T-Hub Invests in Plug-n-Play Analytics Platform BIVA In A $500K Round Led By Equanimity Ventures

Funding to Drive Product Development, Market Expansion, and Talent Acquisition, Strengthening BIVA's Market Position.

T-Hub's Investment Initiative, Aims to Boost Telangana's Investment Landscape and Empower Indigenous Startups.

BIVA Analytics, plug and play analytics platform, offering E-commerce businesses a unified analytics perspective across multiple platforms today announces the successful completion of its Seed Round funding, raising $500K. This round was led by Equanimity Ventures, with participation from T-Hub, SucSeed Ventures, WarmUp Ventures and value-additive angels. The investment underscores the confidence in BIVA Analytics' innovative approach to E-commerce analytics and its potential to revolutionize the industry.

BIVA Analytics is designed to empower e-commerce businesses by aggregating data from various sources, including e-commerce stores, marketplaces, marketing platforms, logistics platforms, payment gateways, and order management platforms. The platform offers a unified dashboard and intuitive pre-built reports, enabling workflow automation and streamlined data interpretation. With this recent infusion of capital, BIVA Analytics plans to focus on product development, market expansion, and talent acquisition. These investments will further enhance their E-commerce Analytics product offerings and solidify their position in the market. In addition, BIVA has ambitious plans to integrate AI for marketing automation and competitor benchmarking.

T-Hub, India’s leading startup incubator has played a pivotal role in supporting BIVA Analytics through its Lab32 program. Over the past six months, T-Hub has been instrumental in nurturing BIVA's growth by providing guidance on product development, go-to-market strategy, and investor connects.

Mahankali Srinivas Rao (MSR), CEO, T-Hub, said, “Our investment in BIVA Analytics reaffirms our unwavering commitment to fostering innovation within the startup ecosystem. BIVA Analytics epitomizes the pioneering spirit we wholeheartedly champion. This investment perfectly aligns with the strategic vision of T-Hub's T-Fund, which was established to bolster the investment landscape in Telangana and bolster indigenous startups.

BIVA’s Founders, Abhiram Kolli and Akhila Ganti, expressed gratitude for the overwhelming support, stating, "This successful fundraising round is a testament to the hard work and dedication of our entire team. We are excited about the future and are well-positioned to accelerate our growth, drive innovation, and make a lasting impact in the B2B SaaS Analytics space."

Mr. Rajesh Sehgal, Managing Partner, Equanimity Ventures, said, “BIVA’s platform empowers e-commerce businesses with unified analytics, automation, and growth potential. Abhiram and Akhila have a deep understanding of user problems, which is reflected in the robust SaaS platform that they have built. Until now, they have been under the radar fine tuning the product. The current funding round will help them get discovered. We believe that BIVA is poised to revolutionize e-commerce analytics and are excited to partner with them as an early backer.”

Investor support highlights strong confidence in BIVA's unique approach to E-commerce analytics, Vikrant Varshney of SucSEED Indovation Fund: "We firmly believe in BIVA Analytics' unique go-to-market strategy, which positions them for exceptional growth in the e-commerce analytics landscape."

Sharad Bansal, Founding Partner of Warmup Ventures: "Our investment is a testament to the confidence we have in BIVA's potential to lead innovation in the e-commerce analytics sector."

T-Hub's T-Fund is a dynamic force in the startup ecosystem, supporting entrepreneurs through its 6 M Framework (Money, Methodologies, Market access, Mentorship, Motivation, Manpower). Every investment is carefully chosen to tackle industry pain points, and T-Hub's unwavering focus on fundamental solutions, combined with founders' passion, places them uniquely in the market.

About T-Hub:

T-Hub is one of India's leading innovation ecosystems that powers entrepreneurship and innovation. As a unique public-private partnership between the government of Telangana, three of India's premier academic institutes (IIIT-H, ISB, and NALSAR), and key private sector leaders, T-Hub aims to foster a thriving startup ecosystem in India. Through its programs and initiatives, T-Hub provides startups with access to top-tier mentors, industry experts, investors, and corporates, facilitating accelerated growth.

About BIVA

Biva, a no-code analytics platform, offers E-commerce businesses a unified analytics perspective across multiple platforms. It delineates the brand's customer journey into pre, during, and post-sale details through pre-built dashboards and reports. This enables workflow automation and seamless interpretation of insights for enhanced business efficiency.

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Big Data Analysis Firm Peel-Works Raises $5 Mn from Equanimity Ventures, HDFC Bank and Others

Mumbai-based Peel-Works, a big-data and analytics startup focussed on retailing, has raised $5 million in Series B in a round led by Equanimity Ventures. The funding round also saw participation from HDFC Bank, Bruno Raschle and existing investors Unilever Ventures, Chiratae Ventures and Inventus Capital India, reports LiveMint.

The company has two proprietary software products -- Taikee, a B2B e-commerce platform and Athena, a 'real'​ market measurement standard for unorganised retail. The fresh capital raised will allow Peel-Works to strengthen Taikee by expand its footprint to other geographical markets. Taikee currently claims to have over 20,000 registered retailers across 16 cities, including Delhi/NCR, Mumbai, Jaipur, Bangalore, Pune, Mysore, Chennai, and others.

Peel-Works was founded in 2010 by Sachin Chhabra, who is an XLRI Jamshedpur alumnus and a Bachelor’s degree in Economics from St. Stephen’s College, Delhi.

“The funds will be used to expand business across 25 cities and on board 100,000 retailers over the next six to twelve months” said Sachin Chhabra, founder & CEO, Peel Works. In the grocery segment, Peel-Works is looking to hit close to a $1 billion in GMV run rate in 2019, the company said.

He added that Indian shoppers continue to rely on brick-and-mortar stores for their monthly and daily grocery needs. “Taikee helps these retailers grow faster, retain their customers and improve their profitability. The platform delivers this by helping the retailer right-size his assortment, buy it cheaper, and adopt technology that makes it convenient for shoppers to transact with him," said Chhabra.

So far, the startup has managed to raise a total of about $7 million in funding over four rounds. In July 2014, Peel-Works had raised $2 million in series-A of funding from IDG Ventures India and Inventus Capital Partner. Earlier in 2011, Indian Angel Network (IAN) had also invested a $1 million in Peel-Works.

Rakesh Singh, Group Head-Investment Banking, Private Banking, Capital Markets and Financial Institutions, HDFC Bank, said, "We believe Peel-Works, with their data-driven/tech-led approach, complements HDFC Bank's own focus on delivering value to Indian retailers with digital solutions and banking services. Neighborhood grocery stores are at the centre of India’s retail story and represent a vast market."