Anushka & Virat Kohli Backed Plant-based Meat Brand Blue Tribe Foods Earns Sustainability Seal

Blue Tribe Foods, goes completely Plastic and Carbon Neutral 

Blue Tribe Foods, the visionary plant-based meat brand endorsed and invested in by Bollywood sensation Anushka Sharma and cricket maestro Virat Kohli, has marked a significant milestone in its journey towards a sustainable future. In collaboration with The Disposal Company (TDC), Blue Tribe Foods has achieved both plastic and carbon neutrality, solidifying its commitment to environmental responsibility.

Additionally, the brand's dedication to sustainability has been rewarded with the prestigious Sustainability Seal for its innovative products.

Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has been a trailblazer in the plant-based meat industry, offering a delectable range of alternatives made from pea, soybeans, lentils, grains, and other vegetarian ingredients. Their products have not only wowed taste buds but have also contributed significantly to a greener planet.

The investment and endorsement of Anushka Sharma and Virat Kohli catapulted Blue Tribe Foods into the spotlight, amplifying its mission to reshape India's meat consumption habits. As advocates for plant-based eating, the celebrity couple's decision to support Blue Tribe Foods was a testament to their values of compassion for animals and environmental sustainability.

According to the Plastic Waste Statistics report, a total plastic packaging of 2.26 million tonnes has been covered under EPR for the year 2022-23, so in this polluted era companies like these play a vital role in shaping the environment and thousands of lives.

In a ground-breaking move, Blue Tribe Foods joined forces with The Disposal Company (TDC), led by Ms. Bhagyashree, a renowned expert in measuring, financing, and reducing plastic waste. Through this partnership, Blue Tribe Foods has not only offset its plastic footprint but also taken significant strides toward reducing carbon emissions associated with its operations.

“In partnership with the disposal company, we're dedicated to upholding our commitment to environmental responsibility. Their invaluable assistance in neutralizing our plastic waste aligns seamlessly with our brand's core ethos. Together, we conscientiously pave the path towards a more sustainable future, ensuring that every bit of plastic waste is properly managed. In this formal collaboration, we remain steadfast in our mission to nurture a greener planet, as we endeavor to create a better world for all” - Sohil Wazir, Chief Commercial Officer, blue tribe foods.

Bhagyashree Bhansali

“The Sustainability Seal awarded by TDC to Blue Tribe Foods signifies the brand's dedication to rigorous environmental standards, social responsibility, and ethical business practices. This coveted seal is a testament to the brand's unwavering commitment to producing innovative, eco-friendly, and delicious plant-based meat products”. – Bhagyashree Bhansali, Founder of The Disposal Company

Blue Tribe Foods has not only garnered praise from conscious consumers but has also become an inspiring force for other brands to follow, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society.

TDC offers solutions that empower brands to become plastic-neutral and actively contribute to a cleaner environment. With stringent standards and a trusted reputation, TDC is the go-to choice for over 60 brands globally.

Anushka Sharma backs Millet Based Health Food Brand Millé

High-growth health food startup Wholsum Foods launches its second brand Millé offering a range of high plant protein and fibre-rich, millet-based products

Brand ambassador Anushka Sharma chooses Millé to power every meal, invites consumers to join the movement to bring supergrain millets back to the centre of our plates

Following the success of its childrens’ food brand Slurrp Farm, a 100 crore brand in 2023, health food startup Wholsum Foods recently launched its second brand Millé offering high plant protein, fibre-rich, millet-based health foods to customers of all ages. Combining the goodness of millets, lentils, and legumes, Millé is the perfect choice for health and fitness-conscious customers looking to enhance their meals with quality plant protein. With the increasing focus on wellness post-COVID-19, Millé’s range of delicious, nutritious products offers customers healthy food options with high plant protein and fibre, all-natural ingredients, and very low sugar. Its range of daily foods and snacks currently includes breakfast cereals, pancakes, cake mixes, and gluten-free grain alternatives to rice and wheat.

Earlier today, Wholsum Foods brand ambassador and Bollywood actor Anushka Sharma, who invested in the company in 2022 having been a customer of Slurrp Farm, took to Instagram to share glimpses of a typical day in her busy life. Known as an advocate of healthy living and sustainable eating, she shared how adding Millé to every meal is helping her stay active and light through the day, fight cravings, and enjoy healthy indulgences.

Meghana Narayan, Co-Founder of Wholsum Foods (parent company of Slurrp Farm and Mille)

Launched in 2023 - the UN declared ‘International Year of Millets’, Millé is an innovative supergrain company actively promoting the consumption of the nutrient-rich, climate-smart grain which uses very little water and no fertilisers or pesticides. Working closely with a diverse group of stakeholders including leading Indian and international chefs as well as nutritionists and farmers, Millé is playing an important role in the movement to bring millets - known as the ‘mother of all grains’- back to contemporary food culture.

“Wholsum Foods has consistently brought us delicious millet-based foods over the last 7 years and the company has built a lot of trust. Millé offers the perfect combination of high plant protein and fibre that helps you eat right and live an active, healthy, fulfilled life at any age. We’re are happy to be a part of the millet movement which is bringing this ancient climate-friendly supergrain back to the mainstream”, Anushka Sharma, Wholsum Foods Investor, and Bollywood Actor.

“Millé is a supergrain food company that brings the health-conscious consumer fabulous, sustainable food, which is backed by science, rooted in traditional knowledge and easy to prepare. Millé offers our customers healthy food options with increased plant protein which comes from the unique combination of millets with lentils and legumes. With rising diabesity, cardiovascular diseases and an unhealthy eating culture, Millé helps people make a positive change towards a holistically healthier, happier way to eat using ancient supergrains that are inherently good for you and good for the planet”, Shauravi Malik and Meghana Narayan, Co-Founders, Wholsum Foods.

About Wholsum Foods

Founded in 2016 by Shauravi Malik and Meghana Narayan, Wholsum Foods is the parent company of the children’s food brand Slurrp Farm and the recently launched supergrain company Millé. Known for innovative, research-based and delicious products, the company mindfully creates food solutions that are backed by science and rooted in traditional knowledge. While the vision for Slurrp Farm was to provide healthy, natural, millet-based food options for young children and their parents, Millé aims to offer healthier and better food alternatives to consumers from all age groups. Both brands are currently retail in India through www.slurrpfarm.com and millesupergrain.com, as well as through leading e-commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart, amongst others. Products are also available across leading modern trade stores in India and the UAE as well as online in the US and UK.