Creator Economy Startup AppX Acquires Website Builder Platform Superpage

Founders

The deal will help creators launch their websites and online businesses within 10 minutes

To help creators create and run their online businesses seamlessly, creator economy startup AppX has announced that it has acquired website building platform for creators - super.page for an undisclosed amount. The acquisition will help creators kick off their online businesses in less than 10 minutes. Creators will also have the option to build their mobile applications after setting up their websites on super.page.

Founded in October 2020, super.page is a one-stop website builder for internet influencers. Since its inception, over 2000 creators have already used the platform to launch their websites and are monetizing currently on their superpages via products such as video-calls, ebooks and affiliate stores.

Commenting on the announcement, Sameer Sadana, Founder and CEO, AppX, said, “The creator economy is growing significantly, and this acquisition is one of the many steps that AppX is undertaking to empower them. We were really impressed with what the team at Superpage was building and their growth. We are also planning to do more such acquisitions in the near future of companies, that are building exciting products for creators"

Post-acquisition, the founders at super.page - Vyshnavi Mudumby and Srivatsa Mudumby will be joining AppX and leading growth, product and technology verticals inside AppX. The company is also planning to launch products like NFTs, Workshops, Courses, Podcasts and Newsletters for creators to host and sell on their superpages.

Vyshnavi Mudumby and Srivatsa Mudumby, founders at super.page said in a joint statement, “We were really excited by AppX’s mission and growth in this segment. At AppX, we look forward to joining the team to empower more creators to set up their online businesses faster and help them take up their passion as full-time careers and also to empower them to get more closely associated with their communities.”

AppX empowers its creators to pursue their passion and generate revenue. The platform has been working with creators in domains such as Edtech, fitness, gaming, and skill development and has a network of 3000+ creators, using AppX to monetize their social media communities. Creators and influencers have already earned over USD$10M till now using products created by AppX. This acquisition comes in the background of AppX recently announcing that it has raised USD 1.3 million in a funding round led by YCombinator.

Delhi-based AppX Raises $1.3 Mn in Funding Round Led by YCombinator

The company aims to support creators in making a regular source of income every month by selling products to their fan base

To help enable creators to run their online businesses from their own storefront, Delhi-based startup AppX has announced that it raised USD$1.3 million in a recent funding round led by Ycombinator, Global Founders Capital, Rocket Internet, Soma Capital, Shrug VC, Lenny Rachitsky, James Beshara and TDV Partners. The company plans to utilize the fresh funds to increase its product offerings to help more creators monetize, roll out their token as well as expand internationally.

Founded in January 2020 by Sameer Sadana and Anuj Gupta, AppX helps its creators monetize via their own personal mobile applications and websites, wherein creators can run their own online businesses such as ebooks, courses, NFTs and e-commerce businesses. The company is currently targeting creators with over 10,000 followers on platforms like Instagram, Tiktok, Youtube, and more such social media outlets.

Sameer Sadana, Founder and CEO, AppX;Anuj Gupta Co-Founder,AppX

 

Commenting on the funding, Sameer Sadana, Founder and CEO, AppX, said, “The creator economy space is a booming sector with market opportunity worth $100B. Creators and influencers regularly interact with their fans on social media, and thus requiring a mobile-first storefront that could help provide premium offerings to their followers. To cater to this demand, we have built a SaaS platform that empowers these creators to see revenue streams beyond digital ads. We are delighted with the trust instilled in us and AppX’s vision by our investors.”

AppX enables and provides its creators to pursue their passion and generate revenue. Working with creators in domains such as edtech, fitness, gaming, and skill development, currently the company has a network of 3000+ creators, that are using the AppX products to monetize their social media following. Creators and influencers have already earned over USD$10M till now using products created by AppX.

“The creator economy has been rapidly growing with increasing digital penetration. We are delighted to partner with Appx and truly believe in their vision of creating products that helps empower creators and influencers across the globe,” said Don Stalter, Partner at Global Founders Capital.

AppX is also planning to launch a platform where creators can launch their online businesses in less than 10 minutes.