IIM Bangalore-SIGMA Club Joins Hands with Leher App to organize Product Management Case Competition

We are living in the Golden Age of Product Management. Considered a cornerstone of the current digital brand management sector, product management helps bring in connectivity among students and high-quality collaboration among team members. Interestingly, there is no formal teaching in the art of product management.

However, the drop-in audio/video discussion platform, Leher recognized the gap and joined hands with the premier institute of IIM Bangalore-SIGMA - The Product Management & Technology Club to organize Techzards - A Product Management Case Competition that would open the doors of the new role for the participants where the winners will take away a grand prize of Rs. 25,000.

The competition is slated to be held till 9th August and will test the participant’s knowledge of product management and technical understanding. Questions will be in the form of an MCQ Quiz and will help them gain an insight into the product management field. The first-round winners will be the ones with the most correct answers.

The winners will then move on to the second round where they will be given the opportunity to showcase their inner product manager with an innovative solution based on a live case on the Leher app. The panel will be judging the case studies based on their innovation, functionality and real-time usability based on which they will be promoted to the final round.

The final round will be a live virtual event on the 8th August 2021. The final presentation by the participants will be assessed before declaring the results.

Vikas Malpani-Co-Founder & CEO, Leher App said “This one-of-kind event by Leher App is a step forward in helping recognize the talent in the dynamic field of Product Management. Our aim is to enter the youth mind set and encourage them to resolve real-time dilemmas of the social audio platforms. It will not only help unearth the jewels of the industry but also bring forth awareness to students who are at the cusp of making their career decisions and initiate their product management journey in the ever-dynamic world of social networking”.

Cryptocurrency Discussions Find a New Home at Clubhouse's Indian Alternative Leher App

Crypto is going through an exciting phase in India today. Although still a rollercoaster ride, the rising number of crypto and blockchain startups in the country are making regulators and consumers think about it as a potential sector. Leveraging on the trend, the Bengaluru-based social networking and video discussion platform as the forum is continuously seeing a surge in cryptocurrency-related discussions.

An Indian alternative to New York-based live discussion platform Clubhouse, Leher offers people with similar interests to come together, discuss ideas, learn, network, and build relationships. “Although a lucrative option, the majority of the Indian audience is still naive when it comes to knowledge and awareness around crypto investments. These discussions on the Leher app are helping people to seek better understanding with experts,” says Vikas Malpani-Co-Founder & CEO, Leher app.

The discussions on the platform are usually around how to invest in crypto, crypto regulations in India, the future of crypto investments, blockchain technology, and more.

Available on both Android and iOS, the platform has a current user base of 2.50 lakh, doubling on a month-on-month basis. Users are spending between 15 minutes to two hours on the app. On Google Play, the app has a 4.3 stars rating out of 5.

One can start using the app by signing up with their Facebook account, Gmail account, or by providing their phone number. After signing up, the user has to give a username and his/her full name.

The app then redirects users to a screen, which has a plethora of interest areas, and users can select the categories of their interest. Similar to social media, the users can follow each other and send direct messages to each other. “Unlike Clubhouse, the app can be used by anyone, and users only need an invite for private clubs. We are also working on multiple monetization models that will allow content creators and curators to monetize their audience and work with brands,” Vikas adds.

The Supreme Court lifted the RBI banking ban on crypto trading in March 2020 stressing upon ‘alternative regulatory measures. Since then, crypto discussions are everywhere. Recently, a Chainalysis report ranked India 11th in the list of global crypto adoption, given its user base of 10 million crypto users trading in volumes reaching up to $350 million on a daily basis.