Angel Broking Rebrands to Angel One, to Cater to All Financial Needs of Its Millennials

The Digital Broker transforms to offer financial services along with stockbroking services

Mumbai, August 03, 2021: FinTech platform Angel Broking has unveiled its new identity Angel One, a ‘Digital First’ brand that will serve all financial needs of its clients, including stockbroking services. In its new avatar, the umbrella brand will encompass every existing and future business unit of the entity.

Speaking on the unveiling of Angel One, Mr. Prabhakar Tiwari, Chief Growth Officer, Angel Broking Ltd said, “Our goal is to position Angel One as a leading FinTech entity and present ourselves in a contemporary, dynamic, tech avatar to build a strong connect with the new-age GenZ and Millennial Indian investors.”

Angel One is an innovative, and empowering platform that easily resonates with the Gen-Z and millennials, including those from tier 2 and 3 cities. The transformation is a fusion of the company’s brand legacy and ambitions, as the company transcends from a broking house to a ‘one-solution’ platform for every financial need – ranging from mutual funds to insurance, loans and others.

Even though the corporate entity name will remain Angel Broking Limited, the consumer-facing masterbrand will now be called ‘Angel One’. The changes will be seen across all Angel Broking platforms and touchpoints, both external and internal. To fully live up to the ambition of being a digital-firstbrand, its platforms across the web and app are constantly being updated.

Incorporated in 1996 as a traditional broker, Angel Broking shifted focus to extensively using Artificial Intelligence and Machine Learning as it transitioned into a fully digital platform by 2019. It added state-of-the-art solutions like ARQ Prime, Angel BEE, Smart Store, Smart Money, etc. It introduced a simplified pricing structure of zero brokerage on delivery trades and a nominal Rs. 20 per order for intraday, futures & options, currency and commodity under its iTrade Prime Plan. As Angel Broking has evolved the digital experience it offers, its open-architecture approach led to several third-party tie-ups, including Vested, smallcase, Sensibull, and Streak.

Mr. Narayan Gangadhar, Chief Executive Officer, Angel Broking Ltd, said, “We have witnessed a growth in revenues after digital transition with our tech-led platforms. We are also in the process of building more products and services, using our deep technology skills, that will widen the scope of offerings to our clients. To effectively communicate this to our clients, we are repositioning ourselves as Angel One.”

Angel Broking is confident about the success of its new positioning, based on the successful transitions done in the past. At present, the company has more than 5 million clients spread across 98% of India’s pin codes, i.e. 18,874 locations. In Q1 FY22, it recorded the highest gross revenue in a quarter at Rs 4,745 million.

About Angel Broking Limited:

Angel Broking Limited (ABL) (NSE: ANGELBRKG, BSE: 543235) is the largest listed retail stock broking house in India, in terms of active clients on NSE. ABL is a technology-led financial services company providing broking and advisory services, margin funding, loans against shares and distribution of third-party financial products to its clients under the brand “Angel One”. The broking and allied services are offered through (i) online and digital platforms and (ii) network of Authorized Persons.

ABL extensively uses Artificial Intelligence and Machine Learning to create a superior digital experience. ABL has built a host of digital properties like Angel Broking Mobile App, Angel BEE Mobile App, ‘ARQ Prime’ a rule-based investment engine, ‘SmartAPI’ a free-to-integrate API platform, ‘Smart Money’ an investor education platform, ‘SmartStore’ a marketplace for fintech products, learning platform and social forums for over 5 million clients.

Angel Broking Introduces smallcase Services for Customers to Make Personalised, Small-Ticket, Thematic Investments in Equities and ETFs

Empowering its customers to build their long-term equity portfolio with superior transparency and professionally managed stock baskets, Angel Broking Ltd. has now integrated smallcase offerings into all of its platforms. The latest integration will enable Angel Broking customers to purchase curated baskets of stocks or ETFs based on an objective, theme, or strategy.

smallcases are portfolios of stocks/ETFs that are created & managed by India’s top SEBI-registered advisors and research professionals. All investments are based on a market opportunity derived from an objective, theme, or strategy such as ‘Smart Beta’, ‘Thematic and Sectoral’, ‘All Weather Investing’, and ETF-based smallcases alongside others. These smallcases can be further categorized based on their risk exposure and the minimum investment amount.

Angel Broking customers can get an in-depth overview, the respective methodologies, factsheets, and relevant charts (with comparisons) to make an informed decision with smallcases. Following the integration, they can also fulfill end-to-end transactions in-app via their existing account Angel Broking trading and demat account. The product is being rolled out in phases and will be available to all customers very soon.

Another added advantage is that Angel Broking customers will not be charged any additional fees for using smallcases.

Speaking on the integration, Mr. Prabhakar Tiwari, Chief Growth Officer, Angel Broking Ltd. said, “Angel Broking has simplified the investor journey by developing an array of tech-driven processes, tools, and platforms. Leveraging this approach, we envision empowering every Indian with superior wealth creation avenues while actively driving Indian retail participation. However, this vision requires targeted steps that address some of the main barriers to entry for people.”

Mr. Vinay Agrawal, CEO, Angel Broking Ltd. said, “The need of the hour is to maximize investor returns with as much use of technology as possible. The ‘smallcases’ integration is one of the many ways in which Angel Broking ensures the same for its customers. Angel Broking customers can now easily navigate through baskets of stocks/ETFs that outperform respective benchmark indices. They can also tap more alternatives according to their unique investment strategy and risk appetite.”

Mr. Vasanth Kamath, Founder & CEO, smallcase Technologies Pvt. Ltd. stated, “smallcase works with capital market participants including India’s most respected financial institutions to help millions of Indians invest better into simple, transparent & diversified products. Angel Broking has built a distinct brand in the retail broking space with its offerings across platforms, tools & products which has resulted in their swift growth and penetration. We are delighted to work closely with Angel Broking as an important strategic partner to the smallcases ecosystem and enable their clients to take a long-term portfolio-based approach towards equity investing.”

Some of the advantages of smallcases for customers include tracking performances, rebalancing, SIP-based investments, portfolio health analysis, and partial exits. Customers can also create their own smallcases comprising up to 50 stocks in a seamless manner.

The smallcase integration makes stocks and ETF investments for Angel Broking customers simpler by extending a large pool of options in addition to our ARQ Prime recommendations. ARQ Prime is a smart-beta-based investment engine that analyzes more than 1 billion data points before extending stock recommendations.

Angel Broking Leads With Industry-First AI Chatbot Integration Into AMP

Adding another feather to its cap, Angel Broking has now become the first BFSI player to deploy a fully-integrated, AI-based chatbot into its Accelerated Mobile Pages (AMP). The latest integration extends superior convenience and flexibility to Angel Broking customers while also improving the user experience on the website. Further to this, it is accessible through the desktop, as well as mobile.

Accelerated Mobile Page, or AMP, is an open-source project by Google that ensures web pages operate optimally in the mobile environment. AMP pages load instantly, respond faster, and are smoother than their predecessors. They limit the usage of HTML/CSS and JavaScripts that affect web performance. What also sets them apart from regular webpages is that Google automatically caches AMP pages to optimize the overall loading time. Hence, such pages improve performance and engagement while also adding to the flexibility and the end-results.

Angel Broking has been at the forefront of innovations in the stockbroking segment as well as the BFSI sector at large. The digital-first broker was the first to introduce services like ‘Trade in 1 Hour’ (now less than 5 minutes), Investment engine ARQ (now ARQ Prime), and UPI Autopay integration for mutual funds. The latest addition will now help investors with their general investment queries and empower them to make informed investment decisions. All of it is while enjoying a better user experience.

Commenting on the development, Mr. Prabhakar Tiwari, Chief Growth Officer, Angel Broking said, “For us at Angel Broking, the experience of our customers holds the highest priority. We have consistently extended the best of services to our customers, something that has added tangible value to first-time investors and seasoned traders alike. Our AI-based Chatbot integration into AMP is a testament to this approach and we are confident that it will add to the overall customer experience. The integration will make our mobile web applications more interactive and engaging.”

Mr. Vinay Agrawal, CEO, Angel Broking said, “Angel Broking has a mobile-first approach to ensure that stock markets are accessible for everyone. Our vision is to amplify retail participation across the country, especially in semi-urban and non-urban regions as they are heavily underserved. To achieve this, investor education plays a pivotal role alongside curated user experiences. We have updated our AMP by adding AI-based Chatbot to the same as it serves both of these objectives. The development has also furthered the legacy of Angel Broking to lead the industry with pioneering services.”

Angel Broking customers can now drive a self-assisted journey at their convenience anywhere, anytime. Prospective customers can also open a Demat account at Angel Broking through an auto-guided process in less than 5 minutes.  

Angel Broking Registers Record Growth in Feb'21

Angel Broking, one of the largest brokerage houses in the country, continues to witness record operating parameters in February 2021. The company has more than doubled its client base to ~3.75 million clients in February 2021 from ~1.82 million in FY20.

The digital first approach has enabled Angel Broking to deepen its penetration further into Tier 2, 3 and beyond cities and accelerate its gross client addition. In February 2021, the company achieved highest gross client addition of just over 0.29 million customers, translating into 350.1% YoY growth. This was the third consecutive month where it added more than 0.20 million clients in a month and third consecutive quarter where over 0.50 million clients were added in a quarter. Angel Broking’s robust client addition led to improved client activity which is witnessed in record high Average Daily Turnover at over Rs. 4 lakh crore in February 2021, higher 24% over January 2021 and higher by 498% over February 2020.

Angel Broking’s focus on using technology to its advantage across client acquisition to engaging with them digitally has yielded positive results from deeper penetration into Tier 2, 3 and beyond markets, attracting millennials and broadening the breadth of the retail participation in India’s stock market.

Mr. Prabhakar Tiwari, Chief Growth Officer, Angel Broking said, “The early technological interventions we undertook, laid the foundation for giant leaps we achieved for our business. All pieces had to fall into place at the right time, and our holistic approach towards our targeted growth avenues have yielded positive results. We are now excited about achieving the next set of targets and exceed our potential.”

Mr. Vinay Agrawal, Chief Executive Officer, Angel Broking said, “The past one year has been a remarkable phase for Angel Broking and we are pleased that we were able to generate services of value for all our customers. The numbers assure us that we are on the right track. The company shall continue making attempts at bringing the best of human capital and tech-driven solutions to the fore. Going forward, we look forward to expanding our client base across geographies and widen our product bouquet while keeping best customer experience at the core.”

Over the years, Angel Broking invested in transforming to a truly digital player, launched online trading platform, trading apps and digital investment advisory services etc. Consequently, the company reaped rewards in the form of exponential growth in its mobile app downloads, client base across different Tiers, improving market share and growing profits. It has launched several unique offerings for customers including Smart Money (education), SmartAPI (automated trading), International Investing in partnership with Vested and ARQ Prime (investment engine) among several others.

Angel Broking Becomes The First To Offer UPI Autopay For Mutual Funds

Mr.Vinay Agrawal, CEO Angel Broking Ltd

 

UPI AutoPay brings down the turnaround time of e-Mandate authentication for SIPsdown to a few seconds

Mumbai, November 5, 2020: Establishing its domain leadership in the stock broking and mutual fund industry, Angel Broking has received the nod from National Payments Corporation of India (NPCI) for UPI AutoPay of mutual funds. The first-of-its-kind feature has simplified the process while cutting down the e-Mandate authentication time to less than a minute. It has also eliminated the e-Mandate registration cost and made its management possible with the touch-of-a-button experience. 

Commenting on the development Mr. Vinay Agrawal, CEO, Angel Broking Ltd said,"Today, India is rapidly adopting digital technologies and Angel Broking is leaving no stone unturned to catalyze this development. We have introduced several firsts within the Indian stock broking space and feel proud to add another feather to our cap. The launch of UPI AutoPay for SIPs will do away with several bottlenecks in e-Mandate registration. We would like to extend our heartfelt gratitude to NPCI for this landmark decision."

The development adds tangible value to the mutual fund ecosystem as UPI has a large base of customers, making UPI AutoPay the go-to alternative for SIP customers. It further makes the registration and calling off NACH mandates seamless with the touch-of-a-button experience bringing down the turnaround time of e-Mandate authentication for SIPs to a few seconds.

 

The functionality of UPI AutoPay has been launched by NPCI for recurring payments. With this new facility introduced under UPI 2.0, customers can now enable recurring e-mandate using any UPI application for recurring payments.

 

Any UPI-enabled application would also have a 'Mandate' section, through which customers can create, approve, modify, pause as well as revoke auto debit mandate. The mandate section will allow customers to view their past mandates for their reference and records. The pattern for auto debit mandate has been created keeping in mind customers' spends on recurring payments. The mandates can be set for one-time, daily, weekly, fortnightly, monthly, bi-monthly, quarterly, half yearly and yearly.

 

"Angel Broking's UPI AutoPay feature comes with several checks that need to be in place while following all regulatory guidelines. Primarily, the e-Mandate has third-party payment validation and simplified the authentication process. For example, any e-Mandate can only be issued for the investor's bank account. So, if a person generates an e-Mandate for someone else's account, even if it gets approved, our system automatically nullifies the same. Such features provide an added layer of security to all of our investors." said Mr. Prabhakar Tiwari, CMO, Angel Broking Ltd.

 

Ms. Praveena Rai, COO, NPCIsaid, "We are pleased to associate with Angel Broking to pioneer the integration of UPI AutoPay in the mutual funds domain. With UPI AutoPay, e-mandates can be set in few seconds, which in turn will completely transform the consumer experience in terms of their SIP payments and create a valuable user engagement journey. We are confident that the addition of this unique feature is going to be a game-changer in the mutual fund space. We are delighted to witness UPI AutoPay spreading its wings and foraying into various categories in quick time – which is a testament of customers' trust and preference towards this feature. With UPI AutoPay, we at NPCI are on a mission to offer recurring payments experience like never before to customers."

Currently available in Angel BEE App, Angel Broking customers can avail the e-Mandate facility by selecting their desired mutual fund, entering SIP amount (up to Rs. 2,000) as well as period and choosing the UPI AutoPay option in the next screen. They then simply need to enter their UPI ID and initiate registration which then needs to be confirmed from their UPI App. All customers also enjoy superior control with the ability to terminate any e-Mandate directly from the UPI app. Angel Broking has partnered with CAMSPay to process UPI recurring payments.

Expressing his views, Mr. Vasanth Jeyapaul, SVP & Business Head, CAMSPay said"We are delighted to partner with Angel Broking to launch this innovative new payment mode for mutual fund investments. It solves some of the challenges faced during SIP & recurring payment registration, this will provide an improved investor experience and quick realization of NAV. NPCI has been at the forefront of India's retail payments revolution and it has completely changed the payments landscape through the ubiquitous UPI Platform. We are confident that the current innovation and enhancements would help the investor community to seamlessly set up mandates swiftly and easily."

The service is now live on the Angel BEE app and will be integrated into its other platforms shortly as well.

 

About Angel Broking:

Angel Broking Ltd (ABL) is one of the largest retail broking houses in India in terms of active clients on NSE. ABL is a technology-led financial services company providing broking and advisory services, margin funding, loans against shares and financial products distribution to its clients under the brand "Angel Broking". Broking and allied services are offered through (i) online and digital platforms, and (ii) network of over 11,000 Authorized Persons. ABL had more than 5.7 mn downloads of Angel Broking mobile application and over 1.0 mn downloads of Angel BEE mobile application, which enable clients to avail services digitally. Our customer outreach spans across approximately 96.8% or 18,635 pin codes in India. ABL manages ~₹ 192,830 mn in client assets and over 2.7 mn operational broking accounts.

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Natasha Khanna

Sr. PR Executive

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Value 360 Communications

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Digital Broking Firm Angel Broking Records Highest Monthly Client Addition of 1 Lakh+

Angel Broking, one of India's largest independent full-service digital broking firms, –scaled life time high average monthly new accounts of over 1 lakh, since the lockdown started in March’20. The increase in client base further accelerated our daily trading volumesas we execute around 2 million trades in a single day on our platform.This has further enhanced Angel’s multi-segment market leadership.

This demonstrates the secure, seamless and superior experience of our 2+mn satisfied clients. Our strategy of offering a simplified and most competitive pricing structure, through our iTrade prime plan, facilitated our better than industry growth in client acquisition. The plan offers our clients an opportunity to avail full suite of broking services including basic research and advisory, absolutely free.

[caption id="attachment_146588" align="alignright" width="300"] Mr.Vinay Agrawal, CEO Angel Broking Ltd[/caption]

Sharing his thoughts on the milestone, Mr. Prabhakar Tiwari, CMO, Angel Broking Ltd., said, “Angel Broking is a digital first organization, which capitalizes on leading digital tools and platforms across functions with single minded consumer-centricity. The current nation-wide lockdown is a blessing in disguise to help showcase our digital broking services, as a superior option in comparison to traditional broking firms. Given simplified pricing structure and other value-added services in terms of research & advisory, customers have preferred us over competition by a huge margin particularly in tier 2 and tier 3 towns."

[caption id="attachment_146589" align="alignleft" width="300"] Prabhakar Tiwari, CMO, Angel Broking[/caption]

Speaking on the milestone, Mr. Vinay Agrawal, CEO, Angel Broking Ltd., said, “Angel Broking has transformed the way retail trading is done in India and offers an extensive range of financial solutions. We constantly strive towards optimizing efficiencies of our platform across stages of designing, execution and acquiring customers thereby living up to the promise of being the right partner for new-age traders and investors."

 

About Angel Broking



Angel Broking is one of the largest independent full-service retail broking houses in India, in terms of active clients on NSE. Over the last 24 years, Angel Broking has transformed into a technology driven financial services company, offering broking and advisory services, margin funding, loans against shares and financial products distribution under the brand “Angel Broking”. Our broking service is offered through 5 Best-in-Class Online and Digital Platforms like “Angel Broking Mobile App”, our proprietary “ARQ Prime” Investment Engine, “Angel Broking Web”, “Angel Bee App” and “Angel NXT” for our 15,000+ Network of Associated Partners spread across India. With presence across 18,500+ pincodes, we are a truly Pan India player.