Samsung Partners Bengaluru Startup EMBIBE to Transform TVs Into Educational Tools with Personalised Learning Experiences

• The collaboration aims to transform TVs into educational tools with personalised learning experiences for CBSE, ICSE, IB, Cambridge, all State Boards, JEE & NEET students
• EMBIBE’s integration will provide students access to a comprehensive collection of award-winning 3D explainers and personalised adaptive practice with hints & solutions
• The Samsung Education Hub app is available on all Samsung Smart TVs and Smart Monitors, offering an exclusive 50% discount on all annual subscriptions, one per EMBIBE profile.

South Korean electronics giant, Samsung, has partnered with Bengaluru-based EMBIBE, an AI-powered personalised learning outcomes platform, to integrate it into the Samsung Education Hub app, a designed-for-TV education app. The collaboration will help TVs become effective educational tools providing personalised learning experiences for students.

Through this partnership, EMBIBE, as part of the Samsung Education Hub app, will offer extensive educational coverage, supporting all major curricula, including CBSE, ICSE, IB, Cambridge, all State Boards and major entrance exams such as IIT JEE and NEET. Students will benefit from a large collection of award-winning, immersive 3D explainer videos, designed to make even the most complex topics easier to understand and more engaging to learn.

“The Samsung Education Hub app aims to expand the role of TVs in homes, transforming them from mere entertainment hubs to a seamless platform for online learning. This innovative ‘designed-for-TV’ education app is set to revolutionise the online learning experience, making it engaging and accessible to all. Our vision is to create a future where education knows no boundaries and knowledge is within easy reach at the click of a button,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

“Our partnership with Samsung TV marks a significant leap in delivering a truly personal, engaging, learning experience through one of the most trusted and loved mediums. Samsung has partnered with EMBIBE because we’ve solved two critical challenges: creating stunning interactive, multi-modal content and delivering it through a deeply personalized experience powered by AI. The synergy between Samsung’s innovation and EMBIBE’s expertise in edtech is a powerful combination that sets a new standard for educational excellence, creating a transformative learning experience for everyone,” said Aditi Avasthi, Founder & CEO at EMBIBE.

At the heart of EMBIBE’s offering is its personalised, AI-driven adaptive practice, which adjusts to each student’s learning level. Through the Samsung Education Hub, students will be able to access EMBIBE’s video-based learning resources and also its AI-powered adaptive practice in English, Hindi and 10 major regional languages, backed by over 10 years of educational engagement data of more than two crore students. They can choose from 54,000 practice tests and use personalised score-improvement features that will provide useful insights for improvement. In addition, students can avail Samsung’s exclusive discount of a flat 50% on EMBIBE annual subscription purchased on TV.

EMBIBE content will be available on all 2024 Samsung TVs and smart monitors and will be gradually made available on earlier models. Existing subscribers of EMBIBE, who own Samsung TVs will have seamless login and access to this rich educational content, along with Samsung TV users who wish to subscribe to the platform. Earlier this year, Samsung had teamed up with the leading ed-tech platform, Physics Wallah for Samsung Education Hub on 2023 & 2024 Samsung TVs.

EMBIBE Signs MoU with Uttar Pradesh Govt to Form India’s Largest Public-Private Partnership; Set to Offer Free NEP Aligned AI-led Learning to All State Public Schools

EMBIBE will help improve the learning outcomes of 4,03,42,596 students from over 46,000 Basic Schools and 137,194 students from over 7,000 Madhyamik Shiksha Schools across Uttar Pradesh

The Uttar Pradesh Basic Education and Secondary Education Departments have signed a non-financial MoU with EMBIBE to accelerate the achievement of Nipun Bharat goals for UP. EMBIBE has been chosen for its vast interactive content library and Artificial Intelligence led personalisation to ensure the achievement of better classroom teaching, student learning as well as learning outcomes enhancement in Science, Math and Social Science across over 55,000 schools.

The Uttar Pradesh Government is making substantial investments to install 40,000 Smart Classrooms in Upper Primary schools, Information and Communications Technology (ICT) Labs at 880 blocks within Block Resource Centers (BRCs), and distributing 2,09,863 tablets to each primary school (2 per school). This comprehensive investment, as well as this MoU, reflect the Uttar Pradesh Government's dedication to fostering high-quality education and empowering students and educators with the necessary resources to thrive in an increasingly digital world. These initiatives are set to transform the educational landscape in the state, making education more accessible and engaging for the young minds of Uttar Pradesh.

The MoU has been signed between the two entities signifying the commitment to providing students in Uttar Pradesh with the very best in digital content that aligns with the National Education Policy (NEP) guidelines. EMBIBE's engaging, AI-led classroom content powered by proprietary technology that allows for detailed tracking of lesson effectiveness will be used to power smart classrooms across the state. Students and teachers will also benefit from self learning apps which include state of the art technology that even works on low bandwidth - Augmented Reality for the masses accessible without investments in expensive infrastructure. Beautiful content including virtual experiments designed to foster the pedagogy of "learning by doing" is poised to make education more interactive and effective. Embibe’s strong investment in the measurement of engagement and its unique Knowledge Graph will lead to tracking and remediation of student learning outcomes at scale for the first time. All the content is aligned to the syllabus and curricular goals of UP and accessible in Hindi.

Commenting on the partnership, Ms Aditi Avasthi, Founder & CEO, EMBIBE, said, “Building an edtech platform and content capable enough to help realise the scale of the UP Government’s vision of Nipun Bharat has been a personal lifelong dream and possible only through 11 years of unwavering commitment. We are grateful for the opportunity and committed to the success of this partnership. We will ensure the innovation and adaptation needed to achieve last-mile impact. We are also very excited to collaborate with the dedicated and able teams at the Department of Basic Education and the Department of Madhyamik Shiksha who have worked tirelessly on the ground thus far.”

As the world’s foremost AI-led edtech platform, EMBIBE has delivered learning outcomes to millions of students across India to be their best. This partnership with the Govt. of Uttar Pradesh now takes Embibe’s footprint to 104,464 schools across 25 states across India, covering 596,250 teachers and 17,097,362 students. The company is leaving no stone unturned towards achieving its mission of ensuring a “no regrets future for every child” and increasing the supply of quality teachers by democratising access to the highest quality digital education.

EMBIBE has a singular mission - every child will have their best shot at a great education and every teacher will feel empowered by the tools and knowledge of the best teachers in the world.

This would only be possible if powerful algorithms are able to emulate teacher thinking in understanding a student, the content they consume and the context they consume it in; as well as having a deep content repository to be able to improve every child and teach every concept. Finally, it required the adaptation of this content and platform to many Indian languages and exam contexts to ensure that every student and teacher feels they are engaging in a world designed around their academic setting. We have achieved this goal over 11 years with the interplay of deep educational expertise, stunning content, design, AI and engineering.

EMBIBE gives students access to the highest level of personalisation both in terms of relevant content delivery and getting the right guidance at the right time during their preparation. Teachers are able to teach with stunning, contextual, interactive content at the touch of a button and are finally able to make meaningful interventions to help every child improve by the use of powerful algorithms with tagged content libraries. EMBIBE is a pioneer in the personalised education space with 9 patents. Along with its testing, practice and personalised improvement apps - EMBIBE recently added two more innovative applications to its suite of patented products - EMBIBE Lab Experiments and EMBIBE Lens. The Virtual Lab Experiments app can teach a student 10X better than the best equipped science labs by going ‘inside the reaction’ covering 100% of the science lab curriculum from 9th to 12th standard. EMBIBE Lens is a computer vision powered learning app which converts any textbook to a smart textbook with its library of 40,000+ 3D models, 35,000 videos and more. The platform caters to all school boards, test prep and govt. job exams, covering more than 400 exams in English, Hindi & 10 major regional languages.

Since its inception in 2012, the company has made education truly accessible and has served more than 2.2 crore students across India from across more than 1,300 cities, towns, and villages. EMBIBE’s impact & innovation have earned it numerous accolades, including being recognised by the World Economic Forum as a Global Innovator. EMBIBE is also the only Indian edtech company to have won the most prestigious internet awards namely, the Webby People’s Voice Award 2022, as “The Best Platform in Learning & Education”. It was recognised as the “Best AI Company in Education” by Amazon Web Services (AWS) in 2017, besides winning the AICRA Global Awards 2019 for “Best use of AI in education”, the Innovator of the Year 2019 by Accenture Vaahini, “Leading AI-Powered Learning Solution Provider” by World Education Summit in 2019, and the Google Play Best Of Users' Choice Award 2021, as "The Best App For Personal Growth”. EMBIBE also won the award for “Responsible AI for Social Empowerment and Education” by RAISE in 2020. To learn more about EMBIBE and its game-changing products, visit embibe.com.