Apple Reportedly Stopped Production of Its Vision Pro Headset

Apple has reportedly stopped the production of its Vision Pro headset due to weak demand and customer dissatisfaction.

According to an October 2023 report by The Information, Apple has sharply scaled back production of its Vision Pro headset due to weak demand and customer dissatisfaction.

Apple scaled back production starting in the summer of 2024 and completely stopped by November 2024.

Many users returned the Vision Pro due to discomfort and limited use cases. Apple is rethinking its strategy in the mixed-reality space to reach a broader audience with a more affordable model. Apple's cautious approach indicates a shift in focus towards creating a more accessible mixed-reality experience.

Apple sold approximately 420,000 units of the Vision Pro headset in 2024. This figure includes around 370,000 units sold in the first nine months, with an additional 50,000 units sold in the fourth quarter.

Despite the initial excitement, the high price point and limited content ecosystem led to weaker-than-expected demand.

Inventory: Apple has enough stock to meet demand through 2025, with warehouses filled with tens of thousands of undelivered parts.

Reasons for Weak Demand: The high price point ($3,499), insufficient content ecosystem, and issues like headaches, vision problems, and motion sickness contributed to the low demand.

Future Plans: Apple is focusing on developing a more affordable mixed-reality headset, potentially launching between late 2025 and early 2026.

Impact:

Customer Feedback: Many users returned the Vision Pro due to discomfort and limited use cases.

Market Strategy: Apple is rethinking its strategy in the mixed-reality space to reach a broader audience with a more affordable model.

It seems like Apple is taking a cautious approach to address these challenges.

Notably, Apple's Vision Pro headset has not been officially launched in India . The high price point of $3,499 (approximately ₹3 lakh) has been a significant barrier to entry in the Indian market. As a result, Apple has focused its rollout on other markets like the US, UK, China, Japan, and Taiwan.

Given the current economic conditions and the niche market for such high-end devices, it's likely that Apple is waiting for the right time to introduce any gadget like the Vision Pro, in India, possibly with a more affordable version in the future.

Infosys and The FT Unveil the ‘FT Money Machine’ for Apple Vision Pro Headset

• A digital twin of the landmark economic simulator ‘The Moniac’
• The FT Money Machine leverages Apple Vision Pro to deliver an immersive and interactive experience making economics education more effective and accessible

Infosys and The Financial Times have launched the ‘FT Money Machine’, an immersive extended reality experience that revives the historic Monetary National Income Analogue Computer (MONIAC). This innovative project uses Apple Vision Pro to create an interactive and educational tool for learning about economics.

The FT Money Machine allows users to explore and manipulate economic scenarios using intuitive gestures like eye tracking, hand movements, and voice commands. This experience bridges the gap between historical analog computing and modern digital learning, making economics education more engaging and accessible.

It leverages the creative design and build expertise from WongDoody, Infosys’ human experience agency, where WongDoody helped ensure that the FT Money Machine app exceeds user expectations in a seamless blend of historical significance and cutting-edge technology.

Infosys and The Financial Times have taken economist Bill Phillips’ original invention, a hydraulic analog computer created in 1949 that used water to model and study economic systems, as the foundation for a unique Extended Reality (XR) project which revolutionizes how we learn about economics and ensures education at scale.

 

Bill Phillips' Hydraulic Analog Computer Created in 1949

Emphasizing on 'learning by doing', the new XR app, accessible through Apple Vision Pro and available in the Apps Store, faithfully recreates the Moniac’s functionality while adding new, interactive features. This approach bridges the gap between historical analogue computing and modern digital learning, offering an unparalleled educational experience to the global student community.

Users of The FT Money Machine will not only experience the full operation of The Moniac but also can explore and create their own economic scenarios in free play mode. They will be able to interact with the machine using intuitive gestures such as eye tracking, hand movements, and voice commands, allowing them to adjust variables like consumption, taxation, and investment to see real-time impacts on the economy, as well as understand complex economic interactions, predict outcomes of various policy decisions, and enhance economic modelling techniques.

To try out the FT Money Machine, you'll need access to an Apple Vision Pro headset, as the experience is designed specifically for this device. Here are the steps you can follow:

1. Acquire an Apple Vision Pro: Ensure you have the Apple Vision Pro headset, which is required for the immersive experience.

2. Download the Experience: If available, download the FT Money Machine application or experience from the App Store or the respective website.

3. Set Up the Experience: Follow the instructions provided to set up the FT Money Machine on your Apple Vision Pro.

4. Engage with the Experience: Use the intuitive gestures like eye tracking, hand movements, and voice commands to explore and manipulate economic scenarios.

Keep an eye on any updates or announcements from Infosys and The Financial Times for more detailed instructions and availability.