Rise of Women Crypto Investors in India

India’s crypto landscape is undergoing a profound transformation, with women emerging as one of the fastest-growing investor segments. Recent reports from CoinDCX and CoinSwitch, released ahead of International Women’s Day 2026, highlight a surge in female participation that signals both financial inclusion and a structural shift in digital asset adoption.

The Numbers Tell the Story

• 116.8% Growth: CoinDCX reported that women investors on its platform grew by 116.8% year-on-year.
• 15% User Base: Women now account for 15% of India’s crypto investors.
• Diversification: On average, women hold four different digital assets, balancing Bitcoin with Ethereum, Polygon, Solana, Cardano, and XRP.
• Future Intent: CoinSwitch’s nationwide survey found that 85% of women plan to invest in crypto soon, with 62% “very likely” to do so within the next 6–12 months.

Regional & Demographic Shifts

• Beyond Metros: Growth is strong not only in urban hubs but also in Tier-2 and Tier-3 cities.
• Mobile-First Access: Women are increasingly using smartphone trading apps to enter the market.
• Long-Term Focus: Female investors lean toward research-driven, diversified portfolios.

Exchange-Level Insights

Exchange	Female Participation	Key Features Driving Adoption
CoinDCX	~18% of active traders	SIPs in crypto, DCX Learn education hub
CoinSwitch	120% rise in female sign-ups	Simplified INR-based trading, strong Tier-2/3 adoption
WazirX	~15% of user base	P2P trading, stablecoin use, women-led webinars

What’s Driving the Rise

• Education-first approach: Tutorials, webinars, and simplified dashboards build confidence.
• Security & Trust: Strong compliance and authentication features attract cautious investors.
• Diversification Tools: SIPs, auto-invest options, and curated portfolios appeal to women seeking stability.
• Community Building: Women-led initiatives and peer groups foster inclusivity.

Risks & Considerations

• Regulatory Uncertainty: India’s evolving crypto regulations mean investors must stay alert to taxation and compliance.
• Volatility: Diversification helps, but crypto remains a high-risk asset class.
• Fraud & Scams: Rising participation makes vigilance against Ponzi schemes and phishing essential.

The Bigger Picture

The rise of women crypto investors in India is more than a demographic trend—it’s a structural shift in financial participation. With 15% of the user base now female and a strong pipeline of new entrants, 2026 could mark a turning point in gender representation in India’s digital asset ecosystem.

Exchanges are expected to compete aggressively by tailoring products for women investors, focusing on financial literacy, risk management, and community support. This momentum not only strengthens India’s crypto market but also advances the broader narrative of financial empowerment and inclusion.

Quest Global and IEEE Expand India Partnership to Empower Women Engineers

Quest Global, a leading global product engineering services company, has extended its strategic collaboration with IEEE, the world’s largest technical professional organization advancing technology for humanity, in India to provide opportunities for female engineers through its advancing women in engineering initiative.

Now in its third year, this strategic collaboration continues to deliver meaningful impact through two key Corporate Social Responsibility (CSR) initiatives - the Women in Engineering (WIE) Scholarship Program and the Returning Women Engineers Program (RWEP).

To date, the IEEE WIE Scholarship Program has benefited 790+ Women students from three Indian states, that is, Karnataka, Maharashtra, and Kerala, and is aiming to support 200+, including students from Underserved communities who aim to get admission to Engineering after the 12th Standard this year. The program offers a comprehensive development platform, including financial aid, technical courses through IEEE’s Blended Learning Program, industry-led learning sessions, mentorship, placement support, and professional networking opportunities.

Eligibility is based on academic performance, with applicants required to have a minimum of 60%, and preference given to candidates from Underserved Communities. The program is already yielding positive outcomes: 100+ students have successfully secured employment, with placement support ongoing for other participants.

“Quest Global is proud to continue our partnership with IEEE India in advancing equitable access to engineering education and careers for women in India,” said Cheryl Rodness, Global Head of Brand, Quest Global. “We are dedicated to enabling women to become leaders and innovators in this field because we believe in the transformative power of engineering.”

Srikanth Chandrasekaran, Country Head, IEEE India Operations, highlighted the importance of collaboration, stating, “We sincerely thank Quest Global for their continued support in empowering over 1,000 people through Women in Engineering initiatives across three states in India. Moving forward, IEEE is committed to expanding this impact to reach all states, fostering a truly inclusive engineering ecosystem nationwide.”

Complementing the scholarship initiative, the Returning Women Engineers Program (RWEP) is designed to help women professionals re-enter the workforce after career breaks. Developed by IEEE India and funded by Quest Global, the program provides training in both technical and soft skills, along with career preparation, interview coaching, resume building, and mentorship support.

About IEEE

IEEE is the world’s largest technical professional organization and is a public charity dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, and professional and educational activities, IEEE is the trusted voice in a wide variety of areas ranging from aerospace systems, computers, and telecommunications to biomedical engineering, electric power, and consumer electronics. Learn more at https://www.ieee.org.

Amazon India’s ElevateHER 2025 Empowers Women Through Speed Mentoring and Career Development

On the occasion of International Women’s Day (IWD) 2025, Amazon India celebrated ‘Amazon ElevateHER 2025’ - an initiative designed to empower women through mentorship and career development opportunities. Aligned with this year’s global IWD theme, ‘Accelerate Action’, the event, held in Bangalore, brought together Amazon leaders and aspiring professionals for insightful discussions on mentorship, allyship and sponsorship for career growth. ElevateHER 2025 reflects Amazon’s commitment to gender equality and providing women with the tools and resources needed to reach their full potential.

A key highlight of the event was the speed mentoring session, where over 100 women from diverse backgrounds engaged in focused conversations with Amazon leaders on career growth, leadership development and building confidence to advance professionally. Further enriching the event was a fireside chat on ‘’Guiding Light: Sponsorship, Resilience, and Empowering Women to Rise’’ featuring actor and author Sonali Bendre and Deepti Varma, VP - HR/ People eXperience and Technology, Amazon India, Japan and Emerging Markets.

Group Pic (Deepti Varma, VP, PxT, Amazon Stores India, Japan and Emerging Markets and Sonali Bendre, Actor and Author)

Deepti Varma, VP-PXT, Amazon Stores India and Emerging Markets and Sonali Bendre, Actor and Author

"At Amazon, we're building a culture where everyone can thrive. Our approach has evolved from mentorship to allyship and sponsorship, creating a support system for career advancement. Our leaders champion initiatives for employees, associates, and partners that foster growth within Amazon. ElevateHER 2025 aims to equip women from diverse backgrounds with skills and the network they need to achieve their career goals and we are excited with the opportunity the speed mentoring sessions offered to these aspiring professionals,’’ said Deepti Varma, VP of HR/ People eXperience and Technology, Amazon India, Japan and Emerging Markets.

Empowering women in the workplace isn’t just about opportunity—it’s about creating an environment where confidence, leadership, and growth thrive. Being part of Amazon ElevateHER has been truly inspiring, seeing so many talented women take charge of their careers and break barriers —said Sonali Bendre, Actor and Author.

ElevateHER 2025 featured an engaging lineup of sessions designed to inspire and empower. A thought-provoking panel discussion - "Accelerating Action: Building Resilient Careers" brought together Amazon leaders Gitanjali Bhutani, Director - Software Development, Amazon India; Zeba Khan, Director, Consumer Electronics, Amazon India; Rajeev Sharma, Director-Talent Acquisition, Amazon, and moderated by Neha Gupta Mahatme, Director – Amazon Pay. The panel delved into actionable strategies to accelerate women’s professional growth and strengthen inclusive workplace practices.

Sharing her experience as a participant at the event, Astha Pant said, “Participating in Amazon’s ElevateHER 2025 was a valuable experience. The insights I gained from senior leaders will help me navigate workplace challenges and provided practical strategies for career growth. The mentoring session was more than just advice—it encouraged me to reassess my professional goals, set clearer objectives, and approach my career with greater confidence. I’m grateful for the opportunity to be part of this initiative.’’       

ElevateHER 2025 is just one facet of Amazon India’s ongoing commitment to fostering a more inclusive workplace and empowering women at all levels. The company has implemented a range of comprehensive mentorship and development programs designed to support women's growth, leadership capabilities, and career advancement, both within Amazon and in the broader community. These initiatives are designed to create a strong pipeline of future women leaders:

Amazon Programs for women employees:

• Catapult: In partnership with Harvard Business Publishing Corporate Learning, this program focuses on developing mid-level women managers, equipping them with the skills and knowledge to excel in leadership roles.
• Women in Leadership program (WLP): Tailored support for women in mid-management roles, helping them sharpen their leadership voice, strengthen their professional networks, and develop a broader enterprise mindset.
• Ask Me Anything: Provides fresh women leaders an opportunity to seek guidance from senior women leaders through one-on-one sessions, fostering mentorship and knowledge sharing.
• Listening Circles: Creates a safe space for women employees to engage in open conversations with leaders, fostering a sense of community and providing valuable feedback.
• Amazon Catalyst Program: A developmental initiative that enables Amazon women leaders to leverage the knowledge, experience, learnings and guidance of senior Amazon leaders via 1:1 mentoring to accelerate their growth and professional development.
• Women in Leadership (WIL): WIL is an immersive development program for women enabling them to understand career anchors, identify self-limiting biases and leverage mechanisms across networking, branding and sponsorship.
• ‘Sponsor for Success’ - A recently piloted program, it matches high-performing, underrepresented talent with skip-level leaders as sponsors. Sponsors act as advocates across the leadership chain and connectors to wider networks. They provide tangible feedback for navigating promotions, strengthening skills, and enable crucible experiences for the talent.

Amazon Programs for female students, professionals and the community:

• Amazon WoW: A program designed to support career readiness for women in tech and other careers. WoW will help women expand their network, learn about different career paths, and build their leadership skills. 
• AmazeWIT (Women In Technology): A unique networking and learning event for women in the technology space to connect, engage, educate, and prepare them for successful careers in technology.
• Amazon Saheli: Empowers women entrepreneurs across the country by providing them with a platform to sell their products on Amazon.in, fostering economic independence and growth.

Amazon Future Engineer Scholarships (AFE): A childhood-to-career program focused on providing equitable opportunities in Computer Science education for underprivileged students, with a focus on enabling women's access to technology careers through scholarships and internships.

India Accelerator Empowers Women-Led Tech Ventures with FoundHer Initiative

To celebrate International Women’s Day, India Accelerator, India’s leading fund-led accelerator and a part of the Global Accelerator Network, is excited to host FoundHer— a Demo Day dedicated to empowering women founders in the technology startup space.

In India, women entrepreneurs often face challenges in accessing expert-led mentorship, funding and visibility. They represent only a small fraction of the Indian startup ecosystem burgeoning with over 1.5 lakh registered startups. To offer unprecedented support, IA has launched FoundHer initiative to create an exclusive platform for women founders to showcase their potential and startup innovation. It is based on a strategic approach to bridge the critical gap of inclusivity by connecting women founders with investors, mentors and industry leaders, thereby, providing them with the right resources.

Elated with the campaign, Ashish Bhatia, Founder & CEO of India Accelerator said, “We are committed to unlocking new growth opportunities for women founders. This campaign is in complete sync with our promise to provide significant exposure to startup founders in both industry circles and investors community. Such initiatives are instrumental in fostering a more inclusive startup ecosystem for women.”

To spark curiosity, IA strategically evokes conversations around the campaign with highly engaging social media campaigns under the hashtag #IAFoundHer. The campaign builds intrigue with thought-provoking posts that ask questions such as "Found Her?" and "Did You Find Her?”, following it up with a slew of communication on various social media platforms around announcing the event, talking about the process and the attractive gratifications, including Capital deployment to winning start-ups.

As part of the strategy, IA will invite participants to submit their pitches in PowerPoint or video format. Through this approach, IA intends to invite startup applications from across the nation; thereby fostering a movement that provides a platform to the maximum number of women founders. It will also encourage women founders to tag India Accelerator and share their entrepreneurial journeys which will also augment the accelerator’s efforts in building a supportive community for women.

To participate in the campaign, aspiring women entrepreneurs can review the campaign guidelines and submit their innovative business ideas on IA’s official website. IA will shortlist the top five game-changing startups and invite them to participate in its exclusive Pitch & Demo Day. A panel of four distinguished evaluators are dedicated to assess the pitches and provide valuable feedback to the participants.

With this Women's Day campaign, IA undertakes a bold step towards building a diverse and inclusive startup ecosystem. By creating a dedicated platform for women founders, India Accelerator is addressing the systemic challenges and transforming the way women entrepreneurs lead the charge in the Tech industry.

About India Accelerator:

India Accelerator (IA), the country's preeminent seed-stage startup accelerator, and the recipient of the "Best Accelerator of the Country" award from Start-up India in 2022. Our commitment to fostering innovation and supporting upcoming founders has consistently positioned us at the forefront of the Indian start-up ecosystem. Along with the Accelerator, we are also very active in early-stage investments through its Joint Venture ‘Finvolve’ and its 3 AIFs & a Gift City Fund. IA is not just about funding; it is a holistic ecosystem enhancer that provides startups with the necessary tools, mentorship, and network to thrive in the competitive landscape.

Only 2 out of 100 Women Invest for Their Retirement: Priti Rathi, Harvard Alumni, MD and Promoter, Anand Rathi Group and Founder of LXME, India's 1st Financial Platform for Women

Women retire with one-tenth of the money man retires: Priti Rathi

Priti Rathi said women retire in poverty

Financial Fitness --Bootcamp for women held. Addressing 100 plus FLO members on Saturday night in Hotel Radisson Blu in Banjara Hills in Hyderabad, Ms Priti Rathi, Founder & MD of LXME, India's 1st financial platform for women said we believe every woman should aim for financial freedom and have therefore built an ecosystem for them to be financially fearless and ready to take charge of their money

FICCI Ladies Organisation (FLO), Hyderabad Chairperson, as part of its national initiative, organised a Bootcamp on Financial Fitness. It was one of the series of sessions of Shubhraa Maheshwari, Chairperson of FLO Hyderabad and other FLO Chapters across India on the subject.

Managing Director & Promoter, Anand Rathi Share and Stock Brokers Ltd Priti Rathi addressing her participants said women need not be good at Mathematics and Academics to manage their finances. Women should be in control of their finances. Women retire with one-tenth of the money men retire. Women retire in poverty. Women live longer than men. Women don't talk about money actively.

Women must start talking about their money. She told her participants to start money conversations at home. Normally this subject is brushed under the carpet. Financial literacy is a life skill. The money habit has to be spoken about at home. Don't leave your financial security or goal to some family member. Women need to take care of at least two financial goals such as ---Emergency Fund and Retirement Fund.

Speaking further she added that financial literacy is the most important life skill, but unfortunately, no educational institution teaches it. There is no systematic learning.

Priti Rathi whose business presentation at Harvard Business School has become India's first financial planning app catering specifically to women that helps them invest independently aims to create, through LXME, a new wave of financially fearless women. Believing that women are inherently good investors but have been left out of the investment conversation for far too long, Priti Rathi Gupta wants to end women's reliance on their husbands, brothers or fathers to invest their money.

She told them to bear four pillars of financial management such as 01. Earn 02. Spend 03. Save and 04.Invest

Do not save what is left after spending, but, spend what is left after saving. She gave a golden rule for budgeting. 50% of your earnings must go toward your needs, 20% towards your financial future and 30% towards your wants.

Referring to the findings of Women & Money Power-2022, a study on where women stand on Money Matter, she said 49% of women either do not have their money at all or are not aware of the investments in their name. Only 2 out of 100 women invest for their retirement. Only 9% of women invest independently through self-learning. 58% of women have no insurance in their name. 73% were saving less than 20%of their income.

Earlier welcoming the gathering of FICCI Ladies Organisation (FLO), Hyderabad Chairperson Shubhraa Maheshwari said women still run their kitchens and run their businesses. They still take care of their families. They are multi-taskers. But, somehow leave their financial management to somebody. This must change. They must take control of their earnings and investments.

Millennial Indian Women Rely on Digital Channels for Their Health and Fitness Needs; Look for Lasting Solutions That Work: by Savage

Fast embracing holistic, personalised curated programs and plans to better handle their individual health issues

More than 100,000 searches happen just for UTI & PCOS

Of all the hormonal changes which millennial women experience, menstruation continues to be their foremost area of concern

India’s millennial women, especially working professionals between the age group of 23-38 years have increasingly come to rely on digital channels for their health and fitness needs and are looking for lasting solutions that work, according to the consumer and market report compiled by savage (www.savage.club). savage is India’s leading women’s healthtech company building the future of wellness for millennial women. The consumer mapping has revealed some very interesting insights which are intrinsically linked to the rise of India’s Femtech sector.

Understanding the consumer base…the urban millennial women

Millennial Indian women rely on digital channels for their health and fitness needs_ look for lasting solutions that work reveals market report by savage

The consumer report analysed responses shared by millennial women across leading cities and towns, the majority of whom are working professionals (73%) followed by students (17%) and homemakers (5%) amongst others. While 58% of the respondents fell in the 25-30 years age group, 23% were between 15-25 years of age. 17% of the participants are pregnant or in a related phase while 32% of the interviewed millennial women are experiencing PCOS or PCOD.

Do Indian millennial women know enough? A Peek into their menstrual health..

Of all the hormonal changes which millennial women experience, menstruation continues to be their foremost area of concern.

When women were asked to list down ways in which they track their monthly menstruation cycle, half of them (50%) acknowledged that they do use a menstrual tracking app- a testimony of them already taking ownership of their hormonal health to some extent.

Elaborating on the state of their menstrual cycle, every respondent had experienced at least 1-2 periods of hormonal imbalance in her lifetime while 23% of them had experienced irregular and fluctuating menstruations.

Majority of them are aware of the changes which they experience around their menstruation time. 56% claimed that their diet and exercise routine changes around their periods. Mood swings (75%) stood out as the topmost PMS symptom, followed by food cravings (54%) and low energy (48%).

Are India’s digital savvy millennial women seeking external support to address their hormonal health issues?

45% of the women cited having never visited a gynaecologist to seek guidance in matters related to their personal health while a meagre 12% said that they would only do so when something is seriously off.

Ways in which women are addressing their common menstruation concerns…

An alarming 87% respondents do not take any prescribed medicines to combat their specific menstruation issues while 13% mentioned the intake of period regulating pills and off-the-counter medications.

Where does a fitness routine fit in the schedule of India’s digital savvy millennial women and what are the key barriers coming in their way?

Majority of the millennial women (35%) workout 3-4 times a week, 23% workout 5-7 times weekly with 20% rarely doing so. Lack of motivation (34%) and lack of time (30%) are the top two barriers coming in the way of maintaining a healthy and holistic lifestyle.

Millennial Indian women are seeking expert recommendations in addition to doctors and medical fraternity. 54% of them look upon social media for solutions. Interestingly, 52% of them are guided by micro influencers.

Ekta Tibrewal, Co-founder, savage says, “A large part of the healthcare ecosystem is designed without keeping our unique physiology and biology at its core. The ebb and flow of hormones like Oestrogen, Progesterone, and Testosterone shape women's bodies, metabolism, sleep, energy levels, productivity, moods & so much more. Despite that, only 4% of healthcare R&D funding is targeted towards women's health and factoring their hormone cycles in studies & trials. Amidst this backdrop, we have India’s digital savvy millennial women who are no longer looking for short term gains or hacks to shed weight. Every month, more than 100,000 searches happen just for UTI & PCOS. This user segment like never before is taking ownership of their health and fitness; and is embracing digital channels to evaluate holistic solutions that work.

Ekta further adds, “Femtech players are empowering women, especially millennial Indian women to take charge of their own health. We are already witnessing a strong tide of change with not just Femtech ventures but also healthcare companies speedily acknowledging the need to better serve women for their specific health needs along with bringing in gender specificity for diagnostics, drugs, devices and solutions for women. Urban millennial Indian women are fast embracing holistic, personalised curated programs and plans- which are allowing them to better handle their individual health issues.”

Commenting on urban Indian millennial women fueling the growth of India’s Femtech sector, Akshay Rajwade, Co-founder, savage says, “Femtech as a flourishing industry is expected to reach USD 71,000 million by 2026. We believe that our country’s Femtech sector is redefining this space like never before. The year 2021 saw the highest number of funding deals in the last seven years, 40 in total amounting $98 million. Altogether, the Femtech market is poised to grow at a healthy rate of 17% from 2020 to 2026. We expect innovative technologies to further target menstruation issues, pelvic health, fertility and birth control, sexual wellness, chronic conditions and general healthcare”.