Event Tech Start-Up Ticket 9 Raises $120K in Pre-Seed Funding

Coimbatore, Tamil Nadu-based Event Tech Start-up Ticket 9 raises $120K USD pre-seed funding from M2P Co-founder Prabhu Rangarajan, bitsCrunch's Founder & CEO Vijay Pravin Maharajan and CTO Ashok Vardharajan, Ippopay’s Founder & CEO Mohan K, and CTO Jaikumar, Growfin’s Head of AI & ML Sudalai Rajkumar, Wilcosource Co-founder Sundararaman Ramasamy, Deliver.sg Co-founder Krishmani Kannan, Witree’s CTO Selvamuthukumar and other Angels from the US, Singapore, Australia and Bangkok.

Yazhini Shanmugam and Santhos Premraj - Co-founders of Ticket 9

The start-up intends to use the funds raised to enhance its product development and strengthen the technology stack, team, and market expansion to provide a complete and flexible solution that empowers event organizers to create successful events.

“In addition to product development and team expansion, Ticket 9 plans to automate and simplify traditionally time-consuming tasks in the event industry”, says Santhos Premraj –Ticket 9, Co-founder and Chief of Product.

Ticket 9 founded by Yazhini Shanmugam, and Santhos Premraj, is an Event Tech start-up building SaaS products that provides a comprehensive suite of tools to create, manage, promote, and monetize events of any type and size. The platform helps event organizers to streamline event management to drive revenue growth and Event enthusiast to discover more personalized events near by.

The company’s mission is to make it as easy as possible for event organizers to successfully create and manage their events.

“As an investor in Ticket 9, I am thrilled to be part of a game-changing event tech platform that is revolutionizing the way we experience live events. Ticket 9's innovative solutions and seamless user experience are set to reshape the industry and provide unparalleled opportunities for event organizers and attendees alike. I have great confidence in the team's vision and expertise”, says bitsCrunch's Founder and CEO - Vijay Pravin Maharajan.

“Ticket 9 redefines the way people discover, purchase, and enjoy live events. The team's passion for creating memorable event experiences, unwavering dedication, innovative mindset, and profound understanding of the industry sets them apart”, says Growfin’s Head of AI and ML - Sudalai Rajkumar.

Yazhini Shanmugam, Co-founder & CEO of Ticket 9 pointed out that “the event industry has experienced significant growth globally in recent years. People are seeking opportunities to connect, learn, and be entertained, which has led to a rise in events across various industries especially after pandemic.”

About Ticket 9

Ticket 9 is an event tech SaaS platform, for organizers, promoters, and managers to easily create, promote, connect, and manage events of any type and size.

Ticket 9 is built on the idea that anyone anywhere in the world desiring to create an event, sell tickets or engage attendees and empower technology in events should have a powerful tool to do it easily. Everything is fully integrated, seamless, and intuitive. Ticket 9 perfectly empowers any professional event from beginning to end. It is a complete & flexible solution that empowers users to create successful events without having to struggle with a whole bunch of systems.

The platform currently on boarding events from popular cities across Mumbai, Hyderabad, Pune, Bangalore, and Tamilnadu

Samaaro Raises Seed Funding to Empower B2B Event Marketers

Business Wire India

Bengaluru-based Samaaro, a B2B event-marketing SaaS platform has raised seed funding round, led by SucSEED Indovation Fund with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels, Ankit Mehrotra (Founder, Dineout), Khalid Qazi (VP, Swiggy) and other eminent angel investors.

The round also saw follow-on participation from the existing angels of their last round - Kedar Gavane, Shreya Ghorawat and Chaitanya Kalipatnapu.
 
With the vision to help brands across the globe drive higher ROI from events, Samaaro aims to become an integral part of their marketing stack and maximize business growth for them.
 
Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events.
 
The platform empowers B2B companies who host or participate in events to create an amazing brand experience and generate business opportunities. The comprehensive and unique platform is useful for those who are looking for a technology solution to create a memorable event experience, boost customer engagement, expand the leads funnel, and increase marketing ROI through event marketing.
 
Purnank Prakash, the Founder and CEO of Samaaro said, “Event sponsorships drive 80% of the total revenue of the events industry. More than 5 Million businesses participate as sponsors & exhibitors annually in events around the globe. However, generating qualified leads and accurately measuring their ROI remains one of the primary challenges for these event marketers. This is where Samaaro stands out from the competition and unlike traditional virtual or hybrid solutions out there, we focus on maximizing lead generation and thus optimizing the sales funnel for these businesses.”
 
He further added, “Having launched the operations in June 2020, Samaaro has been leveraged by more than a thousand global brands like ASSOCHAM, Queen’s University and Informa Markets. In the last 2 years, Samaaro has hosted 1 million attendees from 150 countries and grown their revenues 300% YoY. With close to 60% of its revenue from international customers, Samaaro is truly a “building in India for the world” startup.”
 
Mayank Banka, the Founder & President of Samaaro said, “So far, we have been extremely focused on finding our PMF and spent conservatively on marketing. Healthcare and education are the top performing industries for us and we’ve seen strong organic traction, especially from North America.”
 
He further added, “Next, we intend to build a super suite of event marketing solutions focused on events such as summits, exhibitions, trade shows and product launches. The funds raised will help us build a leadership team with experience in the North American market to further establish Samaaro as a leading brand in the event tech space.”
 
Speaking on the investment round, Vikrant Varshney Co-Founder & Managing Partner of SucSEED Indovation Fund, said, “The market size of the global meetings, incentives, conferences, and exhibitions (MICE) industry is currently valued at over a trillion dollars and growing at a CAGR of about 13%. The rising popularity of online streaming to replace in-person presentations, growing acceptance of remote working and the current buzz of events in the metaverse is gaining a lot of attention. Samaaro has a very unique value proposition to deliver and their approach of leveraging tech and the present global opportunity will surely make it one of the top in the industry. Samaaro has built a strong client base of 1000+ Brands on the platform including Salesforce, Huawei, L&T, Google, AWS, Hitachi and Qualcomm etc and we feel excited to back their growth story.”

EventTech Company EventX Acquires Toasty to Enhance Growth Strategy in Asia

EventX, an Asian-focused event SaaS company providing event technology and event management solutions for businesses and marketers, today announced an acquisition of Toasty, a meeting platform that helps engage people in meaningful conversations, to strengthen EventX’s position in Asian high-growth markets with a focus on hybrid event management solutions.

Founded in 2020, Toasty was designed to bring interactive workshops online and has since become the video meeting platform that is intentionally interactive to incorporate various social capabilities. Used by over 16.5K participants and available in over 25 countries, Toasty is poised to bring back human connection in a digital world.

"The acquisition partnership further cements our position as the leading hybrid event management solutions provider in the industry. We are very excited to enter into this partnership with Toasty to drive further growth and value creation to strengthen our operation in Asia." said Sum Wong, CEO of EventX.

Sum Wong, CEO of EventX

 

Through this strategic acquisition, EventX will continue to broaden the product range and maximize the capabilities in hybrid event solutions that enable our clients to grow by delivering next generation event technology solutions. This will also help accelerate the company’s strong growth across its hybrid event management solution, and its recently launched metaverse-enablement solution to strengthen the value proposition to both Asian clients and partners.

“We believe that we will be in an even better position for the next phase of our growth with our new partner EventX. Together we will bring in next-gen event technology to the industry and better serve our clients in Asia.” a spokesperson for Toasty said.

To address the event industry’s needs of increasing the quantity and quality of attendees acquisition, EventX has recently rolled out a new "Attendee Generation" offering as a marketing hacking tool for event organizers and marketers. With information such as the company size, profile and job title of potential prospects, the function is an effective outreach strategy to help organizers to get more target audiences to join their events. It also aims to enable event organizers to get familiar with the notion of a well-defined persona and segmenting, personalizing and ultimately connecting more attendees with the right value.

Built with tech-first products such as check-in solution, online event registration system, event app and virtual event solution that emcompasses features from all-in-one CRM management, event analytics to email sending tools to streamline invitation, EventX strives to serve companies of all shapes and sizes to let them spot new business opportunities by enhancing audience reach, helping small and medium enterprises or even the startup community to strategically harvest leads through engaging and interactive events with its extensive expertise in event management.

About EventX

EventX is an Asian-focused SaaS company providing hybrid event management solutions. We enable brands and enterprises to unlock the power of events, bringing authentic human connections and connecting people without limitations. Equipped with a strong support network, we provide both organizers and participants with a smooth online experience. EventX serves a wide variety of industries ranging from financial institutions, entertainment, music, education to large-scale concerts and conferences. Headquartered in Hong Kong, the company currently caters to 100+ countries and has organized 20,000+ events with 5+ million attendees, making it the best end-to-end platform for any organization to broaden its audience.

VouchPro Unlocks the Power of AI to Build a Resilient Live Commerce Platform for Enterprises

VouchPro, a vigital technology solutions provider, is bringing much-required digitisation to the hybrid events industry in India. Leveraging the power of artificial intelligence, VouchPro has designed a 3D immersive live commerce platform that helps businesses to covert their user interface into visual, creative, engaging, and more interactive for audiences.

When it comes to marketing, understanding the right marketing strategy has been one of the major challenges faced by brands. As hybrid events are gaining momentum, VouchPro has opened the doors to a larger and more diversified audience, allowing businesses to reach both offline and virtual attendees.

VouchPro is a one-of-a-kind platform that assists brands in enhancing their online presence by promoting their products through high-resolution graphics and an interactive and user-friendly interface. By utilising emerging technologies like artificial intelligence (AI), augmented reality (AR), and mixed reality (MR), the company offers 3D avatars to its customers by allowing them to move through a virtual space. The platform helps customers click on a specific product to reveal its information and see it in 3D, as well as allows customers to consult with a sales representative via the chat function.

Mr Anubhav Bajpai, Founder & CEO, VouchPro

 
Commenting on the same, Mr Anubhav Bajpai, Founder, VouchPro, said, "Hybrid events provide necessary flexibility by assisting organisations in saving costs, expanding their audience reach across countries, providing multiple branding options for exhibitors and organisers, capitalising on objectives, and overall helping in cultivating optimal event ROI. At VouchPro, we ensure complete event success by delivering the most simple, immersive, engaging, and thrilling hybrid event experience."

With the help of VouchPro solutions, brands are using hybrid platforms to showcase their products, providing customers with a fully immersive experience.

About VouchPro

Founded in 2016 by Anubhav Bajpai and Manish Singh, VouchPro is one of India’s fastest-growing virtual and hybrid events service providers.

VouchPro offers a one-stop solution for its customers as it provides an array of services right from virtual and hybrid events including live streaming solutions, video APIs, and digital activations, and customer engagement enablers. The company has powered over 15,000 live internal and external events for some of the world’s most successful companies.

Pioneers in Video Content Services, VouchPro was acknowledged by the Asia Book of Records and the India Book of Records for organizing the largest virtual event on Health & Wealth for HDFC Bank Ltd. on August 21, 2020.

Since its inception, the company has been clocking the annual CAGR of 70% and is on a journey of transforming the virtual events space with its comprehensive suite of services.

Vouchpro Adds New Capabilities to Offer Real-time Two-way Video Interactions Within Virtual Events for Higher Engagement

VouchPro, one of the fastest-growing virtual and hybrid events service provider platforms, has introduced real-time two-way video communication to its platform to take Audience engagement in a Virtual Event to the next level. This is a revolutionary enhancement that will enable the host to replicate the same experience which one gets in a physical event. During the period of the live session, speakers and audience will now be able to continuously see live reactions from thousands or millions of fellow viewers along with the facility to integrate a live video question from them.

With VouchPro, the host will now not only be able to put together 3-D events, conference sessions, webinars, and meetings but also allow the attendees to take part in a more engaging manner, i.e., via Video communication. Providing 100% customizable and highly engaging virtual events solutions to businesses, VouchPro will ensure that the video communication between the audience and the host is well-protected and well planned. Experiencing a virtual environment closest to that of a physical event will result in an increased number of attendees and enhanced engagement for the host.

VouchPro not only provides a seamless platform for enterprises to host the event but also provides a Delivering a hyper-personalized experience to the attendees, all the virtual conferences, trade shows, exhibitions, and other live events hosted on VouchPro are leveraged with a wide range of personalized visual spaces and feature many interactive tools such as chat, Q&A, polling, and audience clapping. With its customized solutions, VouchPro also allows enterprises to create a virtual lobby featuring an information desk to welcome visitors and exhibitors and guide them throughout the event.

Besides, the host can also facilitate their logos, add a ticker on the screen to flash important information, and use confetti to show appreciation towards something. These features make the live stream more appealing and engaging.

Anubhav Bajpai

Commenting on the development, Anubhav Bajpai, CEO & Founder, VouchPro said,

It is going to be one of the most awaited advancements in the virtual events sector. With the current situation, where everything is operated from home, the events are held online. With the lack of proper setup, the communication is compromised. With our solutions, the host will be able to interact with the audience in real-time with unique features like landing pages that represent the brand and booth with customized brochures, datasheets, live videos, images, and sample templates to ease the overall process.

VouchPro has been constantly innovating to provide 3D immersive experiences via virtual reality. The company has enabled over 200 large enterprises to engage with their customers effectively in the current challenging times. The company holds the record for hosting Asia’s largest virtual event on Health & Wealth garnering participation from more than 60,000 participants.