Purple Style Labs Raises ₹306 Crore from Anchor Investors

Purple Style Labs Limited has allotted 53,21,739 Equity Shares to 10 Anchor Investors and raised ₹306 crore at the at the Anchor Investor Allocation Price of ₹575 per Equity Share, with a face value of ₹10 per Equity Share (including a share premium of ₹565 per Equity Share).

Marquee investors include ICICI Prudential Mutual Fund, Jupiter India Fund, The Jupiter Global Fund – Jupiter India Select, Aditya Birla Sun Life Insurance Company Limited, ITI Multi Cap Fund, ITI Flexi Cap Fund, Singularity Equity Fund I, Integrated Core Strategies (Asia) Pte. Ltd., Morgan Stanley Asia (Singapore) Pte. and BoFA Securities Europe SA – ODI.

Out of the total allocation of 53,21,739 Equity Shares to the Anchor Investors, 17,39,192 Equity Shares (i.e. 32.68% of the total allocation to Anchor Investors) were allocated to 2 domestic mutual funds applying through a total of 3 schemes.

The Issue opens on Monday, August 31, 2026, and closes on Wednesday, September 2, 2026.

Axis Capital Limited and IIFL Capital Services Limited are the book running lead managers to the Issue.

Founded in 2015, Purple Style Labs Limited is a luxury fashion house founded in 2015, best known for operating Pernia’s Pop-Up Shop and Studio, an omnichannel platform that curates premium Indian designer brands for global audiences. The company is currently in the spotlight with its ₹680 crore IPO, aiming to expand its retail footprint and strengthen its international presence.

Medical Alarm Technology Firm GPSOS to Raise up to $600K in Equity

Whanganui based GPSOS Limited first released their medical alarm technology last year, after a friend of the founder, Mark Simmonds, was unable to activate their standard medical alert pendant due to a stroke. In response, Simmonds developed an alarm that was able to travel with you, had two-way talk functionality and fall detection (among other features). A year later, the company is now expanding their influence through equity crowdfunding.

Many of the users of GPSOS are part of the disability community. Recognising this, GPSOS’ Chief Operating Officer Scott Lee has worked to ensure all aspects of the company are accessible. Through Workbridge, an employment agency for disabled people, GPSOS has hired 25 people with disabilities.

“If we’re supporting customers with disabilities, then we must hire people with disabilities. We want to use our company to provide opportunities. Our product has always been about enabling people to be confident navigating the world around them, (and) we want that to be the same in our workplace” says Scott Lee.

“GPSOS represents the future of business in New Zealand: locally founded, authentically inclusive, and customer centered – with world-leading technology to boot.” says Mark Simmonds.



GPSOS is working with equity crowdfunding platform PledgeMe to grow their business and ensure their impact continues to enhance New Zealand’s people and economy.

“We’ve spent almost four years building our technology and our team; now we need the final funds to scale.” says Simmonds.

GPSOS is seeking to raise between $250,000 and $600,000, which represents 9.4%–20% of the company. Shares are $5 each with a minimum investment of $100 for 20 shares. Investors which pledge over $50,000 will receive voting shares.

“Please invest in a company that cares about people, regional employment, and the community. We can do this together.” says Simmonds.

The equity crowdfunding campaign launched on Wednesday 3 June at 4pm here: https://pledgeme.co.nz/investments/406-gpsos-limited