How SMEs And Startups Can Manage Their Business With Help Of MS Kaizala

With the surge in internet penetration, mobile usage in India is much deeper as compared to (Personal Computer) PC and in coming years this surge is expected to increase dramatically. This indicates that people using mobile as the primary device for conducting business will be much more than PC users.

With various mobile application coming into force, today entrepreneurs use WhatsApp, messaging apps very innovatively to conduct their day to day business. But WhatsApp and other messaging application are simple chat apps, which are not very effective for Business. And here Kaizala, a mobile app specifically designed for Indians by Microsoft India comes into the picture.

Kaizala comes as a much-expected solution in mobile productivity and collaboration App space. It’s like WhatsApp for Business.“Kaizala offers some great features like unlimited group members, groups within groups, like and comments, checklists, surveys, polls, Kaizala Action Cards, jobs for task assignment and management,  appointment management using "Let's Meet", location sharing and live location sharing.

“Kaizala offers some great features like unlimited group members, groups within groups, like and comments, checklists, surveys, polls, Kaizala Action Cards, jobs for task assignment and management,  appointment management using "Let's Meet", location sharing and live location sharing.  Kaizala also has  Pro version which is paid and comes attached to Office 365 Account,” says Limesh parekh, CEO at Enjay IT Solutions.

Kaizala can help Small and Medium Enterprises (SMEs) and startups to be more efficient and more connected on mobile phones. There are many tasks of SMEs and startups which can be very efficiently managed on Kaizala.  This can save a lot of money and also increase efficiency.

While interacting with IndianWeb2, Limesh parekh, CEO at Enjay IT Solutions shared how SMEs and startups can use a free variant of Kaizala for their Businesses.

How SMEs And Startups Can Benefit From Kaizala

Internal Chat and Discussions

Keeping in touch. Internal team communication is the most important aspect of Kaizala App. The best part is that since the chats allow users to like and comment, it can be used to create threaded conversations.

Steps:

Send any text to initiate a chat and Just click on like button below the chat or click on comment and write the comment.

Managing tasks between Teams

There can be a lot of internal tasks and jobs assignment between team members. Jobs action is what Kaizala helps to accomplish efficiently. Unfortunately, there is no way to list all the pending tasks. Ability to send reminders for pending tasks is a great feature.

Steps:

Just create a Job and assign it to one or more person.

Manage Hierarchy

Kaizala allows using Groups inside Groups that is very useful for a large organisation. Create smaller groups for teams first and then create an organization wide group and include all other groups in that main group.

Steps:

Just create smaller groups first and then create the larger group for the organisation. When you post anything select which group you want to post to.

Sending Bills / Vouchers.

Kaizala has a very useful feature where bills/vouchers can be submitted to other management team members. Even smaller vendors/contractors can send their invoices (Image) along with other details.

Steps:

Just click on actions and select Submit Bill.

Tracking locations of Employees.

Many startups have field employees who are always on the move. They are not required to come to office daily. “Share Location”, “Live Location” and “Photo with Location” is a great way to track employees and their location.

Steps:

Just create an action of any of above type and share it.

Tracking locations of delivery staff

Do you like the way Ola and Uber share the cab’s location with you, in real time? With Kaizala you can do exactly same with your customers. Suppose you are sending some team member for delivering some product or service to your client place. That Team member can share live location with the client, which enables him to see where the service person has reached.

Steps:

Just create a “Share Live Location” with the person or a group.

Managing Meetings

Inviting team members or even customers for any meetings and events can be efficiently handled using "Let's Meet" function of Kaizala.

Steps:

Create an Action called Let's Meet and share it in the group.

Reminders / Announcements / News

Announcement feature in Kaizala is very useful feature, with Title, Description and ability to add Documents, Images and even an Audio file to it.

Steps:

Just create an announcement, give proper title, description, add any document/image or audio as an attachment and send it to the group.

How Startups Can Benefit By Using CRM

What typically defines startup is a brilliant idea and rapid growth plan. The brilliant idea could be a development of a product or a service; it could also be a delivery mechanism. But sales remain an essential component for any of the above-stated scenario. For sustaining the rapid boom, planning of sales growth is immensely important. If startups can manage sales properly then their growth plan is sure to succeed. A good CRM (Customer Relation Management) can help startups to achieve their sales targets and scale the operations very efficiently.

Enjay IT Solutions Ltd. is one such company which working closely in the field of CRM. Founded in 2010 by the Parekh brothers, Enjay has been aiding SMEs across India to leverage technology get smarter about their time and money. Being an IT professional with a background in finance, Limesh realized the increasing importance of integrated CRM for business enterprises and decided to concentrate on that. Based on this singular focus, Enjay IT Solutions was founded. Headquartered in Gujarat and with their Mumbai and other regional offices, Enjay in these times of shifting loyalties has helped over 350 companies to retain customers.

We at IndianWeb2 interacted with Limesh Parekh to find out few ways in which startups can benefit by using CRM:

Early start

The idea that a startup becomes systematic over a period of time by itself is partially true. Generally, the team has to make a conscious effort at organising the business. A well-defined process would go a long way in facilitating this goal. Today there are many tools in the market which assist in systemizing these processes. CRM is a one stop shop while looking for a management tool.

Centralised Customer Information

Startups generally comprise of small but effective teams. Having all the information about customers (and potential customers) on a centralised platform makes it easy for teams to access information and make effective decisions. Most of the CRMs provide a very effective mobile app, which provides customer information at your fingertips.

Cross Selling and Upselling

There are only two ways to increase sales. Targeting new customers or selling more to the existing ones. For doing this, proper customer segmentation and categorization is crucial. CRM helps with appropriate insights and intelligence for cross-selling and upselling.

Investors Love it

Yes, any investor appreciates a company which has proper sales management. It is so because a transparent sales funnel helps to predict and manage growth more efficiently. Investors are inclined towards companies which have proper corporate governance and process oriented culture.

Customer Oriented Culture

To differentiate yourself from others, you need to create a customer oriented organization. This kind of culture is cumbersome to achieve without a proper and comprehensive CRM. One which would cover the important aspects of management like marketing, sales and service. If the entire team uses one platform which provides complete insight to customer engagement, they are in better position to take care of customers.

“Knowing your customer and what he wants, before he tells you is halfway through closing a deal. CRM is the tool which provides everyone with such abilities,” says Limesh Parekh, CEO, Enjay IT Solutions Ltd.

Automating Customer Engagement

CRM helps automate customer engagements and increase customer satisfaction with timely alerts and notifications. Even Customer support can be elevated to next level with multi-channel access to customers through calls, emails, SMS, chats, ticket portals, etc.

Pay as you grow

Previously CRM was a costly solution, affordable only to big companies but not anymore. Most of CRM systems today are available as SAAS model. Which helps startups to keep an eye on their budget at the same time avail the latest technology to increase their sales. This is one of the most recommendable features of modern CRM systems.

Conclusion

CRM is one of the first tools that should be implemented in any startup if they need to grow to the next level. Because without CRM, sales will not grow as expected.

“We have implemented CRM and Call Centre Solutions in many startups in technology as well as non-tech verticals. We have seen them grow over years in a very structured and stable manner. Our CRM has also grown with them.” concludes Parekh.