Chingari and Terence Lewis Professional Training Institute Join Hands to Promote Wellness Through Dance for All

Chingari, India’s renowned soci-commerce app has partnered with the Terence Lewis Professional Training Institute (TLPTI) which is the country’s number 1 leading and pioneering centers of Dance Education, with strong international acclaim. The collaboration is focused towards fostering the growth of dance as an art amongst all age groups. With the amalgamation of Chingari’s huge content creator and audience pool and TLPTI’s talented and expert dancers and training programs, all young enthusiasts wanting to learn the art will benefit from it.

Speaking on this mega collaboration, Sumit Ghosh, CEO, and Co-founder, Chingari said, “We at Chingari are continuously focusing on providing not just entertainment but also value to our audience and content creators. Over the years we have ensured that we develop Chingari as a platform to aid the growth of different art forms in the country. Apart from just focusing on creating entertaining content, our major focus lies on how the people of the country take away some or the other form of fruitful learning from our platform. Our collaboration with TLPTI is a step towards the same.”

TLPTI has a 23-year history of being the forerunners of dance education in India. The team at TLPTI works towards professional excellence in exploring dance in various forms such as educational, research, artistic and commercial ventures. Through their hashtag- #danceforyourhappiness- they strongly believe in spreading Wellness through Dance to ALL with the dance classes for all levels, ages, and abilities, truly living by the ABCD philosophy- AnyBodyCanDance; and should. Chingari already has a huge audience pool that is strongly inclined towards dancing, singing and other art forms making it an ideal place for brands to benefit from it.

Sharing his viewpoint on the collaboration, Mahrukh Dumasia Creative Head, Program Director & Chief Choreographer., TLPTI said, “We at, The Terence Lewis Dance Company & Institute being one of the leading names in the Dance World, live by our motto-‘Spread the Joy through Dance ‘. With our association with Chingari- one of India's fastest growing short video platforms, we can now join hands to widen our outreach so as to be able to bring Dance to all age groups and individuals from all walks of life. Dance is a universal language, and we intend to resonate it with ALL of you -our dear users of the Chingari App! Through our videos on Chingari we promise to bring you a wide variety of Dance styles, exposure to different levels of Dancing- from absolute beginners to advanced; a plethora of opportunities for Dance lovers- both professional and nonprofessional, and the possibilities of staying Fit and Happy for ALL!”

The talented team of professional dancers and top of the line Instructors at TLPTI have been handpicked and personally trained by the founders Terence Lewis and Mahrukh Dumasia; and receive ongoing coaching even internationally with regular assessments to ensure that their skills are updated and always a step ahead. The collaboration will focus on the branding and promotion of both the platforms. Chingari has in the past collaborated with several other renowned brands and aims to continue doing so, to create an inclusive and art driving and cultivating ecosystem on social media.

Speaking on the future plans, Deepak Salvi, COO & Co-founder, Chingari said, “TLPTI is a renowned institute that requires no introduction. The partnership with the institute is primarily focused towards expanding the art and helping it reach the common masses. India has a huge pool of raw dancers, who can become phenomenal artists if given the right direction and guidance. By having TLPTI on board with Chingari, we will be able to help people learn from the best in the industry. TLPTI is truly a legacy of the country’s best dancers and Chingari is happy to be in partnership with such an acclaimed institute.”

Chingari has a long history of catering to the informative, leisure and creative demands of the Indian market by providing value added content. In this sense, it aspires to be more than just the most popular social networking app in the country; it also wants to be the most valuable platform for artists.

Socio-Commerce App Chingari Launches Chingari Anthem to Celebrate its 1st Anniversary

Launches ‘Chingari Anthem’ for Creators to Win Lakhs of Chingari Coins

Chingari, India’s renowned Socio-Commerce App, celebrated its first anniversary with the Chingari family and other content creators through an exciting campaign #SaalEkChingariAnek. On the occasion, Chingari has launched its Official Chingari Anthem, to offer creators a unique chance to be part of its celebration by creating exciting videos and winning lakhs of Chingari Coins.

Within a short span of one year, Chingari has made a strong mark owing to its unique ideation and concepts. The major reason for the platform’s success is its zeal towards providing an independent stage for content creators. Thereby also promoting their passions and creativity through various contests organized over the past one year.

Speaking on the occasion, Sumit Ghosh, CEO & Co-founder - Chingari App said, “It has been a memorable one year since the inception of Chingari. We saw a rapid upward growth trajectory owing to the efforts of the team who have been instrumental in taking our insights forward and applying it in a way that could benefit the maximum Indian audience. We shall continue to provide a plethora of opportunities to the artists in the country and aim at becoming the voice of the creators who often struggle to get an unbiased platform. The long-term objective of the brand is to foster the growth of art professionals so that they can explore their maximum potential and gain from it.”

Chingari has gained great impetus within the industry owing to the trust that the brand has built amongst the audience and partnering entities. In the past one year, Chingari has collaborated with various brands and celebrities to expand its user base and open new opportunities for the users on its platform.

The brand has also developed a learning platform for content creators where artists can learn from experienced professionals and sharpen their skills. It is through such path-breaking initiatives that Chingari has been able to develop a holistic growth environment for all independent artists and content creators alike.

Speaking on future plans, Deepak Salvi, COO & Co-founder - Chingari said -

Just like entrepreneurs and institutions invest in science, commerce and technology, similarly our aim is to invest in nurturing talent and those who create it. Past one year has helped us understand the psychology, demographics and audience perception around creative content and we aim at harnessing this data and information to further upgrade our strategies for creators across the country to benefit from them.

The anthem ‘Bann Chingari’ has been written by Creative Director Pranat Ghude, with a multilingual, millennial appeal and captures the essence of Bharat. The video spreads a vibrant canvas of authentic talents that form the Chingari culture. Through the anthem, Chingari aims at building an even stronger connection with the audience, eventually making them a part of this mega celebration. The anthem is also available on leading music streaming platforms.

With the mega success of the platform, several public and private entities are looking forward to collaborating with Chingari, which only speaks volumes of the brand’s authenticity. This backed by regular technological innovations, Chingari aims to become India’s most widely used Socio-Commerce platform within the next few years.

Chingari and Radio City Partner To Promote the Exceeding Demand of Digital Content for A Niche User Base

Radio City, India’s leading radio network partnered with Chingari, India’s No.1 social-commerce app to promote the exceeding demand of digital content for a niche user base. This collaboration between the renowned social media app and popular broadcast media house has been formulated with the purpose of providing wholesome entertainment to the people amidst the pandemic and expanding the brand presence for both the media hubs. The two renowned brands consist of talented content creators with different content ideas and an amalgamation of these will only work wonders for the audiences, as they now have a different outlook, as both the platforms will have an influx of new energy and ideas.

This collaboration will take the two leading media moguls’ collective love of entertainment forward, thereby providing a wholesome package of endless fun and learning for the audience. Additionally, on World Music Day, Chingari also organized a music concert, with Radio City as the event’s Radio Partner. The objective of the event was to help those affected by Covid-19. Hence, 100% of the profit made from the concert went in support of the country’s fight against COVID-19.

Speaking on the expansion plans with Radio City, Sumit Ghosh, Co-founder & CEO, Chingari said, “Radio City is a brand that resonates authenticity, creativity and entertainment in the true sense which stands in line with our brand principles. Therefore, the collaboration is completely focused towards creating an environment of robust entertainment that will remain in the hearts of the audience for a long time. Chingari has always focused on becoming the voice of the independent content creators and this collaboration will be another way of meeting our objective of promoting talent by expanding Chingari’s user base through the broadcasting platform. Vice versa it will attract the audience on our platform to interact with the amazing radio shows on Radio City.”

Adding his thoughts on this collaboration, Ashit Kukian, CEO, Radio City said, “For us at Radio City, our main aim is to connect with the masses with music and entertaining content. It was a wonderful experience to partner with Chingari, to promote the exceeding demand of digital content. Radio City has always been at the forefront to bring about a positive change in the minds of listeners, society and nation at large, and this association with Chingari is in line with our brand philosophy of Rag Rag Mein Daude City.”

Furthering the conversation about the collaboration, Deepak Salvi, Co-founder & COO, Chingari said, “Having Radio City join hands with us in a partnership is a privilege. The two brands have forever focused on helping the audience in one or the other way. This collaboration will help us do even more for all the independent artists. While the audience will get unlimited entertainment to relieve them of their stress during the current times, at the same time they will also get extended exposure and a chance to interact with new faces.”

In line of entertainment & creativity, Chingari has always been in tune with the pulse of Bharat, with its association and partnership with brands such as Celebyte, TrueFan and Unlu Classes. This brings in a fresh new wave of celeb quotient such as Kareena Kapoor, Manoj Bajpai and Johnny Lever. The brand’s popularity has been growing ever since. Further, strong alliances with music labels such as Merchant Records, Indie Music, Gringo Entertainments and MorningStars, brings in versatile flavours of artists across walks of life. Having Radio City as an equal partner in the event, is giant step towards creating history that will help our nation. Additionally, it will foster the growth of creators on the platform.

Chingari Ties Up with Koinage Records A Music Label; Gets License To Use Their Music On Its Platform

India, April 2021: Chingari, Bharat Ka Super Entertainment App & the pioneering indigenous short video app, to make a mark in the world of new age music, has joined hands with Koinage Records, a popular music label from Delhi. Chingari is amongst the most popular entertainment apps in India with a focus on adding value to its users and content creators.

Koinage Records, since its inception, intends to produce multiple genres of music content with a focus on producing music for every genre and age. The Record Label is now all set to dive deep into the world of short video content by making its tracks available to create videos. All the released and upcoming tracks will now be available to Chingari application users to create content over the short video platform.

Koinage Records not only intends to collaborate with known artists from the industry but with independent artists across the country. Since their kickoff in October, they have composed songs with the uncooked, swamped talent to Bollywood singers like Ash King. They have already released 13 tracks and are now set to release many more tracks from different artists in the upcoming months.

Speaking on the occasion, Ramit Bhat, Business Director, Koinage Records said- "We intend to bring forth original content in independent music space by identifying the right talent and provide them an opportunity to showcase their talent at the highest level."

He further added - "With our collaboration with Chingari which is one of the fastest-growing Indian short video platforms, we feel our vision to bring forth multi-genre music content will get the right and wider audience."

Chingari Founder, Sumit Ghosh said, "We are thrilled to partner with Koinage Records as our digital partner, we are privileged to be part of their motive to bring forth new age artists and music for every taste. This collaboration further substantiates Chingari to provide that's in sync with the preference of youth in India. Last week, we happily announced Salman Khan as our official brand ambassador and investor. I hope these high-impact collaborations and campaigns will help us impel more audience.

In the end, he said "Our future outlook is to continue being the most favourable and most preferred platform to connect with brands, artists, production houses, music labels, and online users like never before, and our ethos to reach out to across every state of Bharat"

Talking about the collaboration Deepak Salvi, (Co-founder & COO) Chingari says, "We are happy to announce Koinage as our ally, which intends to produce multi-cultural music records and songs library. This alliance will not only help us to localize content in every language; but, also help us to mutually benefit from each other's perks that come along with this collaboration." In the end, he says, "We see this pact as a renaissance to invite our users and audience to be vocal about their own roots and to bring back multicultural music, Independent music in the mainstream media."

About Chingari:

Chingari is one of the most popular media super entertainment app in India. It is owned by Tech4Billion Media Private Limited. Through this app, users can create and upload videos in more than 12 multiple languages including English and Hindi. Chingari was launched on Google Play Store in November 2018. The app scaled new heights in 2020 and became India's #1 Super Entertainment App and the most popular short video sharing application by August 2020. As on date, Chingari has clocked more than 56 Million users in India and the user base continues to grow by the minute.

Download the free Chingari app on Google Play Store here —

https://play.google.com/store/apps/details?id=io.chingari.app&hl=en_IN


And get the app for your iPhone here — https://chingari.io/trending