India’s First NFT dedicated to Tree Plantation

• Announced the sale of 13 Environment-themed NFTs on Earth Day, 22nd Apr 2022
• All 13 NFTs sold out in under 10 mins of launch
• Proceeds from the NFT sales to go towards AROH Foundation
• 100 Pipers pledged to plant 1 million trees over the course of one year, under the 100 Pipers ‘Play for a Cause’ platform, in partnership with AROH Foundation

Over the years, Seagram’s 100 Pipers ‘PLAY FOR A CAUSE’ platform has been at the forefront of supporting causes that positively impact society, thereby bringing to life the brand’s core proposition of ‘Be Remembered For Good’ in an experiential manner. This year 100 Pipers ‘PLAY FOR A CAUSE’ pledges to a greener future by vowing to plant 1 million trees over the course of one year in partnership with AROH Foundation. 100 Pipers launched this momentous campaign on Earth Day, 22nd April. 100 Pipers has also embraced technologies of the future & launched India’s first Environment-themed NFTs dedicated to Tree Plantation titled ‘Now Funding Tomorrow’.

13 coveted NFTs designs themed around ‘Tree Plantation for Environment Conservation’ were launched on 22nd Apr 2022, for purchase on https://ngagen.com/100pipers platform. And, all 13 NFTs sold out in under 10 mins of launch.

Proceeds from the NFT sales will be transferred to the AROH Foundation and additionally will help in contributing to a portion of the larger Tree Plantation initiative.

The brand also launched a unique digital campaign to further amplify awareness around the need for Tree Plantation. It has called upon the audience to become CTOs – Chief Tree Officers by participating in the NFT sale to not just grow their collection but also grow trees. For each exclusive NFT brand will plant 10 trees & likewise for each rare NFT, 2 trees will be planted.

Expressing his excitement towards the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Seagram’s 100 Pipers believes in leadership of thought & innovation. Play For A Cause music events are key brand experiences that bring alive the ethos - ‘Be Remembered For Good’. This year, Play For A Cause aims to resonate even more strongly with the youth by supporting the cause of Tree Plantation & Eco-Regeneration in two unique ways. Starting Earth Day 2022, 100 Pipers will work closely with AROH Foundation for planting 1 Million Trees across India over a year. Riding the winds of change, 100 Pipers has also leveraged new-age technologies like NFTs to support this cause & drive the message home with the future generations – a first-ever in India! We’ve received overwhelming response with our first set of NFTs selling out in under 10 mins. Being committed to the cause we will announce a 2nd NFT drop soon.”

Sharing thoughts about the initiative, Dr. Neelam Gupta, Founder President and CEO, AROH Foundation said “At no time has it been more evident & more important that we invest in our planet. The collaboration with Seagram’s 100 Pipers ‘Play for a Cause’ is a perfect platform to further amplify our efforts towards environment protection with the India-wide 1 Million tree plantation drive. Also in order to shape our future we need to embrace technologies of the future which makes the NFT campaign extremely relevant to ensure our message reaches to the young audience of today.”

Here is your chance to pitch in and #BeRememberedForGood!

Watch out for the next drop of ‘Now Funding Tomorrow’ NFTs on https://ngagen.com/100pipers.

Follow @100pipersindia on Instagram for more details.

Earth Day: Crypto Fundraising Platform Launches Carbon Offset Program

In an apparent bid to commemorate World Earth Day, Pledge, a crypto fundraising platform for non-profits today announced the launch of its patent-pending carbon offset initiative, where every crypto transaction made will support verified carbon offset projects.

The mining process connected to how cryptocurrency is logged on the blockchain uses significant energy and contributes to global carbon emissions.

Therefore, PledgeCrypto was inspired to commission the award-winning environmental consulting firm, Three Squares Inc, to conduct a cryptocurrency environmental impact assessment to quantify the carbon emissions of cryptocurrency transactions made on the PledgeCrypto platform, the company said in a statement issued here.

"At Pledge, we fundamentally believe that unlocking crypto donations will provide an abundant new source of funding for nonprofits around the globe, but the process needs to be done in a sustainable way,” said James Citron, CEO of Pledge.

“Inspired by our core values of care and community, we wanted to respond to environmental concerns about crypto, which is why we are proud to lead with the first-of-its-kind patent-pending invention to ensure that every crypto transaction through Pledge will support UNverified projects. This ensures that PledgeCrypto will not only be the most accessible way for donors to donate their digital assets and for nonprofits to receive them, but also in the most environmentally conscious way in the industry,” he added.

Eight of the most used cryptocurrencies were evaluated in-depth to quantify the emissions associated with a single transaction. This in-depth analysis factored in the total estimated energy of the cryptocurrency, matched with published recent transaction volumes.

A weighted electricity emissions factor was derived based on the regional breakdown of transaction locations around the globe. Multiple data sets were also used to ensure optimal data integrity.

While the final emissions will vary based on the energy used, location, and the currency being donated, Pledge estimates that roughly every 100 donations will generate approximately 2.6 tons of carbon dioxide (CO2) emissions. To compensate for this environmental impact, Pledge will cover 100 percent of the carbon footprint of each donation transaction at no additional cost to donors or nonprofits using PledgeCrypto.