Gullak Partners with Juspay Becomes the First in India to Implement UPI Plugin SDK

Gullak joins hands with Juspay to become the first in the industry to implement UPI plugin SDK

The latest in UPI - UPI plugin SDK promises a 5X faster payment experience

Gullak, a leading fintech app, becomes the first to implement Juspay’s UPI plugin SDK - HyperUPI. This will eliminate the need for Gullak’s customers to go to another UPI payment app during checkout, ultimately allowing them to pay within Gullak’s app itself.

Through this it will reduce the time taken for one UPI payment from 22 seconds to less than “3 seconds” and will now lead to fewer taps, near 0 payment failure rates, & a 100% redirection elimination, promising its users a smoother payment experience.

Dilip Jain, Co-Founder, Gullak says “Gullak In-App UPI SDK payment experience aims to remove the friction, switching to external apps and high failure rates during payment. With In-App UPI SDK customers can complete their UPI payment in less than 3 seconds and will no longer have to switch to other upi apps to complete their payment. We are committed to constantly innovate and leverage cutting-edge technology to deliver the most seamless savings experience for the billion Indians. Juspay SDK has simplified the entire integration process, it took us less than a week to finish the integration.”

“We are thrilled to introduce HyperUPI in collaboration with Yes Bank and NPCI, as Indian customers and businesses rapidly embrace UPI as their preferred mode of digital payments,” said Mr. Sheetal Lalwani, Chief Operating Officer, Juspay. “As a company, we are committed to building innovative solutions that remove payment friction while maintaining high security standards. With HyperUPI, we aim to empower businesses to seamlessly integrate UPI into their apps, providing customers an unparalleled payment experience.”

Started in 2022, Gullak is set out to create wealth for the next 100 Mn Indians. Gullak helps users create wealth by automating savings using UPI autopay 2.0 & auto-investing that into digital gold using Augmont - one of India’s largest Gold refineries.

Gullak currently has a GMV of $1.5Mn & has gained popularity with its latest offering - Gullak Gold+ - an investment option through which you can earn an assured extra 5% Gold every year on top of annual Gold returns of ~11%. They provide the extra 5% by leasing your Gold to large jewellers who in return give you an interest every month. The company claims that returns from Gullak Gold+ beat returns of 90% of Mutual Funds as well.

Juspay has been a key contributor to the development of the financial ecosystem in India. Juspay is a key player in UPI and powers the UPI technology for large banks like Axis Bank, ICICI Bank and Yes Bank. It is also the UPI payment provider for leading merchants such as Amazon, Google, CRED, Bajaj, Ola, Swiggy, among others

Y Combinator, Better Capital -backed Investment App Gullak Raises $3 Mn in Seed Round

Y combinator backed, saving and investment app Gullak, on Wednesday announced its $3 million funding as part of its seed round from new investors - YC and Rebel partners and existing investor - Better capital. The other investors who participated in the round include Good water capital, GMO fintech fund, TRTL ventures and angel investors - Kunal Shah(Cred), Akshay Mehrotra and Ashish Goyal (Early salary), Kevin Moore amongst a few others.

The startup will utilise the funds to increase average revenue per unit (ARPU) by offering unique financial products, strengthening the current product and also to expand its user base. It also plans to make some investment in building a strong community and spreading financial awareness.

Founded by former JusPay executives Manthan Shah and Dilip Jain, and Naimisha Rao, Gullak is a platform that helps automate savings. Through this app the users can save small amounts on a regular basis, and automatically invest that in digital gold. It also allows users to lease their Gold to get extra 5% returns every year on top of the annual Gold returns through its latest offering Gullak Gold+. With this launch, Gullak becomes the first B2C app in India to give users an extra 5% returns.

“A classic representation of a founding team that we love at Better - product, engineering and growth co-founders who are obsessively focussed on rapid iteration to unlock PMF. We are excited to be founding stage investors in Gullak as they make wealth creation easy for 200M Indians and have been thrilled to see the quality of traction already”, said Vaibhav Domkundwar of Better Capital, an early backer of breakout fintechs like Slice, Open, M2P and others.

Launched 7 months ago, the app has grown from 2 Lakh daily GTV to 22 Lakh daily GTV. This is projected to grow to 1 Cr daily GTV by Aug '2023. 40% of their user acquisitions are from organic and referral channels which they aim to take to 60% while growing the GTV in order to build a sustainable business.

“We are driven by our vision to democratise wealth creation while working on all the 3 pillars of a sustainable business - Acquisition, retention and monetization - at the same time. All our initiatives have this as the underlying core. For instance, our recent offering Gullak Gold+ has allowed us to move to a 4 digit ARPU which has been a struggle for most companies in this space. We have also doubled our GTV after the launch of Gold+ with 0 marketing dollars and are hoping to see great retention numbers as well through this offering. We have just begun and the journey ahead seems exciting” says Manthan Shah, Co-founder, Gullak.

With a strong product oriented team that focuses on constant innovation and a team that prioritises meaningful growth focusing on low CAC’s and high ARPU, Gullak is set to disrupt the wealth creation space for the next 200 Mn Indians .Prior to this, Gullak raised $1.3 Million as part of its pre seed round led by Better capital and a couple of angel investors, including Vimal Kumar and Sheetal Lalwani (Co-founders at JusPay), Ramanathan RV (Co-founder at Hyperface), Nitin Gupta (Founder and CEO at UniCards) and Prasanna Sankar (Co-founder at Rippling) among others.