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| Minu Margeret, Founder of BlissClub |
BlissClub, India's leading D2C athleisure brand, today announced it has raised ₹160 crore in a new funding round led by Singularity AMC. Founder Minu Margeret and her partner Vidit Aatrey are investing significant personal capital in the round, alongside doubling down by existing investors Elevation Capital and Eight Roads Ventures.
Founded in 2020, BlissClub set out to build activewear designed specifically for Indian women — a category underserved by both global and domestic brands. Since then, the company has grown into a full omnichannel business: revenue has grown over 60% year-on-year consistently for the past two years, its retail footprint has expanded to more than 40 stores, and this year it forayed into menswear for the first time. Much of that growth has been driven by a loyal, community-led customer base that BlissClub has built through its products, content, and events — a brand relationship the company has leaned on as it has moved from a single-category online label into a broader athleisure lifestyle business.
“Over the last five years, we’ve been focused on one simple idea — building incredibly comfortable, highly functional apparel for the way Indians actually live and move, designed for our bodies, our climate and our price points. We believe active lifestyle apparel is increasingly becoming a staple of everyday wardrobes, and BlissClub’s deep product R&D and sourcing capabilities give us a unique right to win in this category.
This round allows us to double down on that vision — investing further in product innovation, expanding our offline presence, and bringing BlissClub to many more consumers across the country. My conviction in this opportunity ahead has only grown stronger, and I’m personally doubling down on that belief by making a significant personal investment in this round.We’re still at the beginning of what we believe can become a large, enduring and category-defining Indian consumer brand.”
Singularity's investment is being led by Sandeep Bapat, CIO at the firm, and brings a combination of public-market and consumer/D2C investing experience through its ecosystem — including Yash Kela, from the family of noted public-market investor Madhu Kela.
Sandeep Bapat, Co-Chief Investment Officer, Singularity AMC said "We have been very impressed with how the Blissclub team has thoughtfully built a strong brand and business in the fast-growing categories of comfort-wear and active-wear in India. This fundraise will enable the company to further expand across both offline and online channels.”
This round reflects more than a routine capital raise. It brings together a new lead investor with a differentiated view of consumer businesses, a founding family backing its own vision with personal capital, and long-time institutional investors choosing to go deeper — multiple groups, each with deep knowledge of consumer businesses, aligning around BlissClub's next phase.
BlissClub will use the fresh capital to support its category expansion plans, fuel its offline retail scale up, strengthen product development, and hire for the next stage of growth.
About BlissClub
Founded in 2020 by Minu Margeret, BlissClub is a Bengaluru-based D2C and omnichannel brand creating athleisure fashion engineered specifically for Indian women and men. The brand was built on the premise that activewear designed for Indian bodies, climate, and price points was largely missing from the market — and has since grown into one of India's fastest-scaling consumer brands in the category.BlissClub's product range spans leggings, tops, outerwear, and accessories, engineered through in-house R&D and sourcing, for both comfort and superior functionality. What started as a women's-first online label has grown into a broader lifestyle brand — with a retail footprint of more than 40 stores across India, a 2026 foray into menswear, and a strong presence across online, marketplace, and offline channels.
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