Affle2.0 wins A Significant Contract for Singapore-citizens-engagement project

Affle International Pte. Ltd. (“Affle”), the leading consumer intelligence platform company, today announced that it has won the contract from the Singapore Government to build a ‘Digital & Cloud-based Commuter Survey Platform’ for Land Transport Authority (LTA).

Affle’s mobile marketing platforms will enable interactive surveys for citizens in Singapore to drive LTA’s objective of building a people-centered land transport system. The total value of the contract is over USD 1Mn. Affle’s platforms were first accredited by the Infocomm Media Development Authority of Singapore in 2018, and Affle is actively engaged on 6 projects across multiple Singapore government agencies as on date.

Commenting on these developments, Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said “We would like to thank LTA as well as all other Singapore government agencies for the opportunity to prove our platforms and our ability to drive meaningful citizen engagements on connected devices. We would also like to thank IMDA for accrediting our platforms and their continued support. These wins are significant validation of our Affle2.0 verticalization strategy and strengthen our long-term growth trend.”

Commenting on the win, Charles Yong, Chief Architect and Chief Technology Officer of Affle said“We are delighted to be a part of the project with LTA. Our platforms are verticalized towards delivering citizen data platform (CDP) services and personalized citizen engagement through our data management platform - ‘mDMP’, programmatic marketing platform – ‘RevX’, omnichannel engagement platform - ‘Vizury Engage360’, and our mobile ad fraud prevention platform - ‘mFaaS’.”

"We are excited for Affle to be empowering citizen-centric engagement projects with LTA and other Government agencies, contributing to a customized experience for the citizens/customers. We hope they will continue to help drive the digitization journey for both the Government and enterprise sectors in Singapore", said Mr. Edwin Low, Director of Innovation & Tech Ecosystem, Infocomm Media Development Authority of Singapore.

These milestone celebrations come soon after Affle completed one year of a successful IPO in India on 8th August 2020.

About Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle International Pte. Ltd. is the Singapore based subsidiary of Affle (India) Limited which successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, D2C (An NTT DoCoMo, Dentsu & NTT Advertising JV), Itochu, Bennett Coleman & Company (BCCL) amongst others.

Mobile Marketing Firm Affle India's Rs 459-cr IPO to open on July 29

The Rs 459-crore initial public offer (IPO) of mobile marketing company Affle India will open for bidding on July 29 with a price band of Rs 740–745 per equity share.

The IPO comprises of a fresh issue aggregating up to Rs 90 crore and an offer for sale of up to 49,53,020 equity shares by Affle Holdings, according to a company statement.

The issue will close on July 31, 2019, it added.

ICICI Securities, Nomura Financial Advisory and Securities (India) are the book-running lead managers to the offer.

The equity shares of the company are proposed to be listed on the National Stock Exchange of India and BSE.

As on May 31, 2019, the company had 236 full-time employees across offices located in Gurugram, Mumbai, Bengaluru, Singapore, Jakarta (Indonesia) and Dubai (UAE), as per the company's draft red herring prospectus.

To recall, last September Affle India acquired the brand, re-targeting and push notification businesses and technology platform of Vizury, a Bangalore-based AdTech startup, in an all-cash deal estimated at about $10 million.

Bangalore-based Digital CRM Startup Vizury gets Acquired by Affle India for $10 Million

Singapore-based consumer intelligence firm, Affle India, has acquired the brand, re-targeting and push notification businesses and technology platform of Bangalore-based advertising technology (AdTech) startup Vizury in an all-cash deal estimated at about $10 million, a month before Affle India is ready for Rs 650-crore public offering (IPO), reported Economic Times (ET).

Although an official announcement from either of two companies is still awaited, Vizury website's 'about us' webpage is redirecting to Affle.com website's 'About Us' webpage.

The ET report further stated that all product, technology, sales, marketing, account management and related team members of Vizury will now join Affle, as part of the acquisition deal. The deal is believed to have closed earlier this month, said the report citing two sources privy to the developments.

Founded in 2008, by Chetan Kulkarni, Gourav Chindlur and Vikram Nayak, Vizury counts a number of well-known investors as its backers including Intel Capital, Ascent Capital, NGP Capital and Inventus Capital Partners. It is to be noted that post this acquisition the investors are not exiting Vizury. It is thus unclear as how (and how much) the investors are earning from the transaction.

In April this year, Vizury changed its name to Lemnisk which, according to the company, is world’s first growth marketing platform for financial services that improves customer engagement and conversions for financial services marketers by orchestrating hyper-personalized experiences.

The acquisition, which is being done by Affle's Indian arm, will allow Vizury (now Lemnisk) to turn its focus primarily on to its financial services sector.

Vizury works with some of the largest global brands including Prudential, HDFC Bank, Axis Bank, Royal Group, CIMB Bank, Etihad Airways, Jet Airways, MetLife, Bupa and Emirates NBD Bank.

Vizury has offices in Dallas, San Francisco, Jakarta, Dubai, Bangalore and Singapore. Vizury is an ISO 27001 & ISO 27018 certified company.

Notably, it was four years back when Vizury last raised $16 million Series C funding round led by Intel Capital with participation from Ascent Capital and existing investors, Nokia Growth Partnersand Inventus Capital Partners, in June 2014. The total funds raised by Vizury is $27 million. Ojas Ventures is also an investor in the startup.

In November 2015, Vizury laid-off about 100 of its employees in three cities in order to pivot its business model to a data management platform (DMP) business.

Affle India, which is a subsidiary of Singapore-headquartered Affle Holdings, has filed draft papers prospectus with markets regulator Sebi, accoding to which the proposed IPO will involve fresh capital raise of Rs 90 crore and an offer for sale of 55 lakh shares by the existing shareholders.

The price band of the issue is expected to be announced next month. The lead book managers of the upcoming IPO are ICICI Securities and Nomura Financial Advisory and Securities.

Affle Holdings also counts prominent name among its investors including - Microsoft, D2C, the digital advertising and marketing company established jointly by NTT DoCoMo, Dentsu, and NTT Advertising, Japanese conglomerate Itochu, private equity firm Centurion Investment Management and BCCL.

[Top Image - Co-founders of Vizury (L-R) - Vikram Nayak, Chetan Kulkarni, and Gourav Chindlur | Via - Techinasia.com]