Capital Quotient Raises ~$0.6 Mn Pre-series via Funding Partner ShiftAltCap

Capital Quotient a fintech startup in inclusive financial wellness recently announced that it hasraised $0.6 Million towards product enhancement team building and customer acquisition withlead investment coming from a leading family office.

The transaction was guided end-to-endby ShiftAltCap a boutique early stage investment bankthat has built a robust connection with leading family offices and HNI wealth advisors.

Instead of focusing on just enabling specific types of investments via digital platforms CapitalQuotient provides an AI powered end-to-endsuite of functionality to millennials Early family/Mid-level professionals and aspiring retirees to manage their money/finances better and achieve end state financial goals early.

Sousthav Chakrabarty Co-founder and CEO at Capital Quotient says A lot many Fintechcompanies have emerged. However the services remain the same as older banks. Once a user isregistered there is a defined journey that every user experiences with very little intelligencehardly any customization and no focus on the impact they create in the financial lives of theirusers. Lastly there is very limited focus on the underserved masses ndash; The next 400 Mn Indians.At Capital Quotient our core product uses AI coupled with human moderation a combinationthat has delivered 2X better effectiveness in results to provide personalized financial planningfor millennials early family/mid-level professionals and aspiring retirees at scale. Onboarding976K+ users is testament to the trust end users have in our advisory.

Anurag Bhatnagar Co-founder and CEO at ShiftAltCap says When they approached usCapital Quotient was an online wealth management platform with the ability to gather 18 assetclasses and recommend holistically. It focused these products on HNIs and the retail clients ndash;that a base of 80 million people. The diagnosis seems right. However with taking a deeperlook at the industry and curating Capital Quotient business we saw an opportunity to solve thefinancial problem for a much larger 610 million base. With little tweaks in the system guidedby our domain expert network and creative solutions from some of our MNC connects (out of the industry thinking is a must in today fluid world) Capital Quotient pivoted to solving the above problem from a wealth management approach to that of financial inclusion (this includes not limiting to basic education and handholding digital execution and programs created to come out of a debt trap) and subsequently wealth management. The two parties firmly believe this creates a larger opportunity based on the sheer size of the clientele and availability of sufficient white space from a financial advisory inclusiveness perspective. We also see Capital Quotient growing over time as it continues to be the financial advisory platform of choice as their clientele work their way up the income value/net worth value chain.

As part of the recent fund raise Capital Quotient has also launched Siply a revolutionaryPayroll-deduction based App that makes it easy and seamless for company employees to investin Recurring Deposits Mutual Funds.

For more information contact Robin George at robin.george@shiftalt.capital.

Capital Quotient launches a First-of-its-Kind App for the MSME Workforce

Capital Quotient launches a payroll-based programme aimed at helping employees of small and medium sized enterprises in tier II and III cities of India. IDFC Bank is their tech integration partner for nodal accounts.

A first-of-its-kind, employees of small enterprises can now hope to create a savings fund with little contribution per month and get a contribution from their employers as well. The app would be available in English, Hindi and Kannada.

“Capital Quotient as a company aims to spread financial literacy. With only 4 per cent of MSMEs having access to formal source of finance and even fewer with knowledge of saving options, creating awareness on the importance of saving is absolutely the need of the hour. With this vision, we have launched Siply, so that even workers of small businesses can start saving and have financial security.”, said Sousthav Chakrabarty, Co-founder and CEO of Capital Quotient.

He further added, “A significant percentage of the population fall under the salary bracket of less than Rs 10,000, which is below the PF threshold and are generally overlooked by wealth management firms and agents. This is the section we are targeting with Siply. Our first step is to educate the business owners, who we hope will help us reach out to a larger section of the population, clearing misconceptions of locking away a big chunk of one’s income to have a contingency fund”.

An IDFC Bank official said, “We are happy to associate with Capital Quotient to make a difference to the lives of the employees of small and medium enterprises. Business owners, specially from the manufacturing industry across the country have rolled out this programme for their employees with the objective of giving them a secured financial life. “

About Capital Quotient: Capital Quotient is a SEBI Registered Investment Advisor, whose revenue is generated directly from customers paying for their advisory services. Prominent investors include senior executives from Accenture, Marriott International and Ola. The company has its headquarters in Bangalore and is planning to expand to 10-12 Tier 2 cities.

Capital Quotient provides a full stack service covering 20 asset classes including Mutual Funds, Asset Allocation, Tax Loss Harvesting, Retirement Plans, Stock Recommendations and Inception and Period Performance of Portfolios. Capital Quotient has bank-grade security, multi-factor authentication and a private server behind firewall architecture to protect the data of their customers. Unbiased advice, multi-asset consolidation (assists in consolidating any type of investments into our platform, irrespective of where it is held or managed), last mile connect (brings together the best of technology and personal connection to offer a unique technology-assisted personalized wealth-advisory service) are some of the USPs of Capital Quotient.