Noventiq is Acquiring India's leading Cloud Managed Services Provider, G7 CR Technologies

• Noventiq will strengthen its capability for delivering services for Microsoft Azure migrations and support through the acquisition of G7 CR Technologies. Microsoft’s Azure business is historically growing globally at 40-60% every year.
• Headquartered in Bengaluru, G7 CR Technologies is considered India’s leading Managed Services Provider for Azure-based cloud solutions offering services from advisory to migration, implementation, security and optimization, among others. G7 CR is also a significant player in the market for Microsoft products.
• This transaction represents the fourth acquisition of Noventiq in India which highlights the company’s goal on continuing to invest in India, for India.

Noventiq (LSE: SFTL), the global digital transformation and cybersecurity solutions and services provider, announces today the signing of an agreement to acquire one of India’s principal Microsoft partners, G7 CR Technologies India Pvt Ltd. This acquisition further strengthens Noventiq’s place as the leading player in the market for Microsoft solutions in India, one of the world’s fastest growing IT markets.

G7 CR, which currently works with over 600 customers from the SME, enterprise, government, and start-up sectors across India, will bring 200 excellent professionals to Noventiq’s family.

Headquartered in Bengaluru, G7 CR Technologies was founded in 2012. Since the beginning, the company has focused on providing primarily Microsoft Azure-based solutions and services as well as Microsoft products. In addition to this, G7 CR is a Microsoft Solution partner for Data & AI, Infrastructure, Digital & App Innovation, Modern Work & Security. G7 CR has received Microsoft’s Country Partner of the Year Awards in 2019 and 2020. G7 CR also has a strong presence in the Middle East which complements Noventiq’s growth strategy in that region.

This transaction follows a series of acquisitions made by Noventiq in India in the past two years; Value Point Systems, which was announced in October 2022, Umbrella Infocare, acquired in February 2022, and Embee, acquired in January 2021. All these companies, together with G7 CR, complement Noventiq´s capabilities to deliver the most modern set of solutions and services to customers of all types in this dynamic market – from large Indian global corporations to digital-natives born in the cloud. This set of offerings includes multi-cloud solutions, software, cybersecurity and infrastructure.

Sergey Chernovolenko, CEO at Noventiq, commented: “We are extremely happy to welcome G7 CR team to Noventiq. This transaction represents our fourth acquisition in this country which shows how important it is for our strategy to continue to invest in India, for India. Our goal is to have a $1Bn business in India in the mid-term, and thanks to the incorporation of successful organisations like G7 CR, this goal will become a reality soon.

This acquisition is particularly important because through G7 CR we will be able to boost our Microsoft Azure services business, as well as better access India’s vibrant sector of high-tech companies and start-ups.”

Christopher Richard, Managing Director and Founder, G7 CR Technologies India Pvt Ltd, said: “We are very proud to have captured the eye of Noventiq’s leadership team. Noventiq’s global scale and G7CR’s technology skills combined will enable us to provide a wider solution offering, and deeper tech engagements, to our existing and future customers. Further, this acquisition will give G7 CR access to a full portfolio of solutions and services from multiple global technology providers, as well as the opportunity to collaborate with a team of almost 3,900 excellent professionals. By joining Noventiq, we will contribute to their strategy of expanding Noventiq’s footprint across India and beyond.”

About Noventiq

Noventiq is the new brand name of Softline Holding plc, one of the fastest growing players in the sector. It is a leading global solutions and services provider in digital transformation and cybersecurity, headquartered in London. Under this brand, the company enables, facilitates and accelerates the digital transformation of its customers' businesses, connecting over 75,000 organisations from all industries with hundreds of best-in-class IT vendors, and delivering its own services and solutions.

The company delivered turnover of approximately US$1.1 billion in the fiscal year of 2021. It is listed on the London Stock Exchange following its successful IPO in October 2021.

The company´s c. 3,900 employees, work in almost 60 countries throughout Asia, Latin America, Europe, Middle East and Africa - markets with significant growth potential. Since the start of the financial year on April 1, 2022, Noventiq announced six acquisitions to further boost its geographical presence and strengthen the global portfolio

Microsoft Partners with G7CR to Bring $3 Mn in Benefits for Indian Startups, SMEs

A booster dose to the start-up ecosystem in India, G7CR Technologies, a leading global information technology and cloud services company today announced the launch of the SSB 360 program in partnership with Microsoft. The initiative will provide for start-ups and small businesses benefits of up to $3 million and strategic association. The program will focus on providing support across four key business areas: Capital, Building Competency (Technical & Leadership), Revenue and Technology.

With SSB360 program, companies will have access to funding channels, strategic partnerships and will also be offered access to leading tech and industry experts. The initiative will also help in leveraging the existing channels in order to increase the go-to-market strategy. Positioning, branding and market fitment supports will also be provided in order to help the companies function smoothly from day one.

As a Founding Technology Partner, Microsoft launches a joint initiative with G7CR Technologies to support, sustain and help the start-up's grow. This unique opportunity will help Start-ups to leverage Microsoft products, their platforms and the market reach to scale your business.

Here are just a few of the ways outlined to help start-ups:

1. Digital and social campaigns to promote Start-ups solution.


2. A dedicated Success Manager to unlock the right opportunities.


3. A customized Go-To-Market plan to maximize joint marketing with Microsoft.


4. Targeted industry co-marketing and account planning.


5. A worldwide enterprise sales force paid to sell your solutions into their accounts

Dr. Christopher Richard, Founder & MD, G7CR Technologies, said, “Apart from enhancing the existing eco-system, SSB360 will channelize our expertise and services ostensibly for start-ups and small businesses. The program's edge is that in its simple and helps create multi-faceted value in the ever-growing competitive market. G7CR focuses on demonstrating excellence in innovation and with SSB360 we would want to inculcate the same in businesses associating with us.”

Any company less than 10 years' old with revenue below Rs 100 crore can avail the benefits of the SSB360. Companies can register via a toll-free number 1 800 582 3617, following which a team of experts from G7CR Technologies will shortlist the eligible.

Rajiv Sodhi, Executive Director, SMB, Startup and Partner Ecosystem, Microsoft India said: “Microsoft is committed to nurturing India's emerging startup potential. With our tech expertise, focus on trust and global go-to-market partnerships, we empower startups to scale sustainably. A lot of startups are already seeing deep benefits through our differentiated offerings. We're pleased to be associated with G7CR Technologies in extending support to Indian startups through this comprehensive program that includes access to capital, technology and GTM resources.”

India is home to the world's third-largest start-up ecosystem. This year alone over 1,300 tech start-ups came into existence. However, almost every other start-up faces several challenges and SSB 360 aims to help by leveraging larger strategic engagements.

About G7CR Technologies

G7CR Technologies India is Asia's fastest growing innovative technology and services company. Currently touching over 800+ businesses across India. Some of the disruptive offers of G7CR are free support, monitoring & governance services for Cloud deployment, Hardware buyback program. G7CR has been recognised globally for its technical capabilities.