Mobile Game Publisher Felicity Games Secures $3 Mn in Seed Round Led by 3one4 Capital

Felicity Games, a leading global mobile game publisher, has raised $3 million (INR 25.8 crore) in a seed funding round led by 3one4 Capital, with participation from international investors such as T-Accelerate Capital (Singapore) and MIXI Global Investments (Tokyo). The funding round also saw strong follow-up investments from existing backers DeVC and Visceral Capital, further emphasizing investors’ confidence in Felicity’s long-term vision.

The fundraising follows a period of rapid growth for Felicity, which has now surpassed $1M in annual recurring revenue (ARR) and crossed 1 million downloads across its top-performing titles, Seek & Find and Nova Solitaire. Founded in 2023 by Anurag Choudhary, Felicity Games is focused on pioneering a scalable playbook for global game publishing by tapping into India’s burgeoning game development ecosystem. Specializing in hybrid-casual games publishing, the company combines data-driven insights with a strong execution model to deliver high-performing mobile games to audiences worldwide. The company closed February with over $100K in gross revenue, marking a 4X scale-up from November 2024.

With this new round of funding, Felicity Games plans to expand its publishing infrastructure and deepen its relationships with Indian game studios. The company is committed to scaling its successful titles and using the funds to test additional games by the end of 2025. This investment will also support the company’s mission of becoming the go-to partner for studios looking to scale their games profitably and sustainably.

In 2024, Felicity Games forged partnerships with over 10 Indian studios to test and scale several games, further strengthening its publishing infrastructure and its position in the competitive global market.

Speaking on this Sonal Saldanha, VP at 3one4 Capital said, "The gaming industry has changed significantly, with mobile adoption and new advertising rules reshaping how games are built, discovered, and monetized. These shifts create opportunities for new companies to emerge. Felicity is taking a first-principles approach to building a substantial gaming business from India by leveraging exceptional talent, operational efficiency, and rapid execution. We share Anurag’s vision and are excited to support an industry-defining gaming company emerging from India,”

“We are building the next generation of global gaming successes from India," said Anurag Choudhary, Founder & CEO of Felicity Games, “At Felicity, we take a tech- driven, execution-focused approach to systematically identify and scale global hits. By tapping into India’s studio ecosystem and top global talent in UA, Monetization, and Live Ops, we’re accelerating learning and innovation. This fundraise fuels our mission to double down on innovation, partnerships, and growth”

Through this latest round of funding, Felicity Games is poised to bridge the gap in the mobile gaming ecosystem, providing studios with the technology, insights, and comprehensive support needed to compete and succeed on a global scale.

Mauj Mobile Set to Expand Its Gaming Presence by Entering Game Publishing

Mauj Mobile, Indian mobile media company specializing mobile gaming, has announced its aggressive intentions in the mobile gaming space by foraying into game publishing by offering three game publishing deals to winners of the pitching round. The move is in sync with Mauj Mobiles’ intentions to strengthen its offering in gaming, the biggest focus area for the Mumbai-based company. The pitch event was part of the NASSCOM Game Developer Conference (NGDC 2016) scheduled from November 10-12 in Hyderabad.

The mobile media company operates Mobango and GamesBond, a mobile gaming store and a mobile premium games marketplace, respectively. Mauj Mobile has offered three game publishing deals to winners of the pitching round to GamesBond after a rigorous round of pitching by both Indian and international game developers who pitched their games and game concepts in front of a panel of industry stalwarts.

Mauj Mobile has always been a pioneer and innovator in the mobile gaming segment. GamesBond offers highly curated gaming content across gaming categories such as racing, action 3D, puzzle, adventure, strategy, arcade, sports and shooting. Considering the popularity of the marketplace, game developers want to feature their games in GamesBond to reach an engaged gaming audience and monetize better. The company, part of People Group, funded by Intel Capital, Westbridge Capital and Sequoia Capital.

Badri Sanjeevi, Co-founder and CEO, Mauj Mobile, said, “The NASSCOM Conference has some of the best game developers of the country in attendance. While we already collaborate with several leading gamedevelopers and publishers across the globe to publish games on our own and partner platforms, we are keen to further strengthen these relationships.Considering the abundant amount of game developing talent on display, we believe that the NGDC 2016 will help us find the right combination of games and game developers to partner with and herald a new era of mobile gaming.”

The winners for this year’s pitch are:

Winner: Jalebi, Happy Adda Studios
1st Runner up: Ultimate parking simulator, UnderDOGS Games
2nd Runner up: Tic Tac Toe Multiplayer, MG Games