Buzzoka’s Ashutosh Harbola amongst 100 Most Influential Marketers in the World

Ashutosh Harbola, CEO & Co-founder, Buzzoka has made it to the list of World's 100 Most Influential Marketers in the Influencer Marketing Ecosystem in 2019 by Influence Weekly. Ashutosh is the only Indian to be listed in the report and has been named with prominent personalities like- Instagram’s Sensation, Kylie Jenner, YouTube's CEO Susan Wojcick, etc.

Ashutosh Harbola has strong business acumen. He is considered amongst the pioneers in the Influencer Marketing space in India and has been instrumental in directing the ecosystem. Prior to his entrepreneurial stint, he played a substantial role in setting up Blogmint, India's 1st Influencer Marketing company in 2013.

Commenting on the same, Ashutosh Harbola, CEO & Co-Founder, Buzzoka shared, “I am thrilled to be listed among the 100 Most Influential People in Influencer Marketing. It is an honor to be positioned along with personalities like Adam Moserri, Instagram’s Head and TikTok's owner Zhang Yiming. This recognition from Influencer Weekly is a testament to the strength and dedication of a decade long journey."

Buzzoka, which came into existence in July 2017, works with leading brands and conglomerates. Interestingly, Buzzoka has been a disruption in the Influencer Marketing space with the creative thought processes and unparalleled ROI metrics. The unique combination of Celebrities, Influencers and Commoners is a huge advantage that Buzzoka has over other agencies and platforms in the influencer gambit. Started as a Creative/Strategy 1st company in the influencer marketing ecosystem, Buzzoka has partnered with over 150 brands in its 2-year journey and have delivered over 379 campaigns. Interestingly, Buzzoka has been a pioneer in Tik Tok lead influencer campaigns and successfully worked with brands like SBI, HDFC Life, etc on the same. Buzzoka's campaign for SBI YONO is said to be the biggest influencer campaign in India with over 2000 influencers used in a span of 15 days. 

Founded in July 2017, Buzzoka (www.buzzoka.com) is India’s 1st Integrated Influencer marketing platform. Having the largest database of Influencers, Celebrities and Commoners, it has successfully added around 100,000 influencers to its network.  Buzzoka is the 1st Influencer Marketing company in India which is betting the future on common people in the gambit of Influencer Marketing and is aggressively working to onboard commoners to its gambit.

Buzzoka forays into Social Media Crisis Management

Buzzoka, India’s most disruptive influencer marketing platform has announced the launch of its new service, Social Media Crisis Management. With this, the 2-years old startup will assist companies in managing social media disasters through influencers. Buzzoka, which works with over 150 top tier brands, strives to take this service within the brand’s ORM (Online Reputation Management) needs.

Social media today is the top communication channel and significant buzz shows up on it. When brands enjoy the spotlight with numerous conversations floating about them on social media, the flip side to this can be destructive for them too. Buzzoka is one of the early players to understand the need for Social Media Crisis Management so that organizations can continue enjoying digital appreciations.

Commenting on the same, Mr. Ashutosh Harbola, CEO & Co-founder, Buzzoka, says, “We are constantly working towards making social media a happy place for our clients. In the recent past, we have seen plenty of cases where a message led to a reputation crisis for brands in no time. Buzzoka understands the significance of the quality of viral content on the internet and ensures transforming negative conversations into reassuring and optimistic content through. In many cases, we have seen negative news being floated by competition brands and we at Buzzoka are equipped to cater to it.”

Platforms like Facebook, Instagram, Twitter, etc. are an important information source to oversee the way news spreads. Due to the real-time nature of social media, audiences and stakeholders immediately turn to it in times of crisis. If not taken seriously, social media can directly impact the goodwill of the company. For many brands, social media is a go-to-platform to connect with their audience; therefore, all the discussions running on these digital platforms are important in positioning the brand.

"Over 150 brands spanning across different verticals have gained an unparalleled amount of reach to their target customers through Buzzoka and we are committed to grant our true support as a partner", adds Harbola.