AnyMind Group Completes Acquisition of Japanese e-gifting Company, AnyReach

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the completion of its full acquisition of AnyReach, a Japan-based e-gifting company, through its wholly-owned subsidiary, AnyMind Japan Inc. AnyReach will continue to operate under its existing name.

This marks AnyMind Group’s 10th acquisition and the fifth M&A of a Japan-based company. Since its founding in 2016, AnyMind Group has expanded its business into 15 markets, with a strategic growth driver being the strengthening of its business foundation through acquisitions.

The flagship offering from AnyReach is AnyGift, an e-gifting platform that allows online merchants to integrate e-gifting functionality into their checkout carts. End users can choose to send physical products or redeemable gifts, without a need to know the recipient’s address. AnyGift is already being used by over 700 companies in Japan. With Japan’s e-commerce market projected to grow to approximately $257 billion by 2027, the e-gifting sector is expected to experience continued expansion.

The integration of AnyReach into AnyMind Group will accelerate business growth in the e-commerce and e-gifting sector, leveraging the following synergies:

• Enhancing e-commerce and e-gifting capabilities: Combining AnyGift with AnyMind’s e-commerce management platform, AnyX, and influencer marketing platform, AnyTag, to create added value for corporate e-commerce strategies and drive further market expansion.
• Accelerating Global Expansion: Leveraging AnyMind’s extensive presence in Southeast Asia to promote the international expansion of e-gifting solutions.
• Enhancing e-commerce and e-gifting capabilities: Combining AnyGift with AnyMind’s e-commerce management platform, AnyX, and influencer marketing platform, AnyTag, to create added value for corporate e-commerce strategies and drive further market expansion.

On the completed acquisition, Konosuke Nakajima, CEO and founder of AnyReach, said: “We founded AnyReach in 2021 with the mission to create a global e-gifting platform. In less than three years, AnyGift has been adopted by over 700 companies, solidifying its position in Japan. By joining forces with AnyMind Group, which operates in 15 countries and regions, we can expand globally and continue innovating beyond digital gifting, incorporating offline experiences as well. Together, we aim to build the world’s No.1 platform in the gift-tech industry.”

Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “With this acquisition, our 10th M&A deal and fifth in Japan, we are accelerating our expansion in the e-commerce space. By combining our technology and expertise in marketing and e-commerce with AnyReach’s e-gift platform, we will provide new value to enterprise e-commerce strategies, support brand growth, and deliver unique purchasing experiences to consumers worldwide.”

Echojoy Launches India's First WhatsApp Based Multi-brand Digital Gift Cards

• Users have access to 150+ top brands in the country both online and offline


• Enters into a new personalized gifting category space

Echojoy, a work-from-home based start-up, announced India's first WhatsApp based multi-brand Digital Gift, built on deep-tech solutions. Its a Gift card with a twist.

Happy Birthday Card

As software permeates every aspect of our lives, Echojoy looks to leverage technology to make Gifting personal, impactful and relevant to our new digital lives. The Echojoy Digital Gift is highly flexible to allow giftee to shop at leading stores like Amazon, Flipkart, Nykaa etc. for the products she/he desires. They plan to add more partner brands from other sectors like education, gaming, food and experiences to give a wider choice to consumers. The Gifter derives immense satisfaction that his/her Gift is fun and useful to the Giftee.

Happy Birthday Digital Gift Card

In response to the ongoing COVID-19 crisis, the company is working with several NGOs to encourage people to support a noble cause through Gifting. Echojoy has tied up with NGOs like Action Aid and Kriti Kala who work for the betterment of women, children and the environment. With the vision of 'Gifting with a Heart' in mind, Echojoy gives the Giftee and Gifter an option to support a cause of their choice using part of the Gift amount, earning Good Karma honors for the Giftee.

The start-up hopes to revolutionize the gifting culture amongst the millennials by being available on-demand and be relevant. As people spend more and more time on WhatsApp and Zoom with friends and family and celebrate special events on them, Gifting option which can enhance these virtual occasions and create memories is needed. Echojoy fits right it and offers a wide variety of Digital Gift + Greeting cards with customized greeting messages for all occasions such as birthdays, weddings, expressions, new beginnings, job anniversaries as well as seasonal and festive gift cards.

"We noticed how there was an increase in people opting to give Gift vouchers over Gift money/Gifts, especially at weddings & other important events of life. We realized that making that whole experience fun, personal can help make happier memories than a mundane gift or cash. Thus we came up with Echojoy Digital Gift. It is available both in beautiful Digital and Physical forms," said Ram Gollamudi, Co-founder, Echojoy.

"Millions of social events happen every day across India in our daily lives and we believe there is an opportunity for Echojoy to be the go-to gifting option. Echojoy Digital Gift is secure and simple to use and we believe it will deliver Joy to both the Gifter and Giftee," Ravikanth, Co-founder, Echojoy.

The process is quite convenient and enjoyable as the customers can order through online or via WhatsApp, share the gift through SMS, Email or WhatsApp after which the recipient can redeem their gift cards through the Echojoy app and enjoy shopping from their favorite brands.

About Echojoy

Echojoy is India's first whats app based multi-brand digital gifting portal that offers customised Gift Cards in both the online and offline space. The Hyderabad-based startup has partnered with over 150 brands such as Amazon, Flipkart, Nykaa, CaratLane, Myntra, Lifestyle and more to revolutionise the gifting culture among millennials. Based on deep-tech and built for all occasions and festivals, Echojoy Digital Gift Cards have a simple gifting process via online mode and WhatsApp through which the senders can pick a value for the card and send it to the recipient who can redeem the voucher through the app and shop from their favourite brands.

To know more about Echojoy Digital Gift Cards: echojoycards.com or Order one on WhatsApp +91 8886604925 (wa.me/918886604925text=Hello%20EchoJoy)

Storecheq Aims at Disrupting the $40B Gifting Market in India, Launches GiftTech Platform

Storecheq Innovation Pvt. Ltd. today announced the launch of India’s first GiftTech platform – STORECHEQ.com. Aimed at disrupting the $40bn gifting market in India, which is almost predominantly cash based. Storecheq provides a digital gifting currency, which is universally acceptable across hundreds of retail & online brands. With Storecheq, you can now, Gift and Redeem instantly on the web.

Storecheq is the Digital Currency of Gifting for the mobile enabled Indian and offers an easy system of gifting, which is trusted, universally acceptable, offering great choices, and delivering delight to customers.

Storecheq is useful for anyone who wants to give a gift of choice to his family or friends for any occasion such as birthday, anniversary, weddings, etc in any convenient denomination. The service is entirely free for the sender and the receiver.

Storecheq is also useful for corporates/businesses who have a need to reward their employees, create employee recognition & motivation programs, business gifting, run sales incentive programs for dealers, as well as, run consumer promotions. Storecheq offers a convenient enterprise application through which businesses can easily manage all the above programs using Storecheq gift cards.

Announcing this, Vivek Gupta, Co-Founder & CEO, Storecheq said, “Gifting, despite being USD 40 billion industry in India and growing at 30% annually, is plagued with inefficiencies and age old processes. Storecheq’s innovative GiftTech model aims to unlock and enhance the experience in gifting in a manner similar to how Fintech companies are revolutionizing monetary transactions. Over the last 3 months, we have seen wide acceptance by Corporates, who have discovered the enormous advantages of using Storecheq for their employee rewards & business gifting programs.

We will be shortly launching our merchant gift card feature, which will allow any retailer to start a gift card program for his business. Our vision is to empower every retailer with gift card technology and bring an amazing choice of redemption options to our customers, including their neighborhood stores.”

Initially, Storecheq has partnered with over 100 leading retail & online brands across India and is working to expand this network. The company will be partnering with fin-tech platforms, retailers and e-commerce players to offers best gifting experience to its customers.

The company is all set to take the Government of India’s objective of a Cashless Economy in the gifting space. Department of Industrial Policy and Promotion (DIPP) has recognized Storecheq in Startup Indiafor its innovative and creative model in gifting space.