BPL Medical Technologies Partners with AyuRythm to Provide to Holistic Wellness – #SamasyaseSamadhaantak

In today’s fast paced world, there is a growing trend in adopting lifestyles inspired by tech enabled holistic wellness principles. “Healthy Living, Regular Health Monitoring, Personalised Health, Preventive & Remote Care” are emerging as core focus areas for holistic wellness. This is driven by the ease and convenience of technology adoption.

With its core mantra as ‘Happier Living Everyday’, BPL Medical has been in the forefront to achieve this goal through all its innovations and breakthrough technologies since its inception in 1967. For BPL Medical, focus on Home Health and Preventive Care is a step forward in this direction.

Taking a step further towards providing an inclusive wellness solution, BPL Medical is joining hands with AyuRythm, an IAN-backed innovative start-up with the aim to simplify healthcare, while enabling access to the most ancient and time-tested Vedic sciences.

The collaboration will enable users to experience wellness on a much deeper level that allows for a more joyful and truly healthy & preventive way of living.

About AyuRythm: AyuRythm aims to create a unique blend of ancient health sciences with modern technology. Their unique APP engages users for personalized solutions and holistic wellness using its proprietary algorithm along with a progress tracker, report generator, expert connect interface and over 1500+ home remedies.

With the integration of AyuRythm app with BPL pulse oximeter, BP meters and weighing machine, AyuRythm not only blends modern measurement techniques with Ayurvedic assessments (Naadi Pariksha), but also helps BPL customers to get personalized Ayurvedic wellness solutions.

Mr. Praveen Nagpal, COO, BPL Medical Technologies Pvt Ltd., expressed his views on this partnership quoting, “BPL aims to provide its customers a wellness experience not only through its devices but also making them aware of their health and providing them a total personalized wellness solution so that they can live happily in the comfort of their homes. This partnership with AyuRythm is in absolute sync with this approach.”

“It gives us immense pleasure to collaborate with BPL Medical Technologies Pvt Ltd., which brings 54+ years of brand legacy and healthcare expertise with them providing a wide spectrum of medical devices. This partnership is truly ‘Samasya se Samadhaan tak’ providing a holistic approach in bringing access to smart and modern diagnostic healthcare solutions to the fingertips of the users” says Abhilesh, CEO of AyuRythm.

About BPL Medical Technologies Pvt Ltd

BPL Group has served the medical fraternity for over four decades. Since 1967, BPL Medical’s high standards of product performance has made it the supplier of choice for hospitals, clinics and practicing physicians across India. Along with BPL Medical’s range of high-end products for Hospitals and Nursing Homes, Home Health is a strong segment with high focus on personalised Health monitoring. The products are manufactured in an ISO 13485 certified facility and conform to global standards of quality assurance and best practice. For further information, please visit http://www.bplmedicaltechnologies.com

About AyuRythm

AyuRythm was incorporated in 2016. It provides lifestyle recommendations based on ancient and proven Ayurveda principle of Kapha(English), Pitta(English), Vata(English) – the three core elements that define the blueprint of a person’s Ayurvedic constitution to achieve optimal health. It also suggests food, exercise, yoga, pranayama, meditation, kriya, mudra, herbs etc. Ayu Rhythm has the backing of Institutional Investors such as SucSEED Indovation Fund, Indian Angel Network (IAN) and Anthill Ventures. AyuRythm also has had a fantastic run with Shark Tank India Season 1. For further information please visit https://www.ayurythm.com

Indian Angel Network is India’s first and world’s largest business angel network with close to 500 members across the world, comprising the who’s who of successful entrepreneurs and dynamic CEOs.

With investors from 12 countries, IAN’s presence spans 7 locations, which includes cities in India and the UK. The network is sector agnostic and has funded start-ups across 19 sectors in India and 7 other countries growing global footprint companies. With an excellent track record, IAN has been giving excellent cash exits year-on-year to its investor members, for the last 12 years. Some of its marquee investee companies include Druva, Spinny, Box8, Uniphore, WOW Momos, Consure, Fareye, NOCCARC, Propelld, Skit.ai amongst many others.

IAN Fund, an INR 375 crore VC fund is a uniquely differentiated seed/early stage Fund that aims to transform India’s entrepreneurial landscape. The fund invests in innovative companies in sectors including healthcare and medical devices, VR, AI, software as a service, marketplaces, fin-tech, big data, artificial intelligence, agritech, and hardware.

With this, IAN has created the single largest platform for seed and early-stage investing, enabling entrepreneurs to raise from Rs. 25 lakhs to Rs. 50 crores.

Holistic Wellness Platform AyuRythm Raises Seed Funding in an Oversubscribed Round From IAN, Others

The Bangalore-based company will be utilizing the funds to strengthen and expand the in-house teams and attract more usersAyuRythm co-founders Abhilesh Gupta, Ramanath Padmanabham and Sandeep Acharya.

AyuRythm, a personalized holistic wellness platform, has raised an undisclosed amount in an oversubscribed seed funding round led by Indian Angel Network (IAN). Registered in 2016, the Bangalore-based startup started its operations in 2018. It digitally connects users to the age-old Indian wisdom of Ayurveda and yoga. The company aims to utilize the freshly raised funds for technology enhancement and increase its user base by providing real-time health assessment and wellness recommendations via smartphones. The startup will also focus on strategic collaboration with other brands and its expansion and distribution plans.

AyuRythm aims to attract a total of 1.5 mn users of their app by the next 1 year, integrate cutting-edge digital pulse analysis, and provide wellness solutions to the users on their mobile phones.

Funds from the fresh investment round will be used to enhance AyuRythm’s workforce marketing & sales operations. It also aims to generate new employment opportunities for developers, engineers, and e-commerce architects.

AyuRythm provides solutions based on the teachings of Ayurveda, yoga, meditation, and breathing exercises with personalized diet charts and nutrition plans to achieve optimal health and lifestyle. Co-founded by Abhilesh Gupta, Sandeep Acharya, and Ramanath Padmanabham, the company caters to the age group between 18 and 55 years. The app has received a tremendous response and has already crossed the 700K-download mark.

The company’s goal is to emerge as a one-stop digital platform for the users to track and assess their mind-body-metabolic index on a mobile device and receive a customized recommendation through Nadi-Pariksha (pulse analysis).

Speaking about the funding, Ramanath Padmanabhan, Director & Co-Founder, AyuRythm, said, “The global pandemic has made people more health-conscious. Our vision is to attain a rhythmic balance in busy work lives, especially during these uncertain times. We at AyuRythm believe that the time-tested principles and practices of Ayurveda can be made easy to access in real-time for users, tuned to their modern customized needs, and will make a huge difference in their lives. We are now well-positioned to expand our technological capabilities and strengthen our workforce. After this association, we intend to hire AI/ML engineers, Android & iOS developers, and growth hackers.”

Sri Prakash, Lead Investor, IAN said, "AyuRythm has an immense growth opportunity because of the gaining popularity of Ayurveda and Yoga. It is built on filling the digital shortcomings of this sector, and the team has tapped right into the potential - to bring an alternate personalized wellness platform to the fingertips of people."

Speaking on the investment, Padmaja Ruparel, Co-founder, IAN, said, “AyuRythm is a revolution in the health and wellness sector. For holistic wellness, it’s a great blend of modern technologies with the ancient science of health assessment and care. We are glad to invest in a company that connects the users to the age-old Indian wisdom of Ayurveda and yoga. We look forward to being a part of their journey."

In addition, the round also saw participation from SucSeed and other marquee angel investors. AyuRythm which has been a part of Apple Design accelerator, and Google & MeiTy Startup Hub’s Appscale Academy Class of 2022, featured on Shark Tank India recently, and raised INR 75 lakhs.

Indian Angel Network is India’s first and world’s largest business angel network with close to 500 members across the world, comprising the who’s who of successful entrepreneurs and dynamic CEOs. With investors from 12 countries, IAN’s presence spans 7 locations, which includes cities in India and the UK. The network is sector agnostic and has funded start-ups across 19 sectors in India and 7 other countries growing global footprint companies. With an excellent track record, IAN has been giving excellent cash exits year-on-year to its investor members, for the last 12 years. Some of its marquee investee companies include Druva, Spinny, Box8, Uniphore, WOW Momos, Consure, Fareye, NOCCARC, Propelld, Skit.ai amongst many others.

IAN Fund, an INR 375 crore VC fund is a uniquely differentiated seed/early stage Fund that aims to transform India’s entrepreneurial landscape. The fund invests in innovative companies in sectors including healthcare and medical devices, VR, AI, software as a service, marketplaces, fin-tech, big data, artificial intelligence, agritech, and hardware.

With this, IAN has created the single largest platform for seed and early-stage investing, enabling entrepreneurs to raise from Rs. 25 lakhs to Rs. 50 crores.

AyuRythm is a personalized holistic wellness digital app based on Ayurvedic principles. Combining the old Indian wisdom of Ayurveda and yoga, the Bangalore-based startup provides an affordable, instantaneous, complete, personalized wellness solution to users by integrating cutting-edge digital pulse analysis into mobile phones. Based on the tests, the application makes personalized recommendations on ideal yoga, pranayama, food, spa, and herbal. The solution comes integrated with a marketplace where users have a choice to purchase products and services to further their wellness goals.