Independence Day, Meril unveiled two digital film and television commercials (TVC) starring MS Dhoni. The campaign aims to encourage and educate consumers on testing, bringing awareness to self-tests and highlighting the ease and convenience of testing at home.

Sanjeev Bhatt, Sr. Vice President, Corporate Strategy, Meril said, “Rapid, accurate and affordable diagnostic solutions are essential to break the chain of virus transmission. To encourage self-testing in India, we are delighted to have MS Dhoni on board, who is a perfect fit with our core philosophy of delivering high quality and value, while advocating proactive health behaviours. As a powerful symbol of health and resilience, Dhoni is a credible and trustworthy leader. We are confident that, even off the field, he would reach multiple generations, empowering them to take charge of their own health and that of their families to create a safe environment for all.”

Discussing the collaboration, MS Dhoni said -
In these tough times where the world is fighting against a pandemic, Meril’s self-test kit is a vital necessity. To collaborate with a brand that is bringing to its people a convenient way to test and in turn ensure that we play our part in controlling the spread, certainly makes me happy. We hope, together we can create awareness and inch closer to winning this battle.

The ad campaign is built on the idea of easing the process of testing to alleviate Covid-19 associated fears and overcome testing hassles in India. Echoed in the campaign tagline, ‘Doubt Ko Karo Out,’ CoviFind is a quick and convenient solution to test promptly if experiencing any symptoms, in the comfort of one’s own home. At-home testing helps overcome the fear of infections in just 15 minutes.

Against the backdrop of the nation celebrating its 75th year of Independence, CoviFind poses a convenient testing solution to equip Indians with, empowering them to return to work and daily life activities in a safe and responsible manner. Self-tests such as CoviFind are also a key asset for preparedness in India with a third wave in proximity.


Alongside raising awareness on the need for testing in India, while encouraging a wider audience to proactively help curb the spread of the pandemic, Meril is also rapidly scaling access to its CoviFind test kits to benefit Indians across the country. Meril has collaborated with Piramal Pharma for pharmacy distribution of CoviFind. Leveraging Piramal’s well-established distribution network, the two organizations will ensure last mile reach of the affordable diagnostic solution pan-India. Meril aims to make 3 to 5 million self-test kits available across the country, across online and offline distribution channels

Nitish Bajaj, CEO - India Consumer Product’s Division, Piramal Pharma Limited, said, “The threat of Covid-19 global pandemic is yet to be completely vanquished. Streamlining access to fast and accurate testing and reporting will be a significant step towards identifying and arresting the spread of transmission. Through our collaboration with Meril, we will accelerate the availability of CoviFind Self-Test kits across Piramal’s well established national distribution channels. We will also train and educate pharmacists at the last mile to ensure the understanding is provided to the consumers. We are confident that this will encourage positive testing behaviour and help towards the safety of the country.”

Mr. Sanjeev Bhatt added, “Our collaboration with Piramal will ensure that the CoviFind test is extensively distributed, thus amplifying access to testing solutions across India, spanning rural, peri-urban and urban regions.”

Facilitating on-ground pharmacist and consumer education, Piramal will also oversee a team of 1,200 individuals across various distribution touchpoints. They will equip pharmacists with reliable information on testing, administration procedure and reporting of test results, facilitating responsible testing.

By raising awareness and scaling access of Covid-19 self-tests, Meril aims to meet the country’s testing needs with affordable and effective diagnostic solutions.

Meril’s Self-Use Rapid Antigen Test CoviFind

The Meril CoviFind Covid-19 Antigen Self-Test is an in-vitro diagnostics rapid immunoassay kit for rapid and qualitative determination of SARS-CoV-2 infection from nasal swab specimens. The test is authorised, with approval from DCGI and ICMR, and intended for non-prescription home use as a self-test with self-collected nasal specimens. The test has demonstrated high effectiveness in detecting in symptomatic cases with mid to high viral load. It is manufactured and marketed by Meril Diagnostics.

The CoviFind test kits are priced at Rs 250 and available across retail pharmacies, e-pharmacies, including TATA 1MG, PharmEasy , via e-commerce platforms like Amazon and Flipkart, and through Meril’s dedicated website for CoviFind (covifind.com). Additionally, a special 25-test kit option is also available, catering to larger orders to meet testing needs of institutions and small and large businesses.

About Meril Diagnostics

Founded in 2007, Meril is a global medical device and healthcare company that is dedicated to innovate, design and develop novel, clinically relevant and state-of-the-art devices to alleviate human suffering and improve quality of life. Headquartered in India with more than 4500 employees, Meril currently conducts business in more than 120 countries with subsidiaries in India, USA, Germany, Brazil, China, Russia, Bangladesh, Australia and Turkey.

Meril Diagnostics is focused on translating excellence in science into effective diagnostics for patients and path labs. We combine cutting-edge research with global presence and reach in clinical development, manufacturing and commercial operations. Meril Diagnostics stands strong with a wide portfolio of diagnostic range of products. We offer complete range of analyzers, reagents for clinical biochemistry, haematology, immunology (ELISA & CLIA), rapids, critical care, diabetes management, coagulation and lab consumables. Meril’s Malaria range of products are approved by WHO. Meril’s HIV range of products are CE marked and commercially used in many parts of Europe.

For more information about Meril, please visit https://www.merillife.com/ and www.merillife.com/covifind.



A brand-new innings: Dhoni Entertainment and Black White Orange partner to Create India’s 1st Animated Spy Universe

The first season, slated to launch in 2022, will have MS Dhoni in the lead

National, April 7 2021: Mahendra Singh Dhoni and Sakshi Singh Dhoni's production house Dhoni Entertainment Pvt Ltd. has announced a JV with Black White Orange Brands Pvt. Ltd. (BWO) to create a secret-agent animated universe. The first edition in the universe will be based on the multi award-winning cricketer himself.

'Captain 7' - an exciting animation fiction show based on MS Dhoni in a never-seen-before avatar, will be launching in 2022 and is being co-produced by Sakshi Singh Dhoni and BWO. The series is currently under pre-production.

A brand-consulting company, this is also BWO's first foray into content. The vision of this partnership is to create a premium animation show, followed by a new season in the franchise every year. The content will be distributed across multiple platforms worldwide.


MS Dhoni said, "The concept and story is great. It will bring to life my other passions along with Cricket."

Adds Sakshi Singh Dhoni, "When BWO came to us with the concept of an animation fiction show based on Mahi, we were on board. A whole lot of adventure awaits you with 'Captain 7'."

Commenting on the association, Bhavik Vora, Founder & CEO of BWO, said, "Creating aspirational Indian brands was one of the core thoughts when we started BWO. While our focus has been licensing, we've always explored clutter-breaking new avenues. This is our first foray into original content and what better way than to take MSD's legacy forward. Sports is close to our hearts and we are huge Dhoni fans – the perfect formula to create 'Captain 7'! This partnership with Dhoni Entertainment Pvt Ltd. is truly a dream collaboration and we can't wait for audiences to see the show."


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