JSW MG Motor India Champions Cleaner Mobility with Air Purification Tech Across Its Portfolio

As the festive season brings joy across India, it also coincides with a sharp rise in air pollution caused by firecrackers, stubble burning and other factors. The resulting smog fills the air with invisible pollutants that can harm you and your family. Recognizing this growing concern, JSW MG Motor India is helping customers breathe cleaner air inside their vehicles through advanced PM 2.5 Air Filters and Air Purifiers across its portfolio*.

All MG models including the Astor, Gloster, Windsor, Comet, and ZS EV comes equipped with PM 2.5 Air Filters, and the popular MG Hector features a PM 2.5 Air Purifier with an inbuilt Air Quality Index (AQI) display. Together, these innovations ensure that MG owners can enjoy every journey in a cleaner, healthier in-cabin environment, even when outdoor air quality dips.

PM 2.5 refers to fine particulate matter smaller than 2.5 microns, so tiny that it can bypass the nose and throat and reach the lungs. MG’s PM 2.5 Air Filters trap up to 95–99% of these harmful particles, including dust, smoke, soot, pollen, and bacteria.

The PM 2.5 Air Purifier in the MG Hector takes cabin safety further with activated carbon filter, effectively removing pollutants, allergens, and odors. The integrated AQI display gives passengers real-time updates on the air quality inside the cabin, creating awareness and peace of mind.

This initiative aligns with JSW MG Motor India’s vision for a cleaner, smarter, and sustainable future. The company has consistently introduced technologies that improve everyday mobility while protecting the environment from pioneering connected cars to leading India’s EV transition with models like the ZS EV, Comet, and Windsor.

By integrating advanced filtration and purification systems across its range, JSW MG Motor India continues to prioritize customer well-being while promoting environmental responsibility.

*Available in specific variants

JSW MG Motor India Launches Windsor PRO at BaaS Price of INR 12.49 Lakhs + INR 4.5/km*

Key Highlights: 

• The MG Windsor PRO will be available at an introductory ex-showroom price of INR 17,49,800 (valid for first 8,000 bookings)
• MG Windsor PRO will be available in the Essence PRO variant
• The company has onboarded new financiers, such as IDFC First Bank and Kotak Mahindra Prime, to further the reach of BaaS*
• MG Windsor became the fastest EV to achieve the 20K sales milestone since launch

Product Highlights:

• PRO Battery: Larger battery pack of 52.9 kWh, offering certified range of 449 kms** (MIDC P1+P2)
• PRO Safety: Offered with 12 major ADAS L2 features, providing a safe driving experience every time
• PRO Tech: Equipped with Vehicle2Load and Vehicle2Vehicle, capable of powering up other appliances and e-vehicles
• PRO Convenience: Enhanced comfort and convenience with the addition of Powered Tailgate
• PRO Interiors: Dual-tone Ivory and Black interiors enhance the premium appeal of the car
• PRO Style: 3 new colour shades (Celadon Blue, Aurora Silver, Glaze Red) offered with 18” dual tone machined alloys.

JSW MG Motor India, today, launched MG Windsor PRO that will elevate the business class travel experience with the inclusion of new tech and safety features, along with a new 52.9 kWh battery pack. The MG Windsor has witnessed phenomenal customer response since its launch and the addition of the PRO series will further strengthen its market performance. Launched at an attractive introductory BaaS price of INR 12.49L + INR 4.5/km and ex-showroom price of INR 17,49,800 (Valid for first 8,000 bookings), the MG Windsor PRO promises to accelerate the rapid transition to EVs.

JSW MG Motor India has onboarded new financiers, such as IDFC First Bank and Kotak Mahindra Prime to expand the reach of its Battery-As-A-Service (BaaS), an innovative ownership package that has made EV ownership flexible for Indian car buyers. This innovative ownership scheme was first launched in September 2024 and today is supported by six financiers, including Bajaj Finserv, Herofin Corp, Ecofy, VidyutTech, IDFC First Bank and Kotak Mahindra Prime. The company will offer lifetime battery warranty to the first owner of MG Windsor PRO. In addition, JSW MG Motor India will offer its 3-60 assured buyback plan for the MG Windsor PRO which ensures that it will retain 60% of its value after 3 years.

Speaking on the launch of MG Windsor PRO, Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “MG Windsor has been instrumental in accelerating the growth of India’s 4W-EV segment, winning customers over with its compelling value proposition. Positive word-of-mouth from early buyers fuelled its rapid acceptance, extending its reach beyond metro cities into Tier II and III markets. By introducing a product that stands apart from the conventional, we have successfully connected with a new wave of buyers. Alongside our partners, we remain committed to redefining the Indian auto landscape by delivering relevant innovations at the right time with the right technology. The launch of the MG Windsor PRO reflects our commitment to providing expanded choices, instilling greater confidence in EVs in general, and inviting more customers to venture confidently into the future of sustainable mobility.”

PRO Battery, Interiors & Style: The Windsor PRO, now comes with a larger 52.9 kWh battery pack, offering an extended certified range of 449 km** (MIDC P1 + P2), while delivering 136 PS of power and 200 Nm of instant torque. In addition, the Windsor PRO will offer three new and vibrant colour options, Celadon Blue, Aurora Silver and Glaze Red, along with a new 18” dual tone machined alloys, enhancing its style quotient. The new dual-tone Ivory and Black interiors will entail an all-new cabin experience.

PRO Safety: The Windsor PRO also comes equipped with Level 2 Advanced Driver Assistance Systems (ADAS), offering 12 major features with 3 levels of warnings (audio, visual and haptic), always ensuring the safety of occupants. These features include Traffic Jam Assist, Vehicle Safe Stop, Adaptive Cruise Control, Bend Cruise Assistance (Sub-function of ACC), Lane Departure Warning, Lane Departure Prevention, Lane Keep Assist, Intelligent Headlamp Control, Forward Collision Warning. Automatic Emergency braking system, and Intelligent Hydraulic Braking Assistance.

PRO Tech & Convenience: The new Windsor PRO gets a suite of “PRO” features elevating comfort, technology and luxury. It now gets Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) technologies. The V2L features allow users to power external devices directly from the car, making it ideal for outdoor enthusiasts and professionals alike. While the V2V technology enables energy sharing capabilities between compatible EVs – underscoring MG’s commitment to sustainable innovation. The car also comes equipped with a Powered Tailgate, adding a touch of convenience for customers.

The MG Windsor PRO features the futuristic AeroGlide design language and is built on MG’s Global Smart Electric Platform, renowned for its reliability. The new interiors are plush, and the reclinable (up to 135 degrees) Aero Lounge seats turn every journey into a premium experience. Additionally, the expansive Infinity View Glass Roof adds to the business-class experience. Immersive technology powered by i-SMART # with 80+ connected features,100+ AI-based voice commands, and entertainment features is powered by a massive 15.6” GRANDVIEW Touch Display in the central console.

Arriving Soon MG Windsor Pro: Equipped With Vehicle-to-load (V2L) and Vehicle-to-Vehicle (V2V) Technologies

• Building on the popularity of MG Windsor, India’s best-selling EV since its launch, the Windsor PRO will further solidify its leadership position
• MG Windsor PRO will pack a host of new features, making it even more appealing to customers

JSW MG Motor India has recently announced the arrival of the MG Windsor PRO, which will get a suite of PRO tech features, enhancing the overall experience. In a newly released video, the carmaker has teased the Vehicle-to-Load feature.

The MG Windsor PRO will be equipped with Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) technologies. The V2L features allow users to power external devices directly from the car, making it ideal for outdoor enthusiasts and professionals alike. While the V2V technology enables energy sharing capabilities between compatible EVs – underscoring MG’s commitment to sustainable innovation.

The MG Windsor, India’s best-selling EV since its launch, combines the expanse of a sedan with the versatility of an SUV, making it a premium offering for discerning consumers who seek both value and class. This Intelligent CUV has disrupted the EV segment and has emerged as a modern marvel in the automotive industry, capturing the essence of comfort, style, and technology.

About JSW MG Motor India

SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors), formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while staying focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, bringing the best of innovation across its business operations, and generating significant employment opportunities through extensive localisation.

About Morris Garages

Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, MG Comet – The Street-Smart Car and India’s first Intelli

MG Motor and Epsilon Collab for EV Charging and Battery Recycling

MG Motor India has collaborated with the Epsilon Group to enhance EV charging solutions and battery recycling.

MG Motor has signed a Memorandum of Understanding (MoU) with Power EV, a subsidiary of Epsilon Group, to provide Custom Charging technology for MG's electric vehicles (EVs). This technology will
include a range of AC and DC chargers capable of speeds from 22kW to 120kW.

Power EV aims to expand the availability of AC chargers and introduce high-capacity DC charging options by deploying 1,000 charging points in 1,000 days within residential communities and apartments across India.

Another Epsilon Group subsidiary, LICO, will assist MG Motor India in its Extended Producer Responsibility (EPR) obligations by providing comprehensive battery recycling and certification services. This partnership emphasizes a circular economy approach, focusing on second-life and end-of-life solutions for batteries.

MG Motor India's Chief Growth Officer, Gaurav Gupta, expressed that this collaboration signifies a strategic alliance aimed at realizing an efficient charging infrastructure that complements a circular economy. It's great to see companies working together to promote sustainable practices in the EV industry.

Adani TotalEnergies E-Mobility and MG Motor India Tie-up To Develop EV Charging Infrastructure

Adani TotalEnergies E-Mobility Limited, a wholly owned subsidiary of Adani Total Gas (ATGL), and MG Motor India have signed a Memorandum of Understanding (MoU) to collaborate on developing electric vehicle (EV) charging infrastructure.

This partnership aims to enhance the EV ecosystem by setting up CC2 60 kW DC chargers at upcoming MG dealerships, improving customer accessibility to charging facilities. Additionally, the two companies plan to integrate public charging stations across platforms using advanced application programming interfaces (APIs), which will contribute to a cleaner environment by reducing carbon emissions.

The collaboration between Adani TotalEnergies E-Mobility and MG Motor India addresses one of the major hurdles in EV adoption - the lack of charging infrastructure. By setting up fast-charging stations at MG dealerships, the collaboration will make it more convenient for EV owners to charge their vehicles. The partnership aims to improve customer experience by providing easy access to charging facilities, which can encourage more consumers to consider purchasing EVs.

In addition, a digital platform will be launched to facilitate a seamless customer experience, covering discovery, user authentication, charging, and billing settlement through a dedicated mobile application.

With this partnership, integrating public charging stations across platforms using APIs will likely lead to a more seamless charging experience for users, as they can locate and access chargers through a unified system.

By pomoting the use of EVs, this collaboration contributes to reducing carbon emissions, aligning with global efforts to combat climate change and promote sustainability. Such collaborations can stimulate the growth of the EV market in India, potentially leading to increased investment and innovation in the sector.

Overall, this MoU represents a strategic move to accelerate India's transition to a greener automotive landscape.

JSW Group Chairman Sajjan Jindal Reportedly Acquiring 48% in China- based Subsidiary MG Motors India

Sajjan Jindal, chairman of JSW Group, is reportedly aiming to buy into MG Motor India, a wholly owned a subsidiary of Shanghai-based Chinese automotive manufacturer SAIC Motor which markets vehicles under the British MG marque, said a report by Economic Times citing people privy with knowledge of the matter.

Mr Jindal will acquire the stakes in MG Motor India, via one of his private company. Notably, JSW group's listed companies — JSW Steel and JSW Energy — will not have any exposure to the automobile venture, the report said.

Gurugram headquartered MG Motor India was setup in the year 2017 and began its sales and manufacturing operations in 2019 with a facility in Halol, Gujarat. In January this year, MG Motor India decided to raise capital for funding its expansion in the country by tapping into Indian capital markets and reducing shareholding of its Shanghai-based parent organization SAIC.

Citing multiple sources aware of ongoing discussions, the ET report further said that Jindal is likely to own 45- 48% of MG Motor India, with dealers and Indian employees owning 5-8%, while SAIC will hold the rest.

Furthermore, the ET report also cited a senior government official, saying that MG Motor India will "become an Indian entity, instead of a Chinese one, with an eventual India listing in the next few years," said a senior government official.

MG’s Metaverse Platform ‘MGverse’ Goes Live with Auto Expo 2023’s Digital Twin

• MG’s Auto Expo Pavilion is virtually available on the MGverse for visitors at:https://mgverse.metadome.ai/metadome-metaverse-web/links/main/3348/index.html
• A social, interactive digital twin of the MG Pavilion – first of its kind – is a living world built from the architectural files of the site and enriched with content and experiences
• Comes with a fully Integrated Explorer & Creator Zone with car booking, Avatar Shop, and MG Arena with all the products available
• 3D and photorealistic technology enabled in partnership with Metadome.ai for real effects

Committed to consistent innovation for new-age buyers, MG Motor India today announced that its MGverse, future-ready Metaverse Platform, was now live. From today, anyone can experience the magic of the MG Pavilion at the Auto Expo 2023 with friends and family from anywhere. MG has teamed up with Metadome to offer an enriching digital experience for remote visitors. MGverse sets a new standard for accessibility and inclusivity and expands the brands vision of ‘Enabling Exciting Experiences Every time’ into the virtual world of Metaverse. This 3D, virtual reality-based immersive can be experienced at Auto Expo virtually which goes live on Jan 11, 2023, the opening day of the Auto Expo.

The MGverse has been launched with an integrated ‘Explore & Creator’s center, a virtual experience zone with extended customer experience touchpoints, the MG Arena including an Avatar Shop, as well as other options, which enable customers and visitors to personalize, accessorize, build, and even buy their favourite MG vehicle in the Metaverse itself.

 

Commenting on the occasion of the MGverse going live, Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “With the automotive buying journey moving online and new-age customers demanding digital products and brand experiences more than ever, MGverse, the first of its kind is creating a new era of immersive customer experiences. It is indeed a matter of pride, as we have made it possible through technology, the advantages of even greater human interactivity.”

“MG Motor is one of the leading innovators in the automotive space, and their appetite for immersive technology is an exciting proposition for Metadome.ai. We look forward to a successful collaboration in empowering the brand’s ecosystem of immersive customer experiences with our proprietary 3D & XR platform for the automotive industry,” said Kanav Singla, Founder & CEO, Metadome.ai.

Customers can visit the MGverse to get a fully immersive, real-time experience of the Auto Expo 2023. People who log on to the platform will be able to not only take a virtual tour of the expo, which is mirrored here, but also be present, virtually, at the expo's MG Pavilion.

Customers can virtually view their realistic Avatar by entering MG's expo pavilion and experiencing interactive engagement features while conversing with other Avatars. Customers visiting the Auto Expo virtually in MGverse can also get themselves clicked at the MGverse booth and take a selfie.

The MGverse was announced earlier as a platform that would combine multiple virtual spaces into a single continuum to allow MG's stakeholders to work, play, engage, collaborate, co-create, socialise, and shop. The MGverse is intended to eventually provide five different experience zones, namely the Explore & Creator's Center, NFT Gallery, MG Car Club, Gaming Arena, and MG Knowledge Center. The Explore & Creator's Centre has already been launched as part of the MGverse, with the remaining zones expected to follow soon.

About MG Motor India

Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 98 years. MG Motor India’s state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,25,000 vehicles and employs nearly 2,500 workers. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the cutting-edge automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster and MG Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology.

About Metadome.ai

Metadome.ai is an immersive 3D & XR technology company that enables cloud-based photorealistic & captivating customer experiences.

The company’s technology adapts to a spectrum of use cases entailing automotive, home décor, fashion, cosmetics & accessories. Their flagship platform for the automotive industry – Autodome, enables unprecedented photorealistic, cloud-based immersive 3D & XR applications with omnichannel deployment across both in-store and digital and over a multitude of devices. These applications cover the entire pre-retail funnel, empowering brands to launch their products virtually and drive awareness, engagement, and bookings among modern automotive consumers.

With Autodome, the company has achieved stunning graphics quality & photorealism in 3D, cloud-based streaming that enables consistent experiences on the web, and a flexible project pipeline that gives control to the automaker in deciding their cloud service, how they want to develop the 3D content, animations, and the interface design. The platform is compatible with all file formats and is created to ensure maximum utilization of existing content on the client’s end while giving the expert services in creating it ourselves if the need be.

MG Motors in Talks with 3 Medical Device Cos including GE to Manufacture Ventilators

MG Motor India is in talks with three medical device makers, including GE, to produce ventilators at its Halol facility to help meet demand during the coronavirus pandemic, according to a top company official.

The company, which has also launched a hunt for a low-cost ventilator design through a challenge, is also developing its own ventilator and hopes to be ready with a prototype within a week as part of its three-pronged approach to get into ventilator manufacturing considering the shortage during this health crisis.

"We are talking to medical equipment companies like GE and some other companies, which already have established and approved designs. If they can tell us, then we can start manufacturing based on their design in our plant," MG Motor India President and Managing Director Rajeev Chaba told PTI.

He further said all three companies have responded positively and that can be the fastest solution if there is a design approved by the medical body already and everything is in place.

Besides, he said, "In the last 10 days, our engineering team is busy making a prototype. I'm happy to say that we have already made the drawings and everything. We have talked to the medical experts, our prototype should be ready in the next one week. If that prototype is approved, then our own designed ventilator can be manufactured by MG in India."

However, this approach will take some more time as it needs regulatory approvals, he added.

The company has also announced a Rs 10 lakh grant through its "challenge to youngsters and young engineers that if they want to make a low-cost design, we are going to help them", Chaba said.

On the manufacturing of ventilators, he said MG Motor India will create infrastructure at its Halol facility and would even carve out a separate unit if need be.

"If the car demand is not too much in future then my existing manpower can work on this project. We may have to have some new capex for this kind of a thing, although I don't know exactly how does that look like. But then we will look at putting the right capex into this project to make the ventilators," he said.

On the other hand, Chaba said if the demand for the company's vehicles continues and have waiting period as it is now and "if our people get busy making the cars, I feel we would carve out a separate unit for ventilators."

"If we have to recruit more people, we will do it to have more people into this project because this virus is not going to go away in the next three years or so," he said, stressing that even if vaccines are developed for the coronavirus it is going to take long to make them available at a mass scale.

He further said in India at the moment there is a huge gap between demand and supply for ventilators.

"We don't want to make this as a profit making venture. If we can keep it low cost and operate at breakeven and supply to the community, to the government, it will be a great service," Chaba said. PTI RKL