Kuku FM partners with WhizCo for Influencer Activities and Campaigns

WhizCo, India’s leading Influencer Marketing and creator management agency, has announced that it has partnered with Kuku FM, India’s leading podcast platform for an influencer marketing campaign. The collaboration aimed at helping Kuku FM promote its wide range of audiobooks, Podcasts, Talk shows, Stories, and more diverse audio content.

As part of the collaboration, WhizCo worked for complete influencer campaign management- from shortlisting, evaluating, and onboarding influencers to conceptualising the campaign, gathering feedback, and tracking the performance of the campaign.

Bringing together YouTube influencers from various categories, WhizCo conceptualized a Video Integration campaign for Kuku FM that uses influencers’ videos as a marketing platform by integrating the product ad into the natural flow of the video. By shortlisting the best influencers and providing creative direction to the campaign, WhizCo was able to strategize the campaign in the best way possible to help promote Kuku FM. WhizCo reached out to creators and influencers with a good outreach YouTube presence that could help boost Kuku FM’s brand awareness in the most effective way possible.

"We are so thrilled to be collaborating with Kuku FM and devising influencer marketing campaigns for them. Everything about the campaign, from conceptualizing to executing this campaign, was really fun and exciting, and I’m glad we were able to meet the expectations and goals of the brand. We look forward to creating and designing more such campaigns for Kuku Fm," said Prerna Goel, Co-Founder, and Chief Marketing Officer, WhizCo.

“Working with Whizco has been amazing. Their team who understands the brand requirements and needs is truly amazing! Deepanshu from Whizco went beyond his work hours to get things done for us. They provide you with insights and suggestions, which you otherwise don’t think of. My experience has been amazing” said Rahul Chiplunkar, Influencer Marketing Manager at Kuku FM.

WhizCo is one of India’s leading influencer marketing and creator management agencies. The agency, which manages over 10,000 content creators on almost every short-video app and social media platform in the country, has also plunged into Live Commerce and started working with India’s leading e-commerce platforms for Live Commerce campaigns

WhizCo has successfully completed various influencer marketing campaigns with leading brands in the past and is currently in the process of launching its very own influencer and creator discovery portal that will take things to the next level for both brands and influencers alike and allow users to search from a database of 50,000 creators across 25+ categories. The portal, which is expected to launch soon, will provide data-driven full campaign management, help bridge the gap between brands and influencers, and help brands craft the perfect influencer marketing campaign for their business.

Vernacular Podcasting Platform Kuku FM Raises Funding from Shunwei Capital, others

Mumbai-based podcasting and audiobooks platform Kuku FM has raised an undisclosed amount of funding from China's Shunwei Capital and Indian venture capital firms India Quotient and 3One4 Capital, reported LiveMint.

Founded in 2018, by Lal Chand Bisu, Vinod Meena and Vikas Goyal, Kuku FM is a podcast platform that is re-inventing the traditional radio by allowing listeners to easily discover new, emerging and diverse audio content, and engage with their favorite creators.

Kuku FM gives a platform to some of the best content creators in India to launch and expand their very own podcasts.

Kuku FM provides production, distribution and marketing support for creators, and claims to have over a million listeners spending over 50 minutes a day on the platform. This includes famous feeds like Quora and Quorans from Quora, Dainik Bhaskar and dozens more.

Kuku FM has a library of 2 Lakh+ audios with most of them in Hindi language. The platform, with its app, also provide bestselling English books translated in Hindi as well as the famous Hindi books. The Audiobooks has range of categories like motivation audiobooks, self help audiobooks, spiritual audiobooks, business audiobooks along with a diverse library of fiction audiobooks from genres like Love, Crime, Horror, Comedy & Kids.

Kuku FM is aiming to be the biggest vernacular platform in that space, enabling the regional superstars to get their voices heard. We currently have content in Hindi and are actively onboarding creators from the 23 major languages of the country.