Bangalore Based Laundry Startup LaundryAnna Raises Rs 1 Cr in Seed Funding from Angel Investors

LaundryAnna, Bangalore based doorstep laundry startup has raised Rs.1 crore in seed funding from a group of angel investors. LaundryAnna started in 2015 with a capacity of just 300 garments per day and is now processing over 3000 garments every day.

The startup operates on a full stack model and owns complete supply chain from logistics to garment processing. Currently, it operates only in some selected areas in South Bangalore. LaundryAnna operates as the exclusive partner for many apartments and hostels like Symbiosis institute, Serenity Group of hostels, IIITB among a few.

There are several ways to place an order with LaundryAnna. A customer can just download the mobile application from Google Play store and place an order instantly, or visit the website or just pick up the phone and call the number 080-33013384 to place an order. LaundryAnna will pick-up your garments within the selected slot and deliver back within 48 hrs.

Users can also recharge their LaundryAnna wallet online and avoid of hassles of paying cash on every delivery.

Prateek Rana, one of the Founders of LaundryAnna is a hotel management graduate and has rich experience in service industry with companies like ITC Sheraton, Kingfisher Airlines and Biocon. Prior to LaundryAnna, he also co-founded a social enterprise HouseMaidForYou, working on upliftment of domestic workers with his spouse Rathi Rana.

Prateek says, Even though a lot of startups have cropped up across the country over the last couple of years, it still is not enough in terms of the size of the addressable market. LaundryAnna doesn’t see this as a market of just cleaning and delivering garments at the doorstep, but building trust and goodwill with the customers along with top-notch service guarantee to the customer. Still, there are abundant opportunities and no big player emerged as of now, and the one who shows long-term commitment, better in-house technology and logistics along with a strong focus on customer satisfaction can certainly stand to gain a lot of traction and will emerge as the leader.

Started with a capacity of processing only 300 garments a day, LaundryAnna has grown in capacity and well-trained staff to process more than 3000 garments a day.

While speaking about the future plans, Prateek Rana added, “We plan to expand to other areas in the city with a combination of hub and spoke model and physical stores. Owing to the stringent focus on quality and turnaround time, we are not considering franchising model. We will continue to have in-house processing and upgrade the existing infrastructure to cope up with the expanded operations”.

Unlike other players in the industry, LaundryAnna does not outsource any of its services related to the processing of garments and logistics to any third party service providers. Well- trained staff and the perfect infrastructure has been the key to LaundryAnna to provide the laundry services to the doorstep of every customer. LaundryAnna has not only has erased the dirty tag associated with the laundry business, but it has also helped to provide regular workflow, good working environment and employment opportunities for the local dhobis. With a unique IVR (Interactive Voice Response) system in place, all one needs to do is pick-up the phone and place an order without needing to wait for any operator.

Two days back, Gurgaon-based on demand laundry startup Pickmylaundry has raised undisclosed amount from Kedar Lele (a top level executive of a leading FMCG major) and existing investor GHV Accelerator.

Bangalore-Based LaundryAnna Is Your Local Dhobi With State-of-the-Art Fabric Servicing

It's time to give yourself and your mom a break from all the laundry troubles. With the world advancing and adopting new technologies everyday, shouldn't our laundry habits change too? Instead of pilling on weeks and weeks of laundry together and clearing the mess out wasting your precious weekends, let LaundryAnna take control of the situation and do it for you. Imagine walking into a home which smells like fresh laundry. Dream scenario, isn't it?

According to the startup, prior to them there was a huge gap between affordability and good quality service for outsourced laundry. But, LaundryAnna has tried to solve this problem of the laundry sector by developing a sustainable business model. They have chosen the full stack model that ensures a lower processing rate along with great reliability.

[caption id="attachment_104819" align="aligncenter" width="700"] (L-R) Prateeek, founder of LaundryAnna, with Achal. Director-Infrastructure [/caption]

Founded by Prateek Rana, a serial entrepreneur having a Hotel Management degree with ample experience in Customer relations and marketing management, the LaundryAnna core team comprises of some of the hardest working and intellectual brains in the business industry having prior experience of working with some of the biggest MNCs in the world.

Prateek has also co-founded another startup Housemaidforyou.com prior to LaundryAnna.

The Bangalore based startup's aim is to blend the sophistication of state-of-the-art fabric servicing with the easy availability of local dhobis. It even maintains its very own processing unit instead of outsourcing the garments to other vendors.

Most of the prestigious laundry establishments in the market nowadays end up recovering their exorbitant production costs by overcharging their customers. But, there isn't any such problem with LaundryAnna. The startup with its right infrastructural facility and an impeccably trained staff has been successful in bringing world-class drying and cleaning services to customers doorsteps. Not only has LaundryAnna been able to remove the disorganised tag associated with the laundry sector but also helped the local dhobis with good working environment and stable job opportunities.

Currently functional in a few areas in Bangalore, the startup aims to expand to the whole of Bangalore, Chennai, Hyderabad, Mysore, Pune and Mumbai in the coming few years.